Chinese Real Estate Investors

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PRODUCTS & SERVICES YOUR COMPLETE MARKETING SOLUTION

Transcript of Chinese Real Estate Investors

Page 1: Chinese Real Estate Investors

PRODUCTS & SERVICES

YOUR COMPLETE MARKETING SOLUTION

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With a fast growing network of global partnerships, Sino

Society has refined expertise working with Chinese real

estate buyers.

Our experience and strategy in marketing directly to excited

and motivated Chinese buyers solicits strong engagement,

while our experienced and bi-lingual service team assures

an effortless experience in bridging the needs between the

seller and buyer.

Sino Society connects U.S. Property sellers and real estate developers with an exclusive international net-work of Chinese buyers.

ABOUT US

SINO SOCIETY IS BUILT UPON

THE TRUST AND SUPPORT OF

OUR CLIENTS AND STRATEGIC

PARTNERS ALIKE.

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MARKET PROFILEChinese investors are investing funds & assets more and more into U.S. real estate. Our market research has shown that these individuals are:

Upper middle class and high net worth individuals with salaries ranging:

$100,000+ $1,500,000+

Occupations include:

Industrialists, real estate

tycoons, government

off icials, and business

executives.

SEEKING INVESTMENT IN

THE U.S. REAL ESTATE

MARKET WHERE GROWTH

IS QUICKER AND MORE

STABLE.

THE 2ND LARGEST GROUP

OF INVESTORS, MAKING UP

OF ALL OVERSEAS BUYERS

OF U.S. REAL ESTATE.

18%

In 2011, 41% of Chinese household wealth was wrapped up in real estate.

60 million are upper middle class

There are almost one million millionaires in China

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WHY THEY BUY

SAFE & STEADYInvestors are willing to settle for lower return in exchange for stable returns over time

LIFESTYLEThey consider geographic factors like high Chinese population, shop-ping, schools, proximity to work

DIVERSIFY FUNDSInvestors seek cities that are economically strong & seen as a safe haven for money

IMMIGRATIONNumerous investors have their eye on U.S. real estate for long term plans and often look into EB-5

CHILDREN’S EDUCATIONHomes are often used for only half the year when visiting kids in school or students are on break

DISPLAY WEALTHHigh net worth individuals see foreign investment as impressive and commonly do business in their homes

Chinese investors view the U.S. real estate market as a safe and stable investment. They may invest in the real estate market for a number of different reasons.

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45%

33%

22%

Rationale For Investment Into U.S. Real Estate

Financial Return

WHY THEY BUY

Vacation/Student Home

Immigration

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WHERE THEY BUYChinese investors consider the following factors when deciding location of their investment. These are the top 10 cities for real estate investment:

LOCATION

New York City, NY

Los Angeles, CA

San Francisco, CA

Philadelphia, PN

Detroit, MI

Houston, TX

Chicago, IL

Las Vegas, NV

San Diego, CA

Memphis, FL

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COMMUNITY

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EDUCATIONAL

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DISCOUNTED

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ECONOMICALLY

STRONG CITY

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LOCATION

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WILL THEY BUY

As your representative, we have developed a unique marketing and sales strategy which carefully factors in cultural differences, local practices, and buying habits, thus making your property more desirable to Chinese buyers.

SINO SOCIETY’S

MARKETING SERVICES

HELP YOU TO HELP

THEM BUY.

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PRIMARY SERVICESSino society offers the following primary services:

Exclusive Private Event

Sino provides unique and customized event production that

provide U.S. real estate sponsors an opportunity to directly

connect with the investor and create a lasting impression of your

project offering. The private event is exclusive to qualified real

estate investors and buyers in China.

Exhibitions & Trade Shows

Sino provides a turnkey solution to showcasing your company at

local and international real estate events in China. We are able

to service any event in China and can consult you with upcoming

events that can provide the most exposure for your budget.

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EXCLUSIVE PRIVATE EVENT

Sponsors to Exclusive Private Events allow unique and strategic opportunity:SERVICES PROVIDED:

Ω Event invitations are limited to motivated real estate investors and buyers

Ω Connect directly with investors and forge effective relationships

Ω Present your project offering through a memorable and engaging experience

to create a lasting impression

Package includes:

Development of Chinese marketing materials on-site,

development project model, translation services, agent services, web ser-

vices, event marketing, post-event follow up of investor interests

Excited investors

Face-to-face interactions

Effective Follow-up

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EXHIBITIONS & TRADE SHOWS

The Exhibitions, & Trade Show Service includes:

Ω Extensive and up-to-date databases about upcoming real estate events in China

Ω A showcase of your company internationally without travelling across borders

Ω All event planning logistics, ad and marketing material translations, and a

dedicated local Chinese representiative

Service Package includes:

Event booking, event production and set-up, on-site advertising options, print

and marketing materials, on-site Chinese sales agents

SINO SOCIETY’S SERVICES BYPASS:

Hours of research in another language

Difficult international event planning and

production

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INCLUDED IN PACKAGES

All primary services come with the following:

Introduction Package:

Ω Project introduced directly to

local Chinese real estate

agencies and qualified buyers

Website/SEO Package:

Ω Customized Chinese website

Ω SEO optimization

Ω Customized landing pages in Chinese

Ω Social media marketing & branding

Ω Online advertising campaign:

search engine, social media, mobile

Translation & Marketing Material Package:

Ω English marketing material

localized to Chinese environment

through professional translator

Ω Customized brochure to meet Chinese

preferences