CHILDLINE MALAYSIAWorking Together to Safeguard Children In Malaysia

A Non-Profit National Public Safety Project For Protecting Children in

Malaysia

“ Enabling Children to be heard …”

FUNDINGCHILDLINE MALAYSIA

The story begins………..trials and tribulations of an emerging child helpline……..

WHY? WHAT? WHEN ?WHERE? & HOW ?

“ Enabling Children to be heard …”

Starting with the 4 W 1 H Questions

Why would someone fund us? What do we need funded? Where do we find the funding? When do we need the funding? How do we get the funding?

1. Why would someone fund us?

Vision, Mission, Values Strategic Thinking and Planning Strategic Positioning Governance and Management Skilled and Committed Staff Operational Systems and Structures Financial Management /Transparency Commendable Track Record Strong Marketing and Public Relations Friend-Raising and Nurturing Contacts

Key Message : “ Enabling Children To be Heard”

Key Message : “We Listen….We Care…….”

Key Message : “Together We Make It Happen..”

CHILD CALLS

IMMEDIATE DANGER

CIVIL DEFENCE

BOMBA

POLICE

AMBULANCE

MERS 999 OPERATORS Filters calls – emergency & crank calls

NON-IMMEDIATE DANGER

REFERALFOLLOW UP

OUTREACH

CLMPARTNERLINKS

NGOSGOVT.

PRIVATE

FEEDBACK

CHILDLINE OPERATORS

Listening & Response1st Level CounselingAdmin / Case Management

GOVERNMENT • Policies/ Laws• Intervention• Monitoring• Funding

2. What needs to be funded ?

THE CHILDLINE CALL CENTRE

Target Groups Types of Training Cost /YearCLM Operators • Induction

• Basic Training 1 For CLM• Basic Training 2 -

Management & Operations• Thematic Workshop (CSA/CRC/CSN)

RM97,500.00

Partner Link Organisations

• Induction• Basic Training 1 For CLM• Capacity Building• Thematic/Issues Based Workshops RM59,500.00

Children/Young Volunteers

• Induction• Basic Training 1 • Thematic Workshops• Outreach & Awareness to Schools

RM 49,500.00

THE TRAINING PROGRAMS

2. What needs to be funded ?

TheEducation & AwarenessProgramsFor Children

2. What needs to be funded ?

Advertising & PromotionAdvertising & Promotion ( A & P) ( A & P)

2. What needs to be funded ?

NO. SCOPE OF ACTIVITIES TARGET GROUPS TOTAL (RM)

1 CHILDLINE A & P CAMPAIGN(ABOVE THE LINE & BELOW THE LINE COSTS)

CHILDREN @ RISK EARLY YEARS SCHOOLS / PUBLIC

1,778,000.00

2 EDUCATION AND AWARENESS PROGRAMS FOR CHILDREN

CHILDREN @ RISK EARLY YEARS SCHOOL CHILDREN

1,732,000.00

3 TRAINING PROGRAMS CHILDLINE OPERATORSPARTNER LINKS

586,500

4 CHILDLINE IMPACT & OUTCOMES R & D CHILDREN NGO/ PUBLIC

60,000.00

5 NATIONAL CHILDLINE MALAYSIA RESOURCE DIRECTORY (NCRD)

PRIVATE SECTORGOVERNMENTNGOS

50,000.00

6 ICT & SOFTWARE DEVELOPMENT, TRAINING & CONSULTANCY FOR SYSTEMS INTEGRATION, DEVELOPMENT OF CALL CENTRE PROTOCOLS

TECHNICAL CONSULTANTS & PROCESS DEVELOPERS AT CALL CENTRE OPERATIONS

793,500.00

7 CAPEX & OPEX - ADMIN /MANPOWER STAFF 1,092,720.00

TOTAL RM 6,092,720.00

• Websites• Directories• Other publications• Government Ministries & Departments• Stakeholder Reviews / KLSE CR Platforms• Local Community contacts• Annual reports of other NGOs / Government Institutions/Private Companies• Local media (newspapers, magazines, internet)• Local business directories and Chambers of Commerce• Search engines

3. Where do we find the funding?

WEBSITES

GENERAL• www.cafonline.org - for information on directories and reports • www.dsc.org.uk - directories, publications and research reports• www.fundsnetservices.com – Useful international listing but no search facility

• ASIA• www.IndianNGOs.com – directory lists 400 funding organisations www.AsianPhilanthropy.org – limited information of a few larger foundations www.giveindia.org - registered Indian NGOs can be listed on this site for funds from online donors.

