Chicilon media Profile
description
Transcript of Chicilon media Profile
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Chicilon Media
Leading Digital Media Group In
Vietnam
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Company Brief & Media Model
Company Brief :
Established in Sept. 2006 in Ho Chi Minh City & Hanoi Branch Opened in 2007
Jan 2008: DFJ VinaCapital strategic investment
Core business: providing OOH LCD television and in-elevator poster frame advertising solutions
Top Brands TOP Clients
creating value from their idle time
Chicilon Value to Advertisers & Consumers
Businesses & Advertisers Chicilon Media
Hi – Traffic Areas
Target Audiences
24’ – 46’ LCDs Top Brands
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Chicilon Network & Coverage
Creates value from idle time!
- Total Vietnam 18 cities covered, main network focusing on HCMC & HN.
- Deliver your information on each part of audiences’ daily life.
• Locations: - Focusing on hi-foot traffic areas where audiences is in idle time; • TVC Airing Frequency: - 60 loops / day for message heavy delivery
- 10 million impressions / day
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Operated Network Details
Media Networks Area No. of Locations No. of LCD /
Frames
LCD
Airport Terminals National 13 218
Buildings HCMC 626 1,252
HANOI 487 1028
Hospitals Cities in South 54 632
Cities in North 29 148
Public Traffic
Stations
Cities in South 5 26
Cities in North 9 28
Big C Network Cities in South 13 576
Cities in North 12 550
In – store Network Cities in South 84 845
Cities in North 25 931
Poster
Frame Building Frames
HCMC 384 1,801
HANOI 361 1,964
Updated Jan. 2014
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Monitoring services to prove your
advertising is smoothly ran Effectiveness research to measure
your campaign’s effectiveness
Value-added Services
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Sample Clients
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Chicilon Strengths
- Advantage of LCD and Poster Frame -
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Installation location : Effectively delivers your message into their eyes
during their idle waiting
Advantage 1
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Potential Target Audiences: Ages from 22 – 55 , SEC : AB , Focus on the Target
Audiences, who have of the procurement decision
Advantage 2
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Advantage 3
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Easy Sorting and Identifying the Target Audiences : Income, hobbies, ages … Efficient Investor , Avoid Waste
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Advantage 4:
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Captive Audiences with Minimal Distraction -Chicilon is in idle & waiting areas
- No distraction caused
- No remote, no controller
- Best moment to touch your Audience
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Advantage 5
Excellent Advertising Effectiveness
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Advantage 4: Lowest Cost ( 1/10 of Local TV Cost )
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HCMC HA NOI
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Chicilon Strengths
- Advantage of LCD and Poster Frame -
Chicilon Strengths
- Advantage of Each Channel -
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Advantage 2: Captive Audiences with Minimal Distraction
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- Chicilon is in idle & waiting areas - No distraction caused - No remote, no controller - Best moment to touch your Audience
Convert boring waiting time into golden advertising periods !
In – store Network and
Big C Network
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Advantage 2: Captive Audiences with Minimal Distraction
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- Chicilon is in idle & waiting areas - No distraction caused - No remote, no controller - Best moment to touch your Audience
Convert boring waiting time into golden advertising periods !
25 stores nation-wide
large space
clean & neat
180,000 bills / day
500,000 shoppers / day
50 stores in 2013
400,000 bills /day
1,000,000 shoppers / day
42 or 47inch, LED TV
FHD 1920 X 1080
Slim Bezel: 11.5
3D Smart TV
Full View
1,000 pieces installed
2,000 pieces in 2013
Chicilon In-store Channel & Equipment Brief
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22 stores nation-wide
large space
clean & neat
180,000 bills / day
500,000 shoppers / day
50 stores in 2013
400,000 bills /day
1,000,000 shoppers / day
42 or 47inch, LED TV
FHD 1920 X 1080
Slim Bezel: 11.5
3D Smart TV
Full View
1,000 pieces installed
2,000 pieces in 2013
Chicilon In-store Channel & Equipment Brief
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Enter, Casher, Invoice Areas: 1st & last left heavy impression
Covered audiences throughout their shopping
Main Aisle: keep reminding
Key Areas with a densely installation: Daily care & cleaning, cosmetics, F & B, freizing goods, etc.
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Picture of In- store Network:
Central Mart
Citimart
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Advantage 2: Captive Audiences with Minimal Distraction
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- Chicilon is in idle & waiting areas - No distraction caused - No remote, no controller - Best moment to touch your Audience
Convert boring waiting time into golden advertising periods !
The Advantage of LED in Big C Network
Advantage of
Corner store displays sources,
seize the last & maximum chance for message delivery.
Eyes access throughout audiences’ shopping, reach 5+
increased brand awareness & brand recall.
Attract consumers eyes,
change their purchasing intent at pop.
