Consultation Booklet - Beeston - Fletcher Road Beeston and Abbey Street Lenton
Chinwag Insight: Facebook Marketing - Jonathan Beeston, Expedia - What's in a Like
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© C O P Y R I G H T C O N T E X T O P T I O N A L How Expedia Reached 1 Million Fans
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Chinwag Insight: Facebook Marketing - Jonathan Beeston, Expedia - What's in a Like
Transcript of Chinwag Insight: Facebook Marketing - Jonathan Beeston, Expedia - What's in a Like
© C O P Y R I G H T C O N T E X T O P T I O N A L
How Expedia
Reached
1 Million Fans
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Getting to Critical MassBuild a FanbaseEngage and GrowThrive and Capitalise
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What is Friendtrips?
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Get in the News Feed
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SPECIFIC CREATIVE
SEGMENTS
Using Technology to Create & Optimize 440,000 Ad Varieties
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Cross-Channel Promotion
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Getting to Critical Mass
1M+ Fans in 6 Weeks
750%Increase in
Fans
15 to 30xMore Mentions of Expedia on Wall During Campaign
400%Less
Cost-per-Fan
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Thank You!
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