ChobaniPressRelease_EthanParry
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CHOBANI ;;GREEK YOGURT CHOBANI ANNOUNCES FIRST-EVER CHOBANI FAMILY REUNION TOUR NEW BERLIN, New York, (Sept. 23, 2014) – Chobani, LLC, maker of America’s No. 1-selling Greek yogurt brand, Wednesday announced the soluon to family summerme boredom, the 2015 Chobani Family Reunion Tour. Chobani will start its Family Reunion Tour in New York City, New York, June 23. The Chobani Family Reunion truck will be giving out free product samples, hosng Chobani-inspired cooking demonstraons and giving away prizes. “We are excited to launch our Chobani Family Re- union Tour next summer,” said Founder and CEO of Chobani, Hamdi Ulukaya. “Our goal with these tours is to bring families together and share our great prod- ucts with them. However, more importantly, we want to help families recognize that they are also a part of the Chobani family and are the very reason for our success.” During the Chobani Family Reunion Tour, families will be encouraged to join in the social media conversaon by using the hashtag #ChobaniFamilyReunion. The families with the most awkward family photo with Chobani yogurt, will win a free Chobani for a year. Winners will be selected based on the number of likes that the image receives on social media. The Chobani Family Reunion Tour will visit mulple cies during its naonwide tour including Chicago, Boston, Denver, Dallas, San Francisco, Dallas, Seale and Provo, Utah. For addional informaon about the Chobani Family Reunion Tour schedule, please visit www.chobani.com/familyreunion or www.facebook.com/thechobanifamilyreunion. ### About Chobani Maker of America’s No. 1–selling Greek yogurt brand, Chobani was founded on the belief that people have great taste — they just need great opons. Chobani produces high-quality authenc strained Greek yogurt. Chobani products are available in the U.S., Australia and countries in Asia and Lan America. For more informaon, please visit www.chobani.com. FOR IMMEDIATE RELEASE Media Contact: Ethan Parry [email protected] 801-111-1234 ext. 565 Chobani will share free product samples, host Chobani-inspired cooking demonstraons and give away prizes as a part of its summer 2015 Chobani Family Reunion Tour.
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This is a press release that I created for my COMMS 421 class. Chobani was our fictional client for the semester.
Transcript of ChobaniPressRelease_EthanParry
CHOBANI ;;GREEK YOGURT
CHOBANI ANNOUNCES FIRST-EVER CHOBANI FAMILY REUNION TOUR
NEW BERLIN, New York, (Sept. 23, 2014) – Chobani, LLC, maker of America’s No. 1-selling Greek yogurt brand, Wednesday announced the solution to family summertime boredom, the 2015 Chobani Family Reunion Tour.
Chobani will start its Family Reunion Tour in New York City, New York, June 23. The Chobani Family Reunion truck will be giving out free product samples, hosting Chobani-inspired cooking demonstrations and giving away prizes.
“We are excited to launch our Chobani Family Re-union Tour next summer,” said Founder and CEO of Chobani, Hamdi Ulukaya. “Our goal with these tours is to bring families together and share our great prod-ucts with them. However, more importantly, we want to help families recognize that they are also a part of the Chobani family and are the very reason for our success.”
During the Chobani Family Reunion Tour, families will be encouraged to join in the social media conversation by using the hashtag #ChobaniFamilyReunion. The families with the most awkward family photo with Chobani yogurt, will win a free Chobani for a year. Winners will be selected based on the number of likes that the image receives on social media.
The Chobani Family Reunion Tour will visit multiple cities during its nationwide tour including Chicago, Boston, Denver, Dallas, San Francisco, Dallas, Seattle and Provo, Utah. For additional information about the Chobani Family Reunion Tour schedule, please visit www.chobani.com/familyreunion or www.facebook.com/thechobanifamilyreunion.
###
About ChobaniMaker of America’s No. 1–selling Greek yogurt brand, Chobani was founded on the belief that people have great taste — they just need great options. Chobani produces high-quality authentic strained Greek yogurt. Chobani products are available in the U.S., Australia and countries in Asia and Latin America. For more information, please visit www.chobani.com.
FOR IMMEDIATE RELEASE
Media Contact:Ethan [email protected] ext. 565
Chobani will share free product samples, host Chobani-inspired cooking demonstrations and give away prizes as a part of its summer 2015 Chobani Family Reunion Tour.
