Children painting contest Children painting contest IIIIII

I paint my dream I paint my dream

Children painting contest Children painting contest IIIIII

I paint my dream I paint my dream

After successful of The 1st and 2nd contest, Cathay Vietnam has organized “the 3rd Children Painting

Contest” within last month from

September 1st – October 15, 2011.

Organization Unit- Cathay life Insurance Vietnam

- Young Pioneer Newspaper (Báo Thiếu niên tiền phong)

- Board of Examiners Fine Arts Association

Contestant: Children who live and study in whole country in the 6-10

age range. No gender discrimination.

Group 1: Children in 6-8 age rangeGroup 2: Children in 9-10 age range

• First prize: Certificate and gift worth 3million VND x 6 prizes

• Second prize: Certificate and gift worth 2million VND x 12 prizes

• Third prize: Certificate and gift worth 1million VND x 18 prizes

• Consolation prize: Certificate and gift worth 500,000 VND x 60 prizes

• Consolation team prize for school : Certificate and gift worth 3million VND x 12 prizes

• Total for 3 regions will be 108 prizes , and the total expenses for prize will be 126.000.000 in VND .

Prize Structure

Candidates supportingMethod Quantity Size Location Note

Leaflet 20.000 A5 School and give agency

Offset printing

Poster 140 50cm x70cm

School and agency office

Offset printing

Painting paper

20,000 A3 Thieunien tien phong magazine and Agency

Paper

Color Pencil

4,500 12 color Thieunien tien phong magazine and Agency

Full set

Media Plan

Advertising about the contest

• Thiếu niên tiền phong: 4 times,

- Nhi Đồng TW: 2 times.- Nhi Đồng TP HCM: 1 time- P.R Article: 2 times

- News on VTV, HTV.- News on website VN express, thieunien.vn, - News on BáoThanh niên, SGGP, Hà Nội mới,

Nhi đồng , Phụ nữ, Lao động , Phụ nữ Việt Nam, Giáo dục & thời đại, Tiền phong, Văn hóa thông tin... And other newspapers

- P.R Articles about kick off event and granting ceremony

Estimate about media effect: - 30.000.000 pupils, teachers, parents know

about the contest- 20 city culture houses, 10 district culture

house, over 80 primary schools join the contest.

- Over 20,000 pictures will be sent to contest.

Media Plan

The kick off event

17/9/2011Hochiminh city Children culture house

More than hundred

pupils join this event

Cathay and Thieu nien Tien phong leaders also come to

encourage the candidates

The children give their

best performent in

this event

Granting ceremony17/11/2011Hanoi city

The winners have come and

received the prize in a extremely animated

atmosphere

I Cathay

Result

Beside the encourage from Hà Nội, Hải Phòng, Đà Nẵng, Đồng Nai, Tp Hồ Chí Minh, Cần Thơ…

This year, we received the positive respond from schools, children culture houses at : Bắc Ninh, Lạng Sơn, Hải Dương, Quảng Bình, Quảng Nam, Tây Ninh, Bến Tre, Tiền Giang, Vĩnh Long, Kiên Giang… and many other provinces

Media news

• More than 30 news on newspapers and websites before and after the contest.

• 5 news on Television channels.

Media news

Thank you