Chris regan schema
67
ProductCamp: Product Schema, SEO, Structured Data | Caliber Media Group & Schema.org Products | Product Schema | SEO
-
Upload
productcamp-socal -
Category
Documents
-
view
145 -
download
0
Transcript of Chris regan schema
ProductCamp: Product Schema, SEO, Structured Data | Caliber Media Group & Schema.org
Products | Product Schema | SEO
ProductCamp: Product Schema, SEO, Structured Data | Caliber Media Group & Schema.org
Products, Schema, Examples
Resources, Tools, Readings
2
ProductCamp SoCal 2014 & Schema: Google, after Schema
ProductCamp SoCal 2014 & Schema: Google via Disconnect & Yahoo, after Schema
,
ProductCamp SoCal 2014 & Schema: Are there other events?
ProductCamp SoCal 2014 & Schema: So what was inside the pages?
ProductCamp SoCal 2014 & Schema: So what was inside the pages?
ProductCamp SoCal 2014 & Schema: So what was inside the pages?
Search => Schema, with JSON-LD
Search & Schema: When & Who? Very short version…
Martin Hepp
http://www.heppnetz.de/projects/goodrelations/
ProductCamp SoCal 2014 & Schema: When & Who? Short version…here they come…
ProductCamp SoCal 2014 & Schema: Product since this is ProductCamp
http://schema.org/Product
ProductCamp SoCal 2014 & Schema: An actual Product, since this is ProductCamp…
ProductCamp SoCal 2014 & Schema: Recall, Products as Structured Data
Structure -- Hierarchy -- Structured Data
Search & Schema: Show me Schema examples…
Schema: Product ontology | microdata | Knowledge Graph
ProductCamp SoCal 2014 & Schema: Product
ProductCamp SoCal 2014 & Schema: Google
ProductCamp SoCal 2014 & Schema: Product Schema locally
ProductCamp SoCal 2014 & Schema: Product locally
ProductCamp SoCal 2014 & Schema: Local Schema gone wild…
Search & Product Schema | Knowledge Graph – where?
Search & Product Schema | Knowledge Graph – where?
http://bit.ly/Google-Tables-Schema-Toyota
Search & Product Schema | Knowledge Graph & Google Tables?
Recall that Schema is “readable” Structured Data – Google Squared
https://en.wikipedia.org/wiki/Google_Squared
Search & Product Schema | Switching Gears => Sporting Goods Product
Search & Product Schema | Sporting Goods Product
Search & Product Schema | Sporting Goods Product
Search & Product Schema: Services are Things too…
Yelp – no Schema; yet, the other two contain Schema
Search & Schema: Services in the Knowledge Graph?
http://bit.ly/what-is-EVMS
Note: this Knowledge Graph “panel” contains Schema, RDFa, JSON-LD
Search & Schema: Knowledge Graph & WikiPedia.
Search & Schema: Get on WikiPedia, if possible.
https://en.wikipedia.org/wiki/Wahoo%27s_Fish_Taco
Search & Product Schema: Where can I learn about the basics?
http://schema.org/Product
Search & Product Schema: Where can I learn about the very basics?
http://www.bing.com/webmasters/
Search & Product Schema: Where can I learn about the very basics?
http://www.google.com/webmasters/
Search & Product Schema: Where can I do the basics myself?
http://bit.ly/Google-Data-Highlighter-Tool
Google Data Highlighter
Search & Schema: Show me how Google Data Highlighter works…
http://bit.ly/How-to-use-Data-Highlighter
CLIMATE CHANGE
Search & Schema: Show me that Google Data Highlighter works…
Search & Schema: Show me that GDH works for a product line…
So, can I highlight both products and articles?
So, use Schema for your products and use Schema for your blogs!
ProductCamp SoCal 2014 & Schema: Who else is just starting with Schema?
http://www.aidforafrica.org/home/
ProductCamp SoCal 2014 & Schema: Who else is just starting with Schema?
http://www.hiu.edu/
Search & Product Schema: Where else can I do the basics myself?
SCHEMA RESOURCES
Search & Product Schema: Where else can I do the basics myself?
http://schema-creator.org/product.php
Search & Product Schema: Where else can I do the basics myself?
http://tools.seochat.com/tools/product-schema-generator/
O.K. But I like blogs…What‟s a great blog about Schema?
http://www.seoskeptic.com/what-is-json-ld/
http://bit.ly/Schema-Markup-Machine-Learning
O.K. But I like blogs…What‟s another great blog re: Schema?
O.K. But I like blogs…What‟s a really great site about Search & Schema?
O.K. Give me an insider‟s technical blog about Schema?
http://www.seobythesea.com/
O.K. Give me a blog about Product Search & Testing.
http://bit.ly/seo-ecom-testing
https://support.google.com/analytics/answer/1745147?hl=en
Search & Product Schema: Where can I study…from a source?
https://developers.google.com/webmasters/business-location-pages/schema.org-examples
I am super busy: Where‟s a „Schema for Dummies‟ website?
http://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/
I know about Schema: Where can I learn tons more about Product Schema?
http://www.productontology.org/
I know about Schema: Where can I learn tons more about Product Schema?
Google‟s Freebase
https://www.freebase.com/
No, I know Schema: Where can I find more than tons about Product Schema?
http://factual.com/
ProductCamp SoCal 2014 & Schema: Schema tools
http://ontology2.com/o/
No, I know Schema: Where can I find more than tons about Product Schema?
Look: I need to kill my competition with Schema, not kill „em w/ kindness.
You‟re really not listening: I need to really win…where‟s that JSON stuff from before?
http://json-ld.org/
Really show me the future of Schema. Like, Freebase and other resources?
http://basekb.com/
Why can‟t you read my mind? Where are the Schema conferences?
http://iswc2014.semanticweb.org/
Where is there a Schema techie conference -- both sooner and in Anaheim?
http://iswc2014.semanticweb.org/
Where is there a Schema technical conference -- sooner, near Anaheim?
And a conference where I can start shaping the future of Schema…
http://www.omg.org/news/meetings/tc/ca-14/info.htm
I want to give a talk about Schema at a Schema conference far, far away.
O.K., here you go…
http://www.xmlprague.cz/call-for-papers/
I don‟t have time for that. I have a PhD, and I need the latest Semantic Web info.
O.K., here you go…
http://bit.ly/W3C-Semantic-Web-Papers
Wait. Is there even more?
Well, what about Schema in you product emails?
https://developers.google.com/gmail/markup/
