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Check-In Check-Out: Managing Hotel Operations, 9eGary Vallen, Jerome Vallen

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he &ole o the &oo &ate

Chapter Nine

PowerPoints developed by

Bharath M. Josiam, Ph. D.Professor, Hospitality ManagementUniversity of North e!as, Denton, ", U#$

$nd

%dited by &ary '. (allen, %d. D.Professor, #)hool of Hotel and *esta+rant Management

Northern $riona University, -lagstaff, $, U#$

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Check-In Check-Out: Managing Hotel Operations, 9eGary Vallen, Jerome Vallen

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Objectives of Chapter 9

/ $n#erstan#ing )h hotels are unable to get the rack rate

/ $n#erstan#ing the negati'e ipact on re'enues ro

#iscounting

/ $n#erstan#ing the Hubbart &oo &ate orula

/ $n#erstan#ing the 4uil#ing Cost &oo &ate orula

/ $n#erstan#ing the I#eal 'erage &oo &ate

/ $n#erstan#ing ters56argon speciic to roo rate actors

an# calculations

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Check-In Check-Out: Managing Hotel Operations, 9eGary Vallen, Jerome Vallen

2013 b !earson Higher "#ucation, Inc$pper %a##le &i'er, (e) *erse 0+. / ll &ights &eser'e#

The Room Rates Impact on Guest Demand

/ Hotel &oo &ate an# the "cono 7"8hibit 9-1

;ean# or hotel roos generall relect the econo