Chuck Hollis_Cloud Meets Big Data
Transcript of Chuck Hollis_Cloud Meets Big Data
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Copyright 2010 EMC Corporation. All rights reserved.
Chuck HollisVP Global Marketing CTO
EMC Corporation
http://chucksblog.emc.com@chuckhollis
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EMC WOR
THE JOURNEY
TO THEPRIVATE
CLOUDSTARTS NOW
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CLOUD ME
BIG DA
EMC WORLD
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73%Maintain
27%Inves
I.T. BUDGETDILEMMA
Source: Forrester Research, Inc., IT Budget Allocations: Planning
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IN 2010 THE DIGITAL UNIVERS1.2 ZETTABYT1,200,000,000,000,000,00
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IN A DECADE THE DIGITAL UNIVERSE W
35 ZETTABYT35,000,000,000,000,000,00
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90% OF THEDIGITAL UNIVERSE ISUNSTRUCTURED
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The Digital Universe
IN 2011 THE DIGITAL UNIVERS300 QUADRILLION FI
300,000,000,000,000,
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In This Decade
WILL IN
100Server Volume Increase Source: 2011 IDC Digital Universe Study
19M
190M
2010 2020
SERVER
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In This Decade
WORLDWIDE
WILL INCLESS TH
Source : 2011 IDC Digital Universe Study
15M
22M
2010 2020
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In 2010
88% OF FORTUNE 500 HAD
BOTNET ACTIVITYASSOCIATED WITH THEIR DOMAINS
Source : Panda Labs Research
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In 2010
HAD EMAIL ADDRESSES60% OF FORTUNE 500
COMPROMISED BY MALWARE
Source : RSA Security Brief, February 2011
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In 2010
OF MALWARE IN EXISTENCE TODAY
ONE-THIRDWERE CREATED LAST YEAR ALONE
OF THE 60 MILLION VARIANTS
Source : RSA Security Brief, February 2011
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Enter The Cloud.
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AGILITYCHOICE
CONTROL
EFFICIENCY
Its about being prepared for the futur
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InfrastructureTransformation
Private CloudWhat Makes This Wave So Disruptive
35% Implementing A P
30% More WGARTNER DATA CENTER
Enterprise IT
31 2
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Private Cloudnterprise ITService Providers Create New Option
InfrastructureTransformation
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Hybrid Cloud = Private Cloud + Publi
InfrastructureTransformation
Private
AutomatedCloud Infras
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Virtualize Mission Critical Applicatio
ApplicationTransformation
InfrastructureTransformation
Private
AutomatedCloud Infras
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Build New Applications
ApplicationTransformation
New Applica
InfrastructureTransformation
Private
AutomatedCloud Infras
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Access Application From Any Device
End User ProvisioningTransformation
ApplicationTransformation
New Applica
InfrastructureTransformation
Private
AutomatedCloud Infras
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End User ProvisioningTransformation
ApplicationTransformation
A New Layering Of IT
New Applica
New End Use
InfrastructureTransformation
Private
AutomatedCloud Infras
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SecurityManagement
Visibility
Intelligence
The New Security Stack
Virtual Data Center
VM VM VM
Logical Application
Virtualization Platform
Policy
Infrastructure
Anti-Virus
Firewall
Information
DLP
Anti-Spam
IdentityVPN
Access
Information
Anti-Spam
DLP
IdentityVPN
SecurID
SecurityManagement
NetWitness
EnVision
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ACCELERATETHE JOURNEY TO YOUR
CLOUD
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AllWorkloads
WorkloadsCheaper OnPrivate / PublicCloud
Workloads MoreExpensive OnPublic Cloud
Economic Evaluation Functio
WorkloadsCan Be Moved ToPublic CloudBecause They MeetTrust Requirements
Workloads Cant BeMoved To Cloud
Due To TrustConcerns
Trust Assessment
Must Satisfy Economic, Trust & Functionality RequiremThe Cloud Workload Filter
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Consider The New Skills Portfolio
CloudInfrastructureAdmins
Cloud ProcessEngineersCloud Architects Cloud CapacityPlannersCloud ServiceManagers
Cloud Business SolutionConsultants
CloudArcCloMa
Gunonsumeuild
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Accelerates The J
VBLOCK
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AN INTERSECTIENORMOUOPPORTUN
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BIG DAIS CHANGING THE
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REDUCINTHE IMPACCLIMA
CHAN
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MANAGIINDUSTRIALIZATI
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SLOWINGSPREADDIABET
All Th D t D i i B tt R lt
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All The Data Driving Better Results
Before
Massive amounts of data movementin and out of the Teradata system
Cost and scale limits
Decisions limited to asubset of the data
Could not look acrossenough data
After
Access to 10x the amount of data for complex andcomplete answers
No longer handicapped by existing Teradata limits
Coordination with Teradata EDW Complementary system, not a rip and replace
Enabled database as a service Deployment of data marts in the cloud
Technical/Operational Impact
Scaled the data cloud from 100TBs to over 1PB
Extracted data from EDW and others source systems to quicklassemble new analytic mart
Financial Impact
Identified a $100 Million Query in first two weeks
Uncovered behavior where subscribers were 7x more likely tochange providers
This data was not available in Teradata-only system
"We will be able to do more ana lysis on increasing data volumes at a lower cwith Greenplum
Rob Strickland, Senior VP and CIO
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Big Data Applications
Struc
HybridCloud
Telco BillingSocial Media Clickstream Productivity
Semi-Structured DataGene Sequencing
Unstructured DataMovie
EditingSeismicStudy
Web Content
Storage
Services
Social Media Clickstream Productivity
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THE WORLDS FIRSTDATA SCIENTISTSUMMITMAY 11-12 EMC WORLD LAS VEGAS
Th EMC Bi D t St k
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ActDocumentum xCP
The EMC Big Data Stack
AnalyzeGreenplum, Hadoop
?
StoreVMAX, Isilon, AtmosPetabyteScale1
Structured &Unstructured2
Real Time3
Collaborative4
O C h i P tf li
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IsilonIonixPLEX
Our Comprehensive PortfolioEnterprise Applications Big Data App
VNXVMAX
Data Domain, Avamar, Networker
Greenplum
VMware VMwar
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THANK YHAVE A GREAT CONF
EMC INFORM