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    A DISSERTATION

    COMPARATIVE STUDY OF ICICI

    PRUDENTIAL AND HDFC IN REFERENCE

    TO CHILDREN INSURANCE POLICY

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    CONTENTS

    CHAPTER 1:Introduction of Children Insurance Policy

    NEED OF STUDY

    OBJECTIVES OF STUDY

    RESEARCH METHODOLOGY

    CHAPTER 2: REVIEW OF LITERATURE

    CHAPTER 3: COMPANY PROFILE OF ICICI PRUDENTIALAND HDFC STANDARD AND ITS SCHEMES

    CHAPTER 4: COMPARISON OF SCHEMES ON THEBASIS OF THESE FEATURES :

    Min / Max Term child

    Min / Max Age of Child

    Min / Max Age of Parent

    Payment Modes

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    Life Assured

    Beneficiary

    Benefit

    Structure On Death of parent.

    CHAPTER 5: ANALYSIS AND INTERPRETATION

    CHAPTER 6: CONCLUSION

    CHAPTER 7: FINDINGS

    CHAPTER 8: SUGGESTIONS

    REFERENCE

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    IntroductionCHILDREN INSURANCE POLICY:

    As a loving and caring parent, you have big dreams for yourchild and you want to make those dreams come true. To bringyour dreams to life, you need an investment that is designed to

    provide adequate money for key educational milestones inyour child's life, no matter what happens.

    A child plan helps you in two ways:

    (a) Saving and accumulating amount over many years so that theamount can be used for childs education or marriage

    (b) In case of death of insured, there is substantial amount payoutwhich can be used to ensure childs future and it is not affecteddue to financial constraints.

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    While buying a child plan, one needs to take care that the returnsare in tandem with the rising costs. Additionally, the risk coverage is

    comprehensive. In the same regard, most child plans have inbuiltwaiver of premium feature which ensures that on death of insured,the plan continues and payout is made as prescribed schedule. Forincreasing financial security of child, you can go for riders like

    Accidental death, critical illness etc which can be added with thebase plan by paying a bit more premium.

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    Chapter 2: REVIEW OF LITERATURE Studies at International Level:

    1)Alessandro Cigno , Annalisa Luporin(2000)Transfers To FamiliesWith Children As A Principal-Agent Problem: The relationship

    between government and parents is modelled as a principal-agent problem,with the former in the role of principal and the latter in the role of agents.We make three major points. The first is that, if the well-being of the childdepends not only on luck, but also on parental actions that the government

    cannot readily observe, the latter can influence parental behaviourindirectly, by conditioning transfers on performance. The second point isthat, if there are market inputs into the making of a happy or successfulchild, which the government can observe, but cannot ascribe to any

    particular parent or child because they are bought anonymously, an incometransfer policy can be usefully complemented by an indirect tax policy thatsystematically distorts prices in favour of these inputs. The third is that, if

    parents care about their children, insurance and incentive considerationsmust be tempered by the need to compensate parents who have themisfortune of getting a child with low ability or, more generally, less wellequipped to make the most of life. Ways of making these findings operativeare discussed in some detail.

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    2)David I. Levine Un iversity of Californ ia, Berkeley(2008)Effects of HealthInsurance and Selection into Health Insurance: Low income and highmedical expenses can also lead to debt, sale of assets, and removal of children fromschool, especially in poor nations. A short-term health shock can thus contribute tolong-term).At the same time, because households often cannot borrow easily, they

    may instead forego high-value care. When they do access care it will often be oflow quality which can lead to poor health outcomes. Theory suggests that healthinsurance can address some of these problems. By covering the cost of care after ahealth shock, insurance can help to smooth consumption, reduce asset sales andnew debt, increase the quantity and quality of care sought, and can improve healthoutcomes.