• EUROPE www.fundersonline.org – online directory of European foundations www.efc.be - European Foundation Centre www.euforic.org - membership organisation of European agencies funding or carrying out work internationally. On

line directory of members. • www.ecas.org - guide to the EU's funding programmes within Europe and internationally. For countries in the

developing world contact your local EU Mission for advice. USA www.foundationcenter.org – online database of US Foundations www.fundsnetservices.com – Useful international listing but no search facility

• UK• www.allavida.org - UK NGO in East Africa on promoting philanthropy. Linked to East Africa Grantmakers Assoc.• www.charitycommission.gov.uk -information on UK registered charities • www.bond.org - UK network of NGOs working internationally.• www.interaction.org - membership organisation of 150 humanitarian organisations in the US.

3. Where do we find the funding?

DIRECTORIES

• DIRECTORIES OF GRANT MAKING INSTITUTIONS

European Foundation Centre (Europe)

The Foundation Center (for the US)

Charities Aid Foundation (UK only)

Directory of Social Change (UK only)

ECAS (European Union)

Resource Alliance

CSR Brand Laureate Awards (Malaysia)

National NGO Awards

3. Where do we find the funding?

NON -GOVERNMENTAL ORGANISATIONS (NGOS)

Advocacy for Child RightsEmergency InterventionsChild Protection ServicesRehabilitation / Therapy / Care

NON -GOVERNMENTAL ORGANISATIONS (NGOS)

Advocacy for Child RightsEmergency InterventionsChild Protection ServicesRehabilitation / Therapy / Care

INTERNATIONAL PARTNERSHIPS International Best Practives Principles /Standards / ProtocolsOperational Set Up & Training Needs

INTERNATIONAL PARTNERSHIPS International Best Practives Principles /Standards / ProtocolsOperational Set Up & Training Needs

BUILDING PARTNERSHIPS

Partner Link Network

PRIVATE SECTOR

Corporate Social ResponsibilitySmart Partnership /SponsorshipPublicity /Promotion /CampaignsTraining /Education AwarenessResearch & DevelopmentInfrastructure for Call Centre Operations

PRIVATE SECTOR

Corporate Social ResponsibilitySmart Partnership /SponsorshipPublicity /Promotion /CampaignsTraining /Education AwarenessResearch & DevelopmentInfrastructure for Call Centre Operations

CHILD HELPLINE INTERNATIONAL UNICEf

CHILD HELPLINE INTERNATIONAL UNICEf

GOVERNMENT MINISTRIES /AGENCIES

Policies/ Legislation / Enforcement/StandardsSupport Services – Intervention / Care/ ProtectionAwareness & Education on Child Safety & Childline /Funding

GOVERNMENT MINISTRIES /AGENCIES

Policies/ Legislation / Enforcement/StandardsSupport Services – Intervention / Care/ ProtectionAwareness & Education on Child Safety & Childline /Funding

• MINISTRY OF WOMEN FAMILY COMMUNITY DEVELOPMENT• MIN OF INFORMAITON, COMM & CULTURE• PM’S DEPT – EPU• MIN OF HEALTH MIN OF HOME AFFAIRS MIN OF EDUCATION MIN. OF HIGHER EDUC MIN OF CULTURE,INFO,COMM MIN OF SCIENCE & TECH MIN OF RURAL DEV MIN OF HOUSING - LOCAL GOVT MIN OF HUMAN RESOURCES MIN OF TRANSPORTATION MIN OF FINANCE PM’S DEPT – RELIGIOUS AFFAIRS

• MINISTRY OF WOMEN FAMILY COMMUNITY DEVELOPMENT• MIN OF INFORMAITON, COMM & CULTURE• PM’S DEPT – EPU• MIN OF HEALTH MIN OF HOME AFFAIRS MIN OF EDUCATION MIN. OF HIGHER EDUC MIN OF CULTURE,INFO,COMM MIN OF SCIENCE & TECH MIN OF RURAL DEV MIN OF HOUSING - LOCAL GOVT MIN OF HUMAN RESOURCES MIN OF TRANSPORTATION MIN OF FINANCE PM’S DEPT – RELIGIOUS AFFAIRS

