China Motorsports Flagship...• In 2011, WTCC launched the first time cooperation with CTCC, and...

1

2

3

4

China Motorsports Flagship1

China Touring Car Championship China Touring Car Championship

1.1 Brand concept

• China’s top one motorsports brand

• Sustainable technology development

• Sustainable vitality

• Sport charm

Sustainable technology development

Sustainable vitality

The more national, the more worldwide

Sport charm

China Motorsports Flagship

China Touring

Car Championship

4


1.2 The More national, The More International worldwide

• Motorsports, CTCC-oriented, has been acknowledged with tennis and golf as the most prevalent sports in China

• CTCC’s footprint which has accumulated around 50,000 kilometers has spread into East China, South China, South-West China and South-East China


5

China Touring Car Championship China Touring Car Championship 6

• Dominating in China, aspire to experiment with leading-edge technology

• Leading in China, aspire to adopt the international latest regulation

1.3 Sustainable Technology development



• Associate with Shanghai International Automobile City to host EVC Challenge

• Spread the theme of environment-friendly through CTCC

1.4 Sustainable vitality

Concentration on young generation

• CTCC always concentrates on Chinese young talents development

• In 2012, CTCC associated with China Karting Championship, and established the second tier car manufacturer team in CKC



1.5 Sport charm

• In 2011, WTCC launched the first time cooperation with CTCC, and staged together in Shanghai Tianma Circuit

• In 2012, WTCC and CTCC were hosted in Shanghai International Circuit.



1.6 Since 2004

The first round of China Circuit Champion was hosted in SIC

CCC changed the name to CTCC


Yokohama became CTCC official tyresupplier

CTCC manufacturer committee established

9


Turbo Charge Group has been introduced into CTCC

CCTV-IMG and LSS achieved strategic cooperation on CTCC

Han Han, driving 1.6T POLO, won the champion

WTCC ad CTCC were hosted together in STC on 6th November

Ferrari Challenge Asia Pacifica, Audi R8 LMS, etc. has become CTCC support races

SinopecsLubricants Company became the title sponsor of CTCC

Kumho became the official tyre supplier of CTCC from 2013 to 2015 seasons


10


1.7 2013 Calendar

• 40 thrilling races in the whole year

The most significant circuit event in China


11


1.8 2013 CTCC Groups

• Super Production Group:

Comply with international regulations, and cars equipped

with 1.6T or 2.0L natural aspirated engine are eligible for the

race

• Changan Ford Team, SVW 333 Team, DF Yueda Kia Team, DF

Honda Team, G-Racing Team, ASR DA-Marco Team


12


• China Production Group:

Cars possessing 1.6L engine are eligible for the race. The

mission for this group is to establish a car entertainment

platform, approach to our lives, cultivate motorsports

atmosphere and grow with fans.

• Beijing Hyundai Team, Haima Family Team, GAC Toyota Yaris

Team, Saida RST Team, Star road Team


13


2004

2005

2006

2007

2008

2009

2010

2011

2012

778 Racing Team

Jiya Team

778 Racing Team

Changan Ford Racing Team

Hankook Tire Lufang Team



Changan Ford Racing Team 、SVW 333 Racing Team


SL air-condition Qushi Weihao Racing Team

Beijing Haijia -Ruisi Team

Dongfeng Nissan Qida Team

SVW 333 Racing Team

Dongfeng Nissan Jiya Team

DF Yueda Kia 778 Racing Team

Beiing Hyundai Racing Team

Haima Racing Team

Haima Racing Team

China production group Super production groupYears

1.9 Manufacturers champions


14


1.10 Driver champions


15


1.11 CTCC Car Manufacturers


16


1.12 Car Manufacturers Result


17



18



19


1.13 Honor Hall of Sponsors


20



Lubricants

Official

Official

Official

21



Title sponsor

Sinopec-The Great Wall Lubricants

Official supply partner:

Official energy drink: Red Bull

Official tire supplier: Kumho tires

Official Hotel & Caterer supplier: Starwood

Official communications supplier: China Telecom

Official ECU supplier: MagnetiMarelli

Official electric vehicle partner: Shanghai International

Automobile City

Official Media partner

Official Television partner: CCTV-5

Official strategic Website partner: Tencent.com

Official strategic micro blog partner: Tencent weibo

Official Social Network Site partner:Renren

Official Online Video partner: Youku.com

The national print media partner: see CTCC’s official

website event report. 22


• Manufacturers resort CTCC stage to target new

customers and award high-loyalty customers


1.14 Manufacturers

23


• Resort CTCC national race stage, share

the social influence generated by

CTCC, the biggest domestic

motorsports event


1.15 Support Races

24


• Audi R8 LMS Cup , Lamborghini Gallardo

SuperTrofeo , Porsche Carrera Cup Asia,

Maserati Trofeo MC2012 ,Scirocco R-

CUP ,POLO CUP , Formula Pilota China Series…

• CTCC’s support races cover all racing car

categories.


