CHINA TOURISM UNDER COVID-19Roy Kriezman

Israel Tourism Attaché

China

SHANGHAI JANUARY 2020

• CNY celebration

• Media gatherings

• 2020 planning & objectives

ISRAEL JANUARY 2020

• CNY Celebration O2O

CHINA JANUARY - MARCH

• Quarantine

• January 24

• Airlines

• February 05

• Mach 26

CHINA JANUARY - MARCH

QUARANTINE – GO ONLINE

IGTO CHINA DURING COVID-19 CRISIS

• Monitoring

• P2P support

• Social Media 中国加油

IGTO CHINA DURING COVID-19 CRISIS

• B2B online activities & PR

IGTO CHINA DURING COVID-19 CRISIS

• B2B online activities & PR

IGTO CHINA DURING COVID-19 CRISIS

• B2B online activities & PR

HEADS UP FOR THE FUTURE

• Tourists attractions

• May 01 holiday

• Domestic routs

• Coupons & long weekends

• Recovery campaigns

Roy Kriezman

Israel Tourism Attaché

China

Israel Ministry of Tourism

DIRECTOR-SH@GOISRAEL.GOV.IL