Overview of the CTS PSA ProgramExpanding Awareness for Choose to Save™

Corporate Overview 33 Years PSA Experience PSAs Exclusive Mission Distribution & Evaluation in All Media PUBSANS™ - A Massive Media Database Extensive Financial Education Work 13 Years Working With EBRI/CTS 165 Clients/1,000 National PSA Campaigns

Goodwill Communications Financial PSA Campaign Experience

Social Security Administration IRS’s – Taxpayer Information Program Savings Bonds EBRI/ASEC – Choose to Save Program Securities Investor Protection Corporation U.S. Dept. of Labor – Savings Matters Campaign National Endowment for Financial Education

A Joint Broadcast TV Effort Pro-rated costs among all three participants Ten spots; each had unique SIGMA tracking code Distributed to 1,000 broadcast outlets CTS generated nearly half of all usage

The Half Hour Cable Promotion Solicitation package sent to 2000 cable systems Order card to get the program Cable stations could replace any two PSAs with paid commercials

Aggressive Promotion Articles in CablePAK News Created website and banner ad Produced joint email PSA with SSA Special event at Union Station CTS backgrounder in SSA Tool Kit

Sent to 125 regional SSA Public Affairs Specialists

Created Custom Website

Broadcast TV Distribution Targeted most frequent PSA users

Broadcast TV Distribution Direct delivery to 1,100 broadcast outlets “Big 4” broadcast networks in New York 153 national cable networks that use PSAs NAB closed circuit feed to members Super station via satellite 500 major cable systems via CablePAK

Broadcast TV Distribution Developed intrusive packaging concepts

Evaluation Reporting Evaluation Reporting Password ProtectedPassword Protected

www.goodwillcommunications.comwww.goodwillcommunications.com User: choosetosaveUser: choosetosave Pass: Savepsa3Pass: Savepsa3

Management summary Management summary Detailed usage data by media typeDetailed usage data by media type

Broadcast TV EvaluationBroadcast TV Evaluation Over half aired from 6AM-11PMOver half aired from 6AM-11PM

CHOOSE TO SAVE TV PSA DAYPART ANALYSIS

EM

DT

EF

PT

LE

LN

14,945 TOTAL PLAYS

51% AIR IN BEST DAYPARTS% PLAY IN BEST DAYPARTS

19%

23%12%2%

12%

31%

Broadcast TV EvaluationBroadcast TV Evaluation Two thirds aired in top 100 marketsTwo thirds aired in top 100 markets

7%

10%

6%

39%

38%TOP 10

11-30 MKTS

30-50 MKTS

50-100

100+

CHOOSE TO SAVE TV USAGE BY MARKET SIZE86% of U.S. TV H/H are in Top 100

Broadcast TV EvaluationBroadcast TV Evaluation TV PSA usage by spot lengthTV PSA usage by spot length

CHOOSE TO SAVE TV PSAs BY LENGTH

:60

:30

:10

6199

7490

1256

41%

50%

8%

PSA Program Evaluation Total values by media type

CHOOSE TO SAVE TOTAL PSA VALUES$42.5 Million Ad Equivalency

37%

58%

5%

BRDCST TVCABLE/VNRRADIO

CablePAK Rationale Cable provides more viewers “Narrowcasting" vs broadcasting Cable network PSA users have exploded from

35 in 2009 to 153 in 2015

CablePAK Rationale Pro-rating expenses lowers client cost $29 for individual distro vs $16 for CablePAK

CablePAK Distribution Spring and Fall 500 major cable systems; 15,000> subscribers 153 national networks Colleges, universities, municipal systems

CablePAK Packaging Custom box with 4/c storyboards Newsletter with feature stories

CablePAK Reporting CablePAK Reporting Detailed metricsDetailed metrics

Total user stationsTotal user stations Usage by market sizeUsage by market size # of airplays by spot length# of airplays by spot length Estimated valueEstimated value Gross ImpressionsGross Impressions

CablePAK Reports Last management summary Cost: $8,000; Value: $2.8 million ROI: 350 to 1

CablePAK Reports Choose to Save vs other participants

Why Consider CablePAK? Documented results Least expensive distribution Extract value from existing

PSAs Total turnkey program