China Southern Airlines Company Limited 2015Corporate ......flight hours; our accumulated safe...
Transcript of China Southern Airlines Company Limited 2015Corporate ......flight hours; our accumulated safe...
ChinaSouthernAirlinesCompanyLimited
2015 CorporateSocialResponsibilityReport
STATEMENT OF THE GENERAL MANAGER .......................................................................................4
1 . ABOUT US ....................................................................................................................................7
1.1 Corporate Profile ................................................................................................................7
1.2 Corporate Governance .......................................................................................................9
1.3 Corporate Culture............................................................................................................ 10
2. RESPONSIBILITIES ...................................................................................................................... 12
2.1 Concept of responsibility ................................................................................................. 12
2.2 Management of Responsibility........................................................................................ 12
2.3 Identification of Major Issues .......................................................................................... 13
2.4 Communication with Stakeholders ................................................................................. 16
2.5 Opportunities and Challenges ......................................................................................... 19
2.6 Planning for Social Responsibility Management ............................................................. 20
3. SAFETY ....................................................................................................................................... 21
3.1 Safety System .................................................................................................................. 21
3.2 Risk Management ............................................................................................................ 21
3.3 Safety Audit ..................................................................................................................... 22
3.4 Voluntary Safety Reporting System................................................................................. 23
3.5 Fulfilment of Safety Responsibilities ............................................................................... 24
3.6 Safety Performance ......................................................................................................... 27
4. ENVIRONMENT .......................................................................................................................... 29
4.1 Environmental Philosophy............................................................................................... 29
4.2 Environmental Policies .................................................................................................... 29
4.3 Use of Resources ............................................................................................................. 30
4.4 Harmless Processing of Waste......................................................................................... 31
4.5 Flying Green..................................................................................................................... 33
4.6 Avocation of Environmental Protection .......................................................................... 36
4.7 Active Response to Climate Change ................................................................................ 36
5. Customers and Employees ........................................................................................................ 38
5.1 Attention to Customers ................................................................................................... 38
5.2 Care for our Employees ................................................................................................... 42
5.3 Health and Safety ............................................................................................................ 49
6. Society ....................................................................................................................................... 50
6.1 Special flights ................................................................................................................... 50
6.2 Caring for People ............................................................................................................. 53
6.3 Culture and Education ..................................................................................................... 57
6.4 Caring for Children........................................................................................................... 59
6.5 Volunteers in Action ........................................................................................................ 60
7. Business Operation.................................................................................................................... 62
7.1 Economic Performance.................................................................................................... 62
7.2 Protection of Shareholders’ Rights and Equity................................................................ 62
7.3 Business Ethics................................................................................................................. 63
7.4 Risk Management ............................................................................................................ 64
7.5 Supply Chain Management.............................................................................................. 66
7.6 Serving “One-Belt, One-Road” and Promoting Economic Development ........................ 67
STATEMENT OF THE GENERAL MANAGER
2015 was final year in the “12th Five-year Plan”. The external environment was
exceptionally difficult and arduous in 2015. Nevertheless, we have upheld our
responsibilities and successfully achieved our objectives through innovating systems,
seizing opportunities and tackling the challenges. During the entire “12th Five-year Plan”
period, we have effectively improved our overall competitiveness. We are operating theworld’sfifthlargestfleetwithatotalpassengerthroughputrankedthethirdintheworld.
Wehaveachievedremarkableresultsinourreformanddevelopmentandarewellpoisedto
becomingaworld-classinternationalnetworkcarrier.Overthelastyear,wehaveseenthe
followingaccomplishments:
Intermsofsafetymanagement,weconsistentlyupheldtheprincipleofsafetyfirst,strongly
focused on the fulfilment of responsibilities; we insisted on attention to details, fully
grasped lessons learnt from unsafe events occurred internally and externally, and
constantlystrengthenedtheawarenessofregulationsandunderstandingofbottom-lines.In
addition,weperformedcomprehensiveinspectionandeliminationofsafetyhazardshence
effectively reducedsafety loopholes.Throughout theyear,wehavecompleted2.2million
flight hours; our accumulated safe flight hours has now reached 15.72 million. We also
recorded 10,166 hours of general aviation flights. We continued to hold the best safety
recordofallChinesecarriersofaconsecutive194-monthofflightsafetyand258-monthof
aviationsecuritywhilealsoensuringfiresafetyandpublichealthandsafety.
In termsofenvironmentalprotection,wepracticed thephilosophyofgreendevelopment,
continuedinourinvestmentstofleetoptimization,aircraftretrofit,routeoptimization,low-
carbon travel and theuseofnewenergy sources inorder to reduce energy consumption
andemission.In2015,weachievedatotalfuel-savingof25,000tonsandareductioninCO2
emissionof78,000tons.
Intermsofpassengerservices,anumberofunfortunateincidentsthatgainedwidepublic
attention occurred. We responded to these incidents with our utmost sincerity, and
constructedastandardserviceprocedureaiming toenhanceour servicecompetency and
qualitytospecialtasksandtopassengerswithspecialneeds.OurCustomerCareCentrewas
founded in 2015,whichhas taken over allmajor and complex customer complaints. The
totalnumberofcomplaintsreceivedin2015sawa9.3%reductionoverthefigurein2014.
In terms of care to our employees, we increased investment and efforts in perfecting
employeebenefitsandpolicyonleaveandactivelyimprovedtheworkandlivingfacilities.
WemaximizedtheeffectsoftheLaborUnionandtheCommunistYouthLeagueandcarried
outselectionofModelWorker,YouthAwardandvariousculturalandsportsactivities.We
also introduced the “Three-year Training Program for New Employees” and paid close
attentiontoretireeshencebuildingaharmoniousworkenvironment.
Intermsofbusinessoperations,weproactivelyrespondedtothechallengeofasubstantial
depreciationofRMB.Wecompletedatotalturnoverof22.48billionton-kilometer,agrowth
of13.19%;carried109millionpassengers, an increaseof8.43%over2014.Our revenue
recordedan increaseof2.91%andthetotalprofitgrewby3.26billionRMB.Atthesame
time,weexpandedthecoverageofe-commercemeetingwiththerequirementto“Increase
the share of direct-sales and reduce commission toGDS” by SASAC.Wewere the first in
discontinuingthepaymentofdomesticbasiccommissiontosalesagents,thepercentageof
direct-saleincreasedto32.3%,anadditionof13.5percentagepointoverlastyear.
In terms of fulfilment of social responsibility,we successfully completed commemorative
activities of “The 70th anniversary day of the victory of the Chinese people's war of
resistanceagainstJapaneseaggression”,andtheflightsupportsto“The60th Anniversaryof
theFoundingofXinjiangUygurAutonomousRegion”,“The50th AnniversaryoftheFounding
ofTibetAutonomousRegion”andthetwonationalconferencesoftheNPCandtheCPCC,as
well as other major operations such as the transportation of peace-keeping forces,
earthquakerescue,evacuationof overseaChinese.Thisyear,werecordedatotalnumberof
57,000hoursofvolunteerworktoover300,000people,our“Bringhappinessandwarmth
back home” program saw the participation of 3,800 volunteers and admin staff over the
past two years, accumulated to over 30,000 hours of service to 350,000 passengers and
4,500unaccompaniedminors,elderly,pregnantwomenandotherpassengerswithspecial
needs.In2015,thisprogramreceivedaGoldAwardfromthe2ndChinaYoungVolunteerServiceProgramContest.
Furthermore,inordertoenhanceourcommunicationwiththepublicandcomprehensively
understand public demand for social responsibility, we conducted large-scale surveys in
2015 collecting nearly 10,000 comments and suggestions from passengers, investors,
partners,suppliers,NGOs,governmentsandmedia.Meanwhile,wealsoheldourfirstever
PublicOpenDaytocontinuouslystrengthencommunicationwithstakeholders,increaseour
operationtransparency.
Aswehavesteppedin2016,ChinaSouthernisatanewstageofdevelopment inthefirst
yearof the “13th Five-yearPlan”.The “13th Five-yearPlan”period is thedecisive stage in
finishing building a moderately prosperous society in all respects, it is a strategic
opportunity for the transformation of China’s civil aviation industry, and also the critical
stageforChinaSouthern’stobecomeaworld-classcarrier.ChinaSouthernwilladapttothe
new situation, newchanges andnew requirements in thisnewera.Withpositive actions
and innovative spirits,wewill build ahealthy, efficient andmore competitivenewChina
Southern.AnewChinaSouthernthat iscaring,responsible,ethical,dedicated,honestand
credible;anewChinaSouthernthatisforthepeople.
ABOUTTHISREPORT
This is the 9th Social Responsibility Report of China Southern Airlines Company Limited
(the“Company”).ThisreportisfortheperiodfromJanuary1,2015 toDecember31,2015.
ThecontentofthisreportcoverstheCompanyanditssubsidiaries.Inthisreport,theuseof
"we","theCompany","ChinaSouthern"or"CSA"referstoChinaSouthernAirlinesCompany
Limited,anditswhollyownedandcontrolledsubsidiaries.
References
Thisreporthasbeenpreparedinaccordancewith thefollowing:
GuidelinesConcerningState-ownedEnterprises’FulfillingSocialResponsibilitiespublishedbytheState-ownedAssetsSupervisionandAdministrationCommission(SASAC);
Guidelines on Sustainable Development Information Disclosure for Companies Listed in theShanghaiStockExchangepublishedbytheShanghaiStockExchange;
Environmental,SocialandGovernanceReportingGuide publishedbytheHKEx,
G4Sustainability ReportingGuidelines(GRI 4.0).
Sourceofdata
Datausedinthisreportweresourcedfrominternalstatistics,documents andmaterials.The
Board of Directors of the company and all directors hereby guarantee that this report
containsno false records,misleading statementsormajoromission.Thedirectors accept
jointandseveral liabilities for the truthfulness, accuracyandcompletenessof this report.
ThisreportiscertifiedbyBureauVeritas.
Availabilityofthisreport
ThisreportispublishedinChineseandEnglish,andinprinted anddigitalformat.Ifthereis
any inconsistencyorambiguitybetween theEnglishversionand theChineseversion, the
Chineseversionshallprevail. Formoreinformationonourcorporatesocialresponsibilities,
or to view and download this report, please visit:
www.csair.com/en/about/static/shehuizerenbaogao.shtml
ThepublicationofChinaSouthern’scorporatesocialresponsibility(CSR)reportstartedin
2007. We were the first airline company in China to publish CSR report. We at China
SouthernbelievethatCSRwillhelpthegeneralpublictobetterunderstandourviewsand
actionsintheareaofcorporatesocialresponsibility,andwillpromotecommunicationand
interaction between China Southern and the wider public, which in turn will help both
China Southern and the society in materializing a harmonious win-win situation and
sustainabledevelopment.
1 . ABOUT US
China Southern was founded in 1995, and was listed in both HKEx and NYSE in 1997
followed by Shanghai Stock Exchange in 2003. Our primary business scope covers the
provision of scheduled and non-scheduled domestic, regional and international air
transportation services for passengers, freight, mail and baggage. China Southern is the
largest airline company in China in terms of fleet size, number of routes and annualpassenger throughput. China Southern is headquartered at No. 278, Jichang Road,
Guangzhou,GuangdongProvinceofP.R.China.Itsofficialwebsiteiswww.csair.com.
1.1 Corporate Profile
1.1.1Ataglance
Thecompanylogo ofChinaSouthern isabluetailembeddedwithredkapok.Itisthe first
airlineintheworldtooperateboththeBoeing787DreamlinerandtheAirbusA380. China
Southern operates over 2500 flights operated by China Southern to destinations in 38
countries and regions in the world providing close to 300,000 seats on a daily basis.
Through close cooperation with other SkyTEAM member airlines, its route network
expandsto1057 globaldestinationsconnecting179 countriesandregions.
1.1.2Visionandmission
ChinaSouthern aims tobecustomers’ firstchoiceandemployees’ favorite airlines. Itwill
continue to base in China, focus on Asia-Pacific and connect theWorld while delivering
sustainable economic values with global impact and become the airlines that is best in
China,topinAsiaandwell-knownintheWorld.
1.1.3Organizationalstructure
ChinaSouthernoperates15branchesofXinjiang,Northern,Beijing,Shenzhen,Heilongjiang,
Jilin,Dalian, Hubei,Hunan,Guangxi, Hainan,Shanghai,Xi’an,ZhuhaiHelicopterandTaiwan;
aswell as 6 controlled subsidiaries of XiamenAirlines, GuizhouAirlines, Henan Airlines,
Shantou Airlines, Zhuhai Airlines and Chongqing Airlines. In addition, 25 domestic sales
officescanbefoundinmajorChinesecitiessuchasChengdu,HangzhouandNanjing;and67
overseassalesofficeslocatedincitiesincludingNewYork,SanFrancisco,LosAngeles,Paris,
London,Amsterdam,Dubai,Sydney,Vancouver,TokyoandSeoul.
1.1.4Fleetsize
AircraftType NumberofAircraft
B787 16
B777-300ER 7
B777F 12
B77A 4
B757 17
B747F 2
B737-800 240
B737-700 50
B737-300 3
A380 5
A330-300 19
A330-200 16
A321 79
A320 128
A319 43
E190 26
Total 667
*AsofDecember31,2015
1.1.5Routenetwork
China Southern operates an extensive route network with its key hubs at Guangzhou,
Beijing, Urumqi and Chongqing. Its network development strategies focus on the
strengtheningofdomesticservices,expandingcoverageinAsiaandincreasingconnections
to Europe, America, Oceania and Africa. New routes have been added to the network in
2015. Intercontinental services including Guangzhou-San Francisco, Guangzhou-Nairobi,
Guangzhou-Wuhan-Rome and Guangzhou-Christchurch were launched; services between
Guangzhou and the Southeast Asia, Australia and New Zealandwere also optimized and
increased in their frequencies. In 2015, China Southern operates a network of over 800
passenger and freight routes that consist of 600 domestic routes, 160 international and
regionalroutes,and16 freighterroutes.Thetotalseatkilometer providedtointernational
serviceshasexceeded30% atitspeak.ChinaSouthernadded122newdomesticroutes,32
international/regionalroutesin2015.Wenowserve261destinationswith1032routes.
1.1.6Highlightsofnewintercontinental serviceslaunchedin2015
TheGuangzhou– SanFranciscoservicewasinauguratedonJune22,markingthefirstnon-
stop direct connection of south China and San Francisco. China Southern now provides
directservices to fourNorthAmericanhubsofLosAngeles,NewYork,SanFranciscoand
Vancouver. The new direct service to San Francisco is a key measure taken by China
SoutherntoupgradeitsstrategicpositioningintheNorthAmericanmarket.Withadditional
frequenciesaddedtoLosAngelesandNewYork,ChinaSouthernisnowoperating70flights
aweek to theNorthAmerica,makingGuangzhou theNo. 1 gateway fromSouthChina to
NorthAmerica.
ChinaSouthernreturnedtotheAfricanmarketonAugust5withthenon-stopGuangzhou-
Nairobiservice.Thelaunchofthisserviceisanimportant measuretorealizeofagreements
reachedbetweenChineseandAfricanleadersonimprovingaviation cooperationbetween
thetworegionsandstreamlinecross-nationalcommunications.Itisalsoakeymilestoneof
China Southern in seizing development opportunities and further strengthening its
internationalization strategy.
Two intercontinental routes of Guangzhou – Christchurch and Guangzhou – Rome via
Wuhanwere both launchedonDecember16.TheChristchurchservicebecamethefirstand
only non-stop connection to the South Island of New Zealand operated by a mainland
carrier; while the Rome service marked the first service to Italy by China Southern,
connectingthebeginning(Guangzhou)andtheend(Rome)oftheMaritimeSilkRoad.With
the launch of Rome service, China Southernnow connectswith 8 destinations in Europe
coveringmostofthetopEuropeantouristdestinations.ChinaSouthernhasalsoincreased
frequenciestoAustraliaandNewZealandofferingarecord-breaking67flightsperweek.
1.2 Corporate Governance
Sinceitsfoundation,ChinaSouthernhasstrictlyabidedbyrelevantnationalandlocallaws
andregulationsandhascontinued itseffortinimprovingthegovernancestructures.Ithas
regulatedandspecifieddutiesandobligationsfordifferentpartiesinadditiontothesetting
upofasoundinternalcontrolsystem.Thesemeasureshaveallbeenincludedincorporate
documents and regulations such as the Articles of Association, Rules of the Shareholders
Meeting,RulesoftheBoardofDirectors,and RulesoftheSupervisoryCommittee.
ChinaSouthernhasformulateditsArticlesofAssociation andcorporategovernancepolicies
based on the regulations in Hong Kong, New York and Shanghai where the Company is
listed. Its internal control regulations and practices are also in line with relevant laws,
regulationsandstandards,includingtheSarbanes-OxleyActoftheUnitedStatesofAmerica.
TheShareholdersMeetingisthehighestgoverningbodyoftheCompany;itisthedecision
makingbodyofmajor issues including the rulesofoperationsandplans for investments;
approval for profit distribution and lossmake-up proposals; election and replacement of
directors and supervisors and the determination of their remunerations; and the
amendmentstotheArticlesofAssociation.
TheBoardofDirectorsoftheCompanyanswerstotheShareholdersMeeting.Thedutiesof
the Board of Directors include the preparation of annual financial budget and account;
proposal of profit distribution and lossmake-up; decision on acquisition and disposal of
assetsandventureinvestmentprojectsasauthorizedbytheShareholdersMeeting.
Audit Committee, Remuneration and Appraisal Committee, Nomination Committee and
Strategic Decision-making Committee are operating under the Board of Directors. More
than half of the members of the aforementioned committees are independent and non-
executive directors. Particularly, the Audit Committee is composed entirely of non-
executive directors. All committees under the Board of Directors are established and
operatedinfullcompliancewiththeirgoverningrulesandregulations.
The Supervisory Committee is formed by representatives of the shareholders and the
employees. Representatives of the shareholders are elected and recalled by the
Shareholders Meeting; representatives of the employees are elected by the employees
democratically.
1.3 Corporate Culture
China Southern started building corporate culture in the beginning of the 1990s. On the
basis of the shared wisdom and values of all members of China Southern, in 2008, we
defined our core values. Our core corporate values consists of five elements, these are:
Customer First, Respecting Talents, Striving for Excellence; Continuous Innovation and
ReturntoSociety.Ourmissionof“LetChinaSouthernbecomecustomers’ firstchoiceand
employees’ favorite” isalsoembeddedinsuchvalues.TheChinaSouthern cultureiscreated
as theconceptualsupport to thecompany’sstrategic transformationand improvementof
its overall level of management. Our corporate culture enhances the solidarity of our
colleagueswhile fostering aharmoniouswork environment. It is the reflectionof today’s
accomplishmentandanexpressionofdriving force, andalsomirrors thedirectionofour
developmentintothefuture.
1.4.1 KeyBusinessPerformancein2015
Keyperformances
In2015,ChinaSouthernoperated2.2millionsafe flighthours,an increaseof8.91%over
last year andmaintained 258 consecutivemonths of aviation security.We carried nearly
110million passengers in year 2015, a growth of 8.43%, aswell as 1.51million tons of
freight and mail, a growth of 5.46%. Our total turnover has reached 22.39 billion ton-
kilometer,achievinganincreaseof13.19%.
