China Stationery Office Supplies Market Report

8/2/2019 China Stationery Office Supplies Market Report

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CHINA STATIONERY

& OFFICE SUPPLIES

MARKET REPORT

Beijing Zeefer Consulting Ltd.

October 2011



I N T R O D U C T I O N

This report discusses the stationery & office supplies market in China mainly

from the following sections.

- Size of Stationery & Office Supplies Market in China

Based on Zeefer's China Market Size Formula, by the analysis on China

stationery & office supplies market size, industry sales revenue in 2008 - 2010,

this report presents a picture of the real development of stationery & office

supplies market in China and changes in the overall market size.

- Hot Areas of China Stationery & Office Supplies Market

Based on the comparison and analysis on import in different provinces or

cities, this report points out those hot areas in China for stationery & office

supplies market deserve most attention.

- Top 10 Enterprises in China Stationery & Office Supplies Industry

Based on the comparison and analysis on top 10 leading enterprises in China

stationery & office supplies industry in terms of sales revenue, market share

and number of employees, the report shows their positions in the stationery &

office supplies market in China. Additionally, this report lists basic contact

information of the top 10 leading enterprises.

- Market Share and Market Structure of China Stationery & Office

Supplies Market

This report analyzes the stationery & office supplies market share distribution

in China by segments based on enterprises nature (leading enterprises,

foreign enterprises, state-owned and private enterprises), imports of

stationery & office supplies product and regional markets in China in terms of

sale revenue, profitability, number of enterprises and the value of imports...

The report offers data on the market shares of imported stationery & office

supplies products, foreign enterprises and enterprises in other forms. It also

offers a comparison of profitability by forms of enterprise ownership, presentsa picture of the market share of leading enterprises and the distribution of



major regional markets in China. In addition, the report figures out the

structure and concentration ratio of the current stationery & office supplies

market in China by means of Bain's Market Structure Classification and Index

of CR4.

- Import and Export of Stationery & Office Supplies Products

In this section, the report includes the main source countries / regions of

imported stationery & office supplies products for China and their market

shares, the domestic destinations of imported stationery & office supplies

products in China and shares for these destinations, major export destinations

(countries or regions) for Chinese produced stationery & office supplies

products and shares of these destinations, major origins of the exportedstationery & office supplies products and their shares.

- Stationery & Office Supplies Industry Standards in China

The report lists relevant national standards and/or industrial standards

concerning stationery & office supplies products generally accepted in the

stationery & office supplies industry in China, including standard names both

in Chinese and English as well as their unified code numbers.

- Major Stationery & Office Supplies Importers in China

The report lists 10 major importers for stationery & office supplies products in

China and provides their contact information such as company name, address,

website, telephone number and fax number.

- Summary on Key Statistics of the Stationery & Office Supplies

Industry in China

Based on the concise analysis on the sales revenue, number of enterprises,

total profit, total loss, total assets, return on the asset and profit margin as well

as other key statistics, China Stationery & Office Supplies Market Report

presents the current situation, the growth rate and profitability of the

stationery & office supplies industry in China.



D E C L A R A T I O N

Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")

provide this report with the greatest possible care. Nevertheless, Zeefer makes

no guarantee whatsoever regarding the accuracy, utility, or certainty of the

information in this report. Further, Zeefer disclaims any and all responsibility

for damages that may result from the use or non-use of the information in this

report.

The information in this report may be incomplete and/or may differ in

expression from other information in elsewhere by other means. The

information contained in this report may also be changed or removed without

prior notice.



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C O N T E N TCHAPTER 1 PRODUCT DEFINITION.................................................................1

CHAPTER 2 MARKET SIZE ...................................................................................4

2.1 ANALYSIS ON THE STATIONERY & OFFICE SUPPLIES MARKET

SIZE...........................................................................................................................4

2.2 AN OVERVIEW ON CHINESE ECONOMY................................................6

CHAPTER 3 HOT SPOTS FOR STATIONERY & OFFICE SUPPLIES

PRODUCTS ACROSS CHINA.............................................................................10

CHAPTER 4 INDUSTRY OVERVIEW................................................................12

4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13

CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16

5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16

5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF STATIONERY &

OFFICE SUPPLIES PRODUCTS .........................................................................18

5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE

IMPORTED STATIONERY & OFFICE SUPPLIES PRODUCTS.................18

5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE

CHINA ................................................................................................................20

5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS...........................21

