CHOPARD MOBILE WEB CONCEPT # 1 : PREFERENCE TRIGGERED SPECIAL OFFERS
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Transcript of CHOPARD MOBILE WEB CONCEPT # 1 : PREFERENCE TRIGGERED SPECIAL OFFERS
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Mobile CustomerEngagement Confidential and Proprietary
CONCEPT:To present special, targeted offers to site visitors, determined by their preferences.
TARGETING & DISPLAY RULES:1. Tagging: Display notification to users who have
indicated a preference for men’s Classic Racing watches. Offers to be targeted based on user-furnished and/or CRM-derived preferences.
2. Page Views: Display after user has arrived at the eBoutique page.
3. Frequency: The alert will only be displayed once every two weeks, or until opened.
IMPACT:Visuals will entice users to click on the offer, which will bring them straight to a “Refine by Detail” page. This allows the user to narrow down their search even further, only displaying watches within their personalized parameters.
CHOPARD MOBILE WEB CONCEPT #1: PREFERENCE TRIGGERED SPECIAL OFFERS
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Mobile CustomerEngagement Confidential and Proprietary
CHOPARD NATIVE APP CONCEPT
#2:
NEW COLLECTION UPDATESCONCEPT:To alert customers of the arrival of new collections.
TARGETING & DISPLAY RULES:1. Time to Live: Alert will only
be sent once, but users will be able to redeem it later via their inbox.
IMPACT:Users are notified about a new
collection, and by allowing customers to set up a boutique appointment, Chopard continues to excel in providing a luxury brand experience for all its customers.
Our Valentine’s Day Collection is here! Book your boutique appointment today
C hopard