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![Page 1: Chisago Lakes Area Tourism Assessment Program Case Study 2008-2011 Liz Templin Extension Professor University of Minnesota Extension.](https://reader036.fdocuments.us/reader036/viewer/2022062516/56649e425503460f94b352dd/html5/thumbnails/1.jpg)
Chisago Lakes AreaTourism Assessment Program
Case Study 2008-2011
Liz TemplinExtension Professor
University of Minnesota Extension
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![Page 3: Chisago Lakes Area Tourism Assessment Program Case Study 2008-2011 Liz Templin Extension Professor University of Minnesota Extension.](https://reader036.fdocuments.us/reader036/viewer/2022062516/56649e425503460f94b352dd/html5/thumbnails/3.jpg)
![Page 4: Chisago Lakes Area Tourism Assessment Program Case Study 2008-2011 Liz Templin Extension Professor University of Minnesota Extension.](https://reader036.fdocuments.us/reader036/viewer/2022062516/56649e425503460f94b352dd/html5/thumbnails/4.jpg)
Lindstrom•Settled in 1853•Similar to Sweden•Population 4,442•Minneapolis: 35 mi
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Vilmelm Moberg LindstromCollected storiesRequired reading for all children in Sweden
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Lindstrom Tourism
•Swedish Tour Buses•Hazelden families
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Welcome to your source forMinnesota tourism education and research!
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University of Minnesota Extension• Founded as “Agricultural
Extension Service”• “Extend U research”• Community Economics:
– Retail Analysis and Development– Business Retention and
Expansion– Public Finance– E-Commerce– Tourism (tourism.umn.edu)
• Festival and Event Management• Customer Service• Tourism Assessment Program
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Toolkit for communitiesAvailable on Amazon.com
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Tourism Assessment ProgramBenefits
• Is tourism right for us? • What tourism trends are impacting us? • What are our tourism strengths and
weaknesses? • What are our tourism markets? • What are our tourism business opportunities?
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Research Steps
1. Review existing data on the community
2. Community Visit– Community compiles list of
attractions– A tour of the city and area– Visits to sites and attractions– Casual conversations – A community forum: values,
strengths, weaknesses, opportunities and threats
3. Report with Recommendations
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Lindstrom Findings• Strengths:– Water/lakes– Swedish heritage
• Weaknesses:– Lack of hospitality facilities (lodging)– Lack of community cohesiveness
• Opportunities – Being a Swedish tour destination – Day trips from Minneapolis – St Paul
• Threats– Lack of community cooperation– Traffic congestion
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Tourism Reality• Reality: Lindstrom currently
hosts tourists– friends and family of residents– Swedish visitors wanting to
see Moberg sites – Hazelden– to people passing on their way
to other locations.
• Challenge: How to manage the visitor experience to the benefit of residents and business owners.
• Results!
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Key Actions & Success Since 2008
1. Increased Community Cooperation2. Enhanced Marketing3. Expanded Attractions4. Preserving Lake Quality5. Expanding Lodging
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1. Increased Community Cooperation
• Tourism committee:– Business leaders– City staff
• Chamber of Commerce:– Weekly email on upcoming group tours– Businesses obtained email addresses
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City Efforts to Work with Businesses
•Weekly email updates •Business Breakfast •Market during road construction
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2012 Road Construction:Saw financial impact of tourism!
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New marketing realities
Many businesses believed a telephone was all they needed
Learning: If you’re not on the internet, customers can’t find you
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Lindstrom On-Line Presence
No Website: 13%
WebsiteNo Website
Incorrect Google Places: 11%
Google Places Correct
Google Places In-correct
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Missing Social Media
94% Not on Yelp (iPhone search) 96% not on Facebook
Yelp ClaimedYelp Not ClaimedYelp Not Listed
On FacebookNot on Facebook
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Multi-Community Cooperation
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2. Enhanced Marketing
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3. Expand Attractions
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4. Preserving the lake’s water quality
• Failing septic systems resulted in annexation to city
• Added rain garden
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5. Expand Lodging Options
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Challenges
• Funding for staff to do tourism marketing• Business use of the internet