© Emreteers 2007

Understanding the changes

What does F8 mean for brands and individuals?

©kathryn corrick

This will be a whistle-stop tourBlink and you may miss the following:

What got announced at f8?Some other changes you might want to be aware of

F8 Digested

https://f8.facebook.com/

Timeline

A response to the Facebook Profile being ‘the biggest lost opportunity in the history of storytelling’

Timeline summary

• ‘Express who you really are’

• Surface only the defining and important moments of your life

• Users will be able to ‘backfill’ and ‘curate’ their timeline with further content and events

• There will be different filters for timeline views

• Add apps

Implications

Users will be able to see more easily how much data they have on FacebookPotentially creates more highly rich data setsMore granular privacy settings

Open Graph – connecting more

‘Frictionless experiences (Apps)Real-time serendipity (the Ticker)Finding patterns’ (it’s all about the data)

Open Graph Apps – it’s all about verbs

• Listen• Watch• Read

But could be anything:

• Want• Own• Bought

Implications

More possibilities for organisationsEmphasis on Apps not PagesMore, richer data and data sets (advertising)Over sharingPrivacy Reputation management and trust

F8 Digested, digested

Timeline – first draft of your autobiography (including the embarrassing bits)Open Graph – frictionless verbs

Some other changes you might want to be aware of

• Opening of Pages to non-fans to comment• Admins of Pages will be able to Privately

Message non-fans who have commented on their page

• Friends’ activity will be highlighted on Pages• Removal of the ‘Discussions’ Tab

This just scratched the surface

Two blog posts worth reading by Mat Morrison and Adrian Short:

•http://emergingspaces.co.uk/content/what-last-nights-f8-facebook-conference-means-brand-advertisers

•http://adrianshort.co.uk/2011/09/25/its-the-end-of-the-web-as-we-know-it/

Thank you!

www.KathrynCorrick.co.uk@kcorrick