• NATIONAL CHILD NGOsS•STATE CHILD NGOS•SPECIAL NEEDS NGOS•SHELTERS /CARE HOMES•HEALTH CARE NGOS•MIGRANT /REFUGEE S•STREET CHILDREN •CHILDCARE & PRESCHOOL•PARENT ASSOCIATIONS•RESIDENTS ASSOCIATIONS• COMMUNITY BASED NGOS•COLLEGES & UNIVERSITIES SOC

• NATIONAL CHILD NGOsS•STATE CHILD NGOS•SPECIAL NEEDS NGOS•SHELTERS /CARE HOMES•HEALTH CARE NGOS•MIGRANT /REFUGEE S•STREET CHILDREN •CHILDCARE & PRESCHOOL•PARENT ASSOCIATIONS•RESIDENTS ASSOCIATIONS• COMMUNITY BASED NGOS•COLLEGES & UNIVERSITIES SOC

• MEDIA & MASS COMMUNICATIONS•TELECOMMUNICATION COMPANIESMULTINATIONAL COSMALL & MEDIUM ENTTELEKOMS MALAYSIA

• MEDIA & MASS COMMUNICATIONS•TELECOMMUNICATION COMPANIESMULTINATIONAL COSMALL & MEDIUM ENTTELEKOMS MALAYSIA

CLM ADVISORY BOARD

( KPWKM / KPKK / UNICEF / CHI /TM )

CLM STEERING COMMITTEE( NGO ‘s / Govt. / Private Sector )

PROJECT SECRETARIAT

MCTFTAS

MASWPSC

NUR SALAMUKM

MEDIA PRIMAMTC

JKMM

Technical / Call CentreOperations

Media & Communications( PR /A & P / Branding )

Partner Links Network

 Legal / Finance & Admin

Training, Education, Outreach & Awareness

ORGANISATION CHART

CHILDLINE MALAYSIA – PROSPECTIVE FUNDING PARTNERS

CHILDLINE MALAYSIAKEY FUNDING

PARTNERS

CHILDLINE CALL CENTRE

KEY PARTNER ; TM MERS999/ KPKK

WEB PORTAL • For Under 18• Childline Information Portal • Forum s /Chat Rooms • Web Counseling• Internet Safety• Games – Rights /Safety /Protection• Links to other helplines KEY PARTNERS : IACT & KIDS .NET CYBER SECURITY

CHILDLINE SMS KEY PARTNER : D. VISTA

CHILDLINE POSTALKEY PARTNER : POS MALAYSIA

CHILDLINE MEDIAKEY PARTNER :

MEDIA PRIMA /KPKK

KPKK / MOSTI / SUN MICRO/I MALAYSIA FOUNDATIONCHILDLINE RESOURCE & INFORMATION NETWORK (CRIN)

• Resource Directory of NGOs, Govt, Private Sector Child Services

• GPS Mapping Support Services Nationwide

• Information Portal - Key Child Rights Issues

• Information Portal Advocacy/Laws/Policies

• Links to other agencies ,UNICEF & International

Other Web based database links

PARTNERSHIPS AT COMMUNITY LEVELPartner Responsibilities

MBPJ (Local Council)

Provide and set up the venue of the CRC

Financial and operational support for the CRC

MBPJ Child Councillors

Develop and execute an Action Plan on promoting and advocating children’s rights and issues using the Centre

Promote the use of the Centre to their peers

Community Service Network

Support the Centre with their Child Rights expertise/experience

Network with local GAs, NGOs and service organisations

Generasi Gemilang

(Advocacy )

Assist, encourage and empower the Child Councillors

Lead partner in training and activities at the Centre

Advocacy to young people and youth groups

UNICEF Malaysia Support, advice ,funding and the collection of informational resources , particularly materials from UN Agencies

Childline Malaysia Lead partner for the setting up of the Child Rights Centre,Childline Web Portal, Childline Education & Awareness Programs