    3)Jonathan Gruber(1996): Health Insurance for Poor Women and

    Children in the U.S To low income women and children, has expandeddramatically over the past decade. This expansion provides a `natural laboratory' forlearning about the effect of public health insurance eligibility on insurancecoverage, health utilization, and health outcomes. This paper provides an overviewof what has been learned about these questions from studying the expansions.Medicaid eligibility rose steeply over the 1984-1992 period, but coverage rosemuch less sharply, due to limited takeup of benefits. This is partly due to the factthat many eligibles already had private insurance coverage, and evidence suggeststhat a large share of new enrollees dropped their private coverage to join theprogram. Nevertheless, utilization of preventive care rose substantially as a result ofthe expansions, and there were significant improvements in health outcomes,specifically infant and child mortality. While these mortality reductions came atsignificant cost to the Medicaid program, the cost per life saved was low relative toalternative uses of government funds. These findings highlight both the potentialbenefits of public insurance policy and the importance of appropriately targeting

    scarce public health dollars.

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    Studies at National Level:

    1)ABHINAV GUPTA(2007Children' s Health I nsurance Patterns):This literaturereview is the first task in an eight month research contract awarded by theDepartment of Health and Human Services, Office of the Assistant Secretary forPlanning and Evaluation (ASPE), to Mathematic Policy Research, Inc. (MPR). Theoverall study objective is to improve understanding of the issues involved inanalysis of children's health insurance patterns. This literature review was designedto identify key analytic questions that are not fully answered from current research.Subsequent tasks will include the design and implementation of further analyses ofuninsured children using the Survey of Income and Program Participation (SIPP)and possibly other data as well. These analyses will benefit from the literaturereview, particularly with regard to the identification of methodological issues inmeasuring children's health insurance patterns. This review also provides a basis of

    comparison for key estimates produced in the additional tasks of this effort.2)AHMED KHAN(2007)Parental Health Insurance Coverage as Child HealthPolicy:

    One of the policy questions expected to receive considerable attention during theState Childrens Health Insurance Program (SCHIP) reauthorization process iswhether -- and if so, under what circumstances to permit states to use SCHIP fundsto cover parents. This analysis examines research published since 2000 that

    explores the relationship between public health insurance coverage of parents andthe rate and effectiveness of coverage among children, as measured by insurancelevels, coverage continuity, and appropriate use of pediatric health care. Theanalysis begins with a brief overview of current Medicaid and SCHIP coverageoptions for parents and children. It then summarizes key findings from the literaturerelated to the impact of covering parents on childrens insurance enrollment. Theanalysis concludes with a discussion of the implications of existing studies for the

    question of whether to expand state flexibility to use federal SCHIP allotments tocover parents

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    NEED OF THE STUDY

    These are the most leading banks and their schemes

    are much better as compare to other banks. This study

    is helpful and beneficial for the customers and

    investors like customer protection, protectionagainst Accident and disability, development

    allowance, facility of provide free money for

    educational purposewho invest their money in this

    InsuranceCompany

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    OBJECTIVE OF THE STUDY

    To study Children insurance policy schemes of

    selected companies.

    To make a comparative analysis of Childreninsurance policy schemes of selected companies.

    To study investors perception towards of selectedbanks about Children insurance policy schemes.

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    RESEARCH MEHODOLOGY :

    Research DesignThe research design for this study will be Descriptive as wellas Analytical because it will be carried out with specificobjectives and utilizes the large number of data of thePrivate Sector .

    Sample Size

    For attaining the different objectives, the following Bankswill be taken for the study purposes

    30 investors: (25 HDFC and 25 ICICI PRUDENTIAL)

    Duration of the StudyFor the purpose of analysis of data, a period of starts from2009-2012 will be taken into consideration.

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    Sample Data

    The relevant Data will be collected from primary sources likeQuestionnaire and Interview.

    Secondary sources: Magazines, Web sites, Periodicals,Newspapers and respective banks.

    Statistical Tools

    For the data analysis various statistical tools like Comparative Analysis

    Percentage Method.

