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![Page 1: Chris mc cann_presentation](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b47b0d4a7959fc0c8b471d/html5/thumbnails/1.jpg)
StartupDigest: Tips for Growing an Email Newsletter
Social Email ConfChris McCann
@mccannatron
![Page 2: Chris mc cann_presentation](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b47b0d4a7959fc0c8b471d/html5/thumbnails/2.jpg)
What is StartupDigest?
• StartupDigest is a media company around startups, technology, events, and conferences– 22 to 67,000+ subscribers in 7 months– 1 to 51+ cities and verticals in 7 months
• Regarded as the worldwide source for tech startup events by:
"Plain and simple, Startup Digest seems like a pretty smart idea to me..."
![Page 3: Chris mc cann_presentation](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b47b0d4a7959fc0c8b471d/html5/thumbnails/3.jpg)
Growth
16-Nov 16-Dec 16-Jan 16-Feb 16-Mar 16-Apr 16-May 16-Jun 16-Jul 16-Aug Today0
10000
20000
30000
40000
50000
60000
70000
80000
# of Subscribers
![Page 4: Chris mc cann_presentation](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b47b0d4a7959fc0c8b471d/html5/thumbnails/4.jpg)
The Email Funnel
• Landing Page• Signup• First Campaign • Content • Repeat
![Page 5: Chris mc cann_presentation](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b47b0d4a7959fc0c8b471d/html5/thumbnails/5.jpg)
Landing Page
• Optimize for signups• Focus on Social Proof • Tell users what they are getting
![Page 6: Chris mc cann_presentation](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b47b0d4a7959fc0c8b471d/html5/thumbnails/6.jpg)
StartupDigest
![Page 7: Chris mc cann_presentation](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b47b0d4a7959fc0c8b471d/html5/thumbnails/7.jpg)
Thrillist
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GAP
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Sign-Up
• Optimize for Sharing• Keep the barrier to singing up low• Send a powerful confirmation email
![Page 10: Chris mc cann_presentation](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b47b0d4a7959fc0c8b471d/html5/thumbnails/10.jpg)
StartupDigest
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ClicktoTweet
![Page 12: Chris mc cann_presentation](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b47b0d4a7959fc0c8b471d/html5/thumbnails/12.jpg)
The Result
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![Page 14: Chris mc cann_presentation](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b47b0d4a7959fc0c8b471d/html5/thumbnails/14.jpg)
ScoutMob
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First Campaign
• Clear niche • Editorialize• Tone (personality, not Brand)• Share inside the email• Frequency (daily, weekly, monthly)
![Page 17: Chris mc cann_presentation](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b47b0d4a7959fc0c8b471d/html5/thumbnails/17.jpg)
GeekChicDaily
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Zozi
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StartupDigest Editorial
![Page 20: Chris mc cann_presentation](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b47b0d4a7959fc0c8b471d/html5/thumbnails/20.jpg)
StartupDigest Advertorial + Share
![Page 21: Chris mc cann_presentation](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b47b0d4a7959fc0c8b471d/html5/thumbnails/21.jpg)
Repeat
We Love Email Newsletters because:• Brand Recognition• Only need to sell subscriber once • Trusted Source (quickly)• Push vs. Pull• Highly targeted niche audience
![Page 22: Chris mc cann_presentation](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b47b0d4a7959fc0c8b471d/html5/thumbnails/22.jpg)
Outside the Email
• Events• Partnerships / Advetorial Swaps• Blog Content
![Page 23: Chris mc cann_presentation](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b47b0d4a7959fc0c8b471d/html5/thumbnails/23.jpg)
Takeaways
1. Use social proof on landing page2. Introduce share into the signup process3. Editorialize and Personalize your content4. Sign up for www.thestartupdigest.com and
see firsthand what I am talking about
![Page 24: Chris mc cann_presentation](https://reader035.fdocuments.us/reader035/viewer/2022070303/54b47b0d4a7959fc0c8b471d/html5/thumbnails/24.jpg)
Questions?
Chris [email protected]
@cmccann7
What email software do you use?
What do you use for signups
What’s more effective, twitter of facebook?
What about contests or promotions?Have you ever done a list buy?
What do you write about in your Blog?
What metrics do you look at?
Are open rate reliable?
How do you make money?
Why not do a blog?
Should I send text or html emails?