Chobani
6
Ulukaya, in short, is the Steve Jobs of yogurt. That makes Chobani, of course, the Apple of Greek yogurt. -Forbes
-
Upload
tanmoy-porel -
Category
Business
-
view
137 -
download
0
description
Chobani Yoghurt
Transcript of Chobani
Ulukaya, in short, is the Steve Jobs of yogurt. That makes Chobani, of course, the Apple of Greek yogurt.
-Forbes
Chobani
• Feta cheese manufacturing in 2004 – Euphrates.
• 2005 took over a yogurt Unit from Kraft – Chobani.
• FMCG vs IT• $700 m in 4 years. Even successful than
GroupOn.
How? 100% natural fruit flavor. Importance to Packaging.
Attractive Cost effective Experience
Decided to take on the big players – Dannon and Yoplait.
2010 - Strategic placing of the new Unit in Twin Falls
What went well? No ‘First Mover Advantage’ He never gave up Here to stay Ulukaya’s things to focus :
Simple Product Invest in core Transparency Lead as an example.
Well…. Shrinking Grocery Case Use of GMOs in the cows’ feed Bloating & Swelling of Yoghurt $1.5 Billion Lawsuit
Kevin Thomas Tanmoy Porel
F12084 F12114