Mainawards
“Cross-straitEnterprisewithOutstandingContributionAward”
“FastestGrowingBusinessAward”bytheChineseChamberofCommerceofNewZealand
“CharityStarChart•BestPracticeinCharitableActivitiesofPublicListedCompanies”
Thefirst“ExcellenceinHumanCare”awardinGuangdongProvince
Airbus“A330TopOperationalExcellenceAward”
“OutstandingAirlinesofAsia”byNowTravelAsia
ThemostprestigiousawardsinChina’slogisticssector,the“GoldFlyingHorseAward”and“Top100BrandValueofLogisticsEnterprises”
The “Bring happiness andwarmth back home” program received aGoldAward from the2ndChinaYoungVolunteerServiceProgramContest
First Prize in the National Contest of Innovation and Modernization in Management of
TransportationEnterprises
ChinaSouthernhadgainedrapiddevelopmentduringthe12th “Five-yearPlan”periodfrom
2010to2015.Overthepast5years,thekeyindicatorsofpassengerthroughput,freightand
mailthroughputandtotalturnoverhadincreasedfrom76.46million,1.12milliontonsand
13.1billionton-kilometerto109million,1.51milliontonsand24.2billionton-kilometer,an
averageyearlygrowthof7.4%,6.2%and11.3%.Ourfleetsizehadgrownfrom413to667
becomingthefifthlargestfleetintheworld.Numberofwidebodyaircraftgrewfrom30to
67,becomingthesecondlargestwidebodyfleetinChina.
Firstly,ChinaSouthernpersisted intheprincipleof“SafetyFirst”.Ourflightcrewhadgrown
from4,080to7,465from2010to2015;weintroducedaseriesofinnovativeconceptsand
technologies and became the first airline in China to achieve an accumulated safe flight
hoursof15million.
Secondly,wepersisted instrategic transformation.Wecontinuedtoexplore,practiceand
perfect strategic transformation; our “Canton Route” was created from scratch and has
evolved from a mere concept to being rather well-known. Our international transfer
passengernumbergrewby187%.Wearecontinuingourinternationalizationprocessona
paththatwascreatedbyus.
Thirdly,wepersistedinreformandinnovation.ChinaSouthernsawreformandinnovation
asthepowerhousetoouroperation,andstrivedtobuildourowncompetitiveadvantage.Theimplementationsofoverallbudgetmanagement,adaptationofnewITtechnologyand
raisingstandardsinservicelevelhelpedusinupliftingouroverallcapability.
Fourthly,we persisted in putting people first.Weupheld the principle of reliance to our
employees and returning to our employees while consolidating synergies across the
company.Wealsoattachedgreat importance tocustomerfirstandconstantlyprioritizing
socialvalues,creatingatime-honoredbrand.
2. RESPONSIBILITIES
Through continuous exploration and refinement,we have integrated themanagement of
social responsibilitywithourwiderbusinessstrategies, corporatecultureandday-to-day
operations.We strive to engagewith our stakeholders responsibly, continue to drive the
harmonious development between the corporate and the society, as well as the
environment.Wealsoendeavortomaximizesocialvaluewithasustainabledevelopment.
2.1 Concept of responsibility
China Southern has been consolidating social responsibility with corporate strategy,
constructing a social responsibility conceptual framework that is based on delivering
economic benefits for shareholders; creating social values for the society; delivering
services for customers; creating opportunities for employees; and flying green for the
environment.
As aproudmemberofSkyTEAM,ChinaSouthernalongwithothermember airlineshave
draftedaCorporateSocialResponsibilityStatement.ThisstatementsetsouttheSkyTEAMcommitments. China Southern as part of the alliance is committed to ensuring that our
developmentaimsforhighperformancenotonlyfromafinancialstandpoint,butalsofrom
asocialandenvironmentalperspective.Formoreinformationonthestatement,please visit:
http://www.skyteam.com/en/About-us/People-and-planet/
As the foundation to the fulfilment of social responsibility, China Southern perseveres in
complyingwith the business ethics of lawful employment, lawful operation, honesty and
faithfulness, adhesion topublicly recognizedbusiness codeof conduct and the respect to
businesscredibility.Asamainrepresentationoffulfillingoursocialresponsibility,weare
persistently building a harmonious and mutually beneficial relationship with our
communities.As akeytargetofsocialresponsibility,westrivetoreduceourimpacttothe
environment, and are participating in the global attempt to resolve the dilemma of
environmentanddevelopment.
2.2 Management of Responsibility
China Southern attaches great importance to themanagement of social responsibility. A
completeframeworkofcorporatesocialresponsibility(CSR)managementthattallieswith
ChinaSouthern’sobjectiveshasbeenestablished.ThisframeworkcontainsconceptofCSR,
CSR strategies, annual plan, projects implementation, audit and assessment. CSR overall
planninghasbeenincludedinthedrawingofChinaSouthern’sfive-yearplan,andisbeing
reviewedandadjustedinthethree-yeardynamicplan.TheCSRannualplanningisreflected
in theannualassignmentsofvarious functionssuchas safety, service,salesandmarking,
and operations, and is assessed by the audit office at the end of each year. The
establishment of our CSR management framework is key to improving the level of CSR
managementandtherealizationofCSRstrategicgoals.
Strategies ofresponsibilities:
Ensuresafeflightoperation;improveoperationalquality
Reinforceenvironmentalprotection;achievesustainabledevelopment
Enhancesocialharmony;increasecorporatevalue
Plans ofresponsibilities:
Drawingofannualplan;Specificationofobjectives;Clarificationofresponsiblebodies
ProjectImplementation:
Reductioninenergyconsumptionandemission;Reductionincostandincreaseofefficiency;
Strategic cooperation; Stable business operation; Technology innovation; Service
improvement;Caringfortheemployees;Charityandsocialwork.
Performanceassessment:
Post-factum assessment; End-of-year assessment; Results feedback; “Carrot-and-Stick”
measures
2.3 Identification of Major Issues
InaccordancewiththerequirementsstipulatedinGRI4.0Sustainability ReportingGuidelines,
(hereafterreferstoasG4)andESGofHKEx,ChinaSouthernforthefirsttimeinitiatedthe
practice of identification of major issues. In conjunction with the characteristics of the
industryandourownsituation,wehaveidentifiedasetofissuesthataremostrelatedto
ourbusinessoperationsandthosethathave,ormaypotentiallyhavegreatimpactstoour
stakeholders as key points in our fulfilment of responsibilities and communication with
stakeholders.
2.3.1Identifyingrelevantissues
Inconnectionwithourscopeofbusiness,wehaveconsolidatedthe46CSRissuesraisedin
theguidelinesofG4.Wehavealsoaddedanumberof issuesthatarenotrequiredbythe
guidelinebutarecloselyrelatedtothedevelopmentofChinaSouthern.Atotalnumberof34
CSR issues in 4 main categories have been identified as the foundation of analysis and
discussion.
2.3.2Methodsofidentification
Accordingtointernationalpractice,theidentificationofmajorissuesistobeexpandedon
two dimension of “Stakeholders” and “Corporate businesses”. China Southern realized
major issue analysis through communications with stakeholders and management
workshops.Ourcommunicationswithstakeholdersstartedprimarilyfromthepointofview
ofourstakeholdersevaluatingthelevelofsignificanceofeachCSRissue;themanagement
workshops started from the point of view of business operation evaluation the level of
significanceofthesamesetofCSRissues.
Communicationwithstakeholders
ThestakeholdersofChinaSouthernincludeinvestors,government,customers,employees,
industry associations, partners, community, specialists, media and other players in the
industry. Improving communication with stakeholders and promoting participation of
stakeholders is a critical aspect of managing corporate social responsibility. Through
quantitative and qualitative analyses, China Southern attempted to find out how our
stakeholders understand and evaluate the performance of China Southern on corporate
social responsibility. The results of communicationswill help China Southern to list CSR
issuesofdifferentcategoryintheorderofsignificance.
In2015,ChinaSouthernconductedresearchbyquestionnaire surveys,groupdiscussions
andone-to-oneinterviewtounderstandtheviewsandevaluationsofstakeholdersonCSR
issues.
Means ofcommunication andtotal number ofparticipants
Category ofstakeholders
Remarkonnumberofparticipants
QuestionnairesurveyValidresponses:7,834
All 459internalrespondents;7,375externalrespondents
Groupdiscussion22participants
Internal 10
External 12
One-to-oneinterview11interviewees
Government 1
Industryassociation
2
Partner 2
Other players intheindustry
1
Specialist 1
Supplier 1
Institutionalinvestor
1
Community 2
Managementworkshops
ChinaSouthernheldmanagementworkshopswith16seniormanagersof ChinaSouthern
withthesubjectoflevelofsignificanceofCSRissues.These16seniormanagerscamefrom
different divisions with different business sectors and have provided us with their
evaluationonthesignificanceofCSRissues.
2.3.3Resultsofsignificanceanalyses
Theresultsareshowninthematrixbelow.“Levelofsignificancetobusiness”and“Levelof
significance to stakeholders” are plotted on x-axis and y-axis respectively. When the
indicators appear in the same quadrant, a Matrix for Significance Analysis is created.
Throughourinvestigation,25CSRissuesareofgreatimportancetoChinaSouthern,which
means China Southern shouldmonitor andmanage such issueswhile disclosing relevant
information.
ListofcorporatesocialresponsibilitymajorissuesofChinaSouthern
Category Issues
Overallbusinessoperation 1.Compliancetolawandregulations
2. Establishment of a mechanism for appeals ofcorporatesocialresponsibilityrelatedissues
Economical 4. Continuation in the improvement of economicperformanceandfinanceperformance7. Establishment of an appropriate procurementprocessandfinerelationshipwithsuppliers
Social Productresponsibility
8.Reductioninflightdelay
9.Assuranceofpassengerhealthandsafety10.Attentionofpassengersatisfactionrate
11.Appropriatenessinmarketingandpromotion
12.Protectionofpassengerprivacy
13.Optimizationinpassengerexperience
15.Anti-corruptionLabor anddignity atwork
17. Establishment of a complete internalcommunication system ensuring a smoothcommunicationchannelbetweenmanagementandalllevelsofemployees
18 Protection of employee health and safety atwork
19Supporttoemployeetrainingandeducation
20Ensuringmulti-backgroundofemployees,equalopportunityandequalpayforequalwork
21 Attention to employee remuneration andbenefits
Labor relatedhuman right
22Investmenttoincreaseemployees’rights
23Nodiscrimination
issues 24Nochildlaborandforcelabor
Environmental 27 Attention to amount of resource used and theuseofrecyclablematerials
28Increaseinenergyefficiency
29Reductioninwaterconsumption
31Controlgreenhousegasemission32Attention to safe sewage treatment andwastedisposal
33 Sufficiency in the resources invested toenvironmentalprotection
34 Assistance to airports and authorities in thereductionofaircraftnoisepollution
Missingthematrix
Our stakeholders perceived that most even all of the CSR issues are of “significant” or
“highly significant” categories. Inwhich, “Compliance to law and regulation” received thehighest evaluation of significance in the categories of overall business operation and
economic issues; “Passengerhealthandsafety”and “Employeehealthand safety”are the
twomostsignificantindicatorsunderlaborrelatedissues.Intermsofenvironmentalissues,
carbonemission,energyuseandmaterialrelatedissuesareofgreatersignificance.Wewill
givethisissues particularattentioninthefollowingsections.
2.4 Communication with Stakeholders
Havingastable,openandtransparentcommunicationmechanismwithourstakeholdersis
animportantmeansinChinaSouthern’simplementationofCSRandthepromotionofCSR
awareness.The aviation industryhasnumerous stakeholders, in communicatingwith the
stakeholders, China Southern not only benefit the others through our own act of
responsibility,butalsowishestoextentthephilosophyofsocialresponsibilitygloballyby
influencingmoreenterprisesandindividuals.
[LINK]:ChinaSouthernPublicOpenDay
China Southern held Public Open Day in 2015 to improve communication with our
stakeholdersandincreasetransparencyofourbusinessoperations.
OnDecember29,more than60residentrepresentativesandjournalistsfromnationaland
provincialmainstreammedia visited China Southern on the PublicOpenDay. Theywere
introducedwithdetailofoperationsupport,flightcrewtraining,productandservices.They
werealso invitedtovisithowaflightwasoperatedandjoinedapre-flightbriefingwiththe
flightcrew.Somerepresentativeshavealsoexperiencedon-boardfirst-aidandemergency
evacuationtrainings.Suchactivityhasdeepenedunderstandingbetweenthegeneralpublic
andChinaSouthern.Inthefuture,ChinaSouthernwillorganizeregularOpenDayactivitiesandinvitemorepeopletovisitChinaSouthernandtounderstandCNS.
Stakeholder Concerns ExpectationsMeans ofcommunication
Maintasksin2015
Investors Protection ofshareholders’benefits;
Operationresults;
Corporategovernance;
Strategicplanning
Acontinuousandstable return oninvestment;
Healthycorporategovernancestructure;
Completeinformationdisclosuresystem;
Risk preventionsystem
Regular reportsandannouncements;
General meeting ofshareholders;
Meetings of BoardofDirectors;
Meetings ofSupervisoryBoard
Releasedannualandquarterly resultsreports;
Held Meetings ofBoard of Directorsand Meetings ofSupervisoryBoard
Government Facilitation oflocal economicdevelopment;
Provisionofjobopportunities;
Environmentalprotection
Legaloperation;
Increase in taxcollection;
Increase inemployment;
Energy savingand emissionreduction;
Cleanoperation
Specialreports;
Visits andinvestigations;
Projectcooperation;
Workingmeeting;
Statisticalreports
Participated in the2015 ChinaInternationalTourism Expoorganized by thePeople’sGovernment ofGuangdongprovinceand supported byGuangdong BureauofTourism
Customers Flightsafety;
Servicequality;
Productprice;
Communicationchannels andeffects
Continuoussafety;
Qualityservice;
Reasonableprice;
Quick andattentiveresponse tocustomercomplaints andsuggestions
Chain-of-contactservice;
Customerfeedback;
Customer relationmanagement;
Onlineservice
EstablishedCustomer CareCentre realizing anintegratedcollection, trackingand responsesystem ofcomplaints to alldivisions
Employees Humanresourcepolicy;
Careerpath;
Protection ofemployees’rights;
Participation tocorporateoperation
Effectivecommunications;
Improvetraining;
Improveemployeebenefits;
Open, fair andhealthy humanresourcepolicy
EmployeeRepresentativesGeneralMeeting;
LaborUnion;
Suggestion, forum,letterbox;
Training
IntroducedProfessionalDedication Surveyacross flightattendants and airmarshals;
Implemented 7,503training projects to300,000participants;
70% trainingcoveragerate
Suppliers Credibility;
Competency
Ethicaloperation;
Mutualbenefit;
Co-development
Businessnegotiations;
Meetings anddiscussion ofcontracts,agreements,trainings andtechnologies
China Southernsenior managementkept closeinteraction andcommunicationwithprimary supplierssuch as Boeing andAirbus
Financialinstitutes
Credibility;
Developmentprospects;
Financialstatus;
Performance ofkeyindicators
Enhance debt-repaymentability;
Reducerisk
Contractnegotiations;
Business meetingsanddiscussions
Launched mileageaccrual cooperationwith SociétéGénérale andAgriculturalBankofChina
Community Harmoniouscommunity;
Environmentalprotection;
Sharing ofdevelopmentgains
Establishment ofa communicationand interactionmechanism;
Increase input tocharity
“10-Fen” CareFoundation;
Charitableactivities;
Volunteerworks
Built readingcornersandreadingrooms for studentsofremoteareasandresidents withspecial needs underthe “Bookcase ofDreams”projects
Specialists Managementprocesses;
Regulationsandstandards;
Handbooksandprocedures
Completeinternalprocedures;
Increaseresistance toexternalrisk
Communications,interviews andvisits
Invited industryspecialists todiscuss flighttechnique,maintenance andengineering, carbontrading and othertopics
Media Corporatesocialresponsibility;
Environmentalprotection;
Brandimage
Establishment ofinformationdisclosurechannels;
Timelyexpression of thevoice of ChinaSouthern
Press conferenceand journalistforum
Held various pressconference atinauguralflights;
Invited US PressRepresentatives tovisitChinaSouthern
Otherplayers intheindustry
Faircompetition;
Industryprospects;
Innovation indevelopment
Faircompetition;
Friendlycooperation;
Healthy andharmoniousindustrydevelopment
Forum andconferences;
Communications
China Southern,XiamenAirlinesandKLM signed theAgreement ofDeepening inAllianceCooperationinShanghai
2.5 Opportunities and Challenges
Nowadays,thedevelopmentofCSRisintensifyingandareshowingnewcharacteristicsand
trend.Internationally,implementingCSRhasbecomeanimportantmeansforasustainable
developmentoftheglobaleconomy.Theinternationalsocietyhasraisedtheirrequirement
andconstraintstotheimplementationofCSRofglobalenterprises.Thestandardizationand
legalization of CSR has become a new issues and a new direction. Domestically,
implementingCSRisnowaneffectivemeasureforenterprisestoadopttothe“NewNormal”
of economic development and to boost competitiveness. The society is imposing an
increasingly high expectations of sustainable development in economic, social and
environmentalperspectives.Allplayersfromgovernmentbodiestoindustrieshaveactively
takenactionsinimplementingtheirCSRandpracticesustainabledevelopment.
Withregardtothenewtrendandnewrequirements,whetherit istoadopttothechanges
inoperationalenvironmentandsupervisorypolicies;orto focusontheneedsofourown
development,wemustraisethestandardsandlevelofourworksinimplementingCSRby
perfectioninsystemandincreaseininvestment.
In accordance with our operational situation, in 2015, China Southern reviewed our
performance in the implementation of CSR, and conducted a SWOT analysis aiming to
continuouslyincreaseourcompetitivenessandcultivatingournewcompetitiveedge.
SWOTAnalysisofCorporateSocialResponsibility
Strengths WeaknessesGradually enhanced concept andawarenessofCSR;
EstablishedclearCSRstrategicplan;
Established “10-Fen” Care Foundationproviding sufficient resources for theimplementationofCSR;
ArichcultureinCSRpractices
Unaccomplished CSR managementsystem;
Performance evaluation, methods andstandardsofCSRtobeimproved;
Inadequate competence of CSRmanagementcomparedtothesizeofthecompany
Opportunities ThreatA growing understanding of CSR in thesociety;
IncreasinglycompleteCSRstandards;
ExpandingcooperationintheareasofCSR
A growing requirement of CSR in thesociety;
CSRhasbeenraised tonationalstrategyin many countries, which poses higherrequirement to the implementation ofCSR;
Difficulties in achieving certain CSRtargetsduetotechnicalconstraints
2.6 Planning for Social Responsibility Management
ChinaSouthernwill gradually establish and complete a social responsibilitymanagement
system.
1. ToestablishafullCSRleadershipbodyandexecutionbody.
2. To construct a normalized communication mechanism between internal and
external parties. To realize thehorizontal and vertical unification acrossdifferent
division, different profession and different levels. To homogenize business
operationsandcorporatesocialresponsibilityoperations.
3. To complete the overall deployment of corporate social responsibility, the
deepeningofworkandthesystemofresponsibilityimplementation.
3. SAFETY
Safetyisthecornerstonetotheexistenceanddevelopmentofanairlinescompany.Itisthe
primary social responsibility of China Southern. In addition, safeguarding the health and
safety of our passengers is also the most concerned issue of our stakeholders. China
Southern always treats safety as treading on thin ice, we at China Southern have been
adheringtooursafetyphilosophyof“Safetyfirst,Peopleforemost”,andhavebeenstriving
tofulfil oursafetyvaluesofbeing“scientific,people-oriented,standardizedandsustainable”.