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    CHAPTER -2

    PROFILE OF ICICI PRUDENTIAL

    ICICI Prudential Insurance Company is a joint venture between ICICI Bank, a

    premier financial powerhouse, and Prudential plc, a leading international

    financial services group headquartered in the United Kingdom. ICICI

    Prudential was amongst the first private sector insurance companies to

    begin operations in December 2000 after receiving approval from

    Insurance Regulatory Development Authority (IRDA).

    ICICI Prudential Child Plan Review SmartKid or

    Smart Ad:

    Good education for ones child is something that will always be a cherisheddream for every parent. And good education means good colleges, which

    means need for funding. The education costs are going up tremendously

    every year, hence it is necessary to save and invest regularly to build up a

    decent amount by the time the child is ready to go to college.

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    CHILDREN INSURANCE POLICYSCHEMES:ICICI Pru Smart Kid Premium Plan:ICICI Pru Smart Kid RegularPremium.ICICI Pru Smart Kid Premier.ICICI Pru Guaranteed SavingsInsurance Plan

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    ICICI Prudential offers 2 child insurance plans to help you protect yourchildsfuture

    ICICI Pru Smart KidRegular Premium: It is a traditional plan wherefunds are provided for the needs of the child in the future. regular premiumlife insurance plan, with two options to receive guaranteed educational

    benefits, no matter what the uncertainties in your life.

    ICICI Pru SmartKid Premier: A regular premium unit linked plan whichensures yourchilds education continues even if you are not around. This

    plan helps you invest choose between Fixed Portfolio Strategy and LifeCycle based Portfolio Strategy.

    ICICI Pru Guaranteed Savings Insurance Plan: is a non-participatinglimited premium endowment life insurance plan that allows you to enjoythe benefits of a long term savings plan ensuring that you and your familyare free of any financial worries.

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    Key Things to knowKey Aspect Things That You Should Know

    Is this plan a ULIP No, ICICI Pru Guaranteed SavingsInsurance Plan is not a ULIP. In this plan

    you get a Guaranteed Maturity Benefit

    which is not linked to equity market

    movements

    Is this a one-time payment plan No, ICICI Pru Guaranteed Savings Insurance

    Plan is Regular Premium plan in which you need

    to invest premiums regularly over a period of

    time.

    How many years do I need to pay premiums You have a choice of paying premiums regularly

    for 7 or 10 years

    What is the kind of returns I can expect On maturity, you will get the sum of all

    premiums paid along with regular additions

    which will be declared at the beginning of every

    policy year. To check regular additions declared

    in the past

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    Smart Kid Regular Premium:

    Plan is a participating endowment regular premium, traditional plan withtwo options to receive guaranteed educational benefits, no matter what theuncertainties in your life. You will always do everything you can, to makesure your child gets whatever he needs to develop his potential and besuccessful. You have big dreams for your child and you want to make thosedreams come true. To bring your dreams to life, you need an investmentthat is designed to provide adequate money for key educational milestonesin yourchilds life, no matter what happens.

    Key Benefits of Smart Kid Regular Premium:

    Lump sum payment of Sum Assured plus company contributes futurepremiums in the unfortunate event of death of Parent (life assured).

    Development Allowance: Under this benefit, a specified amount is paid tothe child every year, in the unfortunate event of death of the parent.

    Facility to provide money for key educational expense of the child.

    Protection against Accident and Disability: Additional protection againstaccident and disability is provided with the help.

