Chris Savage_SearchLove San Diego_Pulling Back the Curtain of Video SEO
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Transcript of Chris Savage_SearchLove San Diego_Pulling Back the Curtain of Video SEO
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PULLING BACK THE CURTAIN OF VIDEO SEO
by Chris SavageSearch Love - September 2013
Friday, September 6, 13
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@csavage
FRIENDS MAKING THINGS
Friday, September 6, 13
Started 7 years ago. Focused on being a part of the shift going forward.
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@csavage
WISTIA TODAY
Friday, September 6, 13
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@csavage
VIDEO SEOISN’T HARD
Friday, September 6, 13
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@csavage
WHY USE VIDEO AT ALL?
WHERE TO SENDYOUR TRAFFIC?
Friday, September 6, 13
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@csavage
AMAZON.COMFriday, September 6, 13
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@csavage
All of human historyCaves Agoras InternetsStores
No more people involved in purchases!!!!!!
Friday, September 6, 13
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@csavage
THE AGORA
Friday, September 6, 13
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@csavage
Video brings humans back into the buying process.
magictricks.com
Friday, September 6, 13
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@csavage
Paul from Wisegrass.com
Friday, September 6, 13
http://www.wisegrass.com/2010/11/11/is-it-too-late-to-overseed-this-fall-probably/
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@csavage
VIDEO IS TRUST
Friday, September 6, 13
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@csavage
BORING SURVEY
EATS TRUST
Friday, September 6, 13
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@csavageFriday, September 6, 13
http://wistia.com/blog/content-and-events-survey-2013/
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@csavage
~1,000 survey responses!!! #omfg
Friday, September 6, 13
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@csavage
WHERE DO YOU WANT VIEWERS TO GO?
Friday, September 6, 13
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@csavage
DRIVE CONVERSIONS
Friday, September 6, 13
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@csavage
BRANDING EQUALS WIN
Friday, September 6, 13
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@csavage
Make life easy for the robots
Friday, September 6, 13
The rules are the same, it all comes down to make life easy for robots.
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@csavage
Video Sitemapshttp://bit.ly/videoseophil
Friday, September 6, 13
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@csavage
Open graph tagsFriday, September 6, 13
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@csavage
Schema.orgFriday, September 6, 13
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@csavage
Captions & TranscriptsFriday, September 6, 13
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@csavage
Robots hate being tricked.
Friday, September 6, 13
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@csavage
Video placement & sizeFriday, September 6, 13
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@csavage
PAYWALLSFriday, September 6, 13
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@csavage
START OPTIMIZING BEFORE PRODUCTION
Friday, September 6, 13
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@csavageFriday, September 6, 13
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@csavage
“how to”“building”“creating”“making”“install”“show me”
WALKTHROUGH WORDS
Friday, September 6, 13
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@csavage
MAKING BETTER VIDEOS TOMORROW
Friday, September 6, 13
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@csavage
START (S)CRAPPY
Friday, September 6, 13
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@csavage
START (S)CRAPPYFriday, September 6, 13
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@csavage
Use the camera you already have
Friday, September 6, 13
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@csavage
GET LIGHTS!!!!!!!!http://bit.ly/lighting-kit
Friday, September 6, 13
http://wistia.com/blog/your-first-lighting-kit/
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@csavage
TAKE MORE CHANCES
Friday, September 6, 13
http://wistia.com/blog/wistia-office-switch/
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@csavageFriday, September 6, 13
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PUT YOURSELVESON CAMERA
Friday, September 6, 13
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@csavage
BUILD AN AUDIENCEFriday, September 6, 13
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@csavage
BUILD AN AUDIENCEFriday, September 6, 13
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@csavage
ITERATE
Friday, September 6, 13
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@csavage
Video is your best opportunity for trust
Friday, September 6, 13
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@csavage
Video is your best opportunity for trustBe strategic about where people watch
Friday, September 6, 13
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@csavage
Video is your best opportunity for trustBe strategic about where people watchMake life easy for the robots
Friday, September 6, 13
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@csavage
Video is your best opportunity for trustBe strategic about where people watchMake life easy for the robotsOptimize before you make video
Friday, September 6, 13
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@csavage
Video is your best opportunity for trustBe strategic about where people watchMake life easy for the robotsOptimize before you make videoMake better videos
Friday, September 6, 13