Weupholdtheprincipleof“Safetyhasnoending,everydayisanewstart”,andpropagate
thissafetyprincipletoouremployeesandpassengersinordertoachieveourultimategoal
of“Zeroaccident”.
3.1 Safety System
China Southern has formulated a relatively comprehensive safety management system,
covering operation, business and management elements. The Safety Management
Committee(SMC)isthehighestauthorityoversafetymanagement, theSafetyandQualitySupervision Division is the functioning body in charge of safetymanagement and safety
supervision.Eachdepartmenttakesfullresponsibilityforitsownsafetyperformance.The
GeneralManager of each department is the principle person-in-chargewho assumes full
responsibility for the safety performance; the head of safety management in each
departmentistherepresentativeofsafetyandqualitymanagement,andeachemployeeis
accountableforthesafeoperationathis/herownpost.
3.2 Risk Management
ChinaSouthernpositionsriskmanagementatthecenterofoursafetymanagementsystem,
proactivelypreventsandcontrolsassociatedrisks.Weestablishedadaily,weekly,monthly
andquarterly close-loopsafety supervisionsystem for riskcontrolandmitigation from a
safetyinformationmanagementperspective.Theexecutionofeachriskmitigationmeasure
iscontrolledbysupervisionorder.
Dailyreport.Dailyreportisdistributedwithsafetyissuescollectedandconsolidatedfrom
alloperationalsectorsinthecompany.
Weeklyreview.Eachweek,anevaluationreviewwillbecarriedouttospecificsafetycases
selectedfromdailyreports.
Monthlysummary.Asafetymanagementsummaryiscarriedouteachmonth.
Quarterlyranking.Arankingisproducedaccordingtosafetyperformanceofeachoperation
units.
Database of risk sources. In consideration of evaluations by specialists, safety risks from
daily reports and weekly reviews are selected and stored in the database for internal
sharinginordertofurtherenhancetheabilityinriskcontrol.
In2015,ChinaSouthernimplementedoverallsafetyriskpreventionandcontrolacrossthe
company. Includingthe issuanceofmonthlysafetyriskanalysisandsafetyeducationcase
study;adjustmenttoquarterlysafetyreviewanddiscussionaccordingtosafetyevaluation
mode;implementationofspecificriskassessmenttokeyareassuchasnewroutes,special
airports, airworthiness and maintenance, general aviation, aviation security, cabin
management and the transportation of dangerous goods. We have also used multiple
platforms, such as WeChat to provide dynamic safety alert, and provided specialized
supervision,helpanddiscussionwithunitsthathavehigherdegreesofsafetyrelatedissues.
3.3 Safety Audit
3.3.1IOSAaudit
IOSA, the IATA Operational Safety Audit is an internationally-recognized and accepted
evaluationsystemdesignedtoassesstheoperationmanagementandcontrolsystemsofan
airlines. Its scope of evaluation includes organizational management, flight operation,
operational control, aircraft maintenance, cabin operation, ground support, freight
transportationandaviationsecurity.
AllmembersoftheIATAareIOSAregisteredandmustremainregisteredtomaintainIATA
membership. As required by the IOSA, all companies included in the IOSA registrymust
undergoauditseverytwoyears.ChinaSouthernreceivedtheinitialIOSAauditin2006,and
hassinceundergoneanumberoffollow-upaudits.OurcurrentvalidityintheIOSAregistry
endsonApril28,2016.ChinaSouthernsuccessfullycompletedthemostrecentauditatthe
endofNovember,2015.
3.3.2ISAGOaudit
ISAGO,theIATASafetyAuditforGroundOperationswasdevelopedbasedonthesuccessful
application of IOSA. Similar to IOSA, ISAGO provides assessment to all ground handling
companiesworldwide. The aimof ISAGO is to reduce accidents, incidents and injuries in
ground operations, improve operational safety and lower operational costs. As China
Southern isagroundhandling serviceprovideratGuangzhouandUrumqi,weapplied to
undergo ISAGO audits. In 2015, China Southern ground handling at both stations have
successfully completed ISAGOaudits andhencebecomeaccreditedserviceproviders. For
anygroundhandlingserviceprovider,havingaccreditationfromISAGOisbeneficialtothe
improvement of its own safety management system and improve quality of safety
operations.
3.3.3Internalsafetyaudit
China Southern established internal safety audit project following the successful
experiences and thebestpracticesof IATAaudit projects.We issuedSafetyAuditManual
andauditchecklist,developedonlineelectronicauditsystem;trainedinternalauditorand
conductedinternalaudittoallbranchcompaniesandoperationbaseseverytwoyears.Any
deficienciesandissuesidentifiedduringinternalsafetyauditmustberectifiedandtracked
by auditee. This internal audit system has shown positive effect to safety improvement.
Accordingtointernalsafetyauditschedule,in2015,wehavecompletedinternalauditsto8
branchcompanies.
3.4 Voluntary Safety Reporting System
TheVoluntarySafetyReportingSystemisdesignedtoencouragethevoluntaryreportingof
anyinformationrelatedtosafetyinordertohelpusindiscoveringandidentifyingpotential
hazardstopreventtheoccurrenceofincidentsandaccidents,aswellastoachievethegoal
of continuance in optimization and perfection of safety management system. China
Southern provisionally introduced the Voluntary Safety Reporting System in 2013 and
officiallylaunchedthesystemwithdetailedmeasuresofimplementationin2015.
ThescopeoftheVoluntarySafetyReportingSystemcoversanyunsafeevents,deviationsin
organizationalmanagement andpotential hazards that is not covered in the Compulsory
Reporting System.We designed aweb-based open portal allowing anonymous reporting
fromall employees.All reportsarekept in strictest confidentiality.We trace andprocess
eachreport,andproviderewardtoreportswithexceptionalvalues.
This Voluntary Safety Reporting System encourages our employees to not only focus on
safety hazards in their own work, but also on any safety hazards upstream to or
downstreamfromtheirpositiononthechainofoperation.BytheendofDecember31,2015,
333validVoluntarySafetyReportshavebadbeenreceived.
[CASE]:VoluntarySafetyReport
Subject:AlerttotheprovisionofTortoiseJellyaspartofon-boardmeals
Content:Safetyadvice
Description:AflightoperatedonFebruary8,loadfactor100%,highpercentageofchildren.
MealsforthisflightwasprovidedwithTortoiseJelly,howevernowarninginformationwas
giventotheusebychildren.Thiswasaseveresafetyhazard.Thechiefpurseroftheflight
madeaspecialannouncementalertingtheintakeofTortoiseJellybychildren.
Comments and suggestions: Avoid Tortoise Jelly as part of on-board meals. If provided,
writtenwarningmustbeaccompaniedtoreduceriskofchoking.
Feedbackonresults:Thankyouforyoursuggestions!CabinDivisionhasissuedguidanceto
CateringDivisionwithregardtothepotentialriskofTortoiseJelly.CabinDivisionsuggested
to avoid Tortoise Jelly, aswell as other food items thatmay be potentially hazardous to
children. Clear written warnings must be accompanied should such food item is
unavoidable.
3.5 Fulfilment of Safety Responsibilities
FlightsafetyistheparamountconcernofChinaSouthern.ChinaSouthernaimstocontinue
ourefforts in revisingsafetymanagementapproachesandbuildingasolidsafetysupport
system and long-term safety structure ensuring that flight safety is the foundation of
passengers’trust.
3.5.1Flightsafety
In2015,ChinaSouthernpaidcloseattention to flightsafetymanagementregulationsand
strengthened safety regulations trainings and assessments. Case studies of safety
regulationswerecarriedout toenhanceunderstanding among flight crews.Wealsopaid
closeattentiontotheriskcontrolofflightoperations,highlightingtherisksassociatedwith
complicatedweather,mechanicalfailureandthelaunchofnewroutes,andhavedeveloped
effectivemeasureswhileincreasingeffortsinanalysesandadvocacy.Meanwhile,wehave
intensified alerts to operational risk ensuring the competence of each flight crewmeets
operationalrequirements.Riskscreeningofnewlyappointedcaptainsandnewcadetpilots
havealsobeen intensified tominimize theriskassociatedwithmismatch inqualification.
We have increased our attention to flight techniques, tightened up procedures and
standards for the trainings of new captains and cade pilots ensuring conformation to
operationstandards.Qualificationsofallpilotshavebeentracedandupdatedtoeliminate
anyhazardscausedbyerrors inqualifications.Lastbutnot least,wegavestrongfocusto
flighttrainingwithadditionalattentivegiventotheprogressandqualityofnewcadets.We
have also tightened up assessment standards of the promotion of First Officers, and
perfectedtheassessmentstandardsofthepromotionofcaptainsandinstructors.
Oursafeflighthoursexceeded15millionhoursonOctober28,2015,keepingourindustry
leadingposition.
3.5.2Cabinsafety
Numerous in-flight turbulence events occurred in 2015.With regard to such events, the
CAAC issuedurgent notices requiring the strengthening of cabin safety to all carriers. As
statedinthenotice,safetyisthefirstconcernofflight,andensuringcabinsafetyisthefirst
responsibilityofcabinoperation.On-boardsafetyprecedeson-boardservices.
Documentsshowthatweatherduring theperiodsfromafter take-off toreachingcruising
altitude,andthestartofdescendtolandingaremostunpredictable.Instabilityandchange
of wind direction and speed is very common during the change of altitude, hence cause
turbulence.CAACrequiresthat“allserviceprocedurestobecompletedinthedurationfrom
20minutesaftertake-offto30minutesbeforefinaltouch-down”and“nomealservicetobe
providedafter theaircraft has entered intodescend”. Inflight servicemustmakeway for
safetyinthiscritical50minutes.
Following the requirement of CAAC, China Southern reviewed service procedures of all
flights with flight times of less than 2 hours, and have adjusted service items on flights
operatedatdifferenttimeofday.Inordertoensureallserviceitemscanbecompleted30
minutes before landing, China Southern revised service procedures to a proportion of
flightsof less than2hours, andoptimized inflight supplies of foodandbeverage.Part of
theseflightsnowprovidelightrefreshmentsinsteadofhotmealservices.
Asmoreandmorepeoplechoosetofly,wehavemorepassengerswithnopreviousflying
experienceswhoarecurioustocabinequipment.Wehavewitnessedanincreasingnumber
ofmis-operationof cabin emergency equipment, such as cabindoors. In connectionwith
these incidents,we revised thewarning signs throughout the cabins.Newly designedbi-
lingualwarningsignshavebeenpostedatcabindoors,emergencyexitsandlavatorydoors
topreventmis-operationbypassengers.Inaddition,wehaveissuedGuidancetoCabinDoor
OperationSafety tostrengthenriskmanagementofcabindoors.
3.5.3Maintenancesafety
Through analyzing historical unsafe events, the Maintenance and Engineering (M&E)
DivisionofChinaSouthernraisedthe“Arrangement– Procedure– Standard”(APS)safety
management system as the core starting point of safety management in M&E. ChinaSouthernmaximallyreducedsafetyrisksindailymaintenanceworksbyidentifyingsafety
risksandformingoperationguidelinesinaccordingwiththeAPSscheme.TheM&Esafety
management system has transformed from “results-oriented” to “process control” and
“management at source”. China Southern M&E has developed over 700 APS projects
coveringallaircrafttypesinoperation.
[LINK]: Judgedbyfleetsizeandoperationreliability,ChinaSouthernwasawardedAirbus
“A330 Top Operational Excellence Award”, becoming the first Chinese carrier being
awardedthisprize.
3.5.4Aviationsecurity
Inrecentyears, theglobalanti-terrorismsituation is increasinglygrim.Therequirements
imposedbycivilaviationandimmigrationauthoritiesofmanycountrieshavebecomemore
stringent. In order to regulate duty standards on international flights, 730 Air Marshal
Certificate holders at Guangzhouunderwent special trainings. All airmarshalsmust pass
the assessment in order to operate international flights. Furthermore, China Southern
promoted theHandbookofTerroristAttackPrevention viaWeChat platform to thegeneral
publicaimingtoraisepublicawarenessofreactiontoterroristattacks
3.5.5Groundsafety
In 2015, China Southern eliminated the occurrence of serious road transport accidents,
theftofvehiclesandmechanicalaccidents.InstructorsfromtheTrafficPolicewereinvited
toconductroadsafetytrainingstovehiclemanagementstaffanddriversinGuangzhou.
3.5.6Transportationofdangerousgoods
China Southern closely monitors safety issues associated with the transportation of
dangerous goods (DG).Wehave formulated stringent policy for the transportation ofDG
with a comprehensive risk evaluation. Firstly, we perform vigorous examination on the
qualification of transportingDG at each site. China Southern has signedAgreementofthe
TransportationofDangerousGoods withairportsathomeandabroadtovigorouslyexamine
the qualifications held by handling agents and managing the operations by standards.
Currently, China Southern has 65 DG transportation sites, 39 in China and 26 overseas.
Thesesitescoverallcargoroutes.Secondly,westrengthenedtrainingsofDGtransportation
management.Atthemomentwehave78DGinstructorswhocanprovidetrainingstocargo
operators,passengercheck-inagents,andflightandcabincrewmembers.Thirdly,wehave
maintainedcloseliaisonwithDGaccreditationagents.AsthetypesofDGarecomplex,for
accurate identification, China Southern closely cooperates with 12 cargo transportation
accreditation agents in Beijing, Shanghai and Guangzhou requesting their assistances in
appraising the type of goods and the issuance of appraisal reports to ensure correct
loadingsofcargo.Fourthly,we implement strictcontrolofDG transportation. Inorder to
preventshippersdeclaringDGasregulargoods,ChinaSouthernontheonehandincreasedthe efforts in advocating DG transportation, posting notices and guidelines of DG
transportationatcargocollectioncounters;ontheotherhand,wealsostrictly implement
regularvisitsandinspectionstocargohandlersandagents,andrequestrectificationtoall
problemsfound.
3.5.7Emergencymanagement
China Southern pay close attention to emergency management. In order to increase the
proficiency in handling emergency situation and improving management level under
emergency circumstances, China Southern hasheldmultiple emergency drillswith flight,
M&Eandgroundsupportunits inaccordancewithCAACstandards.ChinaSouthern flight
CZ3081 from Guangzhou to Bangkok diverted to Sanya Fenghuang International Airport
due to fire on July 3, our cabin crew member performed emergency evacuation in full
compliancetothestandardprocedures.Allpassengersandcrewwereevacuatedsafelywith
onlyafewpassengerssufferedminorbruisesduringevacuation.
3.5.8Passengerhealth
ChinaSouthernaimstosafeguardpassengerandpublichealthandsafetythroughvarious
means including weekly release of Monthly Epidemic Newsletter, enhancement in cabin
disinfection, issuance of epidemic response measures and health and safety advocacy
activities.Werecordedzeropassengerinfectioncasein2015.
2015 saw the outbreak of Middle Eastern Respiratory Syndrome (MERS). The epidemic
situationworsenedsinceJune2.Inresponsetothis,ChinaSouthernimmediatelyissuedthe
NoticeofPreventionandControlofMERSEpidemic,preventingthecommunicationofMERS
throughairtravel.Meanwhile,wehavefurtherincreasedcabindisinfection,providedMERS
prevention package and thermometer on-board, and also in particularmonitored health
situations of passengers travelling from Seoul. Prevention kits were distributed to cabin
crew, ground service and cabin cleaning teams who were subject to close contact with
passengersandaircraft.
3.5.9Safetyinspection
ChinaSoutherncontinuedthe“Preventingoversightsandopposingviolationsofregulation”
safetyprogram in2015.After the explosionofdangerous goods inTianjinonAugust12,
China Southern held two sessions of urgent SafetyManagement Committeemeetings on
August 17 and September 1 respectively.Noticeon the ImplementationofComprehensive
SafetyInspection andSupplementaryNoticesontheImplementationofComprehensiveSafety
Inspection and Further Deepening of the Management of the Transportation of Dangerous
Goods were issued soon after the meetings, followed by the implementation of
comprehensive safety inspection and special inspection of dangerous goods. This
comprehensive inspection lasted for 20 days, 274 inspectors were dispatched to 16
professional fields in38units, andhad identified1,768 issues.Allmajor issues identified
were analyzed anddiscussed on-the-spotwith responsible unitswhile rectification plans
wereproposedwith specific timeofcompletion.Meanwhile, a recordanddocumentation
systemhasbeenestablishedtoimplementatime-limitsafetyhazardresolvingmechanism
3.5.10Raisingsafetyawareness
China Southern has been active in the advocacy of safe air travel aiming to raise public
safetyawarenessandincreaseunderstandingofsafety.Forinstance,wefurtherexplained
thereasonsbehindalltherequirementsprintedonthesafetyinformationcardsintheseat
pockets, explained the reason for the banning of using electronic equipment inflight, the
correct procedures at emergency evacuations so as to gain more cooperation from our
passengersandtoeliminatesafetyhazards.
[CASE]: On the day of the “2015 National Safety Operation Advocacy Day”, our flight
attendantssurprisedpassengerswaitingatShenzhenAirportwithaflashmobdance.After
successfully gaining passengers’ attention, a team of pilots, cabin attendants and ground
servicestaffapproachedsurroundingpassengerstointroducesafetyinformation.
3.6 Safety Performance
Wehave safelyoperated 716,000flights totalinga2.2 millionsafeflighthoursin2015,and
the accumulated safe flight hours reached 15.72 million with 258 months of aviation
security.
Category Item 2015
SafetyIndicatorsof2015Incidentper10,000flighthour 0.034Maintenance incident per10,000 0.036
flighthourSeriousmaintenanceincidentper10,000flighthour
0.012
N.B. For definitions of indicators used in this table, please refer to CAAC’s CivilAircraft
FlightIncident(MH/T2001-2013)standards.
CategoryFlight hour(million)
Date ofCompletion
Number of eachmillion-safe-flight-hour and their dateofcompletion
3 April,20064 May,20075 June,20086 July,20098 March,201110 September,201212 January,201413 October,201415 October,2015
Category YearChinaSouthern
Nationalaverage
Incident per 10,000flighthour
2005 0.130 0.3902006 0.064 0.3402007 0.065 0.3002008 0.064 0.2802009 0.089 0.3202010 0.008 0.3842011 0.000 0.3742012 0.036 0.4252013 0.020 0.3832014 0.012 0.0512015 0.034
N.B.The above is only inclusiveof incidents causeddirectly by China Southern, excludes
manufacturerandaccidentreasons.TheabovedoesnotincludeXiamenAirlines.
4. ENVIRONMENT
Protectingtheenvironmentthatweare living in isvital tothedevelopmentandfutureof
thehumanrace.Asaresponsibleenterprise,wearecommittedtostandingbyourvaluesof
“Green flying, green consumption and green innovation”.We are persevering in pushing
reduction in energy consumption and emission, taking green development as a critical
meansofaddressingourenvironmentalresponsibilitiesandthesustainabledevelopmentof
thecompany.
4.1 Environmental Philosophy
Environmentalissuesarecrucialtothesustainabledevelopmentofthehumansociety.We
are closely following the adverse impact that a sharp increase in Greenhouse Gas (GHG)
emission has on climate change and biodiversity. We are actively responsive to interim
goalsandactionsadvocatedbytheUnitedNation,ICAO,IATAandSkyTEAMwithregardto
sustainable business development, as well as policies on energy saving and emission
reduction formulated by the Chinese government. We are taking proactive measures inaddressing our environmental impacts by increasing efficiency of energy utilization and
reducing emission of GHG, undertaking our responsibilities in environmental protection,
ecologicalbalanceandsustainabledevelopment.