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    Basic features of Smart Kid Regular Premium:

    Minimum/Maximum entry age

    (Parent)

    20-60 yrs

    Minimum/Maximum entry age

    (Child)

    0-12 yrs

    Premium paying frequency Monthly, Half-yearly and Yearly

    Minimum Premium Monthly, Half-yearly and Yearly

    Minimum/Maximum sum assured 1000003000000

    Minimum/Maximum Vesting Age 50- 70 yrs

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    Benefits:

    Coverage options: Ensure a comprehensive safety net for your child by choosingbetween:

    Single lifeInsurance coverage for yourself, and Joint lifeInsurance coverage for both you and your spouse in the same policy

    Complete protection: Company will pay Lump sum payment of Sum AssuredPLUS waiver of all future premiums payable under the policy by the Company inthe unfortunate event of death of the Parent

    Multiple portfolio strategy: Choose a personalized portfolio strategy from:

    Fixed Portfolio Strategy: Option to allocate your savings in the funds of yourchoice

    LifeCycle based Portfolio Strategy: A personalized portfolio strategy to create anideal balance between equity and debt, based on your age

    Trigger Portfolio Strategy: A unique portfolio strategy to protect gains made inequity markets from any future equity market volatility while maintaining a pre-defined asset allocation.

    Flexible premium payment options: You can either pay premium throughout thepolicy term or for a limited period

    Loyalty additions: Paid at the end of every fifth policy year, starting from the endof the 10 policy year subject to payment of all due premiums

    Partial withdrawals: Facility to provide money at key educational milestones ofyour child

    Tax Benefits: On premiums paid and benefits received, as per prevailing tax laws

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    HDFC Children insurance policy:Incorporated in Aug, 2000 HDFC Standard life is one of the leading privatelife insurance companies in India. HDFC Standard Life is a joint venture

    between HDFC- Indias housing finance company and Standard plc United Kingdoms savings and investment Company. HDFC Ltd. holds72.43% and Standard Life (Mauritius Holding) Ltd. holds 26% of equity inthe joint venture while the rest is owned by others.

    Parenthood brings responsibilities and no one is better judge of that thanyou. Child Plan is a plan specifically designed to take care of financialneeds of your child. Child plan provides with necessary funds that will takecare ofchilds education, marriage etc. By investing small portion of yoursavings you secure the financial end of your child.Child plan of HDFC Life:

    HDFC Childrens Plan

    HDFC SL Youngster Super II

    HDFC SL Youngster Super Premium

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    Features of HDFC STANDARD:

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    HDFC SL YoungStar Super II

    There is no bigger joy than being able to fulfill your child's dream on your own.

    With HDFC SL YoungStar Super II you can fulfill your child's immediate and

    future needs. So tomorrow when your child needs your support you don't have todepend on anyone else.This is a ULIP which aims to help you achieve long term

    savings.

    Features

    F t

    http://www.hdfclife.com/KnowledgeCentre/ULIP.aspxhttp://www.hdfclife.com/KnowledgeCentre/ULIP.aspx
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    Features

    Premium Minimum- Rs. 15000Maximum- No Limit

    Sum Assured Minimum- 10 X Annual Premium

    Grace Period 30 Days

    Plan option You can opt for one of the following two plans

    Life option- Death BenefitsLife and Health option Death Benefits + Critical Illness

    Benefits

    Changing Fund You can change your investment fund choices in 2 waysSwitching

    Premium Redirection

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    ADVANTAGES:

    You can customize the ideal plan for your child by choosing the premium

    you wish to invest along with the Sum Assured, depending on the level ofprotection required.

    This plan can be taken by filling Short Medical Questionnaire, which may

    not require you to go for medicals. Kindly refer to the product brochure for

    details.

    You can change your investment fund choices in two ways: Switching: You can move your accumulated funds from one fund to

    another anytime

    Premium Redirection: You can pay your future premiums into a

    different selection of funds, as per your need

    Tax benefits are offered under section 80C and 10(10D) of the Income Tax

    Act, 1961

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    HDFC SL YoungStar Super Premium

    With HDFC SL YoungStar Super Premium you can fulfill your child's immediate

    and future needs- all on your own. Start saving now with this unit linked insurance

    plan and be assured that savings for your child will continue, even in your absence.

    This ULIP plan offers you choice of cover options and benefit paymentpreferences- all designed to suit your needs.

