How Bring Your Own Device technology is enhancing collaboration in face-to-face

meetings

CIPR Inside Conference 7th November

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What is BYOD?

Why is it relevant to Internal Events?

The ROI of BYOD

Overcoming Challenges, Maximising Opportunities

Conclusions

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What is BYOD? – the opportunity

• A company car scheme for technology

• 80% of employees will be enabled by 2016 – 15%

already use BYOD even if a company doesn’t allow it

• 70% of smartphones belong to users – potential for cost

saving for IT – device cost, data costs, management.

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What is BYOD – the challenges

• Security of corporate and individual data

• Loss of control for IT

• Increasing complexity

• IT support paradigm changes

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Our experience

• 300 events a year on iPad, iPod Touch, Blackberry,

iPhone and Android phones since 2010

• Events are a great place to start BYOD

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How organisers are harnessing BYOD for events

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Overview of BYOD solutions

Agenda/ logisticsAlerts/ InformationNetworkingAccess/ tracking

Digital Assistant

Powerful collaborationPlayful, interactive learning.

Audience Engagement

Dynamic/ personalised informationPortable experiencesAugmented Reality

Interactive Content

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How are you using technology currently?

• Evaluating iPads for a 1st event

• 1 event

• 2-10 events

• 10 plus events

How many events have you used iPads for?

• Less than 10%

• Between 10 & 50%

• More than 50%

For what proportion of your events are iPads considered?

How many events have you used interactive tech for?

• Evaluating it for 1st event

• 1 event

• 2-10 events

• 10 plus events

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Return on Investment

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How not to…Deliver ROI through BYOD

“My event looks boring...

it needs a lift”

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How not to…Deliver ROI through BYOD

“I want us to appear

cutting edge”

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How not to…Deliver ROI through BYOD

“I went to dinner with someone who tried it”

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BYOD: 4 dimensions of value

B UILD COMMITMENT

C REATE CONNECTIONS

A CCELERATE DECISION-MAKING

D EEPEN UNDERSTANDING

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Working with sponsors – 3 core challenges

“Too distracting”

“Too complicated /

techie”

“Too risky”

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Evolution of housekeeping

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Evolution of housekeeping

“Please switch mobile phones off” 2005

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200320042005200620072008

Evolution of housekeeping

“Please switch mobiles to silent”

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2008200920102011

Evolution of housekeeping

“For those who are tweeting, the #tag is…” 2012

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Too techie

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The Technology Landscape

Tablets will become core technology

BYOD Takes Off

10% of online friends will be

non-human

3 key predictions for technology

the fastest growing

group of iPad users is the

over 65s

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Too risky

The biggest risk is that nobody uses it…

Network/ infrastructure

Scope/ scope creep

Integration with the event

Security