Irrigation Technology Choice as Adaptation to Climate Change in ...
Choice to change
8
There’s always a choice
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Transcript of Choice to change
There’s always a choice
People are stuck in their grey live
work
work
TVwork
TVwork
work
eat
eatTV
sleep
TV
eat
sleep
sleep
facebookfacebook
Big idea
Every single moment is another opportunity to change your whole life.
Brand image
Encouraging and helping people to change their live
and become a better person.
Marketing campaign
Not words but actions
Creating video-programs with examples of real
people that have changed their lives
Creating trainings for life-change (outsourcing)
Creating actions where people can win brand
new experience
Marketing campaign
Not words but actions
Creating own culture – Choice-culture, with rules
to follow for self-improvement
Creating and promoting internet-forums where
people will help each other to change
Other marketing campaigns (TV- and internet-
advertising, promo-campaigns etc.)
In brief
Product - vitamins drink with light taste
Brand name –
Logo –
Slogan – Choice to change
