ChiChi - Sponsored Call Service
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Transcript of ChiChi - Sponsored Call Service
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GrowBrand
Awareness
ConnectConsumers
InciteProduct
Activation
Catch
Consumers’ Attention
Branded
Sponsored Call Service
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Press 3, if you wish to receive a
free coupon to try out our new soft drink.
But listen to me first for a few seconds.
I’ve got something exciting for you…
Hey! I am ChiChi from Justpalm.com
I will sponsor your call…
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Consumers don’t know your product until they have tried it
and it works for them.
Helps Incite
ProductActivation
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Consumers hate interruptive commercials. They prefer to be
socially engaged and connected
HelpsConnect
Consumers
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Consumers stroll blind in stores.They need a little guidance to
choose your product.
HelpsCatch
Consumers’ Attention
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Consumers perceive all products to be created equal. They need an
incentive to convert to your brand.
Helps GrowBrand
Awareness
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Introducing
A Branded Sponsored Call service that helps brands connect with
consumers, engage with them socially and convert them to customers.
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So…How does it work?
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Every time your consumers will want to
make a quick free call through your
service, they will first have to
listen to a short advertisement (Approx. 10-20 sec) and then
automatically be connected to
their loved ones to talk for 1 or 2 min free.
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But… What’s the consumer journey like?
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ChiChi is promoted on all Media platforms Radio, TV, Product wraps, In-Market Activation, Public events, Social Media, etc.
Consumers initiate calls •Dial USSD String (*120*FriendNo#)•Send Keyword to Short Code (33345)•Go onto the ChiChi mobi-site.
Consumers receive the “call-back”•Ad is played fully•Call-to-Action is played
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ChiChi connects Caller & Callee•ChiChi cuts the call after 1 or 2 min.•SMS is sent to both parties on call completion.
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We can customize ChiChi with nice features to
suit your mobile campaign objective & budget.
Sponsored Call duration
Calls per user per day
Location-Based Ads
Integrated mobile couponing
Integrated mobile survey
USSD, SMS, Mobisite
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Our Brand Promises:
1.Get your mobile Audio Ad listened to from end-to-end 2.Incite product trial with free mobile coupons*3.Re-target inactive customers to increase product trial*4.Profile your customers through mobile survey5.Geo-locate your customers to stay relevant*6.Stimulate tone of free “WoM” consumer referrals7.Report product sales performance linked to the campaign
* Product capability depends on LBS availability from the mobile networks & mobile couponing partner.
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Some
Case Studies*
(*Not exclusive to justpalm.com & partners)
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Every month Adidas in Netherland offers 100.000 sponsored calls! With an Adidas product
code you get access to these numerous free calls. Enter the code and you can start your free
call right away, also to mobile or foreign numbers.
The football federation Atletico De Madrid in Spain offers 1 free sponsored calls per day to all their fans to support the Spanish team during the Brazil world cup
‘14. During the call, supporters could emulate a sound of a “Stadium”.
(www.lallamadarojiblanca.com)
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Every month Adidas in Netherland offers 100.000 sponsored calls! With an Adidas product
code you get access to these numerous free calls. Enter the code and you can start your free
call right away, also to mobile or foreign numbers.
(More info: www.sponsoredcalling.com)
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Sounds Excellent?
Get in touch:Justpalm.com
Web & Mobile MarketingBBM: 2AC723DB
Web: www.justpalm.comWhatsApp: +27 78 79 37 399
E-mail: [email protected]