Chin credential feb 2017
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Transcript of Chin credential feb 2017
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Today, everything is TRANSPARENT, CONNECTED and INNOVATED throughout 24 hours of a consumer. As a result of the rapidly evolving technology landscape, the point of engagement and the point of transaction are converging through media. THIS means the contribution of Chin Media services to client business is more VISIBLE, IMMEDIATE and MEASURABLE.
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TYPE OF ADS
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WORKFLOW
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HOW WE APPROACH?
A/B TESTING OPTIMIZATION ACTION UPSALE
• Why should I care? • What is your brand?
• Is there anything I can have after becoming your leads?
• What are the features of your brand in comparison with others?
• Are there any special promos? • What do others say about your brand?
I’m ready to take action now!
• Are you happy with the experience earned after?
• Will you refer the brand to others?
Reach audience in a large scale to drive awareness and find out the
most relevant TAs
Maximize the ads with the most suitable context to turn the most relevant to the most
valuable users
Close the deal in the highest performance ads
Retargeting and turn your customer to your loyal one
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OPTIMIZATION SKILL SET
We use our system: ADS SERVING REAL-‐TIME TRACKING to manage your campaign REAL-‐TIME
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OPTIMIZATION SKILL SET
We use GOOGLE ANALYTICS SPREADSHEET ADD-‐ON to manage your campaign HOURLY
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OPTIMIZATION SKILL SET
-‐ We set your own OPTIMIZE RULE from your KPIs to manage campaign effecJvely.
-‐ Each Ads content will be showed clearly in the OPTIMIZE BOARD. -‐ Then, the team can know which Ads has good performance and which has bad results. Immediately, our opJmizer can turn off or maximize the ads to reach KPIs
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OPTIMIZATION SKILL SET
• Customer LIFETIME VALUE is one of the most important metrics in your tool belt if you’re an ecommerce retailer.
• That’s why we create CHIN TRACKER to support you with this metrics
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