PrimerPrimer

Why you need to be in this eventWhy you need to be in this event

What is What is Christmas in Christmas in November?November?

It is an annual Thanksgiving-Pre-It is an annual Thanksgiving-Pre-Christmas Family Gathering event Christmas Family Gathering event that will be held for the first this that will be held for the first this year and every last Saturday of year and every last Saturday of November every year.November every year.

It is organized by SEC-Registered It is organized by SEC-Registered California Garden Square California Garden Square Community Support Group, Inc., a Community Support Group, Inc., a non-profit group, that provides non-profit group, that provides CGS residents (unit owners and CGS residents (unit owners and tenants) welfare assistance and tenants) welfare assistance and focusing on improving their well-focusing on improving their well-being during their stay inside the being during their stay inside the community cluster of more than community cluster of more than 17,000 residents.17,000 residents.

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What is What is Christmas in Christmas in November?November?

Our goal in holding this event are:Our goal in holding this event are:

Strengthen family bonds and Strengthen family bonds and friendships thru various inclusive friendships thru various inclusive activities that happens during the activities that happens during the day. day.

Encourage the spirit of Encourage the spirit of volunteerism thru dynamic volunteerism thru dynamic community activism that will community activism that will strengthen value formation.strengthen value formation.

Reinforce the message of Reinforce the message of Christmas thru music, fun Christmas thru music, fun activities, and thru our unique activities, and thru our unique Filipino customs and traditions.Filipino customs and traditions.

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Why should I take Why should I take part in it?part in it?

If you are one who hold the same values If you are one who hold the same values we do then we welcome you because we do then we welcome you because every unit-owner, every tenant is not every unit-owner, every tenant is not just an investor but a basic family just an investor but a basic family unit, whether they live with peers, unit, whether they live with peers, relatives, are single parents, relatives, are single parents, widowed/er, or even living alone.widowed/er, or even living alone.

Each one has a contribution to share. Each one has a contribution to share. Each one has a purpose in life and Each one has a purpose in life and this event will highlight each person’s this event will highlight each person’s successes who has made it his/her job successes who has made it his/her job to give something back to their family to give something back to their family or to the society.or to the society.

We give thanks to our Creator who We give thanks to our Creator who made our year memorable, no matter made our year memorable, no matter what circumstances we have right what circumstances we have right now. We always have something to now. We always have something to be thankful for every day.be thankful for every day.

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How can I take How can I take part in it?part in it?

Our sponsorship has five main parts:Our sponsorship has five main parts:

PresentorPresentor

MajorMajor

MinorMinor

Friends of the organizationFriends of the organization

Special SponsorSpecial Sponsor

It is important that you understand that you are It is important that you understand that you are not giving money to this event, rather, you are not giving money to this event, rather, you are investing in it.investing in it.

You are partners. You are partners.

You don’t spend money to make this happen. You You don’t spend money to make this happen. You share in the vision that we have when we start share in the vision that we have when we start Christmas in November this coming November Christmas in November this coming November 24.24.

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What is in it for What is in it for me?me?

The Community Support Group The Community Support Group cannot operate without funding cannot operate without funding and aside from making this event and aside from making this event a reality you will also help cover a reality you will also help cover expenses of our daily operations.expenses of our daily operations.

The following are examples of The following are examples of middle, high, and excellent value middle, high, and excellent value propositions that will give your propositions that will give your brand, your investment, the brand, your investment, the value it deserves.value it deserves.

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Excellent Returns Excellent Returns for Brand Equity for Brand Equity

Exclusive to a Presentor. The company can “brand” the Exclusive to a Presentor. The company can “brand” the Christmas tree. It is the HIGHLIGHT of the event where Christmas tree. It is the HIGHLIGHT of the event where

sponsor’s banner is not displayed on the trimmings but on sponsor’s banner is not displayed on the trimmings but on the sides of the building by the Christmas Tree. Displayed for the sides of the building by the Christmas Tree. Displayed for

the whole month of 45 Days starting November 24.the whole month of 45 Days starting November 24.

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Excellent Excellent Returns Returns

for Brand for Brand EquityEquity

(TOP PHOTO) (TOP PHOTO) Inclusive to Presentor,Inclusive to Presentor,Sponsor your very Sponsor your very own contest or own contest or sponsor the one we sponsor the one we have and make it have and make it memorable while your memorable while your audience is engaged.audience is engaged.

(BOTTOM)(BOTTOM)Inclusive to Presentor, Inclusive to Presentor, Sponsor the band that Sponsor the band that will play or fill the will play or fill the paraders with your paraders with your merchandise and put merchandise and put a smile on their faces.a smile on their faces.

