“Competition is fierce, competition is strong. You’ve got to assume that everyprospect you talk to is engaging 5 to 8 other people, 5 to 8 other dealerships,

5 to 8 other websites so you’ve always got to be asking yourself; ‘What is different and better about me and my dealership than the competition?’”

-Sean V. Bradley, CEODealer Synergy

In this new era of social responsibility, what you don't do can cost you. "Cause marketing" is now the norm, and customers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause.

Vets-Cars…Cause/Identity Marketing in Camo.

If your business or brand doesn't stand for a cause, consumers may turn to your competitors. The number of consumers who say they would switch from one brand to another if the other brand were associated with a good cause has climbed to 87 percent, a dramatic increase in recent years, according to a Cone Cause Evolution Survey.-Entrepreneur.com

Cause Compels Consumers to Move - 91% of consumers are likely to switch brands to one associated with a good cause, given comparable price and quality. 2013 Cone Communications/ Echo Global CSR Study

Consumers May Pay More - 50% of consumers said they would be willing to reward companies that give back to society by paying more for their goods and services. Nielsen 2013 Consumers Who Care Study

Top Ten Reasons People Choose To Buy

(According to US)

1. Price2. Payment3. Advertising4. Selection5. Reputation6. Previous Customer7. Location8. Trust/Comfort Level9. Recommended10. Communication

Top Ten Reasons People Choose To Buy

(According to THEM)

1. Communication2. Recommended3. Trust/Comfort Level4. Selection5. Reputation6. Previous Customer7. Price8. Payment9. Location10. Advertising

*Consumer Reports

“At no time since the end of World War II has awareness of and appreciation for our military veterans been so strong and genuine.”General James F. Amos, CommandantUnited States Marine Corps

It is the wise dealership that extends its hand and says “Thank You, we want to earn your business for all the right reasons.”

According to the National Veteran Owned Business Association, -NAVOBA-Ninety eight percent of all veterans and active duty military members choose to support veteran owned businesses and those that support the military.

Our promise of brand specific territorial exclusivity will ensure that you will have the opportunity to leverage something unique and vital which your competition does not have and won’t be able to duplicate!

U.S. Veteran Population•23 million veterans•20 million spouses•45 million siblings•55 million childrenIncome higher than non-veteran population

U.S. Military Population•1.4 MM Active Duty•1.1 MM Spouses•1.3 MM Guard & ReserveRecession proof income & greater disposable income

Whether active, veteran, or retired they all share a common comradeship forged under the most challenging circumstances in their lives. Those insights are the most powerful bonds in their belief system and drive a devotion that shapes decisions in their daily lives. This insight is a core driver of the military veteran affinity group. Military veterans represent a powerful audience to drive client success.

Vets-Cars is an invitation-only association of auto dealers who pledge low, transparent pricing and an efficient and respectful

purchase, delivery and ownership experience.

Honesty, Efficiency, Respect, Openness

H E R O

Why Vets-Cars resonates with the Military and Veteran Auto Buyer

• Membership is Invitation Only; We select our dealers based on their reputations.

• Vets-Cars Dealer Members pledge to a Code of Conduct:“We will commit our business to the absolute highest standards of business when dealing with members of the military and veteran community and their families.Your experience with us will be a reflection of our gratitude for your service and sacrifice.”

• We monitor our Dealer Members via our After Action Report satisfaction survey found on our website, www.vets-cars.com

These three factors help create a powerful Why Buy Here level of comfortand begin to create a bond of trust between buyer and seller.

“Any dealer that would allow itself to be graded by a group of veterans is a dealer I want to do business with.”

• Our deep experience and contacts within the military community and auto industry will provide our Dealer Members with an effective consultancy and will help promote their business to a large, deserving and loyal segment of our population.

This is a distinction your competition will not have and will not be able to duplicate.

We will teach your team how to Prospect, Attract, Capture and ServeThe Military and Veteran Demographic in YOUR AREA

Our logo with call to action on your web site will attract attention and set you apart from your competition.

Our Key worded Landing Pages on our site and yourstell site visitors something special about your store and have several ‘Call To Action’ contact options

Our SEO and Keyword strategies put Vets-Cars Dealer Members at the top of the list and Top-Of-Mind for Military and Veteran buyers.

Membership in Vets-Cars includes a linked and geo-located listing on Benefits Report, a customized nationwide profile of federal, state and commercial military and veteran benefits

So much more than just a BDC tool:

• An Identity which sets you apart from your competition.• An Opportunity to become known as a Vet-friendly business.• A Commitment to a large, loyal and deserving demographic.• An Endorsement by a veteran owned and operated third party.• A Source of Pride for your team.• An Edge that will help you sell more vehicles.

“One of the strongest “Why Buy Here”

tools available to dealers today.” -Mark Trahan, Division President Simoniz USA

An Effective Consultancy

We offer web-based installation and refresher trainingas well as two day in-store two day “Boot Camps”where we will work with each department, introducing them to the unique nature of the Vets-Cars identity.

Our two monthly newsletters, Tips Series and weekly video training content are designed to keep the program fresh and top-of-mind with your staff.

The Wall of Honor is a key part of the Vets-Cars dealership experience. It is a personal gesture of thanks and gratitude for a Vet’s service.

It slows the sales process down and allows you to connect with your customer on a level not normally found in the car buying experience.

“Would you do us the honor of adding your name to the names of the other veterans we’ve served here at our store?”

“The team at Lehighton Ford bought into Vets-Cars almost immediately and you know how hard it is to get car people to buy into new things sometimes. In one month we have seen results and I am blown away at the reaction customers have when we share the program with them.Vets-Cars is super effective and very cool and anyone who wants to contact me, I’m happy to tell you why we will be a Vets-CarsDealer Member for life.”

-Troy Spring,Best-selling authorOwner, Dealer WorldPartner, Lehighton FordAutomotive Mastermind

“We are fortunate to be in a position to work with dealers and businesses we WANT to work with. Brian and I are thrilled to have the opportunity to helpVets-Cars grow and provide more value to their Dealer Members.

Vets-Cars is a no-brainer and powerful stuff in the hands of the right dealer.If worked properly and leveraged efficiently it can be worth its weight in gold.”

A Bond of TrustA Bond of CommerceThey will be your most loyal and appreciative customers.

Please allow us the opportunity to help you createYOUR bond with the Military and Veteran Family.

For all the right reasons.

Thank You.Christopher J. Walsh, USAFBrad Brearton, USA

Everyone you meet, Every Day,

is fighting a battle you know nothing about

Be Kind…AlwaysSSG Travis Mills, United States Army