Philosophy!

Italian, as we are. And living life, the finest thing we’ ve got, as best as we can.

Style, something to be taken lightly and absolutely enjoyed.

Concept and topics!

The  Italian  Lifestyle.    As  simple  in  concept  as  it  is  unique  and  inimitable.    Loved  throughout  the  world.  Pursued,  imitated  and  envied.  Gastronomy.  Fashion.  Design.  Art.  Culture  and  tradiCon.    A  journey  through  the  "Made  in  Italy  lifestyle”,  seen  through  the  eyes  of  those  who  embody  this  carefree  way  of  life,  day  by  day.  

Characters!

Her:   Chichi,   28   years   olds.   Him:   Tofu,   29.  Common   factor:   crazy   in   love   with   each   other  and  life  in  general.  Both   hail   from   Venice   are   currently   based   in  Milan.   They   leP   behind   the   lagoon   harbouring,  the  Gondolas   and  water   taxis,  whiz   around   city  streets  in  the  quintessenCal  Vespa.  There  is  not  beRer  fit  then  this  young  couple  to  catapult   readers   into   the   "good   life"  of   Italy,   as  they  share  it  with  the  rest  of  the  world.  

Frame !

The  structure  of  the  site  has  a  simple  and  intuiCve,  in  the  headline  of  the  page  is  a  menu  that  idenCfies  the  different  types  of  subject.        Each  topic,  content,  video  and  photographic  image  has  the  possibility  to  be  shared  with  most  of  the  social  networks  in  the  network.  

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Italian Lifestyle is… !

What  is  the  real  meaning  of  Italian  style?  Here  are  the  first  hand  accounts  of  thouse  who  live  e  this  mantra  every  day.    To  accompany  the  “Made  in  Italy"  couple  made  up  of    Chichi  &  Tofu,  “Italian  Life  Style  will  also  feature  the  voices  of  both  prominent  Italian  and  InternaConal  personaliCes    Industry  insiders,  socialites,  professional  peers,  as  well  as  new  friends,  will  be  pulled  from  the  fields  of  popular  culture  and  fashion,  through  the  performing  arts  and  graphic  design  and  even  up  to  the  culinary  art.  

Name  and  Surname  :    Job:    Italian  Lifestyle  is…  :      

   E  X  A  M  P  L  E          

Eat You Up !

Structuring  food  as  Cme  for  sharing,  through  the  taste  of  the  simple  things;  from  waking  up  to  a  fresh  breakfast,  a  saCsfying  lunch,  aPernoon  tea  Cme  ,  a  relaxing    happy  hour,    a  light  dinner  and  someCmes  even  a  midnight  snack.      Also  featuring  the  places  and  tastes  of  the  heart  outside  of  the  home,  which  we  will  familiarize  you  with  thanks  to  the  phenomenal  gourmet  chefs,  bakers  and  sommeliers  that  provide  Italy  its  unique  flavor.    A  separate  column  dedicated  to  food  &  drink  sector,  a  concise  view  on  Italian  culinary  customs,  while  at  the  same  Cme  featuring  a  treasure  of  influences  and  inspiraCons  from  abroad.  

Jump into Style!!

A  fun  way  to  look  at  fashion  from  a  different  perspecCve.  If   unCl   now   the   others   have   looked   down,  prepare  to  have  your  revenge,  now  you'll  be  looking  at  them  from  higher  down!    Today   enter   the  world   of   fashion   you  do   it  differently.   How?   Jumping   in!   Defying   all  laws   of   gravity,   in   fact,   Chichi   &   Tofu   will  show  their  best  "jumps  in  fashion"  and  then  come   back   with   your   feet   firmly   on   the  ground.    Express'  themselves  and  their  own  style,  but  with   a   fun,   self-­‐irony   and   lightness,   never  taking  itself  too  seriously.  Here  is  the  true  meaning  of  fashion.  

Tofu addicted !

Who’s  Tofu  ?!?  Who  is  Tofu?  It’  s  the  third  member  of  the  couple!  If  it  is  true  that  3  is  the  perfect  number,  thanks  to  him,  everything  becomes  possible.      Tofu  is  a  kind  of  "super-­‐hero".  A  problem-­‐solving  skills  of  the  modern  era  with  a  retro  feel  connected  to  our  childhood.  The  fluffy,  in  short,  anyone  who  wants  to  Cghten  its  own.      Sweet,  funny  and  entertaining.  His  weapons  are  intelligence,  cunning  and  a  pinch  of  irony.  But  do  not  be  fooled!  Tofu  does  not  always  remain  in  the  shadow  of  his  two  companions  in  adventure,  but  rather  at  the  right  Cme,  jump  out  and  becomes  the  protagonist:  with  funny  poses,  at    the  most  presCgious  and  important    party.    Truly  an  original  idea  of  ��viral  markeCng  ,  thanks  on  his  nature  it    can  expand  exponenCally  over  the  network.  

Video !

The photographs tell. Animated ones involved.  If  the  photographs  "stop"  Cme,  videos  are  made  to  revive  it.    The  secCon  is  composed  of  "clip"  that  tell  all  that  this  couple  lives  every  day:  work,  leisure,  travel  to  everyday  life,  from  old  friends  to  meet  new  people,  with  the  main  purpose  to  snatch  a  smile  to  users.  

Communications strategies!

§  op-miza-on  Seo  /  Sem  

§  Content  visible  in  the  body  of  the  page  §  E  -­‐  mail  marke-ng  

§  Social  Media  Marke-ng    on      

§  Adwords  campaign  crea-on  

Projection of visits!

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Giorno   Mese   Anno  

Facebook  

TwiRer  

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Youtube  

Day              Mounth                      Year  

             1.000          30.000                360.000  

                   800          24.000                288.000  

         600          18.000                216.000  

     400          12.000                144.000  

                     200              6.000                      72.000  

Total                                    3.000          90.000          1.080.000  

Collaborations!

And  more  …    

Team!!

Erica  Trincanato  (Chichi)  :  Professional  Journalist,  Ceo  and  founder        Nicolò  Toffaloni  (Tofu):  Social  Media  Manager,  Co-­‐founder    Alessandro  Grimaldi  :    Video  Makers  and  video  editor    Jeoffrey  Romano  :    Stylist    Laura  Capri  :  Make  up  arCst      Special  thanks  to  the  photographer  Rocco  Toscani    for  his  help  and  the  supervision  about  the  project  cover.