MOSTI / KPKK Funding of Chldline Web Portal / Creative Programs

STATE GOVT Funding & Implementation in other Local Councils at State Level

Develop Media Plan To identify and plan strategic content for effective media communications o Opportunities through print, new media and electronic media

Develop Media Plan To identify and plan strategic content for effective media communications o Opportunities through print, new media and electronic media

Outreach & Awareness To create awareness to the public - In particular to children under 18years for 999 Childline

Outreach & Awareness To create awareness to the public - In particular to children under 18years for 999 Childline

Develop Public Safety Campaigns focusing on Safety of Children

To develop and distribute timely, effective publicity, news and feature articles about 999 Childine through the theme of “Enabling Children To be Heard”

Develop Public Safety Campaigns focusing on Safety of Children

To develop and distribute timely, effective publicity, news and feature articles about 999 Childine through the theme of “Enabling Children To be Heard”

PARTNERSHIP WITH MEDIA PRIMA PARTNERSHIP WITH MEDIA PRIMA

CHILDLINE MALAYSIA - A CSR Partnership for Children

• Working together to change Malaysian public perceptions and attitudes towards children as valuable citizens and that child protection is everyone’s responsibility

• Sponsorship of print and other communications such as brochures , print materials, feature articles, competitions CHILDLINE MALAYSIA -Publicity /Promotion /Campaigns

• Mass public awareness and education campaigns, using radio, TV and other media on specific issues such as bullying ,child abuse

CHILDLINE MALAYSIA Training / Education Awareness

• Public Education program to schools such as “ STOP IT NOW - Kids Talk to Kids Help Phone About Bullying”. • Knowing 999 Childline – “Need a Friend? Call us…We Care ..”

PARTNERSHIP WITH MEDIA PARTNERSHIP WITH MEDIA

How Can Media Prima Help?

• Co-organise launch activities to help the launching of 999Childline• Provide post-launch media support• Scroll 999Childline contact and help messages during hours most viewed by children• Provide talk show opportunities to Childline Malaysia’s stable of child experts and child-

based NGOs• Create program fillers related to 999 Childline and offer for corporate sponsorships.

Program fillers can be incorporated into children’s programming• Allocate print space in MP owned newspapers to highlight 999Childline contact.

Position such spaces within social and education pages (such as NIE pages)• Allocate radio time for periodic announcements of 999Childline, especially after school

hours and late night programming• Include 999Childline banner in MP websites and web pages that are targeted to

teens/children• Bring 999Childline contact & help message to ground events such as Jom Heboh, etc.• Provide celebrity endorsements, especially celebrities with teens or children fan base

WIFM - How Can Media Prima Benefit?

• BUILDING INROADS TO THE COMMUNITY AS A MEDIA GROUP

• As Media Prima incorporating Childline Malaysia into it’s stable of media channels (as a communication partner) is a natural extension to building in-roads to the community, especially the young.

• ACCESS TO & SPEARHEADING SOCIALLY RESPONSIBLE MEDIA CONTENT

• As Childline Malaysia will be a central point of contact for child NGOs and Partenr Links ,Media Prima will have access to socially relevant content and trends to develop pro-active and socially responsible media content

• A LEADING CHAMPION & VOICE FOR CHILDREN

• Children’s issues are always in the hearts of many corporate entities. With relevant content on children issues, corporate organisations can be offered a range of relevant public service messages to add value in their media spend.

• PARTNERSHIP TOWARDS AN INTEGRATED NATIONAWIDE COMMUNICATION NETWORK

• MP is positioned to be the media channel in support of an integrated and nation-wide communication network for children in distress.

CHILDLINE MALAYSIA – TIMELINE OVERVIEW

CALL CENTRE SET UP

PARTNER LINK NETWORK

NATION WIDE ROLL OUT

WHAT NEEDS TO BE DONE?NOV 2009 – JUNE 2010

EDUCATION & AWARENESS

NOV 2009 -JAN 2010Infrastructure Set Up @ MERS999 – Legal DocTools/Telephony /Software/ EscalationProtocols & PSP Staff RecruitmentStaff /Volunteers TrainingPartner Link Training

OCT –DEC 2009Establish direct support links to Govt Agencies / NGOs/ Private Org / Homes / Shelters

DEC 2009 – MAR 2010Outreach & Education ProgramsA & P Comm. PlanMedia Plan

SOFT LAUNCH(KLANG VALLEY)

MAR 2010Call Centre Systems Tests –IVR/ UAT/ CRM/PhonePre Launch Audit

JUNE 2010Nationwide Roll Out

4. When do we need the funding ?

SIX STEPS TO SUCCESSFULFUNDRAISING FROM FOUNDATIONS /INSTITUTIONS

(from prospecting and courtship towards a successful marriage..)

