Chicken or Egg?Timing the protein transition!

Introduction

In August 2018 we introduced two new veggie burgers in 232 Dutch restaurants

> 65% of soy in the feed of broiler chickens for our

European markets is certified by RTRS or ProTerra

McDonald’s is the biggest buyer of beef worldwide

In 2018 McDonald’s Netherlands served over 8 million kg of beef

And 4.5 million free range eggs

In The Netherlands over 2/3 of our beef is sourced from dairy cattle

million guests per week in our

Dutch restaurants

3.2

100% of the broiler chickens for the Dutch market has access to daylight and enrichment material

Guesttoday

GuestTomorrow

NGO’s

Franchi-sees

Food Safety

Climate

AnimalWelfare

Operations

McDonald’s global

Supplier

Balance & Timing

Supply Chain

Finding the right balance in our protein offering

Chicken VeggieBeef

We accelerated our protein journey in 2018 with the introduction of the HomeStyle burger and Make it Veggie..

…and we continued the journey in 2019..