4.2 Environmental Policies
ChinaSouthernpublished itsCorporatePolicyofEnvironmentalProtection in2007,aiming
to continuously increase the level of environmental management through correct policy
guidance.
a. Fullycomplywithenvironmental codesofpractice setbynationalauthorities,meeting thegoal oflowemission,andlowenergyconsumption.
b. Ourcommitmenttoenvironmentalprotectionisbasedonpragmaticpracticesandachievableobjectives.
c. Actively raising environmental awareness of the employees, encouraging employees’participationinenvironmentalprotectionactions.
d. Ensure the transparency and accessibility of our action plans, and disclose internalenvironmentalprotectioninformationtostakeholders.
e. Workingcloselywiththeexpectationofstakeholders.
f. Inclusionandsupervision oftheenvironmentalperformanceofsubsidiaries.
Aspartofourwiderenvironmentstrategy, in2015,wedeployedmultiple innovativeand
technical means to the areas of fleet modernization, aircraft retrofit, route optimization,
low-carbonairtravelandtheuseofnewenergy.Wehavealsoactivelyparticipatedinthe
emission-reductionmarket inordertoachieveenergysavingandemissionreduction.
4.3 Use of Resources
The aviation industry is a critical industry in terms of energy consumption and carbon
emission.ChinaSouthernhasenhancedenergymanagementandhasformulatedaprimary
energy management system in order to continuously increase the share of renewable
energyandcleanenergy,controlemissionofgreenhousegases.
4.3.1Energyconsumption
The consumption of resources in China Southern’s operations are split across two
categories,namelyenergyandwater.Energyconsumptionconsistsof fossil-based jet fuel
andfuelusedongroundoperation,suchasgasoline,dieselandelectricity.In2014,jetfuel
accounted for the greatmajority of all energy consumed. China Southern consumed6.77
milliontonsofjetfuelin2015;directemissionofcarbondioxidefromtheburningofjetfuel
was21.31 milliontons;ourwaterconsumptionwas 5.61 milliontons.
2015 energyconsumptionstatisticsbycategory
CategoryQuantity(tons)
EquivalentStandard Coal(tons)
Share(%)
EquivalentCO2 Emission(tons)
Share(%)
Jet-fuel 6767504.70 9957706.42 99.10 21317639.81 98.91
Gasoline 5437.40 8000.59 0.08 16468.68 0.08
Diesel 6834.17 9958.07 0.10 21439.67 0.10
Coal 3100.00 2214.33 0.02 6448.00 0.03
Electricity181 000.8(thousandkWh)
22233.48 0.22 109521.14 0.51
Naturalgas29 168.5(thousandm3)
38794.11 0.39 63149.80 0.30
Liquefied gas 665.38 1140.66 0.01 1962.87 0.01
Others 5320.00 7827.85 0.08 16758.00 0.08
Total —— 10047875.51 100 21553387.97 100
4.3.2Energyefficiency
The main energy efficiency indicators of China Southern in 2015 are: Total energy
consumptionwasequivalentto10.05milliontonsofstandardcoal. Collectivefuel-burnof
allaircrafttypewas0.30kgperton-kilometer.
Overallenergyefficiencyhasbeenmaintainedwithinthetargetzonefrom2011to2015.
Year Collectiveton-kilometer Fuel-burn(kg)2011 0.292012 0.302013 0.302014 0.302015 0.30
4.4 Harmless Processing of Waste
4.4.1Disposalofpackagingmaterials
As an air transport company, the most common packaging materials that need to be
disposedofaretheplasticandpaperpackagesofon-boardmealsandbeverage.Allofthese
packagingmaterialsareforone-timeuseonly,onaveragewecollectapproximately50,000
pieces of such wastes each day. In consideration of the technological and hygiene
requirementsforinflightcateringandtoensurefoodsafetyon-board,ChinaSouthernfully
complies with national standards GB11680-89 Hygiene Standards of Paper for Food
Packaging Use and GB27589-2011 Paper Packaging Boxes for Food in the packaging
procurementprocessofpackaging.Qualifiedrecyclingserviceprovidersarecommissioned
todisposeofallpackagingmaterials,andChinaSouthernisabletotracethedestinationsof
the collectedwastes.The standard procedure of packagingwaste disposal is: Centralized
collection ofwastematerials – Separation of packagingmaterials – Centralized storage –
Collectionanddisposalbyqualifiedserviceproviders.
[LINK]:Reusablebagsforinflightsupplies
Assingle-timeplasticbagshaveadverseeffecttotheenvironment,in2015,ChinaSouthern
started to use reusable non-plastic bags for inflight supplies. Different types of inflight
supplies are packaged in reusable bags of different colors. This is the first attempt of
“Managementbycolor”amongChinesecarriers.
4.4.2Cabinwastedisposal
Rigorous measuresareinplaceforcabinwastemanagement.
Firstly, specialized service providers are commissioned to handle cabin waste. We have
commissioned certified service providers to handle waste. It is clearly stated in the
commissionagreement that the serviceprovidermustbe inpossessionofplace (landfills
thatareapprovedby regulatoryauthoritiesoragreementwithsuch landfills), equipment
andprofessionals.It isalsostatedthatwastecollectedareonlypermittedtobereusedas
rawmaterialsandnottobesoldasfinalproducts.
Secondly,separatewastecollectionanddisposalisinplace.Aftersterilization,solidwastes
are sorted for reusing and recycling. Liquid-solid separation process are applied to non-
solidwastes, solidifiedwastes are then transported for specialized handlingwhile liquid
wastesarefullytreatedbeforeallowingtobedischarged.
4.4.3Disposalofindustrialwaste
Workscarriedoutduringaircraftoverhaul isamaincontributor to industrialwaste.The
mainindustrialwasteproducedarewastewaterandusedoil.
China Southern uses purpose-built treatment plants for industrial wastewater. All
wastewater are collected and transported through special pipes andpumps to treatment
plantsforharmlesstreatments.
Treatments of wastewater are disaggregated to three levels. The primary level removes
floating solids in wastewater by oil filtration, grill, neutralization and air flotation. The
secondarylevelremovescolloidsanddissolvedorganicpollutantsuchasCOD,BODandoil
by the application of Sequencing Batch Reactor Activated Sludge Process, which has a
removal rate of over 90%. The tertiary level further processes non-degradable organic
substancesanddissolvablemineralsbysandfiltrationandactivatedcarbonfiltration.
Treatedwastewater are then emitted to the treatment plant at the airport aftermeeting
emission standards. A qualified third-party inspector is also commissioned to carry outwaterqualitytestonwastewaterproducedbyChinaSouthern.
The treatment of used oil is conducted in strict compliance to the Law of the People’s
RepublicofChinaonthePreventionandControlofEnvironmentalPollutionbySolidWaste.
Thedetailedprocessis:Usedoilfromeachmaintenanceworkshopsandremainingoilfrom
aircraft fuel tank – Collection using special vehicles and tanks – Application for the
transportationofusedoiltolocalenvironmentalprotectionbureau– Transfertoqualified
used oil treatment service providers – Assistance to the service providers for the
transportationofusedoil.
4.4.4Noisecontrol
Themain sourceofnoisepollution is the highdecibel noise generatedby the runningof
aircraft engines. In order to reduce noise pollution, China Southern mainly took the
following three measures. Firstly, at the procurement of engines, China Southern would
purchase engine types that are lower in noise level and emission level with priority.
Secondly, at ground engine testing, China Southern applied the international practice of
constructing stream diversion and silencer facilities for engine ground testing to ensure
noise pollution level meets the Emission Standard for Industrial Enterprises Noise at
Boundary.Thirdly,ataircrafttake-offandlanding,ChinaSouthernusesoptimizedrunway,
optimized path and noise-reduction flight operation procedure to further reduce noise
pollution.
4.5 Flying Green
4.5.1Fleetmodernization
Fleet modernization is one of the most important measures in materializing our
environmentalgoals.Overtheyearswehavebeenreplacingagedaircraftwithnewerones,
increasingfuelefficiencyhencereducingadverseimpacttotheenvironment.Neweraircraft
enjoy a greater safety margin, higher fuel efficiency and lower noise emission. In 2015,
ChinaSouthernintroduced58newaircraft,retired3agedaircraft.Theaverageageofour
fleetwas6.3 yearsasofDecember31,2015.
Age ofaircraft
Number of aircraft in2014
Share
0-3 211 31.6%3-6 168 25.2%6-9 111 16.6%9-12 91 13.6%12-15 45 6.7%Over15 41 6.1%
[LINK]:China Southern launchedcabin retrofit project for10A320aircraft in2015.This
project will install new lightweight seats throughout the cabin. This retrofit will add 14
extraseattoeachaircraftwhilethetotalweightofcabinseatscanbereducedbymorethan
200kg.Itisprojectedthateachretrofittedaircraftwillhaveafuelsavingcapabilityof34.31
tons.
4.5.2Retrofitting ofwinglets
Oneofthemeasuresinreducingfuel-burnandCO2 emissionistheinstallationofwinglets.
2015sawthecompletionofsix 737NGaircraftwithwingletsretrofitted.Accordingtoactual
operationaldata,aircraftwithretrofitted winglets mayachieveanincreaseoffuelefficiency
of up to 1.32%, translated to a reduction of 110 tons of fuel per aircraft per year, and a
subsequent reduction in CO2 emission of 350 tons per aircraft per year. We started
retrofittingwingletstoour737NGfleetin2011andhavenowaddedwingletsto96737NG
aircraft.Allofour737NGarenowfittedwithwinglets.
4.5.3In-housedevelopmentofWeight-and-Balancesystem
China Southern started to develop our own Weight-and-Balance (W&B) system for
passengerandcargoin2010.TheCargoW&BSystembecameoperativeinMay2014,while
thePassengerW&BcameintooperationinMay2015.Whileensuringsafetyandefficiency,
this system isable to reduce fuelconsumption from twoaspects.First is to resolveover-
fueling by increasing the accuracy in load prediction, second is to optimize Centre-of-
Gravity of aircraft by pre-determined objective functions. This system is estimated to
producenearly10,000tonsoffueleveryyear.
[LINK]:ChinaSouthern’s“ResearchandApplicationofNextGenerationWeightandBalance
System” was awarded Second Prize in the National Contest of Innovation and
Modernization inManagementofTransportationEnterprisesinDecember2015.
4.5.4Accuratepayloadreportingandsubmission
Theamountof fuel foreachflight iscalculatedbasedontheweightsofpassenger, freight
andmail,whichisknownasthepayloadofaflight.Ifpayloadisover-estimated,theamount
of fuel requiredwill consequentiallybeover-estimated.Thisadditionalpartof redundant
fuel alsocarriesaweight, thecarryingof thispartofweight subsequentlyalsoconsumes
fuel, hence the “fuel consumed by carrying fuel”. The more accurate the estimation of
payloadgets,thelessamountoffuelisneededtocarryextrafuel.Buildingontheresultsof
previouseffortsinvestedtoincreaseaccuracyofpayloadestimation,ChinaSouthernfurther
deepened fuel management in 2015. A Payload Accuracy Task Force was formed to
implementpayloadreportingandsubmissionaccuracy improvementtasksonflightswith
intermediatestopsandatmainfocuscitiesinChina.ByDecember,theaveragevarianceof
payloadestimationshadbeenreducedto3.23tons,whichisequivalenttoanannualsaving
of4,786.32tonsoffuel.
4.5.5OptimizationofaircraftCentre-of-Gravity
StudiesshowthatthemoreforwardtheCentre-of-Gravity(COG)locates,themoreliftforce
isneededtomaintainbalance.Moreliftmeansmoredrag.AccordingtoNewton’sLawsof
Motion,theincreaseofdragneedsmorethrust,henceanincreaseinfuelconsumption.The
optimization of aircraft COG is an effective way of reducing drag and reducing fuel
consumption.
China Southern continued research onCOG and fuel consumption reduction in 2015.We
havedetermined theoptimalboundariesofCOG for all aircraft types andset recognition
patternofoptimalfuelconsumptionzone.AGuidelineforOptimizationofCOGandReduction
ofPayloadFuelhasbeenissuedforthe implementationof fuelsaving.ACOGoptimization
contestwasalsoorganized.In2015,thesuccessrateofCOGcontrolhadbeenmaintainedat
60-70%.
4.5.6Refinedfuelmanagement
In order to further enhance a refinedmanagement of fuel and better implement energy
savingandemissionreduction,ChinaSouthernhasformedaFuelManagementLeadership
Team in 2015 aggregating all fuel related works across the company. This team is
responsible for the organizational management, decision-making management, design of
standard procedures and the division of functions. A Fuel Management Office operates
under the Leadership Team, which is responsible for the formulation, revision and
enforcementofdetailedmeasures,andisalsoresponsibleforsupervisingandcoordination
variousunits.
4.5.7Routeoptimization
Therationalityofroutechoiceaffects theoverall fuelconsumptionof thecompany.CAAC
officially inaugurated the Guangzhou-Lanzhou Airspace Optimization Plan in April, 2015.
China Southern prepared carefully for the implementation of this plan and formulated
detailed measures to support the operation in the optimized airspace. Navigational
Database has been updated in accordance to this plan. All flights operated through this
airspaceonthedayofinaugurationhadbeencloselymonitored.Flightroutesofover300
ChinaSouthernflightsarebenefitedbythisplan,theseflightsaremainly fromairportsin
thePearlRiverDeltatoXinjiangandChongqing, aswellasflightsfromGuiyangandother
airportsinSouthwestChinaandEuropeflightsfromGuangzhou.
Routeoptimizationin2015
Type ofRoute
Number of flightswith optimizationpotential
Number of flightsoptimized
Percentage ofoptimization
Flight timesaving(hrs)
TemporaryRoute
90318 43362 48.01% 2612
Optimizedroute
75580 38409 50.82% 2910
Total 165898 81771 49.29% 5522
4.5.8Systemreal-timeanalysis
Real-timeInflightTake-offPerformanceAnalysisSystemwas implementedtotwoaircraft
typesofBoeing777and737inMarch,2015.Previously,dispatchersmustrelyonAircraft
WeightManualsandinconsiderationofthetemperatureandspeedofwindtocalculatethe
flight data for take-off. After the implementation of this system, dispatchers can now be
providedwiththelatestandmostaccuratedeparturedatafromtheairport.Inaddition,this
systemalso increasesaccuracy inpayloadestimatesothatextrafuelconsumptioncanbe
avoided. Meanwhile, this system provides flexible engine thrust calculation allowing
minimumthrust,uponensuringsafetytobeselectedattake-offinordertoreduceengine
wearandfuel-burn.
4.5.9ThelaunchofChinaSouthern’sfirstchargingstationforelectricvehicles
The firstchargingstation forelectricvehicleswascompletedandput intouse inOctober
2015.Thisstationcannowprovidereliablechargingsolutiontoourfleetofelectricvehiclesand will also support our future plan of replacing conventional vehicles with electric
vehicles.
The charging station is located inour cargo area at GuangzhouAirportwith 26 charging
docksfor26electricvehiclestobechargedatthesametime.Eachelectricvehiclehasan
average daily operation hour of 4.5, and the consumption of electricity is 4 kWh. As
comparison,diesel-poweredforkliftconsumes2.7litersoffueleachother,consideringthe
currentpricesofelectricityanddiesel,eachelectricvehiclecanproduceasavingof21,600
RMBperannumandareductionofCO2 emissionof8tons.
4.6 Avocation of Environmental Protection
4.6.1Protectionofanimalrights
ChinaSouthern flightCZ683, the “LoveElephant” tookoff fromGuangzhou toNairobi on
December10.The flightwasdecoratedwithelephant figuresand thecabin screenswere
displaying“LoveElephant”videos.Allof thecabincrewmemberswerewearingelephant
badgesandtheinflightmagazinesallfeaturedelephant-themefrontcovers.
Thiswastheworld’sfirst“LoveElephant”themeflight introducedbyChinaSouthernand
TecentInc.Thisflightaimstoappealtopeopletorejectillegalivorytrade,toloveanimals
andtoprotectourcommonhome.ApartfromoperatingonGuangzhou-Nairobiflights,this
“LoveElephant”flighthasalsobeenoperatingonvariousdomesticandinternationalroutes
toraiseawarenessofmorepassengersandtoinvolvemorepassengersintotheprotection
ofanimalrights.
4.6.2Advocacyoflow-carbonlifestyle
Inordertoadvocatethephilosophyofenergysavingandenvironmentalprotection,China
Southern holds Energy Saving Advocacy Week every year. This year, the theme to the
advocacy week was “Green Transportation Leads the Modernization of the Transport
Industry”.We promoted energy saving knowledge throughWeChat platform.Meanwhile,
we also sought suggestions from our employees with regard to energy saving, which
receivedseveralhundredsofideas.Wewillselectfeasibleonesfromthispoolofideasand
putintoimplementation.
[LINK]: The young volunteers of Xinjiang Branch held an environmental protection
advocacyactivitywith thenameof “Theworld isourhome, let’sall loveher”. Inorder to
highlightthekeythemeofenergyreductionandlow-carbonlifestyle,thevolunteerscycled
around the airport area of Urumqi to appeal to the public. They have also collected
signatures from colleagues, set up battery recycle boxes and distributed reusable non-
plasticshoppingbagstoencouragealow-carbonlifestyle.
4.7 Active Response to Climate Change
Government representativesofnearly200 countries, large enterprises,NGOsgathered in
ParisinDecember2015whereCOP21washeld.TheParisAgreementwasreachedwithan
aim to control the world’s emission of greenhouse gases. This agreement calls for a
maximumincreaseof2℃of globalaveragetemperatureascomparedwithpre-industrial
levels,andstrivestocontroltoincreasetowithin1.5℃.
Asoneofthemeanstocontrolgreenhousegasemissions,carbontradinghasgainedmore
andmoreattentionfromtheinternationalcommunity.ChinaSouthernisactivelyinvolved
incarbontrading,intendingtorespondtoclimatechangethroughmarketmechanisms.
4.7.1CloselymonitoringtheprogressofICAOCarbonTrading
ICAOplanstointroduceacarbontradingprogramthatinvolvesall internationalflightsin
2016,whichistobeformallyimplementedin2020.Thisprogramwillreplacetheunilateral
EU carbon trading program. The goal of the program is to achieve carbon neutral of all
internationalflightsafter2020.ChinaSouthernpayscloseattentiontotheprogressofthe
programandactivelystudytheimpactsassociatedwiththisprogram.
4.7.2ActivelyparticipatinginGuangdongCarbonTrading
ThepilotcarbontradingschemeofGuangdongstartedin2013.Airtransportenterprisesin
Guangdong (excluding Shenzhen) have been involved to this scheme at the end of 2015.
China Southern actively communicates with relevant agencies via e-mail, face-to-face
seminarsandconferencestoprovideindustryrecommendationsandcompleteallworksas
required.
4.7.3CloselymonitoringtheprogressofNationalCarbonTrading
Thecivilaviationindustrybecameoneofthefirstgroupofindustriestobeincludedinthe
2017National CarbonTrading Scheme in September 2015. In order to adopt to the new
state of operation, we have actively participated in industry seminars and professional
forumswhilepayingcloseattentiontonationalpolicydevelopments.Wehavealsotrackedstudiesonaviationcarbontradingsystemdesign,technicalstandardsandotherissues;also
offeredadvices andsuggestionstorelevantauthoritiestoshareexperienceinpractices.
