Chris Merrill's Future M presentation, "The Future Face of Digital Business"
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Transcript of Chris Merrill's Future M presentation, "The Future Face of Digital Business"
![Page 1: Chris Merrill's Future M presentation, "The Future Face of Digital Business"](https://reader035.fdocuments.us/reader035/viewer/2022062510/54b5e8bd4a7959261b8b4675/html5/thumbnails/1.jpg)
Hi, I am Chris Merrill
• PAST: small business owner
• PRESENT: Super Web-O-Matic (small business owner)
• FUTURE: small business owner (Hopefully just with more $$)
![Page 2: Chris Merrill's Future M presentation, "The Future Face of Digital Business"](https://reader035.fdocuments.us/reader035/viewer/2022062510/54b5e8bd4a7959261b8b4675/html5/thumbnails/2.jpg)
Lead Gen & Engagement
Design Fuel Pilot Track
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Now
Marketing teams manufacturing “buzz” and awareness to drive prospective customers to the top of the funnel; then putting them through a scripted trial / pre-sales process.
![Page 4: Chris Merrill's Future M presentation, "The Future Face of Digital Business"](https://reader035.fdocuments.us/reader035/viewer/2022062510/54b5e8bd4a7959261b8b4675/html5/thumbnails/4.jpg)
• Still a bunch of Telling and Yelling
![Page 5: Chris Merrill's Future M presentation, "The Future Face of Digital Business"](https://reader035.fdocuments.us/reader035/viewer/2022062510/54b5e8bd4a7959261b8b4675/html5/thumbnails/5.jpg)
•Check me out!!• Follow Us! •Sign up! •Tell a Friend! • Like!•Shiny Object!
•NOISE NOISE NOISE
![Page 6: Chris Merrill's Future M presentation, "The Future Face of Digital Business"](https://reader035.fdocuments.us/reader035/viewer/2022062510/54b5e8bd4a7959261b8b4675/html5/thumbnails/6.jpg)
• When in doubt we use the “me too” activities
• “All set boss, open the flood gates…We “did” SEO, created a facebook page, tweeted, blogged, and have 100 landing pages....we should be good.
![Page 7: Chris Merrill's Future M presentation, "The Future Face of Digital Business"](https://reader035.fdocuments.us/reader035/viewer/2022062510/54b5e8bd4a7959261b8b4675/html5/thumbnails/7.jpg)
• Build and engineer “Set it and forget it” Marketing Conversion Funnel
![Page 8: Chris Merrill's Future M presentation, "The Future Face of Digital Business"](https://reader035.fdocuments.us/reader035/viewer/2022062510/54b5e8bd4a7959261b8b4675/html5/thumbnails/8.jpg)
• Me too.
![Page 9: Chris Merrill's Future M presentation, "The Future Face of Digital Business"](https://reader035.fdocuments.us/reader035/viewer/2022062510/54b5e8bd4a7959261b8b4675/html5/thumbnails/9.jpg)
• 1000 people in the top of our funnel 2% to trials, and of those we can convert 2% to customers.
• Now get 1,000,000,000 into the funnel.
• When that is done get 1,000,000,000 more.
![Page 10: Chris Merrill's Future M presentation, "The Future Face of Digital Business"](https://reader035.fdocuments.us/reader035/viewer/2022062510/54b5e8bd4a7959261b8b4675/html5/thumbnails/10.jpg)
• Predictable Trial / Pre-sales Process
1. New trial sign-up2. E-mail 1 - Thank you e-mail3. Sales call “check-in”4. E-mail 2 - “Tips and tricks”5. E-mail 3 - “Just checking in”6. E-mail 4 - “Ticking-timer”7. Expired - Sales call
![Page 11: Chris Merrill's Future M presentation, "The Future Face of Digital Business"](https://reader035.fdocuments.us/reader035/viewer/2022062510/54b5e8bd4a7959261b8b4675/html5/thumbnails/11.jpg)
• Restricted wedge offerings are typically controlled environments.
![Page 12: Chris Merrill's Future M presentation, "The Future Face of Digital Business"](https://reader035.fdocuments.us/reader035/viewer/2022062510/54b5e8bd4a7959261b8b4675/html5/thumbnails/12.jpg)
• Limited Features• Trial-size• User restricted• Integration limited• Time bombed
![Page 13: Chris Merrill's Future M presentation, "The Future Face of Digital Business"](https://reader035.fdocuments.us/reader035/viewer/2022062510/54b5e8bd4a7959261b8b4675/html5/thumbnails/13.jpg)
Future
• Replace yell and tell, with a focus on building remarkable products.
• Put these products (unrestricted) in potential customers and customers hands, and sincerely engage, watch…listen.
• Capture the and share the stories and join the conversations.
• Help to create authentic experiences.
![Page 14: Chris Merrill's Future M presentation, "The Future Face of Digital Business"](https://reader035.fdocuments.us/reader035/viewer/2022062510/54b5e8bd4a7959261b8b4675/html5/thumbnails/14.jpg)
• Stop yelling
• It’s not that they aren’t listening they just can’t hear you
• Save your energy and focus on building remarkable products
![Page 15: Chris Merrill's Future M presentation, "The Future Face of Digital Business"](https://reader035.fdocuments.us/reader035/viewer/2022062510/54b5e8bd4a7959261b8b4675/html5/thumbnails/15.jpg)
• Products / services that inspire great stories and encourage real conversations reduce the need for complex high touch marketing systems.
• Share this with POTENTIAL customers by giving them bi-lateral views into these conversations
![Page 16: Chris Merrill's Future M presentation, "The Future Face of Digital Business"](https://reader035.fdocuments.us/reader035/viewer/2022062510/54b5e8bd4a7959261b8b4675/html5/thumbnails/16.jpg)
• Put the product in the hands of the customer, but don’t stand back.
• Watch, listen and engage...sincerely.
![Page 17: Chris Merrill's Future M presentation, "The Future Face of Digital Business"](https://reader035.fdocuments.us/reader035/viewer/2022062510/54b5e8bd4a7959261b8b4675/html5/thumbnails/17.jpg)
• How else can you use this?• Can you show me?• Doing anything interesting with it?• How can we fix this?• Ohh, I like that idea, can you explain.
![Page 18: Chris Merrill's Future M presentation, "The Future Face of Digital Business"](https://reader035.fdocuments.us/reader035/viewer/2022062510/54b5e8bd4a7959261b8b4675/html5/thumbnails/18.jpg)
• Give them the full experience, not a demo, not a trial. Don’t limit.
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• Make free things free.• No purchase assumptions. • Free should be free. • A gift.
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• Empower the team, then them hold responsible to ask questions, share experiences, and create relationships with prospective clients throughout the dating stage