5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................23

CHAPTER 6 THE MARKET SHARE...................................................................25

6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES

REVENUE ..............................................................................................................25

6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE

FROM LEADING ENTERPRISES ...................................................................25

6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10

ENTERPRISES WITH INDUSTRY AVERAGE..............................................27

6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE

MARKET SHARE..................................................................................................29

6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND

IN RECENT YEARS..............................................................................................31

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN

TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN

ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............31

6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN

ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISESOF OTHER OWNERSHIP ................................................................................33

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6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON

WITH ENTERPRISES OF OTHER OWNERSHIP .........................................35

6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS

AND RELEVANT VARIATIONS IN RECENT YEARS..................................37

CHAPTER 7 TOP 10 ENTERPRISES ...................................................................39

7.1 SHANGHAI M&G STATIONERY CO., LTD. ............................................39

7.2 DONGGUAN HUMEN NANLAN INTERNATIONAL STATIONERY

CO. LTD..................................................................................................................39

7.3 SHUEN DER INDUSTRY (JIANGSU) CO., LTD. ......................................40

7.4 SAKURA (FUJIAN) PACKING STATIONERY CO., LTD........................41

7.5 FOSHAN CHANGXING ALUMINUM CO., LTD. ...................................41

7.6 DONGGUAN NANLAN LIGAO STATIONERY CO., LTD....................42

7.7 FOSHAN GAOMING NEW TIMES SUPPLIES CO., LTD. ......................43

7.8 MEIBANG TOY PRODUCTS (SHENZHEN) CO., LTD. ..........................43 7.9 HUNDRED FLOWERS STATIONERY CO., LTD......................................44

7.10 SHANTOU COMIX STATIONERY CO., LTD..........................................45

CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................46

CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47

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C H A P T E R 3

H O T S P O T S F O R S T A T I O N E R Y

& O F F I C E S U P P L I E S

P R O D U C T S A C R O S S C H I N A

Figure 4 Nationwide distribution map of stationery & office supplies mfg. enterprises

above designated size across China

Zhejiang, Guangdong and Shanghai are the major production bases for

stationery & office supplies in China. From Jan. to Nov. 2010, enterprises

engaged in stationery & office supplies production above designated size inthe above three areas added up to 360 firms, accounting for about 75.79% of

1-3 1

4-6 4

7-19 7

20-119 20

120+ 120

Liaoning

Jilin

Heilongjiang

Inner Mongolia

Xinjian

Tibet

Qinghai

Hebei

Shanxi

Jiangsu

Zhejiang

Anhui

Fujian

Jiangxi

Shandong

Henan

Hubei

Hunan

GuangdongGuangxi

Hainan

Sichuan

Guizhou

Yunnan

ShaanxiGansu

Ningxia

Chongqing

Beijing

Tianjin

< 4

7< 4

4

< 4

40

29

203

10

29

4

19

< 4

< 4

< 4

117< 4

< 4

Shanghai

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6.3 MARKET POSITION OF FOREIGN

ENTERPRISES AND THE TREND IN RECENT

YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN

ENTERPRISES IN TERMS OF THE NUMBERS AND THE

COMPARISON OF FOREIGN ENTERPRISES AND

ENTERPRISES OF OTHER OWNERSHIP

Figure 16 Changes in the percentage of numbers of foreign stationery & office supplies

mfg. enterprises across China and the comparison of foreign enterprises and enterprises

of other ownership

In 2010, among the 475 stationery & office supplies mfg. enterprises above

designated size across China, 183 are foreign enterprises, accounting for about

a share of 38.53% of all. In terms of the number of enterprises, the foreign

enterprises in 2010 was same with that in 2009, while a decline of 0.08% interms of the percentage that in 2009.

2008 2009 2010

全国 402 474 475

oreign-funded 163 183 183of ownership 292

Private 196 230 244 ivate

oreign-funded 163 183 183nded

ctively-owned 6 4 4

Others 37 57 44

Private 49% 49% 51%

oreign-funded 41% 39% 39%

ctively-owned 1% 1% 1%

Others 9% 12% 9%

Percentage of foreign enterprises

in terms of the number ofenterprises in 2010

38.53%

61.47%

Foreign-funded Others type of ownership

Changes in the percentage of

numbers of foreign-fundedenterprises

49% 49% 51%

41% 39% 39%

1% 1% 1%9% 12% 9%

2008 2009 2010

Private Foreign-f unded

Collectively-ow ned Others

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