Chief Executive Officer (CEO)

Corporate Management

Prepared By

Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.

Manu Melwin JoyAssistant Professor

Ilahia School of Management Studies

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Chief Executive

• The role of CEO is of paramount importance so far as strategic management is concerned – both in family and professionally managed companies.

Chief Executive

• A company may have either a chief executive or multiple chief executives – a team consisting of more than one person.

• CEO is the person who is to shoulder the responsibility in respect to strategic management.

Role of Chief Executive

• Formulating long term

plans – CEO is the brain

behind long term

planning and decision

making.

Role of Chief Executive

• Guiding and directing –

CEO provides his

valuable guidance and

direction to different

functionaries in the

organization.

Role of Chief Executive

• Integrating – Integration

is an essential part of

coordination as it deals

with integration of

interests, timing the

operations and balancing

of efforts.

Role of Chief Executive

• Reviewing and

controlling – Review

becomes very important

task of CEO as he is

seeing whether

everything is going

according to his plans.

Role of Chief Executive

• Public relations – CEO is responsible for maintaining good rapport with the publics of the society in which he works.