Choosing attractive markets
-
Upload
sameer-mathur -
Category
Education
-
view
59 -
download
0
Transcript of Choosing attractive markets
How should Company choose the Most Attractive Target Market?
Identifying Market Segment and Targets
Approaches to Choose Attractive Markets
Approach 1
Industry competitors“It is Important to look for the already existing players in a certain domain which could pose
stringent competition or Rivalry”
For Services like E-Commerce already Existing Biggies Can pose a lot of Competition at your End
Approach 2
Be ware of the new entrants
“Keeping an Watchful eye on the Segment with the High entry Barrier & Low Exit Barrier”
A new Player in real state business
Approach 3
Substitute product“One should make Sure that there does not exist any substitute product for your own product which is being
used in a popular way”
Bargaining power
Approach 4
“Amazon offering Books at cheaper price than the local stores has increased the bargaining power of customers”