4.7.4AttentiontoGuangdongCarbonGSP
July 2015, the Guangdong Provincial Development and Reform Commission released a
CarbonGeneralizedSystemofPreference(GSP)pilotprograminGuangdong.Thisprogram
aimstoattractmoresmallbusinessesandthepublictoparticipateinlow-carbonactivities
andtocultivatealow-carbonlifestyle.ChinaSouthernpayscloseattentionandisengaging
in active communication with the Guangdong Provincial Development and Reform
Commission to understand the basic principles and progress of implementation of the
carbon GSP program, as well as the possibility of connecting carbon GSP with airline
companies.
5. Customers and Employees
CustomersandemployeesarethetwomostimportantgroupsofpeopletoChinaSouthern.
TheirsatisfactionarethecornerstonetothedevelopmentofChinaSouthern.Customersand
employees are also of themost concern to our stakeholders. In the survey of CSRmajor
issuessurvey,itemsrelatedtocustomersandemployeeshavethehighestshareofall.We
willthereforereportthesemajorissues.
5.1 Attention to Customers
China Southern strengthens communications and interactions with our customers, and
identifyaspectswhereourservicequalitycanbeimprovedfromwithin.Meanwhile,wealso
make use of advanced technologies to help us in delighting customerswith our services,
providing them with good value-for-money, hence creating a win-win situation and
harmoniousdevelopment.
5.1.1Attentiontocustomersatisfaction
China Southern always highly value customer experience. We review our products and
servicesfromacustomerperspective,constantlyfocusonthechangingneedsofcustomers
and provide a product design that is closer to customer and closer tomarket needs.We
ensurecustomers’voicesareheardandattendedto,andimproveourservicequalitybased
oncustomersuggestions.
Collectionofcustomerfeedbacks
Collection of customer feedbacks from various channels – Classification and sorting of
feedbacks – Allocation of feedbacks to their corresponding divisions – Proposal of
improvement measures by each divisions with timeline – Feedback on improvement –
Debriefingonresolvedissues
Customersatisfaction survey
ChinaSouthernincreasedourfocusoncustomersatisfactionin2015.Inadditiontoexisting
feedbackchannels,our customerswillnowreceiveSMSmessageasking forevaluationof
servicequalityaftereachconversationwithourcallcenter.Lesssatisfactoryfeedbacksare
now traced and followed-up by our customer service representatives. Suggestions and
recommendationsaredocumentedandsubmittedforfurtherreview;specificserviceitems
willbeimprovedand/oraddedaccordingtocustomerfeedbacks.
Inaddition,wehavebeencloselymonitoringpassengerevaluationsonSkytrax,aUK-based
air transport service consultancy specializing in airline service quality surveys.We have
implementedasatisfactionassessmentsystembycategorizingpassenger commentsinto8
areas of cabin service, food and beverage, cabin equipment, IFE, delay and cancellation,
departure andarrival, transfer service andbaggage service.Monthly analyses are carriedoutitembyitemtoformulateimprovementplans.
5.1.2Attentiontocustomercomplaints
Wehavefurtherstreamlinedandstandardizedthecustomercomplaintresponseprocedure,
includingtheestablishmentofthestandardforcomplainthandlingandaremedialsystem.
Weactivelyresolvecomplaintsandincreasecustomersatisfactionthroughastandardized
compensationregime.
Standardizationofcomplainthandling
In order to further standardize the quality of service complaint management workflow,
effectively control complaint handling process and improve customer satisfaction, China
Southernestablishedaservicequalitycomplaintsmanagementprocedure.Weaimtoavoid
theworseningofcomplainedcasesthroughahierarchicalcomplaintshandlingsystem.All
customercomplaintsarereceivedbyourCustomerComplaint Centre.Eachcaseisentered
into the Customer Complaint and Feedback System. This system sends each case to its
correspondingdivisionandrequiresaresponsewithin5workingdays.Allevidence,proof
andstatementsarerequiredtobeuploadedtothesystemforrecordingpurpose.Monthly
customer complaint handlingmeeting is held to share complaint handling situations and
developappropriateimprovementmeasures.
In 2015, China Southern issued Guideline for the Handling of Passenger Special
Circumstances, Notices on the Clarification of Handling General Service Deficiencies, and
HandbookandGuidelineforHandlingCommonComplaints.Thesedocumentshaveprovided
clear guidelines to frontline staff on the handling of common complaints and special
circumstancesonthespot.
Standardizationofpassengercompensation
China Southern has established a passenger compensation standard offering appropriate
compensation to passengers who have been affected adversely. In addition tomonetary
compensation,wehavealsoarrangedvalue-addedservicesforpassengers,suchaswaiving
chargesoncertainvalue-addedservicesoroffercertainserviceitemsthatapassengermay
needatnoadditionalcost.
In 2015,we launched amonetary compensation to customer complaintsmechanism and
issued the RegulationonMileageCompensation toCustomerComplaints. Trials of mileage
compensation for cabin hardware defects on long-haul international services have been
carriedout.
[CASE]:ThefoundingofCustomerCareCentre
Inordertostrengthenourattentiontocustomercareandcomplainthandling,wefounded
the Customer Care Centre in 2015, realizing a company-wide integrated complaint
collection, traceandfeedbacksystem.Thiscenteraimsat improvingcustomerexperience
byprofessionalhandlingofcomplaints.
5.1.3Implementationofdemandsurvey
In 2015, we have further increased our focus on understanding customer needs. We
conducted surveys on various platforms such asWeChatand our officialwebsite. 14,000
questionnaires have been collected with different subjects on IFE, cabin air quality and
delay service. These surveys have provided solid evidence support to our launching
improvedIFEproducts,addingcabinfragranceandimprovingdelayservices.
[CASE]:Cabinairqualitysurvey
ChinaSoutherninitiatedacabinairqualitysatisfactionsurvey.Only30%ofallrespondents
weresatisfiedwithcabinairquality.Afteranalyzingover4,000responses,weestablisheda
findingthatunpleasantodoranddrynessarethemaincausetothislowsatisfactionrate.In
responsetothisneed,wehavelaunchedaCabinAirQualityImprovementProgram,various
fragranceproductshavebeentestedatdifferentvenuesandwehavenowestablishedour
ownstandardcabinfragranceproduct.
5.1.4Protectionofcustomerprivacy
ChinaSouthernrespectsandprotects customerprivacy. Inorder toensureour staffwho
have access to passenger data to safeguard passenger personal information and flightrecords,ChinaSouthernhas formulatedPassengerDataProtectionAgreementandall such
staff are bound by this agreementwhere the principle and responsibilities of the use of
passengerdataareclearlystipulated.Intheeventofillegaldatadisclosure,ChinaSouthern
reservestherighttotakelegalactions.Asaresult,nodataleakageoccurredin2015.
5.1.5Performances
ChinaSouthernhasimplementedaseriesofmeasurestooptimizepassengerexperience.
Classification Item Actions Targets
Groundservice
Baggage
Implemented baggagetransportationrectification.Issued assessment standards forbaggage arrival time atGuangzhou
Reduce baggagerelated complaintrate;Reduce waitingtime at baggagereclaim
Flightdelay
Upgraded delay informationprovision;Self-service printing of delaycertificate and ticketendorsementatGuangzhouhub;Amendment to the Measures ofImplementation for Service toSchedule-interrupted Flights,clarified meal and
Improve serviceduringflightdelaythroughinformationprovision, serviceon-the-spot andcompensation
accommodation standards atflightdelayandcancellation.
Passengerswith specialneeds
Introducedthe“Wecareforyourjourney with China Southern”product series for passengerswithspecialneeds.China Southern tailor-madeSpongeBob gift set for childrentravelling on long-haulinternationalflights
Additionalattentionandcareto passengerswith specialneeds
Transfer
Introduced a “Fast-track” serviceat Guangzhou. PassengersdepartingGuangzhou forSydney,Melbourne,BrisbaneandLondonare provided with Fast-trackvouchertoenjoyFast-track lanesatdestinationairports
Reduce waitingtime atimmigration
Check-inOnline check-in, mobile check-inand SMS check-in introduced toanadditional58airports.
Provide moreconvenientservices
Cabinservice
IFE
Introduced Chinese productionson-boardpremierservice.IncreasednumbersofHollywoodblockbusters and latest Chinesefilms.IntroducedKidsChannel
Improve IFEexperience;Increasesatisfactionrate
CleanlinessAttention to working standardsand attitudes among cabincleaningteam.
Improve cabinsanitationlevel
Inflightdining
Invited celebrity chef from NewZealand to design menu forAucklandflights.Introduced meal pre-orderserviceviasmartphoneAPPs
Increasesatisfaction tomeals andbeverages on-board
Pre-flightdining
AddedHalalfoodinInternationalBusinessandFirstClassLoungesatGuangzhouBaiyunAirport.Addedbilingual ingredients labelforHalalfood.
Providepersonalizedmealservicesinairportlounges
Marketing andsalesservices
Marketing andsalesmode
Established a new interactivemodeofserviceandmarketing.Adjusted service standard tobetter accommodate marketneeds.
Increasematchingbetween serviceand marketingproducts
Membershipservice
Upgraded validity terms andconditionsofmileage.GoldandSilverTiermemberscannow enjoy automatic 100%mileage validity extension; Blue
Increasemembershipsatisfactionrate
Tier members can register formileagevalidityextension.
Paymentmethod
Added payment via Q-R code onofficewebsite.PassengersarenowabletoscanaQ-R code generated at thepayment stage and completepaymentviaWeChat Pay ontheirsmartphones.
Increase diversityof paymentmethods;Provide a moreconvenientpaymentexperiences
According to our statistics, young children flying on China Southern’s long-haul
internationalservicesareincreasingyearbyyear.Asaresponsetopassengerrequests,on
December29,westartedtoofferouryoungtravelerspecialgiftsetstoallyoungchildren
flyingonlong-haulinternationalservices.ChinaSouthernisthefirstcarrierinChinatooffer
giftsetstochildrenon-board.Thisyear’sgiftsetcomewithathemeof“Happyflightswith
China Southern and SpongeBob”. We hope to bring fun and happiness to their journey
throughthehealthy,happy,friendlyandpassionatecartoonfigureofSpongeBob.
Type Item 2014 2015
Serviceindicators
Flightpunctualityrate* 74.13% 67.91%
Validcomplaintrate* 0.034% 0.040%
Throughcheck-inrate 97.1% 99.16%
Baggageerrorrate* 0.089% 0.0168%
*Fordefinitionandreferencedata,pleaserefertomaterialsissuedbytheCAAC.
5.2 Care for our Employees
Our employees are the creators of China Southern values and the providers of China
Southern services. They are the foundation and the essential to the development of the
company. The 70,000 employees of China Southern are located in nearly one hundred
differentplaceswithinandoutsideChina.ChinaSouthernhasestablishedacompletesetof
human resource management system covering facets of remuneration, recruitment,
promotion and vacation leaves. This system ensures the openness, fairness and just in
humanresourcemanagementsothatouremployeescangrowthwiththe companyinorder
forouremployeestogrowwiththecompany.
5.2.1Overallemployeestatistics
ChinaSouthernestablishedandimprovesanemployeedatacollectionandstatisticssystem.
The totalnumberofemployeeofChinaSouthernwas71,897 in2015, including940non-
Chinese employees, the average age of our employees was 33. In 2015, China Southern
receivedvoluntaryresignationsfrom1,047employeesandrecruited4,193newemployees.
We have unfortunately seen two deaths in the line of duty, and have recorded a work-
relatedinjuryrateof3.18‰*.
*This rate is the ratio of the number of injured persons and total number of employees,
excludingXiamenAirlines.
Employeedistributionbyregion:
Region Male Female Total
Guangzhou 10562 10500 21062
China,exceptGuangzhou
30223 20610 50833
Overseas 477 710 1187
Total 41262 31820 73082
Employeedistributionbyeducationlevel:
Educationlevel Count Percentage
Postgraduate 2035 2.78%
Universitydegree 28132 38.49%
Associatedegree/Diploma
23055 31.55%
Vocational schooldiplomaandbelow
19860 27.17%
Total 73082 100.00%
Employeedistributionbyfieldandgender:
FieldMale Female
TotalCount Percentage Count Percentage
Flight 5088 6.96% 39 0.05% 5127
Service 5314 7.27% 12607 17.25% 17921
Administration 4420 6.05% 1604 2.19% 6024
Operationcontrol 868 1.19% 295 0.40% 1163
Maintenance andengineering
7394 10.12% 691 0.95% 8085
IT 463 0.63% 255 0.35% 718
Marketingandsales 1696 2.32% 2677 3.66% 4 373
Miscellaneous 3910 5.35% 2887 3.95% 6797
Professional 2398 3.28% 2936 4.02% 5334
functions
Others 9711 13.29% 7829 10.71% 17540
Total 41262 56.46% 31820 43.54% 73082
5.2.2Humanresourcepolicy
Inorder toadapt to theneedsof strategic transformationand internationalization,China
Southernhasestablishedapost-basedhumanresourcepolicystructure.ChinaSouthernis
exploringandestablishingstrategiesofhumanresourceplanning,performanceevaluation,
training, career paths and salary policy, aiming to formulate a close-loop management
system,enablingthetransformationofroleofhumanresourcemanagement.
Salaryandwelfarepolicy
ThesalaryandwelfarepolicyofChinaSouthernisfoundedupontheprincipleof“legal,fair,
efficient, and harmonious”, based on post value, guided by labor market average andcenteredonperformanceevaluation.
Post wage. Post wage consists of basic wage and performance-related pay. Basic wage
reflects thedifferencebetweencriticalpostsandgeneralposts, aswell as corepostsand
non-coreposts;whereasperformance-relatedpaymatchesthefinancialperformanceofthe
companyaswellasperformanceofindividualemployee.Furthermore,ChinaSouthernhas
alsosetincentivestodifferentposts.
Insurances and pension. In compliance with rules and practices imposed by local
authoritiesindifferentoperatingregion,ChinaSoutherncontributestocompulsorymedical
insurance, work-related injury insurance, unemployment insurance, maternity insurance
and endowment insurance, as well as mandatory Housing Provident Fund (HPF). China
Southern has also provided corporate annuity fund and supplementary commercial
accidentandmedicalinsurances.
Welfare.Inaccordancewithnationalandlocalregulations,ChinaSouthernhasprovidedits
employees a welfare package consists of annual leave, home leave, marital leave and
maternityleave.
China Southern has completed the salary andwelfare unification across the company in
2015.AllemployeesofChinaSouthernarenowenjoyequalpayforequalwork.The“Equal
Pay forEqualWork”principle is reflected in theamendment to corporate regulationson
remuneration,leaveandinsurances.Inthefuture,wewillcontinuetoincreaseourinputto
providingmorebenefitsandwelfaretoouremployees.
Protectionofrights
Full compliance to all laws and regulations. We are strictly obedient to international
treaties and national laws, respect and protect human rights that are recognized by
internationalstandards,andarenotinvolvedinanysuchbehaviorsthatareinviolationand
disregardtohumanrights.
Systematicprotectionofemployees’statutoryrights.WestrictabidebytheEmployment
Contract Law and corporate regulations, endeavor to eliminate all kinds of forced labor,
child laborandemployment relateddiscriminations.We treat eachoneofour colleagues
with fairness, standardized employment management procedure, and have executed
employment contract extension management program. 100% of our employees are
protected by employment contracts in 2015. The coverage of collection employment
contract also reached 100% in 2015. The execution of employment contract ensures the
rightsofeachandeveryemployeeareprotectedundertheLaborLaw.
Protectionofspecialrightsoffemaleemployees.FollowingthearrangementsofAll-China
Federation of Labor and the CAAC Federation of Labor, China Southern continued to
promote the building of Mother’s Room providing special care to female employees.
Mother’s Room is a specially designed breastfeeding rooms that are private, safe,
comfortableandsanitary.Fridge forbreastmilk,changing tables,sittingareasandpower
suppliesareequippedintheMother’sRoom.In2015,ChinaSouthernopened23Mother’s
Roomsacrossthecompany.
[CASE]:ThetwoMother’sRoomofChinaSouthernXinjiangBrancharelocatedinTerminal
3ofUrumqiAirportandintheofficebuildingofthebranchcompany.ThesetwoMother’s
Roomsprovidedpregnantandlactationemployeesaspecialplaceforexchangingchildcare
experiencesandstoringbreastmilk.TheMother’sRoominTerminal3ofUrumqiAirport
alsoprovidesbreastfeedingplacesforpregnantandlactationtravelers.
5.2.3Internalcommunication
ChinaSouthernbelievesthataneffectiveinternalcommunicationsystemcanachievegreat
resultwithlittleeffort.ChinaSouthernactivelyoutreachouremployeesandlistentotheir
suggestions and recommendations by formulation of a smooth internal communication
channels. We have also enhanced a democratic management style to promote a more
scientificandreasonabledecision-makingprocess. In2015,we tookavarietyof formsof
internal communication to realize a two-way communication from top down and from
bottomup.
Meetings
Meeting is the most common type of internal communication seen in a company. Our
regularweeklyGeneralManagerWorkingMeetinglistenstothereportsandplansfromall
divisionsandprovidecommentsonimportantmatters.MidyearWorkingMeetingisheldin
August of every year, while the AnnualWorkingMeeting and Employee Representatives
General Meeting are held in January of the next year. Furthermore, Quarterly Working
Meetingsareheldeverythreemonthsforimportantbusinesssectorsofsafety,serviceand
financemanagement.Forthesectorsthatrequirehigherprofessionalbackground,suchas
flight, operations, maintenance and catering, we organize regular special discussion
seminars,symposiums,debateandforumsinordertoenhanceprofessionalcompetencyof
ouremployees.Wealsohaveregularcross-divisionprojectworkingmeetings.Withineach
division, regular working meetings, democratic consultation meetings are also held to
ensuresufficientcommunication.
[CASE]:ChinaSouthernheldaCabinAttendantProfessional SkillContestin2015.Arecord-
breaking11,169flightattendantsparticipatedinthelargestprofessionalskillcontestinthe
historyofChinaSouthern.
Surveys
Survey is another importantmeansof internal communication. Surveys aremore flexible
andallowmoreopportunitiesforrespondentstofreelyexpresstheiropinions.
In order to understand true opinions of our employees to the company, China Southern
launchedaProfessionalDedicationSurveytocabinattendantsandairmarshalscollecting
feedbacksontheirpeer,corporatebusinessoperation,corporatemanagement,jobreturns
and work environment. 12,000 responses have been received. This was the first
Professional Dedication Survey taken in China Southern, which have provided valuable
insights and materials for corporate management decision-making and reform in
management.
[CASE]:ChinaSouthernCabinDivision launchedLetterBoxofEmployeesVoices in2015,
collecting feedbacks on difficulties, thoughts and suggestions from cabin staff. Ground
Service Division introduced the “We are family” activity with a theme of “Respect” and
“Attention”.Publicmailboxandsuggestionboxhavebeensetuptocollectfeedbacksfrom
employees, questionnaire evaluations have also been distributed to all members at the
GroundServiceDivision.
Useofmultiplemeansofcommunicationtools
China Southern promotes internal information sharing, corporate culture publicity,
awareness of core operation projects and corporate management efficiency through
multiplemeans of communication tools including mass email, Office Automated System,
WeChat publicaccountof“YouthatChinaSouthern”,ChinaSouthernDaily,ChinaSouthern
TVandinternalinstantmessages.
