Pfizer Meets Social Media

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Aging2.0 NYCChris Gray, @GrayC39

I AM 150

I AM

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GetOld.com 1.0

Response to GetOld.com 1.0 (Example)

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Three Likes:1. “They’re taking the initiative”2. “They’re risky”3. “They’re devoting resources”

Five “Reservations”:

1. “Old is not a term worth trying to save.”

2. “It doesn’t have a point of view.”

3. “Getting old is not a community.”

4. “There doesn’t seem to be any private sector collaboration.”

5. “The user experience is a bit of a dog’s dinner.”

The New GetOld.com

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• Online community and resource • Mix of community-submitted, curated and

owned content• 3x the monthly visitors over 2012• Most in 50’s – then 60’s and 40’s

• Build a relationship through an important personal and societal concern

• Encourage people to take a more active role in their health at every age

• Link to our work in communities to demonstrate our broader commitment to society

• Engage Pfizer colleagues in Healthy Aging by celebrating those who “break the mold”

• Build a community to activate on health

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Asking People: 1) Claim Your Age2) How Do You Want to Get Old?

I am 22

I am 35

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Going Global with GetOld

mHealth and Aging/ Chronic Disease

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Joining the Race…Slow and Steady

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More to Come…

“Getting Old with New Technology: mHealth for Managing Aging and Chronic Disease”Washington DCDec. 11, 201312:00-1:00pm