Choosing The Appropriate Content for your Display
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Transcript of Choosing The Appropriate Content for your Display
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Choosing the Appropriate Content for your Display
Featuring Steve Bumstead, President of Pixelfire!
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Whether you already own a display, or are just starting to shop for one, Content Matters!
There are 5major points to consider when making the crucial content decision…
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Who is your audience?
Who’s going to make it?
What is being communicated?
How long are people watching?
What is the audience frequency?
Points to Consider
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Who is your
Audience?
Points to Consider: Who is your Audience?
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Points to Consider: Who is your Audience?
Existing Customer
New Customer
Internal Audience
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Points to Consider: Who is your Audience?
Who is your
Audience?
• Young / Old?
• Female?
• Male?
• Distracted?
• Musical?
• Etc…
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Grocery Store Typical customer sees
the display weekly
Points to Consider: Who is your Audience?
Tourist Destination Typical guest sees the
display once annually
How frequently is your display being seen?
Scenario 1: Scenario 2:
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What is being communicated?
Points to Consider: What’s being communicated?
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Ambience Typically used for
enhancing the environment
Points to Consider: What’s being communicated?
Branding Typically used for
communicating brand and sales information
Is this for augmenting a space or branding?
Scenario 1: Scenario 2:
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How long are people watching?
Points to Consider: How long are people watching
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Subway Platform People might be there
a while, use content that engages and change often
Points to Consider: How long are people watching
Promotional / Event Fast-paced traffic
needs fast paced content
Are people simply walking by or staying around?
Scenario 1: Scenario 2:
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Points to Consider: How long are people watching
Don’t forget to consider your environment…
• Is the display all by itself, commanding the attention of the audience?
• Is the display competing with it’s surroundings, in an area such as Times Square?
• How far away is the viewer?
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What’s the audience
frequency?
Points to Consider: Average Viewing Distance
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Convention Center Typically a large
viewing distance
Points to Consider: Average Viewing Distance
Retail Store Customers can get up
close and personal
How close to the display is your audience?
Scenario 1: Scenario 2:
*Rule of thumb: 1 inch for every 40 feet
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Who’s Going to Make it?
Points to Consider: Who’s Going to Make it?
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Automatic content can come from licensed content companies like Screenfeed or Digichief or can be created from scratch
From Automatic to High End Custom
Rendered content can be done by high-end ad agencies, mid level content houses or Craigslist contractor’s
Content Creation Options
Automatic: Rendered:
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You’ve got the basic idea!
General Tips for Choosing and Creating Content:
• Bright, high-contrast colors make the best impact
• Go BIG when it comes to your font size
• Viewers love to interact, keep your content customer focused.
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About Pixelfire
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Pixelfire Sample Clients
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Motion Graphic Concepting & Creation both 2D and 3D
3D Photorealistic Modeling
Video Directing, Shooting, Editing, RED & 4K Production
User Generated Content Interactive Campaigns (PIXIT platform)
Augmented Reality for Mobile
Augmented Reality for Public Screens
Kinect Application Development
Microsite Development / Integration
Projection Mapping
Large Screen Hardware Consulting & Planning
HTML 5, Javascript, CSS3, PHP Development & Integration
Pixelfire Services
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Content that Educates
Six years of coverage
zero failure, down to a
single LED www.nanolumens.com/Resources
Webinars, Case Studies, White Papers, Blogs, and more!
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Contact Us
NanoLumens Headquarters is located just north of Atlanta, GA and features a 6,000 sq. ft. showroom, the largest indoor LED display showroom in the US. We welcome visitors to come see the latest innovations in digital display technology
NanoLumens4900 Avalon Ridge ParkwayNorcross, GA 30071
Office: 678-974-1544
Sales: 1-888-771-NANO (6266)
Web: www.NanoLumens.com
Email: [email protected]