[LINK]:CabinDivisionlaunched“FlightManagementStar”,“SafetyStar”and“ServiceStar”
contests in January 2015. These activities aimed at innovating management style,
strengthenprofessionalacceptanceandpride.
5.2.4Recruitmentoftalents
China Southern respects talents. Externally, we expanded our recruitment channels and
optimized the introduction of various talents; internally, we promoted job-based human
resourcemanagementandcreatedsmoothinternaljobtransfer.
OptimizationofGraduateRecruitmentSchemeofgroundpositions.
In addition to the change in cabin attendant recruitment procedure, China Southern has
continued adjustment in the procedure of recruiting university graduates for ground
positions. Receiving divisions have been involved throughout the recruitment process in
ordertoincreasesatisfactionofthereceivingdivision.Forinstance,wehaveimplemented
the second “Kapok Camp” ground position internship program, and recruited excellent
graduates from Sun Yat-sen University, South China University of Technology, Xiamen
University,WuhanUniversity,Xi’anJiaotongUniversityandDalianUniversityofTechnology
inadvance.
Enhanceemployerbrand-building
ChinaSouthern launched “ChinaSouthernCampusClub”atSunYat-senUniversity, South
ChinaUniversityofTechnologyandXiamenUniversity.Thisbrandedclubwillbeextended
toWuhanUniversity,Xi’anJiaotongUniversityandDalianUniversityofTechnologyinthe
future.
Buildingasmoothinternaltransferchannel
China Southern has formulated Employee InternalTransferRegulations (Interim), and no
longerrestrictsinternaltransferduetostatus.Wehaveestablishedatransferpolicythatis
based on job requirement and conditions hence directing rational and orderly internal
transfer.
5.2.5Trainingsystem
In 2015, China Southern implemented key projects, strengthened the formation of basic
management system and training system, and also transformed the practice of training
management, hence improved our training quality and efficiency. It is expected to have
completed7,503trainingprojectsin2015forover300,000employeesacrossthecompany,
thetrainingcoveragerateisatapproximately70%.
Formationoftrainingsystemformanagement
Through continuous exploration and practices in the past 5 years, China Southern has
provisionally completed theCorporateManagementTrainingSystemScheme. This scheme
illustrates a framework for the provision of various trainings to management teams at
operational, administrative and executive levels for their appointment and promotion as
well as other special trainings during their terms of appointment on amulti-level,multi-
phaseandmulti-areabasis.
Strengtheningtheformulationoftrainingsystem
China Southern formulated a management system for internal part-time instructors
resolvingaseriesof issuesrelated to theselection,appointment,deployment,assessment
and motivation of part-time instructors. This system has built a solid foundation for a
standardizedmanagement and a stable, healthy and orderly development of our teamof
part-timeinstructors.
ImplementationofThree-yearTrainingProgramforNewEmployees
OurThree-yearTrainingProgramforNewEmployeeshaveincludedemployeeswhojoined
China Southern within 3 years and are below the age of 30. Amentor-mentee advisory
schemehasbeensetuptoimprovetrainingsofbusinessethicsandpracticalskillsaswellas
providingpersonalcareandattentiontoournewemployees.
[CASE]: China Southern Cabin Division introduced a young cabin attendant training
program– “STAFF”,whichcontains fivecoreelementsofProfessionalcompetence(Skill),
General quality (Quality), Professional values (“A”-value), Motivation of professional
development (Fighting)andPersonalcare(Family).
5.2.6Servingouremployees
StaffServiceCentre
TheStaffServiceCentre(SSC)ofChinaSouthernwas foundedonFebruary27,2004. It is
theserviceproviderspeciallydesignedtomeettheneedsofouremployees.Theirmissions
are“StaffServiceCentreservesstaff”and“Careforyourneeds,attendtoyourbenefits”.The
SSC now offers 27 service products to our employees. In 2015, the SSCWeChatpublic
account had nearly 10,000 followers, and provided over 100,000 services. SSC aims to
increase employees’ sense of belonging through the provision of value-added and
innovativeservices.
Culturalandrecreationalactivities
China Southern offers a diversified range of cultural and recreational activities to our
employees,suchastalentcontests,sportsgames,readingclubs,photographycompetition,
calligraphy and painting appreciation series and many more. These activities have
promoted cultural sense among our frontline employees and have created a positive
harmoniousatmosphere.
[CASE]: China Southern held a talent contest at the Staff Service Centre in the terminal
buildingofGuangzhouBaiyunAirport.Organized2015“AnkangCup”EmployeeBasketball
Tournament
Creatingaharmoniousatmosphere
ChinaSouthernstrivestocreateharmoniousatmosphereatworkplaceviavariousmeans.
Firstly,wecontinuedtocarryoutthe“WarmthinWinter;BreezeinSummer”program.This
summer,ChinaSoutherninvested10millionRMBinthepurchaseofcoolbeveragesandthe
improvement of frontline working environment, solving real difficulties faced by our
frontlineemployeesduringthesummerheat.Secondly,wecontinuedtomakegooduseof
our Mutual Fund for relieving the financial challengers due to serious illness of our
employees. In 2015, ourMutual Fund provided assistance of 353,000RMB to 9 families.
Thirdly,wecontinuedtocareforouryoungeremployees.Inordertohelpsingleemployees
to find their other half, this year, we further improved our internal dating website and
addedaWeChat serviceplatform.
[CASE]:398newemployeeswhojoinedChinaSouthernin2015heldtheirowngalashowof
“Meeting thebestofyourselfatChinaSouthern”on July24, theday theycompleted their
inductiontraining.Theyamazedtheaudiencewithdazzlingperformancesofpoetryreading,
singing,dancingandmanymore.Thisgalahavealsopromotedtheportrayingoftheirself-
images and facilitated communications between new employees and their more senior
colleagues.
5.3 Health and Safety
In2015,ChinaSouthern tookmultipleapproaches toensure thehealthandsafetyofour
passengers,employeesandthepublic.
Introductionofanewalcoholtestingsystem
ChinaSouthernintroducedanewalcoholtestingsystemin2015ensuringallmembers of
thecrewaretestedbeforeeachflight.Meanwhile,wehaveissuedtheProcedureforOn-the-
spotTreatmentofFlightCrewAlcoholAbnormality.10casesofalcohollevelexceedinglimit
were found and treated on-the-spot since the implementation of the new procedure.
Number of violation cases have continued to reduce, and the no-alcohol-before-flight
awarenessamongflightcrewmembershavebeenfurtherstrengthened.
Healthriskassessmentofflightcrew
China Southern established a flight crew health risk assessment system which has
integrated the conceptof riskmanagement intodailyhealthmanagementof flight crews.
This system ensures the state of health of our flight crew are in compliance to the
requirementoftheirlicenseandsafeoperationofflights.
Counsellingservicetoflightcrew
WehaveactivelyrespondedtotheFlightCrewMentalHealthCarePrograminitiatedbythe
CAAC by providing assessment and early intervention to flight crewmembers whomay
havementalhealthissues.
Tightenreviewofpassengerwithseriousillness
Witharesponsibleattitudetoallofourpassengers,westrictlyreviewwhetherapassenger
whoissufferingfromseriousorcommunicableillnessissuitableforflying.134passenger
weredeniedboarding.Werecordednodeathofpassengerson-boardin2015.
Foodsafety
China Southern food safety monitoring covers all of Guangzhou ensuring zero food
poisoningcase.Allcateringoutposts inGuangzhouaresubjecttoregulartestsofcoliform
group. We aim to guarantee food safety at all catering outposts that provide food andbeverageservicestoouremployees.
Watersafetymonitoring
ChinaSouthernconductsannualtestonchemicalindicatorsofwatersampleobtainedfrom
ourwaterstationinGuangzhou.15testindicatorsincludingmercuryandleadhaveallmet
thenationalstandards.Meanwhile,weposestrictregulationsandprocedurestooperators
atwaterstationensuringwaterqualityon-boardouraircraft.
6. Society
Airtransportisthefastestmodeoftransportthat reducesthetemporaldistancebetween
twoplaces,henceincreasestheefficiencyofdealingwithmajorevents.Thismeansthatthe
aviationsectormustbehighlysociallyresponsible.Embracingtheadvantageofbeinginthe
aviation sector, China Southern takes and active role in social development andmeet its
commitmenttosocialresponsibilities.
6.1 Special flights
Whilemaintaining a sound financial performance,we are alsocommitted to fulfillingour
responsibilities to the society. For many years, China Southern undertook a number of
majoremergencyairtransportmission,suchasemergencyevacuationofChinesenationals,
earthquake rescue, repatriation of suspects, and received wide public recognition and
respect.
6.1.1Earthquakerescue
Earthquake rescue is a race with time. The catastrophes of earthquake are everyone’s
concernatChinaSouthern.Wearehighlyresponsiveandrapidincontributingoureffortsto
theactionsofrescuemissionandpost-disasterrelief,formulatingsupportplanandprepare
aircraft for rescue operations in the first instance. Ourmost experienced flight crew are
assignedtosuchmission,relevantdepartmentsareworkingtogetherseamlesslytocreate
themostsynergyinordermakesurethatnotimeiswastedbeforeourrescueflightscan
take-offtothesitesofdisaster.
RescueinNepal
April 25, a Richter-magnitude 8.1 earthquake hit Nepal. China Southern immediately
initiatedthecontingencyplanandwerecloselyliaisingwithKathmanduTribhuvanAirport.
Twoevening flightswereoperated thesamenightafterre-openingof theairport,andan
additional flightwasoperatedon the followingdayon topof the2scheduled flights.419
passengers returned home safelywhile 21members of the Blue Sky Rescue (BSR)were
transportedtoKathmanduforhumanitariantasks.
[LINK]:ChinaSouthernhadmaintainedclosecontactwithlocalofficesandairportafterthe
earthquake.FlightscheduleswereadjustedaccordingtotheoperationalstateofTribhuvan
Airport while passengers and the general public had been provided with real-time
informationandalertsviaourWeibopage,websiteandWeChatplatforms.
Supportstorescueteam
AsrequestedbytheUN,theCanadianMedicalAssistanceTeam(CMAT)hadparticipatedin
therescuetasksin Nepal.CMATmadearequesttoChinaSouthernofficeinVancouveron
April30statingtheirplantotravelonChinaSouthernflightsviaGuangzhoutoNepal.CMAT
hadalsonotifiedChinaSouthernthattheyalsoneededtransportationfor600kgofmedical
supplies.ChinaSouthern’sVancouverofficerespondedquicklyandhadsecuredthelowest
priceforCMAT.DedicatedgroundsupportwereprovidedtoCMATonthedayofdeparture,
all36checkedluggagewereprotectedbyChinaSouthern’sspecialluggagecoversandwere
transportedwithBusinessClasspriority.
ChinaSouthern’sactofdutywasreportedandpraisedby localmedia includingCBC,CTV
andGLOBALTV.
RescueinXinjiang
JiayituoGelakeVillageofPishanCounty inXinjiang is situatedby theTeklimakanDesert,
andissufferingfrominhabitablenaturalenvironment.Nearlyhalfofthehouseholdsofthis
village are living in poverty, and their sole income source rely on a small amount of
livestockandfruittrees.AsanenterpriseoftheXinjiang-Aidscheme,ChinaSouthernsenta
special task force of 5 members to this village in 2014. This task force have lived and
workedwithlocalvillagersandhavebeenstrivingtoassistlocalhouseholdsindeveloping
theireconomy.AnearthquakehitthisregiononJuly3whilethetaskforcewasvisitinglocal
families. The task force immediately organized evacuation and informed offices of China
Southern’sXinjiangBranch.Anemergencyresponsemeetingwasheldthatsameafternoon
at Xinjiang Branch and rescue tasks were set out to ensure that the rescue team and
supplies would reach the affected area in the first instance. Meanwhile, Xinjiang Branch
startedtoadvocatefordonationsamongallbranchcompaniesandsubsidiaries.Over500cartonsofrescuesuppliesweightedat8743kghadbeencollectedinjustafewdays.OnJuly
12,anewdrinkingwatertankwasbuiltwiththehelpofourtaskforceat thevillageand
wasabletoprovidestablesourceofdrinkingwaterduringtheimpact.
[LINK]:Driedapricotisanimportantsourceofincomeforlocalhouseholds.Startedin2014,
China Southern made use of our own resources and helped the transportation of dried
apricotsforthelocalcommunities.2014alonesawthesaleofover15tonsofdriedapricots.
This work was continued in 2015 and we have provided additional assistances to the
villages including picking of apricots, re-building of houses that were collapsed in the
earthquakeandtheinstallationofmoderndryingplants.
6.1.2Escortofsuspects
ChinaSouthernoperatedaspecialflightCZ8624fromJakartatoGuangzhouonNovember
10.Passengersonboardthisflightincluded39suspectsofalargetelecomfraudgroupwho
werearrestedbythepoliceforceinIndonesia.ChinaSouthernhassmoothlycompletedthis
flightofescortingsuspectsbacktoChinaafter15hoursofovernightcollaborationwithall
teams.
[LINK]:ChinaSouthernrespondedquicklyandtreatedwithhighestpriorityafterreceiving
request of special transportation from the Ministry of Public Security and other
departments.Appropriateaircraft,airpolice,airmarshalandflightcrewwereselectedwith
aspecialcontingencyplannedpreparedforthistask.
6.1.3Transportationforpeacekeepingforce
Unlike theordinarycharter flights,peacekeepingcharter flightsareusually long-hauland
heavyloaded,specialattentionneedstobemadetoroutechoice,preparationofspareparts,
weather and choice of intermediate stops. China Southern has successfully operated 108
charter flights forthepeacekeepingforcesince2015,transporting13,512passengersand
226.5 tons of supplies. Someof the key flightswere operated to countries such as Saudi
Arabia, Malaysia, South Sudan, Sudan, Mali, Thailand, Tajikistan, Liberia, Burundi andIndonesia.
[CASE]:CZ3001with130peacekeepingforcetookofffromUrumqionApril2,andarrived
safelyat thecapital cityof Juba inSouthSudan.Thismarked thebeginningofa seriesof
charter flight operations for the peacekeeping force. Upon receiving the order, China
Southern tackled operational difficulties caused by a 24-hour long heavy snowfall,
coordinatedwithvariousoperationandsupportdepartmentsandformulatedcontingency
plans.Anoptimal flight routeof 19,000kmwitha flight timeof25.5hourswasdesigned
whichonlyrequirestechnicalstopatUrumqiandSharjah.
6.1.4Responsetobreakingevents
TyphoonsLin-faANDChan-hom hit south and east China coast in successionduring July.
China Southern held multiple typhoon joint-action meetings and quickly formulated
response mechanism. 354 flights were cancelled or combined and 6 direct flight
applicationsweremadeinordertominimizetheimpactofthesetyphoons.
VolcanoMount Sinabung in Sumatra erupted in the beginning of August, and the entire
regionofBaliinIndonesiawasaffected.DenpasarAirportwasclosedforthreedays.China
Southern monitored the situation closely and provided make-up flights in the earliest
possibletimeslotafterthereopeningoftheairport.
The first flight after the terrorist attack in Paris took off at 6:20amonNovember 15, 26
hoursaftertheattack.AssecuritylevelatParisCharles-de-Gaullewasheightenedafterthe
attackonNovember13,passengerswerefacedwithmuchlengthenedwaitingtimeatthe
airport. ChinaSouthernParisofficeprovidedassistance topassengerswhoneeded to re-
schedule or refund of their tickets, and assigned dedicated staff at the airport to help
passengersduringsecuritychecks.Specialarrangementstoticketconditionsweremadefor
passengers holding tickets issued prior to November 13 with travel dates between
November 14 and 20, re-schedule and refund were accommodated at no extra cost to
passengers.
6.1.5SafeguardingpassengertransportationduringChineseNewYear
ChineseNewYear is thebusiestseasonofChinaSouthern’soperation.During the40-day
longpassengertransportationpeakfromFebruary4toMarch15,ChinaSouthernoperated
over 66,000 flights, an increase of 5800 flight from last years.We have carried over 10
millionpassengers,achievinganincreaseof9%overlastyear’sfigure.
TheChineseNewYearperiodwasratherlateonthelunarcalendarof2015,anaccumulated
demandofwintersemesterbreakofstudents,home-returningduringtheholidayseasonof
migrant workers and both domestic and abroad travelers have increased the passenger
number drastically. During the 7-day national holiday, over 10,000 domestic and
international flights were operated by China Southern, 1.7 million passengers were
transported.February25alonesawnearly300,000passengerstravelingonChinaSouthern
flights.
[LINK]:Forthestay-behindchildren,“home”iswheretheirparentsare.ChinaSouthernand
SouthernMetropolisDaily had jointly initiated the “Fly to the south, spend New Year in
GuangzhouandShenzhen”program.Thisprogramprovided2000 freeair tickets to stay-behind children from their places of abode in Hubei, Jiangxi, Guizhou, Sichuan and
ChongqingtoGuangzhouorShenzhensothattheycouldreunitewiththeirparentsduring
thefestival.
[CASE]:“Bringhappinessandwarmthbackhome”
The“Bringhappinessandwarmthbackhome”programisavolunteeringserviceprovided
by China Southern volunteers and administration staff during peak travel seasons. This
programofferssupporttoourfrontlinestaffandprovideshome-returningpassengerswith
ease, happiness and warmth. In the past two years, 3800 staff have participated in the
programprovidinghelptoover350,000passengerswithatotalservicehourofover30,000.
In addition, assistance were also provided to 4500 unaccompanied minors, elderly,
pregnantwomenandotherpassengersthatrequirespecialattention.
ThisprogramreceivedaGoldAwardfromthe2nd ChinaYoungVolunteerServiceProgram
Contest.
6.2 Caring for People
China Southern feels eternal gratitude to the communities that it operates with. China
Southernowes itsexistenceanddevelopment to the society.Givingback to thesociety is
thereforeandnaturalchoiceandanincumbentcommitment ofChinaSouthern.Takingthe
advantageoftheaviationsector,wefocusoureffortsonhelpingthecommunities,especially
onthegroupsthatrequireextraattention,assistingthemintheirchallengingsituations.
6.2.1Transportationoflivingorgans
Thelongesttransportationofheart
ChinaSouthernflightCZ6378carryingalivingheartfewfromGuangzhoutoChangchunon
July4.Thisflightcoveredadistanceofnearly3000kmandtheentireprocesstooklessthan
6hours.ReportedlythiswasthelongestdistancealivinghearthastravelledinChina.
In themorning of July 4, China Southern received a phone call from Anzhen Hospital of
Beijing. The heart from a legitimate donor needed transportation from Guangzhou to
Changchunon-boardChinaSouthernflightCZ6378whichwasscheduledtodepartat16:40.
A livingheartcanonly last for6hoursafter leaving thedonor’sbody,but the flight time
alone is4hours. Inotherwords, thegroundtransportationatbothdepartureandarrival
endsmustnotexceed2hours,howevertheusualcheck-inprocedurefordomesticflightis
atleast1to1.5hours.Itseemedalmostamissionimpossible,anydelayintheprocessmay
deprivealife-savingopportunityofthepatient.
Time is the most importance resource. After receiving the task, several departments of
China Southern started their joint-actions. The CAACwas contacted to apply for priority
dispatchatGuangzhouBaiyunAirport.AsX-Rayatsecuritycheckwillharmthelivingheart,
China Southern coordinatedwith security control at BaiyunAirport to exempt the organ
fromX-Rayscreening.ChinaSouthernalsocoordinatedinternallytobringthearrivaltimeofthepreviouslyhalfanhourearlier.
