The festival season every year is heralded by

the memorable ads that marketers release not

just to push their brands, but also to connect

with their customers by tapping into the festive

spirit of happiness and celebrations. So

important is this season in the marketing cycles

of companies that brands typically keep aside

40-45% of their annual ad spends for the

festive season.

The festival season every year is heralded by

the memorable ads that marketers release not

just to push their brands, but also to connect

with their customers by tapping into the festive

spirit of happiness and celebrations. So

important is this season in the marketing cycles

of companies that brands typically keep aside

40-45% of their annual ad spends for the

festive season.

Branding in Christmas

time

Festive lights and decorations for X’mas,

New year and Tet are famous annual activity

at Vincom Center both in HCMC and HN to

generate most traffic, delight their customers

and also become top of mind iconic image on

customers about the most favored destination

for moments of X’mas, New Year and TET

Vincom Center – Le Thanh Ton – Ly Tu Trong - HCMCVincom Center – Le Thanh Ton – Ly Tu Trong - HCMC

Vincom Center – Le Thanh Ton – Ly Tu Trong - HCMCVincom Center – Le Thanh Ton – Ly Tu Trong - HCMC

Décor mapping example - Vincom HCM - Ly Tu Trong st.

Décor mapping example - Vincom HCM - Ly Tu Trong st.

Vincom Center – Le Thanh Ton – Ly Tu Trong - HCMCVincom Center – Le Thanh Ton – Ly Tu Trong - HCMC

Décor mapping example - Vincom HCM - Ly Tu Trong st.

Décor mapping example - Vincom HCM - Ly Tu Trong st.

Vincom Eden Centre –Grand Opening this October 2012Vincom Eden Centre –Grand Opening this October 2012

Vincom Ba Trieu – Hanoi.Vincom Ba Trieu – Hanoi.

Diamond Plaza - HCMC

Winter Garden – Diamond Plaza.Winter Garden – Diamond Plaza.

Winter Garden – Diamond Plaza.Winter Garden – Diamond Plaza.

Saigon Center

Crescent Mall – District 7 - HCMC

Parkson Hung Vuong - HCMC

No. KPIAVG

Quantity/store (people density)

Remarks

1

Traffic per day (15/11 – 20/12 or during period)

60,000 Source: Vincom

Traffic per day (21-24/12 or 30/12/12 – 05/01/2013) and 01 – 09/02/2013

600,000- 800,000 Source: Vincom

2 AVG Traffic per 03 months20 days x 700K + 75

days x 60K =18,500,000 people

Source: Vincom

COST & ROI IN VINCOM

No.

Activity

Estimated Budget (USD)

RemarksVincom HCM (Le

Thanh Ton & Ly Tu Trong streets)

Vincom Ba Trieu HN

(Entrance 1+2 & Ba Trieu

street

Vincom Eden (Dong

Khoi, Le Loi, LTTon)

Total

1 Space rental75,000

(02 sides)100,000

(03 sides)80,000

(03 sides)255,000

03 months from 15/11/12-18/02/13

2Advertising license & FA design (02 times AW: X’mas & Tet)

30,000 30,000 30,000 90,00003 months from

15/11/12-18/02/13

2

Lights & Decoration production cost & license (twice of production: Xmas & Tet)

To be quoted based on final design03 months from 15/11/12

-18/02/13

Total cost in 03 months 105,000 130,000 110,000 345,00003 months from 15/11/12

-18/02/13

Cost per month 35,000 43,300 36,600 115,000

Cost per month per location 38,300

Cost per reach per month 0.0062 USD 6,166,000 people

No. KPIAVG Quantity (people density)

Remarks

1

Traffic per day (15/11 – 20/12 or during period)

50,000 Source: Diamond

Traffic per day (21-24/12 or 30/12/12 – 05/01/2013) and 01 – 09/02/2013

500,000- 600,000 Source: Diamond

2 AVG Traffic per 03 months20 days x 550K + 75 days x 50K =

14,750,000 people

Source: Diamond

COST & ROI IN DIAMOND PLAZA

No. Activity

Estimated Budget (USD)

Remarks

Nguyen Van Chiem & Pham Ngoc Thach

1 Space rental 80,00003 months from 15/11/12-

18/02/13

2Advertising license & FA design (02 times AW: X’mas & Tet)

30,00003 months from 15/11/12-

18/02/13

3Lights & Decoration production cost & license (twice of production: Xmas & Tet)

To be quoted based on final design

03 months from 15/11/12 -18/02/13

Total cost in 03 months 110,00003 months from 15/11/12 -

18/02/13

Cost per month per location 36,667

Cost per reach per month 0.0074 USD 4,916,000 people

COST & ROI IN PARKSON

No. KPIAVG Quantity (people density)

Remarks

1Traffic per day (15/11 – 20/12 or during period)

50,000 Source: Diamond

Traffic per day (21-24/12 or 30/12/12 – 05/01/2013) and 01 – 09/02/2013

500,000- 600,000 Source: Diamond

2 AVG Traffic per 03 months20 days x 550K + 75 days x 50K =

14,750,000 people

Source: Diamond

No. Activity

Estimated Budget/location (USD)

Remarks

Hung Vuong, Paragon, C.T Plaza

1 Space rental 30,000 03 months from 15/11/12-18/02/13

2Advertising license & FA design (02 times AW: X’mas & Tet)

30,00003 months from 15/11/12-18/02/13

2Lights & Decoration production cost & license (twice of production: Xmas & Tet)

To be quoted based on final design

03 months from 15/11/12 -18/02/13

Total cost in 03 months 60,00003 months from 15/11/12 -18/02/13

Cost per month per location 20,000

Cost per reach per month 0.004 USD 4,916,000 people

Thank you!