Christopher Trodden Resume (2014)

Christopher Trodden Resume 2014

Brand Creation and Management (5yrs) Marketing Strategies and Campaigns (5yrs)

Theological Teaching and Pastoring (7yrs) Team Leadership and Development (14yrs)

Project and Event Management (10yrs) Fundraising and Major Donor Campaigns (5yrs)

Skills I achieve results through the following skills: • Branding: Holistic thinking, Business acumen, Creative problem

solving, Artistic direction. • Marketing: Creativity, Production management, Collaboration,

Innovation, Content creation, Team leadership, Supplier relations. • Teaching: Sound exegesis, Engaging communication, Public speaking,

Writing, Producing courses. • Leadership: Coaching and mentoring, Management, Vision casting,

Professional development, Value alignment, Goal setting. • Project & Event Management: Strategic planning, Vision, Team

building, Time management, Budget control, Administration. • Fundraising: Compelling communication, Interpersonal skills,

Strategy, Relationship building, Listening, Data analysis.

Personality • Creative, Dynamic, Loyal, Motivated, Change Agent, Strategic,

Great Communicator, Problem Solver.

Values • Christian faith, People, Results, Learning and Education, Family,

Compelling Communication.

Expertise I have expertise in the following areas: • Brand Creation and Management (5yrs) • Marketing Strategies and Campaigns (5yrs) • Theological Teaching and Pastoring (7yrs) • Team Leadership and Development (14yrs) • Project and Event Management (10yrs) • Fundraising and Major Donor Campaigns (5yrs)

Employment History I have held the following positions: • Senior Pastor (4yrs) Hopegen Inc. • Director of Marketing and Fundraising (2yrs)

Melbourne School of Theology • Marketing Coordinator for VIC and QLD (3yrs)

Harvest Bible College • Academic Assistant (2yrs)

Harvest Bible College • Manager and Senior Team Leader (5yrs)

Bunnings Warehouse Results I can deliver these related results: • Grow positive brand equity and awareness • Launch compelling marketing campaigns • Raise finance and build key partnerships • Mature Christians in their faith • Greater team performance and results • Capturing growth catalysts • Organising and hosting enjoyable events

Christopher Trodden: 0415 821 874 pg.2

Likes

Walking Surfing Riding Movies Learning Family

Role: Senior Pastor Hopegen Church Inc. (Nov 2014 – Nov 2010)

Scope: Lead over 75 congregants through a major change effort in order to achieve maximum levels of spiritual health and future sustainability. This role demands the ability to renew institutional structures and practices, build teams and volunteer base, preach and expound the Bible effectively, solve problems, provide pastoral care.

Key Result Areas • Build the Hopegen vision and culture • Team Leadership of 16 people • Full Profit and Loss responsibility • Weekly Sermon and Leadership Teaching • Build External Relationships

Key Performance Indicators • Writing sermons that are relevant, captivating, and

theologically accurate. • Providing pastoral care and spiritual direction for local

congregants and the broader community. • Identifying and exploring organisational growth

opportunities through new and existing relationships. • Developing and growing team leaders in their

commitment and competence levels. • Pastoring the congregation in the areas of: Bible

reading, discipleship, attendance, and community involvement.

Achievements • Developed 5 year strategic growth plan. • Delivered over 250 presentations, exceeding 145 hours of public

speaking experience. • Delivered keynote to crowds ranging from 30 to 400 people. • Established partnership with potential growth catalysts including

local schools, international churches, para-church organisations, mission agencies and community networks.

• Controlled annual budget and line item expenses. • Successfully led Hopegen out of 5 year debt into a continual surplus 4

years running. • Achieved RSS MailChimp feed at 55% open rate, 23% above industry

standard. • Hold weekly 2 hour Sunday service event comprising of 5 teams, 16

leaders and 59 attendees; that successfully saw over 400 people having attended a service or event over 4 years.

• Established community care programs including a one day Marriage course with 48 people having attended.

• Secured sponsorship at local High School with promotional exposure to over 800 people.

• Conducted a four week finance course with 25 people in attendance and $49,000 worth of personal debt paid off within the duration of the course.


Role: Director of Marketing and Fundraising Melbourne School of Theology (Dec 2012 – May 2011)

Scope: Manage and develop brand equity, generate marketing initiatives, increase student enrolments, grow brand awareness, reengage alumni, create and manage fundraising projects in order to reach financial targets.

Key Result Areas • Brand Management • Marketing Campaigns • Fundraising Targets • Team Leadership of 5 people.

Key Performance Indicators • Impacting marketing campaigns using print material,

radio spots, media clips, conference sponsorships, event management, Church relations and social media.

• Corporate brand and image alignment across VET and Higher Awards.

• Secure business growth opportunities through internal and external stakeholder relationships.

• Achieve giving targets by implementing a long-term Fundraising and Key Account Management strategies.

• Team members to produce high quality marketing initiatives resulting in greater awareness and higher student enrolments.

Achievements (Marketing)

• Approved 3 year strategic marketing plan. • Successfully captured a marketing pool of 10,000 people by

establishing a new partnership between MST and CityLife Church. • Negotiated a new marketing channel with Light FM Digital to

advertise on the back of their bumper stickers creating exposure to a new audience base of 8,000 people.

• Creation of 44 page Student Prospectus. • New partnership agreement with Bible Study Fellowship resulting

in a new marketing pool of 400 people. • Provided team leadership and conceptual thinking for marketing

campaigns. • Increased alumni engagement, measured through volunteerism

and financial donations.