[LINK]:12-minutegroundprocedure
The Supervisor-on-duty of the day Mr. Liu Jinlong of China Southern’s Ground Support
Departmentpreparedalldocumentsandprocedures inadvanceanddid trials inorder to
determinetheoptimalroutefromcheck-incountertothegate.Hewasatpositionat15:00
that afternoon. The doctor with the organ arrived at 16:03. Mr. Liu quickly verified his
identity,confirmeddocumentsfromthehospitalandprintedboardingpasses.Mr.Liutook
thedoctortothepre-arrangedgreenchannelatsecuritycheckandpassedallprocedures
smoothly.Anelectriccartwasalreadywaitingoutsidethesecuritychannelandthedoctor
wasdrivento thegate.Theentireprocedure fromthemoment thedoctor’sarrivalat the
airporttohisboardingtheflighttookonly12minutes.CZ6378tookonat16:30aheadof
scheduleandlandedsafelyat20:26,14minutesaheadofschedule.
Emergencytransportationofbloodsamplesforsufferingsisters
ChinaSouthernreceivedaphonecallfromalocalmediaofDalianat9amonAugust13,that
an 11 year-old girl and her 6 year-old sister are both suffering from congenital
rachioscoliosisandtalipesequinus.TheyoungersisterwasbeingtreatedatXieheHospital
in Beijing at the time andmet a consultation team of doctors visiting from the U.S. The
consultationteamaskedforthebloodsampleoftheoldersisterandneededthesampleto
arrivewithin4hours.Asthiswascriticaltowhetherthesistersmaybeabletostandupand
walkuprightinthefuture,theirfamilieswereveryanxiousandcalledthemediaforhelp.
After understandingthesituation,ChinaSouthernactedimmediately.Thenexttwoflights
fromDaliantoBeijingwasscheduledtodepartat10:10and13:30respectively, theflight
timewas1hour.However,takingthe13:30flightwouldmeanthatthearrivalof theblood
sampleexceedingthe4-hourlimitwhilethetimeleftfortakingthe10:10flightwasonly70
minutes,andthebloodsamplewasyettoarrive.TimewaspressingandtheChinaSouthern
teamwasendeavoringwithalldepartmentstominimizetimeneededforthetransitionof
thebloodsample.
The blood sample arrived in time and flight CZ6129 took off ahead of schedule. After 2
hours,thesamplearrivedatXieheHospitalinBeijing.TheU.S.teamofdoctorswasamazed
bythespeedandefficiencycreatedbyChinaSouthern.
RelayfromDaliantoShanghai,fulfillingagirl’sdreamofartificialear
FlightCZ6523fromDaliantoShanghaitookoffaheadofscheduleatnoononMarch11in
orderhelpTongtong,a littlegirlwhowassufferingfromcongenitalanotia.Tongtongwas
born with congenital ear deformity and her hearing ability was severely impaired. A
researchinstituteinShanghaiofferedtohelpTongtongreconstructanearwithherownrib
cartilageafterreadingherstoryinthenews.ChinaSouthernDalianBranchtreatedthiscase
with high priority andmade sure that her rib cartilage reached the institute in Shanghai
within6hours.
ViceDirectorofWuxiPeople’sHospitalDr.ChenJingyupostedaWeibo onOctober4that
hishospitalhadacquireda donatedlunginGuangxiat3amthatmorning,themedicalteam
plannedtoflytoWuxionthe8:20ChinaSouthern’sflightfromGuangzhou,butduetotrafficcongestion themedical teamarrivedatGuangzhouBaiyunAirport at 8:05.Unfortunately
even with his prior notification, his team was still denied boarding by China Southern
groundstaffatGuangzhou.
HisWeibo post evoked constant focus from the general public. China Southern did not
ignoreordivertthisincidentbutrespondedpromptly,andsincereapologiesweremadeto
Dr. Chen and his team for not being able to assist. China Southern has in fact provided
seamlessassistancetonumerousmedicalteams,includingDr.Chen,intheirtransportation
oflivingorgans.ChinaSouthernisindeepadmirationtothelive-savingspiritofthemedical
practitioners and is also proud of our experience in providing support to the medical
practitioners. As Dr. Chen raised in hisWeibo post, China Southern is in full support of
establishingGreenChannels for the transportationoforgans.ChinaSouthernhas takena
leading action in launching a fast-track channel between Guangzhou and Wuxi People’s
Hospital for transporting living organs in order to ensure timely and effective
communicationofinformation.Inthefuture,ChinaSouthernwilllaunchGreenChannelsfor
thetransportationoforgansacrossallbranchesandsubsidiaries.Transportationof living
organs for medical use, especially via aviation requires the cooperation of several
authorities and departments, and must be in accordance with relevant aviation safety
regulations, therefore a state-level transportationprocedureshouldbe established.China
Southerniswillingtoparticipateintheformulationofsuchstandardprocedureandtocare
formorehumanlives.
6.2.2Caringforpassengersmedicalemergencies
PassengersafetyisofparamountconcernofChinaSouthernduringmedicalemergenciesof
passengers on-board.This is a core responsibility standard that China Southern uploads,
even though flight return and diversion may incur additional operating cost. For China
Southern, live prevails all. In the meantime, China Southern would like to express our
gratitude to the understanding and support given by all other passengers during such
incidents.
March5. Shortlyafter take-off, apassengeron-boardCZ6761called forhelp toourcabin
crew. This passenger was diagnosed with renal failure and was suffering from physical
abnormality induced by strain. The cabin crew took the pulse of the passenger andwas
closelymonitoringthesituationduringtheflight.Thecaptainoftheflightcontactedmedical
supportatWuhanairportand thispassengerwas taken immediately to thehospitalafter
landing.
May 29. 10minutes after take-off, a 20-month old child on-boardCZ3357 en-route from
WuhantoShenzhenhadamedicalemergency.ThecaptaindecidedtoreturntoWuhanand
hadarrangedmedicalsupport.Fortunately,astheflightreturnedintime,thechildwasable
togettreated.Theguardianofthischildhadonepieceofcheckedluggage,ourgroundstaff
atWuhantookcareoftheluggageandcarriedtothehospitalwhilethepassengerwasinthe
hospitalaccompanyingthechild.FlightCZ3357tookoffagainafterashortstay.
September 26. CZ6381 just took off from Guiyang heading to Hangzhou. 5minutes after
take-off,apassengerMr.Listartedtofeeldizzy,shortofbreathandpale.Thechiefpurser
checkedthepassengerandmovedthepassengertofirstclasswhilecallingformedicalhelp
on-board.Unfortunately,therewasnomedicalprofessionalstravelingonthatflight,hencethecaptaindecided todivert to thenearestairportatChangsha.Wewere informed later
thatMr.Liwasdiagnosedofacutecoronaryocclusion,andwassavedthankstothetimely
diversion.
November13.Apassengerhadaseveremedicalemergencyon-board flightCZ3773 from
Nanning to Taiyuan. The crew initiated theOn-boardMedical Emergency Procedure and
haddecidedtodiverttoXi’an.Ambulancewaspre-arrangedandthepassengerwastakento
treatmentintime.
December 4. A passenger suffering fromHepatitis suddenly had an onset. The On-board
MedicalEmergencyProcedurewas initiated, thecrewenquiredthemedicalhistoryofthe
passenger,providedoxygen,broadcastedformedicalprofessionalsandrequesteddiversion.
At11:38,theEmergencyProcedurewasinitiated.A&Ecenterwascalledandfullsupportin
placein6minutes.At11:51,theflightdivertedandlandedatGuangzhou.Ambulanceand
medical team ready on the apron. At 11:57, medical team boarded the aircraft andtransferred the passenger onto the ambulance. At 12:16, the passenger arrived at the
hospital. Family members of the passenger kindly declined China Southern’s offer of
accompanying the passengers to the hospital. All remaining passenger disembarked the
aircraft, aircraft underwent sterilization. At 13:27, flight CZ6629 took off again for
Hangzhou.
For emergencies, such as passenger medical emergency on-board, China Southern has
establishedasetofprocedures.Main steps including firstly theconfirmationofdiversion
airport; secondly the discharge of fuels to avoid overweight at landing; and thirdly the
preparation of first-aid treatment, such as arranging ground support, cabin and flight
departmentstocooperatewiththeon-boardteamtoassistthepassenger(s)afterlanding.
Theaveragecostofadiversionorareturnrangesfrom80,000to100,000RMB.TakeA320
as anexample, anemergencydiversionof such aircraftwould incuran additional cost of
100,000RMB.Thiscostwillrisesignificantlyifdiversionisrequiredonaflightoperatedby
widebodyaircraft.
In2015alone,ChinaSouthernroughlydivertedorreturned99flights,onaverageoneflight
hadtobedivertedorreturnedduetomedicalemergencyofpassengeron-boardlessthan
every4days.
[VOICE]: As reported bymedia,Mr. Zhang flewwith China Southern flight CZ6101 from
ShenyangtoBeijingonNovember,9.Mr.Zhangsufferedfromsevereabdominaldiscomfort
5minutesaftertake-off.Heimmediatelycalledthecabincrew,howevercabincrewmember
suggested that thismay be caused by change in air pressure and did not treat the case.
HoweverthepaininMr.Zhang’sabdomenworsenedincreasingly,theflightcrewarranged
for ambulance at Beijing Airport. Unfortunately, the cabin crew and the ambulance staff
wereindisputeoverwhoshouldcarrythepassengersfromtheaircraft,andMr.Zhangwas
forcedtoclimbdownthestaircaseintotheambulanceundergreatpain.
Withregardtothisunfortunateincident,ChinaSouthernpubliclyapologizedtoMr.Zhang
onourofficialWeibo pageonNovember23,andinternalinvestigationwasalsocommenced.
In the afternoon of November 24, a special meeting was held requesting all relevant
departments to review all service regulations and procedures and to improve servicequality management. Regarding the problem occurred at coordinating with ground A&E
staff, China Southern will review the case and take lessons learnt to improve
communicationswithexternaldepartments andoptimizeourpracticeprocedures.
6.3 Culture and Education
Contributingtothecultureandeducationinthecommunitiesthatweareoperatinginisour
engagement to our stakeholders, and is our respect to global code of conduct and our
commitmentto preservecommunitycharacterandculturediversity.Wehighlyfocusonthe
developmentofcultureandeducation.
6.3.1“10-Fen”CareFoundation
Our“10-Fen”CareFoundationwasfoundedonMay13,2005.Thenameofthisfoundation
hastwomeanings:ontheonehand,“10-Fen”indicatesthatweinject10Fen(0.1RMB)with
every ticket sold into the foundation; on the other hand, it also represents our full
commitmenttooursocialresponsibilitiesandoursupporttocharitywork.
Throughout2015,thefoundationhasfundednumerouseducationalprojectstoGuangzhou
Civil Aviation College, Guangdong University of Foreign Studies, Chongqing University,
Hunan University, Civil Aviation Flight University of China, Jilin University, Tianjin
University, Dalian Maritime University, Jinan University, Guizhou University, Zhengzhou
University and Northeast University of Forestry. A total amount of 1 million RMB
earthquakerelieffundwasdonatedtotheofPishanandMoyucountiesinXinjiang.
6.3.2“BookcaseofDreams”
The “Bookcase of Dreams” program is co-founded by China Southern Young Volunteer
Association and “10-Fen”CareFoundation in2014. It aims toprovide reading spaces for
studentslivinginremoteregionsandresidentsofspecialcommunities.
In January 2014, over 1000 books were delivered to the new library at Cenyin Primary
SchoolofLong’eVillage,LipingCounty,GuizhouProvincebyvolunteersofChinaSouthern.
In March, volunteers visited Guizhou again and delivered books, stationary and school
uniformsto178studentsofWeiminPrimarySchoolofMaochangTown,DafangCountyin
thenorthofGuizhouProvince.Thevolunteershavealsohelpedconstructionofanewwater
tankrelieving thedifficulties inaccessingcleandrinkingwater facedby localstudents. In
June,ourteamofvolunteersvisitedYujiaoSchoolofNanxiTown,PuningCityofGuangdong
Province bringing “Bookcase of Dreams” program to Puning area together with the
greetingsandcarefromChinaSouthernfamily.
The “BookcaseofDreams” started again in2015. InMarch,Reading-cornerprogramwas
launched for a public housing estate in Jinshazhou, Guangzhou. This program was
immediatelyfollowedbytheReading-cornerprogramatTianbeiPrimarySchoolofTianxin
Town, Heyuan City. 17 chests of 1311 books were delivered to the students in the less
developed hilly areas of Heyuan City. In June, Reading-corner was launched in Liujia
Primary School of Long’e Village, Liping County of Guizhou Province. Volunteers visited
localstudents,understoodtheirdifficultiesinoperationandbroughtovermorebooksand
supplies. In July, volunteers visitedTianxinTown, LongchuanCounty ofHeyuanCity and
deliveredover1,200bookstoQingshangPrimarySchool,whereaReading-cornerwasalso
launched.
In2015,the“BookcaseofDreams”programwasawardedthe“BestPracticeofCharitable
ProjectsbyPublicListedCompanies”andwasalsoawardedSilverPrize inthe“2nd China
YoungVolunteeringServicesProjectContest”.
[LINK]:Buildingdreamsfor twoyears,ChinaSouthernhascollectedover100,000RMBof
funds, over 10,000 books and launched 8 reading-corners under the name of China
Southern “Bookcase of Dreams”. An estimated of over 2,000 students and left-behind
children and over 1,500 low-income households and physically challenged people have
beenbenefitedbytheprogram.Inthemeantime,morethan10pairsofone-to-onesupport
coupleshavebeencreated.
6.3.3Integratingintooversealocalcommunities
ParticipationtotheDutchFlowerParade2015
The68th FlowerParadewasheldinAmsterdamonApril25.Thisannualparadeattracteda
large volume of local residents and tourists. China Southern made its first debut at the
paradebecomingtheonlyChineseenterpriseshowcasingarichlydecoratedparadevehicle.
Driverswearingcaptain’suniformandtheDutchcabinattendantsofChinaSouthernwere
aneye-catchingsightattheparade.
SponsoringFerryRaceonAustralianDay
A ferry sponsored by China Southern won the annual Ferry Race on Australian Day on
January 26. The Ferry Race is one of the traditional activities during the Australian Day
celebration.ChinaSouthernhasalsosponsoredtheSydneyFestival,becomingaLeadership
CorporatePartnerandtheOfficialAirlinesPartnerforthethirdconsecutiveyear.
SponsoringtheChinatownFoodandCultureFestivalinMauritius
AsinvitedbyChineseEmbassyintheRepublicofMauritius,ChinaSouthernparticipatedin
the11th ChinatownFoodandCultureFestivalwhichwasheldfromApril27toMay3asa
maincorporatesponsor.ThisFoodandCultureFestivalisheldyearlyinAprilandMay,and
hasbeenthelargestcarnivaleventofthelocalChinesecommunityfor10years.Thisevent
attracts many local residents and tourists, and has a high impact factor in Mauritius,
especiallyamongtheChinesecommunity.Thekeythemeofthiseventisthepresentationof
Chinesecuisineandculture.Localmedia includingTV,radioandnewspapersalwaysgive
widecoverageduringthisevent.
SendinggreetingbyFlashMobinHeraldSquare,NewYork
On June 25, 30 dancers fromall overNewYork quietly gathered atHerald Square. They
started dancing in T-shirts with vivid red Kapoks. A group of China Southern flight
attendants holding red Kapoks emerged in the crowd and distributed the flowers to
passers-by. This was a special event organized by China Southern in promoting the
additionalNewYorkservicewhilebringingourkindwishestofellowNewYorkers.
6.4 Caring for Children
6.4.1Parent-kidSummerReadingDay
On July23– 24,ChinaSouthernandMcDonald’sorganizeda seriesof refreshingParent-
Kids Summer Reading Day events at Guangzhou Baiyun International Airport. Uncle
McDonald’sarrivedat the sceneand joinedouryoungpassengerswith interactivegames
andintroducedthewonderfulworldofreadingtothechildren.
6.4.2ACharitableA380flight
A flight from Beijing to Guangzhou operated by one of our A380 welcomed a group of
specialguestsonJune9.ThisgroupoflovelykidsareschoolchildrenattheGuang’aiCharity
Schoolof Beijingwhohadneverflownbeforeandwerelongingforanexperienceintheair.
JointlyinvitedbyChinaSouthernandAirbusChina,ChinaSouthernfulfilledthisdreamfor
themon-boardtheA380.
ThischaritableactaimedtoprovidemoreopportunitiesforthechildrenatGuang’aiCharity
School to get in touch and explore the outsideworld. China Southern also advocatesour
societytooffermorecareandattentiontothisparticulargroupofchildren.
[LINK]:BeijingGuang’aiCharitySchoolisanon-for-profitcharityeducationinstitutionthat
provideshomeandeducationforhomeless, forsaken,physicallychallengedandorphaned
children,aswellaschildrenlivinginextremepoverty.
[CASE]: The football team in the micro-film Dream from the heart appeared in football
tournament
Still remember the group of kids who ran in desert pursuing their football dreams? As
introducedinour2014CSRReport,thefootballteamofKavakVillagePrimarySchool,Moyu
County, Hotan Prefecture of Xinjiang who was the original story behind the micro-film
Dreamfromtheheart,hasmade theirwayoutofXinjiangand flewto Jinzhou inLiaoning
provincecompetinginthe5th “StaroftheFutureCup”NationalU12FootballTournamentin
2015.TheaverageageofthisdreamteamofKavakVillagewas10,and wastheonlynon-
professionalU12country football team invited tocompete in this tournament.Theyhave
achieved6wins,2tiesand2lossesandrankedthefourthallbytheirowneffort.Tireless
trainingspaidoff, theyhaveperfectly interpretedwhat actions cando to achievingone’s
dream.
6.5 Volunteers in Action
Indicator NumberNumber of volunteeringactivities
1,812
Total number ofparticipatingvolunteers
23,853
Totalservicehour 56,817Totalservicerecipients 316,520Numberoflong-termone-to-onesupportpairs
1,268
In 2015, China Southern volunteers provided nearly 57,000 hours of services to over
300,000people;1268pairsoflong-termone-to-onesupportgrouphavebeencreated.
BEIJING:YoungvolunteersofBeijingBranchvisitedYanjingLittleSwanCharitySchoolon
June30anddonatedsuppliesfortheuseofteachingandincanteenanddormitories.Thisis
BeijingBranch’sfourthconsecutiveyearofvisittothisschoolsince2012.
HAINAN:VolunteersofHainanBranchvisitedchildreninSanyaGuangmingLianjieCentre
forChildrenofBrainDysfunction.Theyassistedthestaffatthecenterintakingcareofthe
children,massaging theirspinesandhelpedthechildren inotherrehabilitationexercises.
Theyhavealsodonatedsuppliessuchassoymilkmachines.
HUBEI: Volunteers of Hubei Branch continued to carry out the “Young Kapok in School”
program. This programbrought social etiquette and safetyworkshops tomiddle schools
and primary schools inWuhan hoping to enrich the school live of children and broaden
theirhorizons.Sincethelaunchofthisprogram,thevolunteershavevisited8schoolsand
conducted12workshops,coveringnearly1,000schoolchildren.
HUNAN: The volunteer team, “Kapok – Small Helps” of Hunan Branch visited the local
community of the branch office in March. This marked the opening of a series of
volunteeringEnglishtutoringprogram.VolunteerswithCET-6andProCET-8qualifications
providedfreeEnglishtutoringtochildrenoflow-incomefamiliesusingtheiroff-dutyhours.
