Christopher gardner
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Transcript of Christopher gardner
BORN ON: 9-Feb-1954 (61 yrs.)ORGANIZATION FOUNDED: Gardner Rich & Co.
(Stockbrokerage firm)PROFESSION: American entrepreneur, investor, stockbroker, motivational speaker, author, and
philanthropist.
Inspirational story of an entrepreneur transforming from – “rags to riches”
Business Concept
Business
investorstockbroker
motivational speaker
author
philanthropist
Concept of his financial service firm Gardner Rich & Co was instead of serving just capable firms, his aim was to go after untouched market.• African Americans (famous entertainers, athletes, Black companies, Black executives and Black foundation.)• Promoting minority ownership• Prosperity 25 years
4 years
After 30 years, in 25 of which he ran his own brokerage firm, and with nothing else to accomplish, he decided to exit the brokerage business and focus on his speaking engagements and media projects.
Salient Features• Gardner started at the bottom.•Without connections or a college degree, he earned a spot in the Dean Witter Reynolds training program. Started working from 1981.• He spent 1983-1987 at Bear Stearns & Co., where he became a top earner• In 1987, he founded the brokerage firm Gardner Rich & Co in Chicago.•Gardner sold his small stake in Gardner Rich in a multi-million dollar deal in 2006, he became CEO and founder of Christopher Gardner International Holdings
Feasibility of Business Model•The time of company establishment 1987, America was going through recession, equity among colored races, homelessness and cold war. And Mr. Gardner was surrounded by all the issues, but his incredible work ethic, respect for others and ability to stay grounded in stressful situations helped his overcome his circumstances.• Gardner’s hard work , spirit to earn and prosperity towards its nation motivated him to start his new business.• Had capital of $10,000 and a single piece of furniture wooden table. (Funded by – Mr. W.J Kennedy III, chairman of the North Carolina Mutual Life Insurance Company, largest minority owned insurance company in the country.)
He believed that - doesn’t ever be
afraid to hire people that are
smarter than you. Just because they are smarter than
you, doesn’t mean they have to make
more money.
EvolutionBUSINESS CONCEPT:
• Gardner was born in Milwaukee in a black family. He was raised struggling racism. • After 10th Gardner was in medical team of Navy .• Moved to San Francisco where he worked as a medical research associate and for a scientific supply distributor. • In 1981 after his son was born he decided to change his career. And went into stock brokerage.•In 1987, Gardner established brokerage firm, Gardner Rich & Co, in Chicago, Illinois, an "institutional brokerage firm specializing in the execution of debt, equity and derivative products transactions “•Gardner sold his small stake in Gardner Rich in a multi-million dollar deal in 2006, he became CEO and founder of Christopher Gardner International Holdings, with offices in New York, Chicago and San Francisco. Currently along with America he is reportedly developing an investment venture with South Africa that will create hundreds of jobs and introduce millions in foreign currency into the nation. •After 30 years, in 25 of which he ran his own brokerage firm, and with nothing else to accomplish, he decided to exit the brokerage business and focus on his speaking engagements and media projects.
His belief – Who you are is who you are, not
what you do
Revenue Generation ModelBUSINESS CONCEPT:
Gardner Rich & CoBUYERS SELLERS
• There is a set limit that every broker has to achieve. Above it there is a commission on every dollar earn. This motivates employees to generate more and more connections.• Along with big players, company targets to minority groups, labor market, educators and proponents of public education, pension funds.• Developed top clients ,e.g.. the National Education Association.• In year 2006 selling few shares of his company, he strike a multi dollar deal. •He has ventured into various areas along with finance, he had written his biography Pursuit of Happyness. Millions of copies sold with a motion Picture made.• Along with finance currently he focuses on his speaking engagements and media projects.
MOTO – “Consciou
s Capitalis
m”
X Calls = X Amount of cost = X Amount of growth
Success or Failure StoryBUSINESS CONCEPT:
Success story from being nothing to being a motivated agent for human development
Payback Period
Not specified; but the firm grows as initially just looking Black American portfolio management and minority business company stepped into various other areas. Till 2004 company started doing overseas projects.
SWOT Analysis of Enterprenure
STRENGTH• Work ethics• Hard working• Stay grounded• Risk taker• Friendly• Smart
WEAKNESS• No background• No education•Homeless
OPPORTUNITY• New business • New Market
THREAT• Already well established firms.
Key LearningsBy not letting his past hold him back and by sticking to his vision, Chris Gardner was able to go from being a homeless man to being a multi-millionaire. To help one transform one’s business, here are 3 Action Items that you can learn from Chris Gardner.• Get Excited About Something• Be the Best You Can Be• Remember Your Roots