CHINA TRAINING DAY @CVS: CHINA VISITORS SUMMIT - EUROPE – 2019

NOVEMBER 12, 2019 MILANO, ITALY

SHERATON MILANO MALPENSA HOTEL & CONGRESS CENTER

PHILIPKYHL

Welcome to the China Training Day @ the China Visitors Summit

2019 – a unique opportunity for travel suppliers to learn and

gain first-hand information and experience about the China

outbound travel market, opportunities, strategies, ecosystem

and social media all focused on how you can grow your

business from China. Joining the China Training Day will leave

you with a deeper understanding of today’s market conditions,

case studies, trends, technologies, and future opportunities with

Chinese inbound tourism.

Alexander GlosChina i2i Group

CEO

Xu MinChina i2i GroupGeneral Manager Sales & Marketing

Philip KyhlIndependent China Outbound Travel Advisor / Co-Founding Partner, Eighty8 Agency, Founder PHILIPKYHL

Alice Di DiegoManaging Partner, Eggsist ltd

CHINA TRAINING DAY

FEATURED SPEAKERS

China i2i Group CEO – with over 16 years o`f in-China business

experience, Glos brings an extensive knowledge of travel industry

experience to the event, having worked with over 100 global travel

suppliers and destinations in building their China focused businesses.

With an exceptional knowledge of new media, mobile applications,

trends and how the Chinese travel industry “really” works, his insights,

case studies, planning experience, and market insight is unique and

valued by companies around the world. Glos is a native New Yorker,

from Manhattan, with a BA from Columbia College and a MBA from

Columbia University in the City of New York.

Min has been with i2i since 2008 and has held several positions

within the company including project manager handling account

services for travel companies, event producer or our in-China

conferences and exhibitions and now as General Manager for

Sales & Marketing. Min brings over 11 years of experience to the

table handling global travel destinations and suppliers as they

develop sales and marketing strategies, programs and grow their

business in China.

Philip Kyhl spent 9 years in China, where he founded 2 businesses

and set up the Nordic travel brand Albatros Travel in Beijing. This

has given him unique insights that was put to good use when

being responsible for Chinavia, the China Ready programme for

Scandinavian destinations that was recognized by the European

Commission as Best Practice in 2016. Philip now runs his own

company providing full China packages for destinations including

research, training, product development and marketing. Philip is

also the Co-Founding Partner of Eighty8 Agency.

With more than 10 years of

international experience in

Marketing & BD, knowledge of

the Chinese market, born from

a natural passion for Chinese

language and culture, Alice

has been studying, traveling

and working with China since

2003. She worked as Marketing

Manager for Dezan Shira &

Associates, a pan-Asia multi-

disciplinary professional services firm, based in the Shenzhen HQ and covering

also activities in Southeast Asia countries. Back to Europe, she promoted the

acquisition of EGGsist, China Digital consulting firm, founded in Beijing in 2007,

Alice is currently managing operations for EGGsist ltd, Alipay Marketing Partner

for Italy & UK. Eggsist, China digital consulting firm, was born with the goal of

advising Western companies who want to approach digitalization in China

and those who want to target the Chinese audience overseas. With offices in

Beijing, Hong Kong, Milan & London, Eggsist provides its clients tailor-made

digital marketing strategies, software development and drive to store O2O

solutions. Eggsist is Alipay Marketing Partner for Italy & UK.

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Registration Opens & Refreshments

Understanding China: If you've ever been to China and even if you have been to China many times, understanding China

can be daunting. It's not only big, but it's complex and changes every year. This opening session will highlight the overall

present day market conditions in China, what's driving its economy and consumer activity as it impacts global tourism and

travel shopping around the world. - Alexander Glos, China i2i Group

China Tourism Market Conditions: What's happening? What's growing? What's not? - this session will highlight the dynamics

of China's tourism outbound market in terms of specifics on the development and ongoing opportunities in group business,

FIT, MICE, corporate, luxury, student and specialty travel segments. What are the latest trends, the future and the prospects

for growth and development in the coming years. - Philip Kyhl, Eighty8 Agency

China Social Media – F.O.M.O. & R.O.P.O: Chinese Digital Behaviour for the Travel industry

F.O.M.O: Fear Of Missing Out! This is a new trend of Chinese Digital Behaviour! In this session, Alice di Diego from EGGsist

Ltd will show the Chinese social media platforms, OTP, the new trends of Chinese tourism and some tips for a China Digital

Tourism’s Strategy. Don’t miss it out! - Alice Di Diego, Eggsist ltd

Lunch

WeChat – The biggest, fastest growing and best evolving social media app in China – this session will help you understand how it

works, how you can use it, how you can sell through it, develop and retain loyalty and profit. - Philip Kyhl, Eighty8 Agency

Mobile Payment – R.O.P.O: Research Online Purchase Offline! Chinese consumers are “glued” to their mobile to research

“experiences”, but how to drive them to your point of sales? Alipay, the SuperApp of Alibaba’s ecosystem, through O2O

solutions and drive to store strategies can guide them directly to your business. On the occasion of the 2020 Italy- China

Tourism Year, EGGsist will show the O2O solutions for travel and retail industries. - Alice Di Diego, Eggsist ltd

Shopping & Travel – Last year Chinese global travelers and shopper spent €64 billion around the world. Chinese buy over 50% of the

worlds luxury brands and nearly 70% of those sales occur outside of China. Shopping is a big part of the Chinese travel experience. If

you are a retailer or brand – this is VERY important. If you are a destination or hotel, this is also important because the reason these

Chinese are visiting might be because of shopping… This session will examine the conditions and impact of Chinese global shoppers

on tourism and how you can connect with shoppers as part of your tourism sales and marketing. - Alexander Glos, China i2i Group

Refreshment Break

Marketing – China is known as a labyrinth of marketing opportunities, choices and chances for mistakes. This session will

help explain the basics of marketing in China to travel trade, resellers and consumers. The mechanism available, tools, best

practices, examples and more. - Alexander Glos, China i2i Group

Sales – In China, yes means no, and no means maybe…. Sales is complex but with Billions being purchased, it’s possible to sell –

you just need to know the road map and understand the translation. This session will explain how to sell and you will get to meet

several CVS travel buyers, and they will explain what they want, need and how to make the deal. - Xu Min, China i2i Group

The China Future – Forecast of the future of the China inbound travel market, where is the growth, the changes, the

opportunities…. And profits! - Alexander Glos, China i2i Group

REGISTER NOW: To request your registration materials, please contact China i2i Group directly at – email: aglos@i2imedia.net or see the web site for the CVS at: https://cvs.i2i-china.com/supplier-2019/

Registration is open to qualified travel, brand, shopping and retail companies. Registration price is €499, and includes lunch, breaks and training information package with supporting documents, videos and presentation summaries. €100 discount if you are a registered CVS supplier.

Agenda (Subject to Change) - November 12, 2019 – Milano, Italy.

FOR MORE INFORMATION, PLEASE CONTACT:

Min XU

Email: xumin@i2imedia.net

Tel: +86-21-60956570

or +86.185.1613.2242