Thisprogramwasverywellreceivedbytheparentsinthecommunity.
SHENZHEN: The volunteers of Shenzhen Branch initiated visits to children with special
needs. They have established a long-term relationship with Nanshan Care Centre for
ChildrenwithSpecialNeedsandlauncheda“ChinaSouthernShenzhenBranchCareStation”
inthecenter.Throughtheestablishmentofthisstation,adiversifiedrangeofservicesand
supportshavebeenprovidedtothechildrenatthecenter.
XINJIANG:AfreeshuttlebusserviceteamwasestablishedbyyoungvolunteersofXinjiang
BranchonMarch5.Theserviceteamhasbuiltagreenchannelfrompassengerstravelling
fromthebusterminusattheairporttothedeparturehallofterminals1,2and3.
LIAONING: Young volunteers of Northern Branch visited Shenyang Tongze Centre for
Autistic Children. They brought along care from China Southern family with supplies
donatedthroughinternalcharitablegrouppurchaseactivities.
7. Business Operation
Itisthebasicresponsibilityofanenterprisetocontinuecreateeconomicvaluesandensure
inflation-proofingandappreciationofstate-ownedassets.Thefulfilmentofcorporatesocial
responsibilityduringbusinessoperationiscrucialforaprudentoperationof anenterprise,
it is also critical for its risk management and sustainable development. The economic
performanceofanenterprise isno inconflictwithsocialandenvironmentalbenefits,butrather the fulfilment of social and environmental commitments of an enterprise is a
powerhousetoitsdevelopment.
7.1 Economic Performance
The development of aviation industry is interdependent, mutually promotive and
interactionalwithsocio-economicdevelopment.Theaviationindustryisacatalysttosocio-
economic developmentintermsofgrowthofGDP,provisionofemploymentopportunities,
developmentofsupportingindustries,improvementofpeople’slivingstandardsandmany
more. China Southern’s global network and businessmean that a stable operation of the
companyprovidesstrongsupporttoourobjectivesofservingthelocalsocietyandboosting
sustainabledevelopmentofregionaleconomies.
In2015,ChinaSouthernachievedatotalrevenueof111.47billionRMB,andcreatedanet
profitof3.85billionRMBfortheshareholders.Atotalamountof9.28billionRMBhadbeen
contributedtovarioustaxesandfunds.
7.2 Protection of Shareholders’ Rights and Equity
China Southern upholds an ethical business operation, vigorously implement laws and
regulations stipulated by the state and attach great importance to the disclosure of non-
financialinformation.ChinaSouthernstrivestoprotectthethreerightsoftheshareholders,
namely the right to return-on-investment, right to information and right to participation
and supervision;we also endeavor to return our shareholderswith sustainable business
performances.
Right to Information. China Southern has strengthened day-to-day communication with
shareholders.WeareholdingresultspressconferenceinHongKongonanannualbasis;we
are continuing our effort in improving our website and are keeping an accessible
communication channel with our small-to-medium investors while providing relevant
feedbackchannel.Weregularlyreleaseweekly,monthlyandquarterlyresultsandfeedthe
suggestions and recommendations collected from our shareholders back to the
managementinordertoimprovethestandardofoperation.
Righttoreturn-on-investment.ChinaSouthernhasalwaysbeenfocusingonmaximizingthe
equity of our shareholders and maintaining continuous and stable cash dividends. We
provided cash dividends to shareholders in the past three years of 2013 to 2015 in the
percentagesof19.8%,22.1%and20.38%respectively.
Righttoparticipationandsupervision.Generalmeetingofshareholdersandonlinevoting
arethetwomainmethodsusedtoincreaseandencourageourshareholderstoparticipate
in the decision making process of various management issues. We have also addedstipulations in ourArticles of Associationwith regard to shareholders’ right to nominate
directors.
[CASE]:TheConnectedTransactionJointConferenceSystem
ChinaSouthernhasestablisheda jointconferencesystemforanyconnected transactions,
which is administeredbyLegal, Financial,Audit and theOfficeof Secretaryof theBoard.
This system is assessed and audited on a regular basis to ensure the fairness and
transparencyofthesystem.
7.3 Business Ethics
China Southern’s commitment: Operate by law; manage by regulations; be honest and
credible;fairplay
In order to regulate the business conduct and support a just and fair market, China
Southern sees compliance to antitrust regulations as an important corporate policy.
Through refining mechanisms and institutions, we have proliferated our policies on the
compliance with antitrust regulations to all key positions and have embedded the
assessment of compliance with antitrust regulations in our day-to-day operations. We
ensure that the companyparticipates inmarket competition in a fair and lawfulmanner
withthesystemofantitrustriskmanagement.
ChinaSouthernhasestablishedtheOfficeforAntitrustRiskPrevention,whichisincharge
of formulating preventive measures, assessing legal risks associated with antitrust
regulations, and the works on exemption declaration. We have issued the Regulation of
Antitrust Legal Risk Management, which has further clarified the responsibilities and
authorities of relevant departments, risk assessment process and responsive procedures.
We have issued the Guideline of the Compliance with Antitrust Regulations, which has
identified prohibited actions and suggested issues that worth noting, hence providing a
clear guide to conduct for relevant departments. Last but not least, we have also
consolidated trainings oncompliancewithantitrustregulationsandmadesuch traininga
yearlyroutinesession,whichcoverskeypersonnelatpricing,salesandalliancecooperation.
[CASE]:In2015,ChinaSoutherninvitedlegalcounsellorsspecializedinantitrustlawsfrom
leading international law firm to conduct trainings of antitrust laws for staff of related
positions in Commercial Steering Committee, Cargo Division and Legal Division. The
counsellors have also organized Q&A sessions targeting issues encountered in daily
operations. These trainings provided in-depth case studies and analysis of mitigation
measurestoraiseawarenessofrelatedstaffandincreaseriskpreventionlevel.
7.4 Risk Management
Riskmanagement is theact ofmanagement toprevent theoccurrenceof risks througha
seriesofactionsofrisk identification, riskestimation, risk takingandriskmonitoring.By
takingacombinedmethodofinternalriskmanagementandexternalauditandsupervision,
ChinaSouthernhasgraduallyenhancedtheabilityinriskpreventionandcontrol,especially
in the areas of business operation, legal and anti-corruption. A full set of feasible and
practicalcontingencyplanshavebeenformulatedtoreducetheprobabilityofincurrenceof
lossesandalsotominimizetheleveloflossesshouldariskoccur.
7.4.1Managementstructure
In terms of organizational structure, China Southern has established a 3-tier risk
managementsystemthatcomprisesindividualdepartmentsresponsiblefortheirrespective
risks,Office forComprehensiveRiskManagementandInternalAuditDivision. Intermsof
risk identification,we focus primarily on the strategic,market, operational, financial and
legal risks that are closely related to the internal and external business environment,
especially in theareasof fleetplanning, internationalization,oilmarket, rateofexchange,
high-speedrail,anti-trustandlaborpolicies.Intermsofimplementation,wehaveformeda
risk management close-loop structure through a corporate level process of risk
identification, assessment, mitigation, improvement and feedback. In terms of culture
building,we focusonconsistent riskmanagement traininganda reportingsystem to the
management of change of risk and requirement, aiming to raise the awareness of risk
amongtheentireworkplace.
7.4.2Managementofbusinessoperationrisks
TheRenminbiexperiencedsubstantialdevaluationin2015.Ontopofthis,ChinaSouthern
wasalsofacedwiththeadversecircumstancesoftighteninginfinancingandthepurchase
of foreign currencies.We planned ahead and optimized our debt structure by means of
earlyrepaymentandbroadeningoffinancingchannels.Wewereabletokeepourfinancing
cost and risks of foreign exchange rate under control while ensuring our capital needs.
Firstly, we strived to reduce capital cost and repay loans with higher interest rates.
Secondly,weactivelyadjustourdebtstructureinordertopreventfinancialrisks.Thirdly,
wemade use of flexible leasing and financing tools to ensure the capital needs for fleet
acquisition.Wehaveachieveda0.2%reductioninoverallfinancialleasecapitalcostwhile
safeguarding theneedofdebt restructure. Fourthly,wehaveaggressivelybroadenedour
financingchannelsandadvancedtheestablishmentofoverseafinancingplatformsoasto
meetouroverseafinancingneeds.
Meanwhile,wehavealsostrengthenedinternalauditandimprovedsystemconstruction.99
amendmentsandadditionshavebeenmadetothefinancialsystem,afurther52itemswere
abolished inordertoplugloopholesandtopreventsystematicrisks.
7.4.3Managementoflegalrisks
ChinaSouthernhasstructuredacompliancemanagementsystemthatcorrespondsto the
actualneedsofthecompanyandcanreflectourowncharacteristics.Weusedpreventionof
legalrisks,comprehensiveriskmanagementandinternalcontrolmanagementasthebasic
means and core components of promoting the construction of a company that is legally
compliant.
In2015,China Southerndetermined9major risksof the year through identification and
assessment, and has accordingly formulated relevantmanagement and controlmeasures
while conducting dedicated risk management at 11 work units. A chain of legal risk
preventionmechanismhasbeenform.Firstly,theoversealegalriskpreventionmechanismhas been getting more and more mature. As the internationalization process of China
Southern deepens, China Southern has adjusted the management of international legal
affairs from matrix system to centralized system, which can more effectively utilize
resources and ensure major projects and key areas can be monitored and tracked by
designated human resources. Secondly, we have strengthened the formulation of
regulationsintheareasofmarketingandsales,capitalmanagement,biddingandinvitation-
to-bidandengineeringprojects. In2015,ChinaSouthernhas formulatedoramended the
Rules forManagingAgreementwithPassengerGeneral SalesAgents, RegulationsofCapital
Management(Interim),DetailedRegulationofCo-approvalofCapitalUse(Interim),Measures
for the Implementation of Procurement Management (Provisional), and the Handbook of
BasicConstructionEngineeringManagement.
7.4.4InternalControlAssessment
In 2015, the scope of China Southern’s internal control evaluation has covered 100% ofgross operating revenue and over 98%of overall asset value in the consolidated Annual
ReportunderIFRS.Anaccumulatednumberof254keybusinessproceduresand5,110sub-
procedures have been evaluated, 5,100 flowcharts have been formed and 254 risk and
control matrices have been established. 8,196 risk control points have been validated
throughtheevaluationprocess.
7.4.5Riskmanagementofworkingwithnocorruption
TheCentralInspectionTeamprovidedfeedbacktoChinaSoutherninFebruary2015.China
Southern has since continued internal inspection and related remedial measures. The
inspection team identified a number of issues in the operational areas of sales and
marketing, purchasing,maintenance, construction projects and financialmanagement, as
well as deficiencies in the act of cleaning up four forms of undesirableworking styles of
formalism, bureaucratism, hedonism and extravagance, and on the facet of selection and
appointment ofmanagement.With regard to these problems identified by the inspection
team,ChinaSouthernhasstrengthenedorganizationandleadershipinthisarea,deepenedinternal inspection and correction, and has sustained the high-pressure atmosphere and
effortsinpromotingtheworkofinspectionandrectification.Thoroughinvestigationshave
beencarriedouttoanycaseorpersonnelwhowerefoundinbreachofthelawordiscipline
with zero tolerance. Such information have been disclosed to the general public in
accordancewiththerequirementoftheCentralInspectionTeamandregulationsforpublic
listedcompanies.
ChinaSouthernhasearnestlyimplementedtherectificationandremedialworks.Firstly,we
have strengthened organizational leadership, further classified and sorted our business
processes;wehavedevelopedspecialrectificationplansandheldimplementationmeetings
for marketing, freight, infrastructure construction and the Office of Letters and Visits.
Secondly,wehavetargetedinvestigationsonthecasesofshareownershipinpassengerand
freight general sales agents of our management, marketing and sales personnel. 12,945
personnel have undergone this investigation, 23 violations were found and treated in
compliancetoregulations.Thirdly,long-termmechanismhasbeenformulated.Wehavein
particular reviewed,perfectedand sorted riskpoints inover100 regulations such as the
DetailedMeasuresofImplementationforFinancialPurchases andthe ManagementMeasures
fortheRemunerationandBusinessExpenditureswhilesuggestingpreventivemeasures.
ChinaSouthernhascontinuouslyintensifiedsupervisionandinspectionandhasimproved
restraining mechanism on the use of power. Firstly, we have conducted performance
supervisionontheimplementationofthe“ThreeImportanceandOneGreatness”decision-
making system.We have comprehensively found out the establishment, implementation
and supervision of the “Three Importance and One Greatness” system, and formulated
remedialmeasures to issues identified. Secondly, the “Eight Rules” have been vigorously
implemented. We have taken special investigation and clean-up targeting the stubborn
issues including dining using corporate fund, corporate vehicle made for private use,
oversea visits, seniormanagement remuneration, expenditure of corporate fund and the
excessiveuseofofficespaces.
Education and awareness-raising were also implemented within the company. We have
madeuseoftheinternetplatformtoincreasepropagandaofworkwithoutcorruption.Q&A
sessions and trainings have been conducted on various platforms of Office Automated,
internalmediaandWeChat.Meanwhile,wehaveorganized403lecturesessionsfor16,678
personnelinconnectionwithmostrecentanti-corruptiontrendandcasestudiesinorderto
strengthenthesenseofresponsibilityamongourstaff.
ChinaSouthernwill takethe inspectionandrectificationasanopportunitytobuilda fine
Party culture and keep its organization clean through these remedialmeasures, andwill
further transform theworkingstyle of itsemployees, further refine rulesandregulations
and further standardize the operation of the company in order to eliminate the soil that
breeds corruption and to create an upstanding environment for the deepening of reform
andthesustainableandhealthydevelopmentofthecompany.
7.5 Supply Chain Management
In order to strengthen management on corporate procurement and purchase, China
Southernsetup theCorporateProcurementManagementCommittee in2015.Allexisting
procedures, documents and systems of procurement management on all hierarchy have
beenreviewedandre-organized.Wehaveimprovedthelevelofprocurementmanagement
byrestructuringtheprocurementmanagementregulatorysystembasedontheprinciples
ofquality,efficiencyandintegrity.
There are three levels in the procurement management system. First is the Rule of
ProcurementManagement. This document stipulates on the top level the basic principles,
methods and practices of procurement in China Southern. Second is the Measures of
Implementation for Procurement Management, which provides practical procedures and
standards on the operational level. The third are the detailed implementationmeasures
formulatedbyeachdivisionandworkunit,whichstateclearlytheresponsibilitiesandsteps
tobefollowedontheimplementationlevel.Thisnewprocurementsystemstrengthensthe
approachofpublicbiddingatprocurement.Foracertainnumberofprojects thatarenot
suitable for pubic bidding, this system requires clear statement of purpose and such
projectstoundergoapprovalprocedures.Atthesametime,asupervisionandcross-check
andbalancemechanismhasbeenformulatedtoclarifythemainresponsibilityoneverystep.
A Measures for Supervising Procurement (Interim) has also been issued to refine the
requirement and procedure at supervisory works. In 2015, various supervision and
inspection offices within China Southern have participated in 1378 procurement
supervisionprocesses.
China Southern issued the Notice of Requirement for the Disclosure of Procurement
Information stipulatingthechannelofinformationdissemination.Throughouttheyear,all
1739 procurement projects valued at over 200,000RMB have been released for pubic
bidding.TheseinformationwerereleasedonthewebsitesofChinaSouthernProcurement
andBidding,ChinaProcurementandBidding,InternationalBiddingNetworkofChina.This
has reflected a substantial increase in the percentage of procurement projects for public
bidding.
Intermsofcorporatesocialresponsibilityofthesuppliers,ChinaSouthernissuedSupplier
CodeofConduct in2013,regulationourcooperationwithsuppliersonaspectsofbusiness
operation,socialandenvironmental.Wearealsoopentosuggestionsandrecommendations
fromoursuppliers.In2015,weconductedquestionnairesurveyto113suppliers,collecting
feedbacksontheimportanceofcorporatesocialresponsibility.Wealsointendtoraiseour
suppliers'awarenessoncorporatesocialresponsibilityandincreasetheirunderstandingin
beingasociallyresponsiblecorporate.Inthefuture,thisSupplierCodeofConductwillform
partoftheannextoprocurementagreement.ChinaSouthernwillselectsociallyresponsible
supplierswithpriority.
7.6 Serving “One-Belt, One-Road” and Promoting
Economic Development
Party Secretary Xi Jinping raised the strategic initiative of constructing the “Silk Road
EconomicBelt”andthe21st Century“MaritimeSilkRoad”,inshort,the“One-Belt,OneRoad”.
This initiative has been very well received by the international community and gained
support from countries along the route. As raised in the Report on the Work of the
Government2015, China is set to foster a new environment of all-round opening up, and
promote cooperation in the construction of "One-Belt, One-Road". China Southern will
activelyseizetheopportunitiesbroughtbythe"One-Belt,One-Road"initiative.
China Southern has a strong foundation of route network. In terms of hub construction,
GuangzhouCityofGuangdongProvince is thestartpointof the "MaritimeSilkRoad"and
Xinjiang is a strategic location on the Silk Road while Guangdong and Xinjiang are two
importanthub in theChinaSouthernnetwork.Onourdomesticnetwork,ChinaSouthern
hasbranchofficesandservesalargeshareoftheaviationmarketin8outof14provinces
thataresituatedalong"One-Belt,One-Road".Onourinternationalnetwork,ChinaSouthern
has strong presence in "One-Belt, One-Road" regions of South Asia, South East Asia,
Southern Pacific, Central Asia andWest Asia. In 2015, China Southern inaugurated new
intercontinentalservicestoNairobi,RomeandChristchurchandregionalservicestoKota
Kinabalu and Nha Trang, further raised our coverage to "One-Belt, One-Road" countries.
Nairobi, Rome and Kota Kinabalu are all important cities along "One-Belt, One-Road".
NairobiisthecapitalcityofKenya,thefinancialcenterandmediacenterofEastAfrica.Itis
alsowheretheHeadquartersofUN-HABITATandUNEParelocatedandthelargestaviation
marketof Kenya.Previously,ChinaSouthernhadbeenservingtheAfricanmarketviacode-
sharecooperationwithKenyaAirways,aSkyTEAMmember.WiththelaunchoftheNairobi
service,ChinaSouthernwillbuildasolidfoundationfortheopeningofmoreAfricanservice
by Chinese carriers andbetter serving leisure and business travelers betweenChina and
Africa. The new Guangzhou-Wuhan-Rome service connects the agricultural industry in
Central and West China with Food and Agricultural Organization in Rome, promoting
communicationbetweenCentral- SouthChinaandmoreUNorganizations.
In 2014, China Southern carried nearly 4.5 million passengers on "One-Belt, One-Road"
routes,inyearlyincreaseof15.1%.In2015,ChinaSouthernoperated96routesto52cities
in34countriesalong"One-Belt,One-Road"with544weeklyflights,ayear-on-yearincrease
of 12%.The "One-Belt,One-Road" regionhas an economy scaleof21 trillionU.S.Dollars
and takes up 24% of the world's freight and service export. The "One-Belt, One-Road"
countriesareindesperateneedofconsolidationanddevelopmentinaviationandlogistics.
A comprehensive route network and convenient transport will facilitate the booming of
regional economy. China Southern will take this opportunity to speed up the network
expansion and become an important catalyst to the development of the "One-Belt, One-
Road"initiative.