SearchLove Boston 2013_Ross Hudgens_Actionable Content Marketing Tips
Chris Savage | SearchLove San Diego, 'Why Your Next Hire Should Be A Video Producer'
Transcript of Chris Savage | SearchLove San Diego, 'Why Your Next Hire Should Be A Video Producer'
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Why your next hire should be a video producer
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@csavage
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What’s the deal with business video?
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Most businesses are attempting one of two things
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Conversion videos
Viral videos
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Evaluate them for conversion
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Arbitrage ads
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Dollar generating
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Inbound Marketing
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In house producer
Outside producer
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Relationship generating
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Another teaching example
Why is this a video?
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Approachable
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Hiring videos
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Relationships Generated Not Dollars Generated
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Good design is good for business.
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Generating relationships is good for business.
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In house video is different
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Being able to fail
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Spur of the moment
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Videos for smaller audiences
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Culture & Personality
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Why is this shift happening now?
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Equipment is the right price
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The one man band exists
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Distribution is the right price
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The opportunity is now