Christer Holloman - Glassdoor.com - 24th Sept
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Transcript of Christer Holloman - Glassdoor.com - 24th Sept
Confidential and Proprietary © Glassdoor, Inc. 2008-2012
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Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Click to edit Master title styleClick to edit Master title style
Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Click to edit Master title styleClick to edit Master title style
Confidential and Proprietary © Glassdoor, Inc. 2008-2012
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Best Practices in Social RecruitingChrister Holloman
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About Me
Twitter = @holloman
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Glassdoor Overview
Rich Barton
Founded Glassdoor
Co-Founded Zillow
Founded Expedia
Stephen Kaufer
Board of Glassdoor
CEO & Founder TripAdvisor
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Glassdoor Overview
Glassdoor helps people find jobs they love and helps employers recruit top talent.
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Why Employment Information Matters
61% of employees say a new job is different than expectations set in the interview process.
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Influencing the Decision Process
7 the average number of reviews a job seeker reads before forming an opinion of a company.
90% of employees are very likely to read reviews before accepting a job offer.
94% of job seekers value the employer perspective.
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Online Channels of Influence
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Agenda
1. Tip Tips
2. Tracking Success
3. Improving ROI
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Top Tips
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Top Tips
1. Enrich Online Profiles
2. Encourage Feedback
3. Monitor & Engage
4. Show & Tell
5. Improve Your Career Site
6. Cross Promote
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1. Enrich Online Profiles
Enrich the visual appeal i.e. cover photos, videos
Share what makes your company attractive
Connect your social presence
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Company Reviews: Current employees
Recent Hires
Interns
Important Notes No incentives
All reviews must be balanced and fair
2. Encourage Feedback
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3. Monitor & Engage
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3. Monitor & Engage
Highlight the voice of your culture, your employees
Participate, not just promote
Show the depth of your employer brand
Determine what brands should have a career presence on Facebook
Participate, not just promote
Diversify the conversation
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4. Show & Tell
Increase awareness of brand presence on photo sharing apps
Show behind-the-scenes
Showcase a day in the life of an employee.
Connect management direct to employees and job candidates
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5. Improve Your Careers’ Site
Highlight what makes your company a best place to work.
Tell your story, share the employee story.
Integrate your social recruiting paths.
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6. Cross Promote
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Tracking Success
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Follow Job Seeker Interest by Month
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Understand Job Seeker Demographics
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Track Job Click Performance
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Evaluate Company Reputation
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See Competitive Brand Analysis
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Improving ROI
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Improving ROI
1. Learn from and fix the “bad”
2. Act early and act often
3. CEO and senior leaders need to walk the talk
4. Empower front line managers
5. Promote the good
6. Use a surround sound approach
7. Encourage feedback
8. Monitor and engage
9. Be honest and authentic
10.Continually track success
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Confidential and Proprietary © Glassdoor, Inc. 2008-2012
APPENDIX
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How Glassdoor Works
Company Reviews
Give-to-get model
Voluntary and anonymous
Required company review elements:
Overall company rating
Review Title
Pros
Cons
Advice to Mgmt.
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How Glassdoor Works
Optional company review elements:
Workplace Factor Ratings
CEO Approval Ratings
Recommend to a friend
Business Outlook
Job Details
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Glassdoor Moderation Process
Salary Reports
Company Reviews
Interview Reviews
Office Photos
Every single piece of content goes through Glassdoor’s multi-tier review process which includes:• Technological Review• Human Review
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Glassdoor Moderation Process
On average we reject 15% of reviews as they do not meet our community guidelines.