Do you want to Do you want to sponsor any of these? sponsor any of these? It’s yours for It’s yours for PhP15,000.00 each.PhP15,000.00 each.

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High Value High Value Returns for Returns for Brand EquityBrand EquityWe offer the following High Value Returns to We offer the following High Value Returns to you when you sponsor Christmas in you when you sponsor Christmas in November 2012.November 2012.

HIGH HIGH VALUE VALUE

RETURNSRETURNS(TOP PHOTO) (TOP PHOTO) Inclusive to Presentor,Inclusive to Presentor,Bring out your army Bring out your army of salesmen/women of salesmen/women who can engage who can engage customers and customers and provide discounts and provide discounts and deals they can only deals they can only get from this event.get from this event.

(BOTTOM)(BOTTOM)Inclusive to Presentor,Inclusive to Presentor,We’re on Facebook We’re on Facebook and Wordpress and and Wordpress and we can publish all we can publish all your deals so we can your deals so we can share them your share them your EXCLUSIVE deals to EXCLUSIVE deals to residents.residents.

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HIGH VALUE HIGH VALUE RETURNSRETURNSBannering is an age old tradition that Bannering is an age old tradition that provides results in terms of getting more provides results in terms of getting more people aware that your brand is relevant and people aware that your brand is relevant and

HIGH VALUE HIGH VALUE RETURNSRETURNS

Inclusive to Presentor. Engage people with your products and let them experience Inclusive to Presentor. Engage people with your products and let them experience how it can add more value to their daily life. We’re giving you the stage to let how it can add more value to their daily life. We’re giving you the stage to let

people know what you have!people know what you have!

Do you want to get this separately? It’s open for PhP10,000.00. Segment duration Do you want to get this separately? It’s open for PhP10,000.00. Segment duration should be for 30 minutes only. should be for 30 minutes only.

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STANDARD VALUE STANDARD VALUE RETURNS FOR RETURNS FOR BRAND EQUITYBRAND EQUITYThis is what we offer those who will be This is what we offer those who will be coming in as sponsor to this event as Minor coming in as sponsor to this event as Minor SponsorsSponsors

STANDARD STANDARD VALUE VALUE

RETURNSRETURNSWe’ll announce We’ll announce your name or the your name or the brand of your brand of your name that guests name that guests can sense thru can sense thru their eyes and their eyes and ears! Inclusive to ears! Inclusive to PRESENTOR! PRESENTOR!

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Brand

Mailboxes, etc!Mailboxes, etc!Inclusive to Presentor. We publish newsletters Inclusive to Presentor. We publish newsletters

every month and sponsors can take advantage of every month and sponsors can take advantage of these by having their brands printed across these these by having their brands printed across these

newsletter we publish every month.newsletter we publish every month.

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To The Presentor To The Presentor and Major and Major SponsorsSponsors

We’re adding these values to your disposal.We’re adding these values to your disposal.

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Adding Value to Adding Value to reach your ROIreach your ROI

Trivia Game Trivia Game – to further enhance the – to further enhance the experience and greater opportunities experience and greater opportunities to close sales, our hosts and/or to close sales, our hosts and/or contestants can give trivia contests contestants can give trivia contests and emphasize your promos. Example: and emphasize your promos. Example: “How much is the exclusive prize “How much is the exclusive prize Brand XYZ is giving away to California Brand XYZ is giving away to California Garden Residents?”Garden Residents?”

Sales Kiosk Sales Kiosk – Upon scheduling, your – Upon scheduling, your brand can be allowed to put up a kiosk brand can be allowed to put up a kiosk in lobbies of each clusters. Offer your in lobbies of each clusters. Offer your promos and get more mileage this promos and get more mileage this way.way.

Christmas Story Christmas Story – Children of – Children of Integrated Montessori Center will Integrated Montessori Center will perform the Christmas Story and your perform the Christmas Story and your brands will be paraded after the story brands will be paraded after the story with children holding your brand’s logo with children holding your brand’s logo after the mini-play while the VO thank after the mini-play while the VO thank the sponsors.the sponsors.

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Adding Value to Adding Value to reach your ROIreach your ROI

Match the Deal Match the Deal – To highlight the – To highlight the promo, a contest wherein promo, a contest wherein contestants will match the logo to contestants will match the logo to the offer will win a special prize.the offer will win a special prize.

Kiddie Games Kiddie Games – Your brands will – Your brands will appear in the area where kids will appear in the area where kids will play their Christmas Games.play their Christmas Games.

Flyering to Motorists Flyering to Motorists – We’ll – We’ll create a flyer outlining all the create a flyer outlining all the promos you offer so residents with promos you offer so residents with cars can bring it home and study it cars can bring it home and study it more. Provide all your information more. Provide all your information and you can just close a deal.and you can just close a deal.