25

Major Socialized Stage2


Significant Economic Effects created by CTCC

Over Ten Million Chinese Spectators

Powerful Media Publicity

2.1 1.4 Billion People’s Motorsports

27

Major Socialized Stage

China Touring Car Championship China Touring Car Championship Sp

ectators

VIP

sStaff

2.2 2010 – 2012 Participants Growth Rate

28



2.3 Market Value

29



Launch annual strategic cooperation with the biggest national TV station -CCTV

Build associations with the most prevalent TV satellite stations

mins yearly TV broadcasting

mins delayed broadcasting per round

mins TV program per week

Average audience rate

TV watchers

mins yearly TV broadcasting

mins delayed broadcasting per round

mins TV program per week

Average audience rate

TV watchers

2.4 TV Broadcasting

30



2.5 Print-Media Publicity

• Selected automobile, fashion, and public domestic

print-media, and carry out annual cooperation

• Compatibility with local print-media publicity

• Explore report space for media from lower-tier cities

• High-quality and multi-angled race reports

Domestic media, local media, and media from lower-tier cities

31



• Whole-day webcasting：Renren, Tencent, and Youku

• Renren, Tecent ,Sina and CTCC App release CTCC

news at the same time

• Micro-Twitter updates race news during the event

• Associate with Portal websites and Automobile sites

Release race news real-timely

Total time of webcast

Click rate of webcast

mins

units

2.6 Internet

online media cooperation

Automobile sites

local forum

online video website

webcasting site

Portal Website

32


Powerful Publicity Stage3


• CTCC is established on Car Manufacturers and

Public Companies’ Participation

• Form positive motorsports economic cycle through

event participation, on-site activities, on-site watch,

VIPs meeting, Media Publicity and interaction with

consumers

3.1 Established Marketing Platform

34

Powerful Publicity Stage


• CTCC provides multi-way of participations to

partners including brand promotion,

customers experience service and major

activities.

• Meanwhile, Partners’ brand images will be

extended to every corner of the world

through motorsports

3.2 Marketing Stage

35



• Create the brand image through implanting

the concept of brand to spectators by

means of cars parade in the opening

ceremony, paddock activities, large-scale

advertising, and exhibition area.

3.3 Manufacturers’ PR activity

36



• Guide partners to visit the circuit and watch the race

• Invite customers to experience unique speed and

passion from motorsports

• Encourage customers to accept the sporty association

created by brands’ participation in motorsports

3.4 Experience Motorsport Culture

37



• Cultivate the concept of top VIPs

• Serve VIPs with exclusive hospitality and

create private space for VIPs

• Exclusive track time, VIPs hotlaps, drive

personal owned car on tracks, and join CTCC

racing club, experience racing cars.

3.5 VIPs experience

38



• The customized major activities

combined with the features of the brand

can stimulate the awareness of the brand,

enhance influence of the brand and

explore more potential customers

3.6 Major Activities

39



3.7 Event Promotion

40



3.8 Title Sponsor: Sionpec Lubricants

• Organize racing car experience camp, and provide an

opportunity for consumers to get acquaintance with its

product performance through the vehicle of racing car

41



3.9 Official Energy Beverage: Redbull

• Show brand’s unique sporty energy accompanied with the

passion from race cars

42



3.10 Official Tyres Supplier:

• YOKOHAMA(2010-2012 seasons)

KUMHO (2013-2015 seasons)

• Products performance is proved by the track performance

43



3.11 Official Communication Supplier:

China Telecom

• On-site Sales, precisely target consumers

44



• CTCC complying with China economic features

succeeded to establish dynamic motorsports

economic system

45


All-Win Cooperation4


4.1 Future Development

• To be China best sport association

• China top 10 car manufacturers are all involved

in the CTCC, and more manufacturers are ready

to get involved

• CTCC succeeded to draw five big state-owned

enterprises being official sponsors

47

All-Win Cooperation


4.2 Expand event’s influence

• Stimulate the spectacularity of the race, cultivate domestic

fans, expand the motorsports ’culture influence

48

All-Win Cooperation


4.3 Motorsports industry ecosphere

Shanghai

Volkswagen

CA Ford

DF Honda

GAC-Toyota

Kumho

MM

……

CTCC

Entertainment Industry

Red Bull

China Telecom

BRM

ZINE

……

Concert

PR Activity

TV Program

Grid Girl

Pageant

……

Culture & Politics

Race cars parade

Shanghai

Government

participate in

WTCC

SUPER RACE

Friendly

Match……

Manufacturers

Commodity

49

All-Win Cooperation

THANK YOU !

Drive 1.4 billion people to enjoy racing

Federation Of Automobile Sports Of PRC China Touring Car Championship

China Motorsports Flagship...• In 2011, WTCC launched the first time cooperation with CTCC, and...

Documents

Transcript of China Motorsports Flagship...• In 2011, WTCC launched the first time cooperation with CTCC, and...