Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
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Chris Pile Driving Change Through Innovation Birmingham, 16 th September
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Transcript of Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference
Chris Pile
Driving Change Through InnovationBirmingham, 16th September
Chris PileHead of Digital and Creative, NEC Group
Contents
• A bit about me
• Hip hop ballet
• How to spend £26m
• Making digital and physical sing together
• What next?
• Questions
What’s at play in the journey?
!
!
pre-event excitement
ticket purchase
initialinspiration
seamless customer journey
on the night togetherness
Functional Emotional
To help enable a
seamless customer journey
from
initial inspirationthrough to
ticket purchase;then from
pre-event excitement to
on the night togetherness.
seamless customer journey
initial inspiration
ticket purchase;
pre-event excitement
on the night togetherness.
Entertain Inform Guide
What digital tools do we have at our disposal?
Entertain Inform Guide
Entertain
Guide
Inform
App
Social
ScreensWebsite
PPC
!
To help enable a
seamless customer journey
from
initial inspirationthrough to
ticket purchase;then from
pre-event excitement to
on the night togetherness.
What we're going to try and do next
Chris [email protected]
![[04899] - Design of Pile & Pile-Cap](https://static.fdocuments.us/doc/165x107/5695d3331a28ab9b029d273d/04899-design-of-pile-pile-cap.jpg)