Lower-cost to save marketing budget, CPM around 1 USD
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Advantage 2: Captive Audiences with Minimal Distraction
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- Chicilon is in idle & waiting areas - No distraction caused - No remote, no controller - Best moment to touch your Audience
Convert boring waiting time into golden advertising periods !
21 - 34% purchase decision made in store
Source: Nielsen (Buying Behavior)
Consumers 40% increased
Supermarket
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Advantage 2: Captive Audiences with Minimal Distraction
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- Chicilon is in idle & waiting areas - No distraction caused - No remote, no controller - Best moment to touch your Audience
Convert boring waiting time into golden advertising periods !
Airport Network
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Advantage 2: Captive Audiences with Minimal Distraction
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- Chicilon is in idle & waiting areas - No distraction caused - No remote, no controller - Best moment to touch your Audience
Convert boring waiting time into golden advertising periods !
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Chicilon Airport LED Board Brief
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0C
M
69CM
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Advantage 2: Captive Audiences with Minimal Distraction
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- Chicilon is in idle & waiting areas - No distraction caused - No remote, no controller - Best moment to touch your Audience
Convert boring waiting time into golden advertising periods !
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Chicilon Airport LED Board Installed Location
Departure Area Check-in Area Security Checking Area
Boarding Area Luggage Area Welcome Area
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Advantage 2: Captive Audiences with Minimal Distraction
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- Chicilon is in idle & waiting areas - No distraction caused - No remote, no controller - Best moment to touch your Audience
Convert boring waiting time into golden advertising periods !
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Save Marketing Budget with Chicilon LED Board
Example Budget: USD 100,000
Billboard Chicilon Airport LED Box
1 location = TSN only 15 – 20 Location = TSN or Nation-wide
1 year 1 year
1 piece 15 – 20 pieces
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Advantage 2: Captive Audiences with Minimal Distraction
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- Chicilon is in idle & waiting areas - No distraction caused - No remote, no controller - Best moment to touch your Audience
Convert boring waiting time into golden advertising periods !
Building Network
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Advantage 2: Captive Audiences with Minimal Distraction
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- Chicilon is in idle & waiting areas - No distraction caused - No remote, no controller - Best moment to touch your Audience
Convert boring waiting time into golden advertising periods !
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LCD in Building Poster Frame in Building
Advantage of Building Network
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Advantage 2: Captive Audiences with Minimal Distraction
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- Chicilon is in idle & waiting areas - No distraction caused - No remote, no controller - Best moment to touch your Audience
Convert boring waiting time into golden advertising periods !
Advantage of Building Network
- Focus on Target Audiences :Class A and B, High
Position Person , High Income Person… who have
of the procurement decision - Have the high frequency that the Target
Audiences are caught TVC - Suitable for all types of advertising products
-The Channel have the highest daily impression
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Advantage 2: Captive Audiences with Minimal Distraction
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- Chicilon is in idle & waiting areas - No distraction caused - No remote, no controller - Best moment to touch your Audience
Convert boring waiting time into golden advertising periods !
Hospital Network
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Advantage 2: Captive Audiences with Minimal Distraction
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- Chicilon is in idle & waiting areas - No distraction caused - No remote, no controller - Best moment to touch your Audience
Convert boring waiting time into golden advertising periods !
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Hospitals
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Advantage 2: Captive Audiences with Minimal Distraction
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- Chicilon is in idle & waiting areas - No distraction caused - No remote, no controller - Best moment to touch your Audience
Convert boring waiting time into golden advertising periods !
Advantage of Hospital Network
Installation location intelligence
Suitable for pharmacy advertising products
Focuses on the waiting time
of Target Audiences
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Advantage 2: Captive Audiences with Minimal Distraction
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- Chicilon is in idle & waiting areas - No distraction caused - No remote, no controller - Best moment to touch your Audience
Convert boring waiting time into golden advertising periods !
Public Station Network
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Advantage 2: Captive Audiences with Minimal Distraction
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- Chicilon is in idle & waiting areas - No distraction caused - No remote, no controller - Best moment to touch your Audience
Convert boring waiting time into golden advertising periods !
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Transport Stations
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Advantage 2: Captive Audiences with Minimal Distraction
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- Chicilon is in idle & waiting areas - No distraction caused - No remote, no controller - Best moment to touch your Audience
Convert boring waiting time into golden advertising periods !
Advantage of Transport Stations Network
Focus on Mass Audiences
Have locations covered in National
Suitable for low budget advertising products
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CHICILON MEDIA Creating Value From Idle Time
Ms. Quách Bội Linh Agency Account Manager E: [email protected] M: +84 977 439 231
T: +84 8 39 100 635 F: +84 8 39 118 728 Address: Suite 1601, Saigon Trade Center, 37 Ton Duc Thang, District 1, Ho Chi Minh City,
Vietnam
Thank You !