    Features

    Choice of Plan Options

    http://www.hdfclife.com/KnowledgeCentre/ULIP.aspxhttp://www.hdfclife.com/KnowledgeCentre/ULIP.aspxhttp://www.hdfclife.com/KnowledgeCentre/ULIP.aspxhttp://www.hdfclife.com/KnowledgeCentre/ULIP.aspxhttp://www.hdfclife.com/KnowledgeCentre/ULIP.aspxhttp://www.hdfclife.com/KnowledgeCentre/ULIP.aspx
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    Choice of Plan Options

    Option Death Benefit

    (on death of insured

    parent during policy

    term)

    Maturity Benefit

    Accelerated Benefit

    Plan

    Sum Assured payable

    immediately on

    death + Bonuses

    Policy terminates

    immediately

    OR

    Sum Assured +

    Bonuses

    Maturity Benefit

    Plan

    No Need to pay

    future premiums.

    The policy will

    continueAND

    Sum Assured +

    Bonuses

    Double Benefit Plan Sum Assured will bepaid on death

    No need to pay

    future premiums.

    The policy will

    continue.

    AND

    Sum Assured +Bonuses

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    Bonuses:

    Revisionary bonus is usually declared as a percentage of basic

    sum assured of policy.

    The bonus is guaranteed to be payable either on death or onmaturity as per the plan choice.

    The terminal bonus is sometimes added to a policy on maturity

    Premium:

    The plan allows you to pay premium on quarterly, half yearly

    or annually depending on your convenience. A grace period of

    15 days is given for the payment of premium.

    Tax Benefits:

    Tax benefits could be availed under section 80C and 10 (10D)

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    CHAPTER- 4

    COMPARISON OF SCHEMES OF HDFC

    STANDARD AND ICICI PRUDENTIAL

    Features Stone ICICI Pru Smart Kid HDFC Children's

    Plan

    Min / Max

    Term child

    Matures between 22-25

    years of the childs age.

    Term is 10-25 years

    10-25 year

    Min / Max Age

    of Child

    0-12 years N.A.

    Min / Max Age

    of Parent

    20-60 years 18-60 years

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    Payment Modes Regular Regular

    Life Assured Child Parents

    Beneficiary Child Child / Family

    Benefit

    Structure

    Two Structures

    1. When the child

    reaches his critical

    milestones (Xth, XII th,

    Graduation, Post Grad);

    % of S A is paid

    2. Last 4 years before

    maturity; % of SA is

    paid over consecutive

    yrs

    Sum Assured +bonuses paid

    on maturity in lump sum

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    On Death of

    parent

    Child gets the guaranteed

    payments as chosen earlier

    1) Maturity Benefit Plan:

    future premiums are waived;

    maturity benefits are paid like

    normal on maturity

    2)Accelerated Benefit Plan:

    Sum assured + bonuses paid

    to beneficiary on death &

    contract terminates

    3)Double Benefit Plan: Sum

    assured paid immediately on

    death; future premiums arewaived; maturity benefits are

    paid like normal on maturity

    On Death of child Policy continues as it is. It can benominated to another child in that

    case also.

    Policy continues.

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    Analysis through QUESTIONNAI RE

    Question:DO YOU POSSESS

    CH I LDREN I NSURANCE

    POLICY?

    Options No. of

    CUSTOMER

    YES 60%

    NO 40%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    YES NO

    Series1

    INTERPRTATION: 60% says

    YES and 40% says NO this

    shows many people buyingChildren Insurance Policy. and

    showing interest towards it.

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    Question :WHICH COMPANY YOU ASSOCIATE WITH?

