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Re-Branding Hemp for the Nutraceutical MarketRe-Branding Hemp for the Nutraceutical Market
““Canterpene As a Healthspan Extension Supplement”Canterpene As a Healthspan Extension Supplement”
Presented by: Presented by:
Morris Johnson , CTOMorris Johnson , CTO
And Terry Grossman , M.D., Med DirAnd Terry Grossman , M.D., Med Dir
Lifespan Pharma Inc.Lifespan Pharma Inc.
To CHTA Conference ,To CHTA Conference ,
Nov 16, 2010Nov 16, 2010
Winnipeg , ManitobaWinnipeg , Manitoba
• I would like to introduce Myself , the I would like to introduce Myself , the Founder of Lifespan Pharma Inc. and Founder of Lifespan Pharma Inc. and
Doctor Terry Grossman Doctor Terry Grossman our Medical Director,our Medical Director,
• We would like to tell you why We would like to tell you why Re-Branding Hemp as Canterpene Re-Branding Hemp as Canterpene
makes sense for the makes sense for the Natural Health Product/ DSHEA Natural Health Product/ DSHEA
Food Supplement markets Food Supplement markets
CANTERPENE?CANTERPENE?
The Canadian source of TerpenesThe Canadian source of Terpenes
Cannabis builds moleculesCannabis builds molecules
Using Isoprene sub-unitsUsing Isoprene sub-units
We link Canadian CannabisWe link Canadian Cannabis
With the messageWith the message
““Extend Health-spanExtend Health-span
And Life-span NaturallyAnd Life-span Naturally
With cannabis chemistry”With cannabis chemistry”
• 35 years ago Rapeseed faced the same challenge as
Cannabis Hemp
• How to rebrand something associated with a machine oil that
was too toxic for humans to consume
• Low Erucic Acid Rapeseed (LEAR)?
• “CANadian source of OLeic Acid”
• Became CANOLA
• A safe, nutritious, multi-purpose human and animal food ingredient
Hemp, beyond the oil and meal/ food market Hemp, beyond the oil and meal/ food market
HasHas
AnAn
IdentityIdentity
CrisisCrisis
In the minds of a large portion of the populationIn the minds of a large portion of the population
• When you google “hemp” you get a large number When you google “hemp” you get a large number of “POT” hitsof “POT” hits
• Purveyors of recreational and medicinal Purveyors of recreational and medicinal marijuana use hemp indiscriminately when marijuana use hemp indiscriminately when
speaking about marijuanaspeaking about marijuana
What can be done?What can be done?
A Canadian Product Example Demonstrates the Problem:A Canadian Product Example Demonstrates the Problem:
Consumer confusion?Consumer confusion?
Insoluble conundrum?Insoluble conundrum?
Solutions:Solutions:
Litigate?Litigate?
Regulate?Regulate?
Educate?Educate?
Ignore?Ignore?
• Some hemp manufacturers Some hemp manufacturers want to capitalize on the science want to capitalize on the science which has popularized the which has popularized the
term “Medical Marijuana” term “Medical Marijuana”
• After much consideration we After much consideration we concluded none of the above concluded none of the above
solutions are practical or cost solutions are practical or cost effectiveeffective
• We chose a better idea We chose a better idea RE-BRANDRE-BRAND
Canterpene as a lifespan enhancement tool?Canterpene as a lifespan enhancement tool?
A lot of hype……A lot of hype……
overover
Many new discoveriesMany new discoveries
How does canterpene stack up?How does canterpene stack up?
Is there science to support Is there science to support Canterpene as a food Canterpene as a food
supplement which can find a supplement which can find a niche alongside the likes of niche alongside the likes of
resveratrol, TA-65 and Stem Cell resveratrol, TA-65 and Stem Cell therapeutics?therapeutics?
CanterpeneCanterpene
capturescaptures
everythingeverything
that otherthat other
conventionalconventional
hemphemp
supplementssupplements
have ignoredhave ignored
• Canterpene is more than Canterpene is more than just oil and meal just oil and meal
• It is a consolidation of It is a consolidation of varietal specific chemistryvarietal specific chemistry
Aging as a disease?Aging as a disease?
Many Many
diseasesdiseases
havehave
becomebecome
associatedassociated
with being awith being a
Baby-BoomerBaby-Boomer
• Science has linked Science has linked numerous Cannabis numerous Cannabis
compounds captured in compounds captured in Canterpene with beneficial Canterpene with beneficial
effects on the diseases effects on the diseases resulting from resulting from “normal” aging“normal” aging
So doesn’t that make Canterpene medical Marijuana?So doesn’t that make Canterpene medical Marijuana?
We have set down in a patent that Canterpene is a We have set down in a patent that Canterpene is a proprietary formulation of Milled Hempseed proprietary formulation of Milled Hempseed
• Good science without a Good science without a method to commercialize it method to commercialize it will not benefit onyonewill not benefit onyone
Now for Dr. Grossman’s Presentation……Now for Dr. Grossman’s Presentation……