Choosing & Using Type

8/6/2019 Choosing & Using Type

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Choosing & Using Type


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Why type is important

Type is important because it's an unconscious persuader

It attracts attention and sets the style and tone of a document

It defines the feeling of the page

The right typeface can encourage people to read your message.

The wrong typeface or bad typography can make your message

go unread.


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Type is image

Type can re-enforce the image you wish to portray.

Change your typeface and you go from casual to formal,

silly to serious, staid to stylish, old fashioned to modern.

You can use typeface to attract attention, strengthenyour message, and improve your image


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Non-verbal meaning

Non-verbal meanings are often used inadvertising, as a graphic designer reinforces amessage through the choice of typeface,arrangement of letters, and colouring effect. Inthe examples shown below you can see how achange to the style and colour can impact onthe words.

Elegant Thriller

CrazyJungle

Jungle

Crazy

Thriller

Elegant

Use colour and type carefully. Contrast,separation, and vibration are all important

issues that effect readability.


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Examples of non-verbal meaning

Non-verbal meaning can be achieved through

manipulation in Photoshop.
http://photoshopforall.com/?p=23


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Examples of non-verbal meaning

Non-verbal meaning can be achieved by creating shapes

with the text.


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Try it!Try to add non verbal meaning by experiment with

different typefaces, arrangement of

letters and colour (or absence of).

You will need:

Printed or drawn type from your computer, newspapers, ormagazines

Markers, crayons, paint, or coloured pencils

Scissors and glue

Try out lots of different ideas in your sketch book.

Write comments on what works and what doesnt and

explain why.

Ask members of the group which text works the best

and why.


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Choosing a typeface

There are no good and bad typefaces, thereare appropriate and inappropriatetypefaces.

Think about your reader and the feeling youwant to convey, then choose a typeface thatfits.

Type should make the words easy to read.


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Font Styles

When evaluating text you need todiscuss the style.


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Serifs

Small decorative strokes that are added to

the end of a letter's main strokes are calledserifs.

Serif faces are more difficult to read in small

scale (smaller than 8pt) and in very largesizes.

Serif form contains four designs called OldStyle, Transitional, Modern and Slab Serifdesigns.


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Sans Serif

Sans serif faces don't have serifs; cross-lines at the end of a stroke. Theappearance of the letters is reduced to the

essential figures.

Examples of Sans serif fonts include:

Arial

Futura


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These faces have block-like rectangular serifs,sticking out horizontally or vertically, often thesame thickness as the body strokes.

An offspring of the slab serif typefaces Century

Schoolbook is often used in newspaper work,because it holds up well under adverse printingconditions.

Century School Book

Slab Serif (Egyptian)


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Script, Brush, Italic & Freehand

Script typefaces are based on handwriting; but often this ishandwriting with either a flexible steel nib pen, or a broad-edged pen, and is thus unlike modern handwriting.

Brush typefaces look as if they were drawn with a brush.

Examples include:

Brush Script Freestyle Script French Script


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Talking Type example of terms

Different terms are used when discussing type.


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What you need to do nextResearch:

Types of information on publications

Styles/sizes of text used to convey this information (what works/what doesnt andwhy)

Decide:

The information that will appear on your publications

Think about:

Who the publication is aimed at Size and style of text

Dont use lots of different styles

Dont use more than a couple of colours(you can use shades of the same colour or bold tohighlight information).

Dont use the same size of text throughout

Do spread text out on the page.


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Examples Two sides

One side


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Page layouts

You will have to show your development for the layout of thepage. To do this I suggest you print out your publications withthe images on (no larger than of an A4 page).

Try out different ways of laying out the text, you can do thisusing a marker pen.

Highlight the areas you want text to be and annotate todiscuss style and size.

You will need to do several of these to show your development


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Creating text on Photoshop

Use a new layer for the text

Right click over

text layer andchoose blendingoptions toenhance text.

Use the warp

text tool tochange theshape.


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Creating non-verbal meaning

http://photoshopforall.com/index.php

http://photoshopforall.com/index.php

www.photoshopessentials.com

/tips-tricks/mask-... Use the website link above to try out

some of the activities to create non-

verbal meaning.
http://photoshopforall.com/index.phphttp://www.photoshopessentials.com/tips-tricks/mask-layer-styles.phphttp://photoshopforall.com/index.phphttp://www.photoshopessentials.com/tips-tricks/mask-layer-styles.phphttp://www.photoshopessentials.com/tips-tricks/mask-layer-styles.phphttp://www.photoshopessentials.com/tips-tricks/mask-layer-styles.phphttp://www.photoshopessentials.com/tips-tricks/mask-layer-styles.phphttp://photoshopforall.com/index.php

Choosing & Using Type

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