Chinese Real Estate Investors
-
Upload
albert-young -
Category
Real Estate
-
view
142 -
download
0
Transcript of Chinese Real Estate Investors
PRODUCTS & SERVICES
YOUR COMPLETE MARKETING SOLUTION
With a fast growing network of global partnerships, Sino
Society has refined expertise working with Chinese real
estate buyers.
Our experience and strategy in marketing directly to excited
and motivated Chinese buyers solicits strong engagement,
while our experienced and bi-lingual service team assures
an effortless experience in bridging the needs between the
seller and buyer.
Sino Society connects U.S. Property sellers and real estate developers with an exclusive international net-work of Chinese buyers.
ABOUT US
SINO SOCIETY IS BUILT UPON
THE TRUST AND SUPPORT OF
OUR CLIENTS AND STRATEGIC
PARTNERS ALIKE.
MARKET PROFILEChinese investors are investing funds & assets more and more into U.S. real estate. Our market research has shown that these individuals are:
Upper middle class and high net worth individuals with salaries ranging:
$100,000+ $1,500,000+
Occupations include:
Industrialists, real estate
tycoons, government
off icials, and business
executives.
SEEKING INVESTMENT IN
THE U.S. REAL ESTATE
MARKET WHERE GROWTH
IS QUICKER AND MORE
STABLE.
THE 2ND LARGEST GROUP
OF INVESTORS, MAKING UP
OF ALL OVERSEAS BUYERS
OF U.S. REAL ESTATE.
18%
In 2011, 41% of Chinese household wealth was wrapped up in real estate.
60 million are upper middle class
There are almost one million millionaires in China
WHY THEY BUY
SAFE & STEADYInvestors are willing to settle for lower return in exchange for stable returns over time
LIFESTYLEThey consider geographic factors like high Chinese population, shop-ping, schools, proximity to work
DIVERSIFY FUNDSInvestors seek cities that are economically strong & seen as a safe haven for money
IMMIGRATIONNumerous investors have their eye on U.S. real estate for long term plans and often look into EB-5
CHILDREN’S EDUCATIONHomes are often used for only half the year when visiting kids in school or students are on break
DISPLAY WEALTHHigh net worth individuals see foreign investment as impressive and commonly do business in their homes
Chinese investors view the U.S. real estate market as a safe and stable investment. They may invest in the real estate market for a number of different reasons.
45%
33%
22%
Rationale For Investment Into U.S. Real Estate
Financial Return
WHY THEY BUY
Vacation/Student Home
Immigration
WHERE THEY BUYChinese investors consider the following factors when deciding location of their investment. These are the top 10 cities for real estate investment:
LOCATION
New York City, NY
Los Angeles, CA
San Francisco, CA
Philadelphia, PN
Detroit, MI
Houston, TX
Chicago, IL
Las Vegas, NV
San Diego, CA
Memphis, FL
CHINESE
COMMUNITY
X
X
X
X
X
EDUCATIONAL
FACTOR
X
X
X
X
DISCOUNTED
PROPERTIES
X
X
X
ECONOMICALLY
STRONG CITY
X
X
X
X
X
X
X
JOB
LOCATION
X
X
1
2
3
4
5
6
7
8
9
10
WILL THEY BUY
As your representative, we have developed a unique marketing and sales strategy which carefully factors in cultural differences, local practices, and buying habits, thus making your property more desirable to Chinese buyers.
SINO SOCIETY’S
MARKETING SERVICES
HELP YOU TO HELP
THEM BUY.
PRIMARY SERVICESSino society offers the following primary services:
Exclusive Private Event
Sino provides unique and customized event production that
provide U.S. real estate sponsors an opportunity to directly
connect with the investor and create a lasting impression of your
project offering. The private event is exclusive to qualified real
estate investors and buyers in China.
Exhibitions & Trade Shows
Sino provides a turnkey solution to showcasing your company at
local and international real estate events in China. We are able
to service any event in China and can consult you with upcoming
events that can provide the most exposure for your budget.
EXCLUSIVE PRIVATE EVENT
Sponsors to Exclusive Private Events allow unique and strategic opportunity:SERVICES PROVIDED:
Ω Event invitations are limited to motivated real estate investors and buyers
Ω Connect directly with investors and forge effective relationships
Ω Present your project offering through a memorable and engaging experience
to create a lasting impression
Package includes:
Development of Chinese marketing materials on-site,
development project model, translation services, agent services, web ser-
vices, event marketing, post-event follow up of investor interests
Excited investors
Face-to-face interactions
Effective Follow-up
EXHIBITIONS & TRADE SHOWS
The Exhibitions, & Trade Show Service includes:
Ω Extensive and up-to-date databases about upcoming real estate events in China
Ω A showcase of your company internationally without travelling across borders
Ω All event planning logistics, ad and marketing material translations, and a
dedicated local Chinese representiative
Service Package includes:
Event booking, event production and set-up, on-site advertising options, print
and marketing materials, on-site Chinese sales agents
SINO SOCIETY’S SERVICES BYPASS:
Hours of research in another language
Difficult international event planning and
production
INCLUDED IN PACKAGES
All primary services come with the following:
Introduction Package:
Ω Project introduced directly to
local Chinese real estate
agencies and qualified buyers
Website/SEO Package:
Ω Customized Chinese website
Ω SEO optimization
Ω Customized landing pages in Chinese
Ω Social media marketing & branding
Ω Online advertising campaign:
search engine, social media, mobile
Translation & Marketing Material Package:
Ω English marketing material
localized to Chinese environment
through professional translator
Ω Customized brochure to meet Chinese
preferences