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Sample Poster Sample Poster LayoutLayout

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PRESENTORlogo

Major A

Major B

Major C

Major D

Major E

Minor A

Minor B

Minor C

Minor D

Minor E

Minor F

Minor G

Minor H

Minor I

Minor J

Some important Some important information about information about ususInformal information outlining the profile of our Informal information outlining the profile of our neighborhood in California Garden Square.neighborhood in California Garden Square.

Rough but Rough but Realistic View of Realistic View of Residents’ ProfileResidents’ Profile

Location: Mandaluyong CityLocation: Mandaluyong City

Population: (Approximately Population: (Approximately and conservatively) 17,000 and conservatively) 17,000 residentsresidents

Age Profile: Age Profile: 0 – 9 = 500,3% 0 – 9 = 500,3% 10 – 17 = 1,100, 6% 10 – 17 = 1,100, 6% 18 – 24 = 2,600, 15% 18 – 24 = 2,600, 15% 25 – 32 = 5,000, 29% 25 – 32 = 5,000, 29% 33 – 40 = 4,800, 28% 33 – 40 = 4,800, 28% 41 – 49 = 2,000,12% 41 – 49 = 2,000,12% 50 and above = 1,000, 6%50 and above = 1,000, 6%

Social StatusSocial StatusStudents 3,000, 17.65%Students 3,000, 17.65%Working Class 11,200, 65.88%Working Class 11,200, 65.88%Executives 2,200, 12.94%Executives 2,200, 12.94%Entrepreneurs 550, 3.24%Entrepreneurs 550, 3.24%Jobless, Retired 50, 0.29%Jobless, Retired 50, 0.29%

Individual IncomeIndividual Income0 - 10,000 = 100, 0.59%0 - 10,000 = 100, 0.59%10k - 25k = 8,000, 47.06%10k - 25k = 8,000, 47.06%26k - 30k = 4,000, 23.53%26k - 30k = 4,000, 23.53%31k - 40k = 2,000, 11.76%31k - 40k = 2,000, 11.76%41k - 50k = 1,500, 8.82%41k - 50k = 1,500, 8.82%51k - 65k = 1,100, 6.47%51k - 65k = 1,100, 6.47%65k and above = 300, 1.76%65k and above = 300, 1.76%

Those who rent vs own: Those who rent vs own: 70% : 30%70% : 30%

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Fact SheetFact Sheet

Quick Summary and Details of The EventQuick Summary and Details of The Event

About the EventAbout the Event

Event Name: Christmas In NovemberEvent Name: Christmas In November

Event Date: November 23 – 25, 2012Event Date: November 23 – 25, 2012

Organizer: CGS Community Support Group wih CGS Community Organizer: CGS Community Support Group wih CGS Community Association, Incorporated and First Oceanic Property Association, Incorporated and First Oceanic Property ManagementManagement

Event Chairman: Mrs. Edy ReyesEvent Chairman: Mrs. Edy Reyes

Program Chair: Mr. Kristoffer AtienzaProgram Chair: Mr. Kristoffer Atienza

What is the Event About? Pre-Christmas/Thanksgiving Family What is the Event About? Pre-Christmas/Thanksgiving Family GatheringGathering

Target: 17,000+ Residents of California Garden Square with their Target: 17,000+ Residents of California Garden Square with their guests and performers, staff, and their guestsguests and performers, staff, and their guests

Contact Information:Contact Information:

Mr. Kristoffer Atienza (0920) 959-5747 / Mr. Kristoffer Atienza (0920) 959-5747 / krisatienza@gmail.com

Mrs. Edy Reyes (0915) 127 5967Mrs. Edy Reyes (0915) 127 5967

Mr. Luis Panganiban: (0917) 814-2384Mr. Luis Panganiban: (0917) 814-2384

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Questions? Questions? Queries?Queries?

DonationsDonations??

If you have If you have questions, please questions, please do not hesitate to do not hesitate to give us a call and give us a call and we’ll gladly answer we’ll gladly answer your query your query immediately. immediately. Thanks.Thanks.

For payments:For payments:Write check toWrite check to: : CGS Community CGS Community Support Group, Inc.Support Group, Inc.

For BDO, Direct For BDO, Direct Deposit it toDeposit it to: : Checking Account Checking Account # 690 800 1472# 690 800 1472

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Thank you Thank you for your time.for your time.California Garden SquareCalifornia Garden SquareCommunity Support Group, IncorporatedCommunity Support Group, IncorporatedSEC Reg. No. CN200719463SEC Reg. No. CN200719463