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PLEASE HELP ME..

CHILD LABOUR

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WHAT IS CHILD LABOUR.

There is no universally accepted definitionof child labour.

"Child labour" is, generally speaking, work

for children that harms them or exploitsthem in some way (physically, mentally,morally, or by blocking access toeducation).

The practice deprives children of theirchildhood.

Age 5 to 14 years

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VIDEO

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CHILD LABOUR - CAUSES

Poverty, Parental illiteracy,

Social apathy

Ignorance Lack of education and exposure

Exploitation of cheap and unorganized

labor The family practice to inculcate traditional

skills in children

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Marketing Mix.

PRODUCT (Concept)

Eradication of child labour from society.

Families below poverty line considers working of theirchild as support system.

To shake their belief is important and major challenge

for any marketer

PRICE (Cost)

Involvement of individual or organisation towards thecause.

Price = Cost, f (Time, Money & Efforts)

Alternate employment for their families

Free education camp, and creating awareness for their

future.

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Social Marketing point of view

PLACE (Convenience) Easy accessibility to potential supporters.

Online presence

Eg. Sivakasi (TN), Diamond industries, Fire worksindustries, Coal mining , Domestic labours

PROMOTION (Communication)

Target parents / Family member

Conducting Events in affected region

Street shows, Drama, Audio visuals

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Social Marketing point of view

PUBLIC External Associates, Donors, Supporter for the

cause

Internal NGO, Foundations, Organisations

PARTNERSHIP

Organization with similar values

Tie-ups with government agenciesAssociations with same goals and mission

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HELPING HANDS.Non-governmental organisations in INDIA

Bachpan Bachao AndolanCARE India

Child Right and You

Global march against child labour

RIDE India

Pratham : Indias largest non-govt organisationFounded in 1994

Mission Every child in school and learning wellIntroducing low cost education models

In 2005- Involved in coordinating a child labour rescue

operation with India's Ministry of Labour and police, when

around 500 children were rescued from zari sweatshops inNew Delhi.

http://en.wikipedia.org/wiki/Prathamhttp://en.wikipedia.org/wiki/Pratham

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On 12th June, 2012 on a complaint ofBachpan Bachao Andolan

Delhi task force led by Labour Department rescued 11 year old

Juneid from the dark and gloomy premises of a metal polishing

unit in North-East Delhi.

HELPING HANDS.

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POLICY

Indian government formed the Gurupadswamy Committee -1979

A National Policy on Child Labour was formulated in 1987

ILO Started International Programme on eradication of ChildLabour ( IPEC)

Policy mainly focuses on advocacy compaigns,PublicInquiries ,minimum age legislation,labour & schoolinspectorates & education provision for working children

Best cited Example of Policy coherenace can be South EastAsian Countries such as Malayasia ,South Korea .

PURSE:

Funds provided by Foundations

CSR funds

Social Marketing point of view

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