• Step 1: Putting your house in order:

Institutional Assessment• Step 2: Researching Prospects• Step 3: Making the Approach• Step 4: Developing a Winning Proposal• Step 5: Managing the Assessment Process• Step 6: Managing & Nurturing the Funding

Relationship

5. How do we get the funding ?

STEP 1 INSTITUTIONAL ASSESSMENT

• Do they support our area of work?• Do they work in this region/country?• Do they make grants for the specific things we need?• Do they fund my type of organisation?• What size of grants do they make?• Do they require matched funding?• What is the application process?• What are their funding window deadlines?• Who is involved in/influences the decision?

5. How do we get the funding ?

STEP 2 RESEARCHING FUNDING PROSPECTS

• Know the different kinds of foundations in your area, i.e. private independent foundations, family foundations, public foundations, etc

• What do they fund? What is their scope?• How much do they give?• Who have they funded?• Do they have restrictions on who/what they fund?• How are decisions made? Do they have deadlines?• Can they provide continued long terms funding?

5. How do we get the funding ?

WHY DO RESEARCH?

Ninety per cent of all applications for funding are

turned down because :-– They are outside the funder’s area

– They are badly presented

• It will save you time• It will increase the likelihood of success• It will gain you respect – and long term

relationships• It will identify new funding sources

5. How do we get the funding ?

STEP 3: MAKING THE APPORACH

• Board contacts• Letter of Inquiry• Arranging a meeting• Seeking an introduction• Inviting program staff to events• Friend-raising and nurturing contacts• Use networks to access decision makers and influencers• Call first and seek a meeting• Find out all you can about the donor’s goals• Establish your credibility and get them interested in your ideas• Follow up with a formal proposal• Keep in touch

5. How do we get the funding ?

STEP 4: DEVELOPING THE PROPOSALS : SUGGESTED STEPS

• Cover letter• Contents page• Executive summary• Brief context• Clear, concise description of your organisation’s objectives• Identification of problem• Proposed solution/intervention• Needs assessment/feasibility (if applicable)• Why are you best qualified to do this work?• Name any collaborations/partnerships with other organisations• State amount required for the project• State amount requested from the funder• State amount already raised or expected (namesources if you can)• Input of applying organisation (where applicable)

5. How do we get the funding ?

• Name any collaborations/partnerships with other organisations• State amount required for the project• State amount requested from the funder• State amount already raised or expected (name sources if you can)• Input of applying organisation (where applicable)• Project work plan• Project budget and organisational budget• Summary of project outputs• Monitoring and evaluation strategies• Foreseeable barriers & solutions• Sustainability of the project beyond donor funding (ifapplicable)• One paragraph to summarise proposal• Appendices

5. How do we get the funding ?

• STEP 5 MANAGING THE ASSESSMENT PROCESS

1. Ethics and accountability

2. Legal and Tax compliance

3. Meeting CHI PSPs

4. Meeting Funders KPIs & Requirements

5. Documentantion & Timely Reports

5. How do we get the funding ?

• Communicate, Communicate, Communicate!• Be Accountable and Transparent• Engage Funders’ Staff ,Families,Customers• Deliver What You Promised!• Nurture Relationships with your Key Contacts• Continuity – Build on Existing /Develop New• Partnerships / Projects

5. How do we get the funding ?

•STEP 6 MANAGING AND NURTURING THE FUNDING RELATIONSHIP

Sample of a successful packaging program for funding

Find & Identify Prospective Funders

Understand Yourself & Them

Network & Nurture Relationships

Develop Winning Proposals

Strategize ! Zoom In ! Smile & Close the Deal!

CHILDLINE MALAYSIA

Terima Kasih !

“ Enabling Children to be heard …”