Chinwag Psych London 14. Ed Weatherall, VisualDNA. “Predict customer behaviour by understanding...
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Helping people to be valued for who they really are Helping businesses to be more human
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Chinwag Psych London 2014 @Chinwag psychmatters.co Ed Weatherall, VisualDNA. “Predict customer behaviour by understanding their personality.”
Transcript of Chinwag Psych London 14. Ed Weatherall, VisualDNA. “Predict customer behaviour by understanding...
Helping people to be valued for who they really areHelping businesses to be more human
VisualDNA Big data analytics & psychology since 2008 The biggest psychographic database in the world Transforming the way businesses understand their
customers
Big data + psychology
WHAT people doWHEN they do itWHERE they do it
WHO and WHY at a massive scale
Personality Data
We’ve developed a unique and patented way of understanding people, driven by science of converting visual personality quizzes into rich and accurate audience profiles.
A Visual Approach
Profiling the ‘BIG 5’ traits visually
Profiling the ‘BIG 5’ traits visually
Profiling the ‘BIG 5’ traits visually
Profiling the ‘BIG 5’ traits visually
Profiling the ‘BIG 5’ traits visually
In line with latest psychological research, VisualDNA’s personality profiling includes assessment of the ‘Big 5’ personality traits.
What do we capture
Angry Anxious Depressed Vulnerable Emotionally
stable Impulsive
Compassionate
Antagonistic Helpful Well
tempered
Energetic Positive Urgent Assertive Sociable Talkative
Self-disciplined
Proactive Achiever Planned Organised Dependable
Artistic Adventurous Creative Curious
Inventive / Curious
Consistent / Cautious
Efficient / Organised
Easy-going / Careless
Outgoing / Energetic
Solitary /Reserved
Friendly / Compassionate
Cold / Unkind
Sensitive / Nervous
Secure / Confident
Three pillars of VisualDNA
Business Units
Credit & RiskMarketing Services
Consumer
Disciplines
Science
Tech
Creative
Consumer
Consumer Feedback
Youniverse
Credit & Risk
Products in 8 countries, 14 countries by end 2015
Global partner and reseller agreements
High predictive powerGini > 50%
Credit & Risk: currently live in 6 countries(8 by end 2014)
Marketing Services
Segment Audiences based on personality
Within 1 minute of a visit VisualDNA data improved prediction accuracy by nearly 300% compared to 1st party data alone.
Better predictions
Acquisition Conversion Retention Find new customers across the
web Acquire the right audience Take market share
Tailor campaigns and messaging
Target potential buyers on site Increase basket value
Understanding why people come back
Bring them back with the right content
Keep them engaged
Better Targeting