Achievements (Fundraising) • Managed several major giving campaigns and events for the

Postgraduate Centre. • Coordinated quarterly giving appeals. • Created a 20 page booklet to engage in a new Customer

Relational Management campaign. • Provided team leadership and conceptual thinking for fundraising

campaigns. • Presenter at symposiums, Board meetings, and major fundraising

events.


Achievements • Achieved brand alignment in Melbourne, Queensland, Perth, and

Denmark campuses. • Managed all design briefs, advertisement spots, press releases, and

direct mail outs to audience base exceeding 25,000 people annually. • 2009 and 2010 national media campaigns gained wide claim resulting

in new sponsorship options and company exposure to audiences groups of over 8,000 people.

• Successfully lead the college through a two year rebranding process of all collateral which included: new corporate font, colours, sub branding elements, website update, and promotional material.

• Managed the creation of a new 36 page college prospectus, including new sub branding collateral and campaign launches.

• Pioneered the annual prospectus onto an interactive digital format with embedded media clips, downloadable forms, hyperlinks, video lectures and new design work.

• Managed the Media Department deliverables: product creation, media news reels, staff management, film scheduling, YouTube and SMS campaigns, and budget control.

• Handled sponsorship packages for over 27 conferences. • Produce four new DVD teaching series for sale and online learning. • Taught 27 people Preaching Skills at a Bachelor, Diploma and

Certificate IV level.

Role: Marketing Coordinator (VIC and QLD) Harvest Bible College (Dec 2010 – Jan 2008)

Scope: Develop corporate brand equity and new marketing initiatives in order to increase student enrolments, brand awareness, product sales, and strengthen stakeholder relationships across 120 Churches from 20 denominations.

Key Result Areas • Brand Management for Victoria and Queensland • Lead and manage staff and volunteer base of 9 people • Direct all Marketing Campaigns • Corporate sponsorship packages.

Key Performance Indicators • Brand alignment for 5 campuses across Vic & QLD. • Provide results based leadership and creative

management for Marketing department (5 people) and Media Departments (4 people).

• Manage marketing budget across multiple channels including: conference sponsorships, Church relations, print, radio spots, media clips, and social media platforms.

• Increased brand awareness and engagement through annual prospectus marketing campaign.


Role: Academic Assistant to Dean of Students Harvest Bible College (Dec 2007– Jan 2006)

Scope: Use skills to enhance and expand leadership and administration skills within the academic environment, develop new academic programs, provide continual improvement to existing subjects, and assist the Dean of Students in growing Church relations and stakeholder engagement.

Key Result Areas • Certificate IV in Ministry (Internship) program. • Certificate IV Gap Year program. • Academic and office administration. • Event management.

Key Performance Indicators • Develop existing and emerging Field Education units. • Enhance Internship program at Certificate IV and

Diploma level. • Create and supervise a Certificate IV Gap Year program. • Coordinator and provide direction for the student body

leadership team, 6 people.

Achievements • Created 2 new leadership units at a Bachelor of Arts level with

positive enrolment figures. • Created teaching material for 2 Certificate IV units. • Redesigned 3 student manuals and 3 supervisor manuals for the

Certificate IV and Diploma Internship program. • Developed 5 Readers for various Certificate IV Masters Level units. • Achieved positive student leadership development for the Student

Body Leadership Team. • Coordinated a two day student leadership day event, with 10

external mission agencies sponsors. • Secured new partnerships with 2 Christian schools to offer and

promote Internship program among VCE students.


Role: Manager Bunnings Warehouse (Oct 2002 – Feb 2004 Trainee Manager, (Aug 1999 – Oct 2002 Senior Team Leader)

Scope: Lead department teams, achieve sales targets, manage staff rostering and departments, exceed customer expectations and provide expert on the floor customer service.

Key Result Areas • Meet department budgets of $27 Million per annum • Managing and developing a staff base of over 26 people • Department Sales and salary budgets

Key Performance Indicators • Controlling salary budgets. • Promote organisational culture, vision and values. • Achieving Sales targets. • Employee development and progression. • Maintaining safe working environment. • Staff Rostering and Training.

Achievements (Marketing) • Exceeded all the sales targets sets for the Storage Department at the

Nunawading store in six consecutive months, with the fifth month exceeding the set target by over 40%.

• Increased sales by 25% within the first two months of managing the Flooring Department.

• Management supervision for Decorator, Building, and Lifestyles departments

• Developed and coached six team members into senior roles by designing specific development plans to enhance their strengths and weaknesses in their job role.

• Inventory management. • Preparing and implementing monthly department sales plan. • Optimal sales forecasting achieved through liaising with buyers and

product suppliers. • Liaise with national department buyers and product suppliers to

ensure adequate stock supply. • Achieved no products out of stocks and minimum reserve stock

during busiest trading cycles. • Provided coaching and leadership for employees to perform high

customer service standards through product knowledge, training, personal development and promoting after sales service.

• Set benchmark for sales and marketing team meetings.


Education • Post Graduate Certificate of Business Management Administration

(Australian Institute of Business) (2014) • Bachelor of Arts (Biblical Studies)

(Harvest Bible College) (2005 – 2008) • Certificate IV in Training and Assessment

(TAA-40104) (2007) • Diploma of Business Management

(RMIT) (2005)

Interests • Design, Leadership and Management practices, Theology,

Communication methods. • Travelled: Scotland, Australia, Los Angeles, Guatemala, Hawaii, Bali.

* Referees available upon request **A complete portfolio of marketing initiatives can be made available upon request

Contact Details Email: [email protected] Mobile: 0415 821 784 LinkedIn: https://au.linkedin.com/in/christrodden

mailto:[email protected]

Christopher Trodden Resume (2014)

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Transcript of Christopher Trodden Resume (2014)