    Options No. of

    customers

    ICICIPRUDENTIAL66%

    HDFC

    STANDARD

    34%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    ICICI PRUDENTIAL HDFC STANDA RD

    No. of customers

    No. of customers

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    WHY DO YOU BUY CHIDREN INSURANCE

    POLICYSAFETY FOR

    LIFE

    30%

    MARRIAGE

    PURPOSE

    20%

    EDUCATIONAL

    PURPOSE

    45%

    TAX SAVING

    5%

    SAFETY FOR LIFE

    MARRIAGE PURPOSE

    EDUCATIONAL

    PURPOSE

    TAX SAVING

    4

    INTERPRETATION: This

    shows Children Insurance

    Policy mostly buying foreducational purpose than

    marriage purpose, safety for

    life and at last and least for tax

    saving purpose.

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    WHAT FACTORS OF COMPANY INFLUENCE YOU TO

    BUYING CHIDREN INSURANCE POLICY?

    INNOVIATIVE

    PRODUCTS

    25%

    BETTER

    SERVICES

    40%

    HIGH RISK

    COVERAGE

    30%

    REASONABLE

    PREMIUM

    5%

    0% 10% 20% 30% 40% 50%

    INNOVIATIVE

    PRODUCTS

    BETTER

    SERVICES

    HIGH RISK

    COVERAGE

    REASONABLE

    PREMIUM

    Series1

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    WHICH FEATURES OF COMPANY ATTRACT YOUMOST FOR BUYING CHIDREN INSURANCE POLICY?

    GOOD RETURN 35%

    ADVERTISMENT 26%

    SERVICES 45%

    OTHERS 2%0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    45%

    50%

    GOODRETUR

    N

    ADVE

    RTISMEN

    T

    SERV

    ICES

    OTHERS

    Series1

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    ARE YOUR COMPANY PROTECT YOU FROM

    THE RISK COVERAGE?

    Options No. of

    custo

    mers

    ICICI

    PRUDENTIAL

    57%

    HDFC

    STANDARD

    43%

    No. of customers

    57%

    43%

    CIPRUDENTIAL

    HDFC

    STA

    NDARD

    No. of customers

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    FROM WHICH FACILITY OF COMPANY YOU

    SATISFY MOST?

    TERM

    DURATION

    OF POLICY

    55%

    TERM

    DURATION

    OF POLICY

    15%

    ANNUAL

    PREMIUM

    30%

    55%

    15%

    30%

    TERM

    DURATION OF

    POLICY

    TERM

    DURATION OF

    POLICY

    ANNUAL

    PREMIUM

    Series1

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    Which company provide better service?

    ICICI PRUDENTIAL 62%

    HDFC STANDARD 38%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    HDFC STANDARD ICICI PRUDENTIAL

    Series1

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    Are you satisfied with the provided facilities?

    Satisfied with

    facilities

    No. of

    CUSTOMERS

    YES 75%

    NO 25%

    0% 50% 100%

    YES

    NO

    No. of CUSTOMERS

    No. of CUSTOMERS

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    CONCLUSION:

    ICICI PRUDENTIAL focus on innovative products and better

    services than HDFC standard which attract customers most

    and focus on the need of customers or annual premium and

    bonuses. Advertisement should be create awareness and

    interest among customers. Providing policy for securitypurpose and for educational purpose and protect from risk and

    any mishappenning .

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    FINDING

    People think insurance as a protection tool. People purchase insurance policy mostly for protection

    purpose and some of people for educational purpose, andsaving and investment purpose.

    The goodwill, services, good return of the company alsoattracts customers toward a insurance company.

    People also take insurance policy as a security for theirchildren and protection from risk coverage.

    ICICI focus on annual premium and term duration of policythan HDFC STANDARD.

    ICICI PRUDENTIAL satisfy most than HDFC STANDARDand provide better services to the customers.

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    SUGGESTIONS

    Advertisement should be done on television and especiallyPosters and Banners. This will greatly help in raisingawareness level.

    Insurance Companies focus more facilities and services of thecustomers..

    The private company should create good relations andcommunication with the customers by maintaining their trust.

    Private companies should spread awareness regarding thebenefits of Children Insurance Plans e.g Risk coverage,educational benefits etc.

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    Thank you