2017 Bank of America Chicago Marathon

Digital and Print Media Opportunities

COMMEMORATIVE SECTION PRESENTING SPONSORSHIP – PRINT

By the numbers:

• Full Chicago Tribune distribution on Monday, October 9th: ~400,000 Circulation

• Directly mailed to opt-in Chicago Marathon runners: ~3,000 Opt-ins

• Sold at both the Bank of America Chicago Marathon and Chicago Tribune online stores: ~1,000 Sales

The Bank of America Chicago Marathon Commemorative Results Section is a

keepsake edition listing the names and finish times of all Chicago Marathon runners

who complete the race in under 6:30:59. It includes race day results, highlights,

profiles of winners and more.

Front cover of 4-page sponsor wrap of

Commemorative Section

Sample finisher time page with

sponsor water mark and strip ad

Congratulatory print sent to all

opt-in runners with room for

sponsor inclusion

Sponsorship Ad Units:

• Four (4) Page Wrap of Commemorative Section – 35# Premium White Newsprint

• Watermark and Strip Ads on all finish time pages - ~45 Pages

• “Presented By” designation and logo inclusion on all promotional advertising

Twitter post with sponsor

inclusion

COMMEMORATIVE SECTION PRESENTING SPONSORSHIP – DIGITAL

By the numbers:

• Links to content on chicagotribune.com highly visible throughout the week: ~500,000 Page Views

• Boosted posts on Facebook and Twitter to further drive traffic: ~250,000 Impressions

• Digital promotional campaign driving reader traffic to marathon content: ~1,000,000 Impressions

Along with the Chicago Tribune’s robust coverage in its print portfolio, a dedicated

Bank of America Chicago Marathon channel will be created for the week leading up to

and through the race including in-depth coverage, video content, and finishing times

repurposed for digital: October 2nd – October 9th.

Fixed reskin bordering

chicagotribune.com/marathonFixed leaderboard

Sponsorship Ad Units:

• Reskin of section front and story level pages on chicagotribune.com/marathon

• Fixed half page

• Fixed leaderboard

• “Presented By” designation and logo inclusion on all promotional advertising

Fixed half page/cube

PREVIEW WRAP ADVERTISING OPPORTUNITIES - PRINT

By the numbers:

• Full Chicago Tribune distribution on Friday, October 6th: ~415,000 Circulation

• Designed as pull-out for viewers and fans to use as a guide: ~900,000 Readership

On Friday, October 6th, the Chicago Tribune will wrap the newspaper to engage and

direct readers to its preview coverage. The wrap will feature additional preview

content and a course map that readers can pull out, prolonging shelf-life and

engagement.

Available Ad Units:

• Front Page Strip

• Inside Front Page Map Sponsorship

• Inside Back Page Half Page

• Full Back Page

FRONT PAGE

WRAP -

PREVIEW

CONTENT

Front PageFront Page

FRONT PAGE FRONT PAGE

STRIP

10”X3”

MAP

SPONSORSHIP

Inside Front

Page

Inside Front

Page

10”X3”

HALF PAGE

Inside Back

Page

Inside Back

Page

10”X10.5”

Back PageBack Page

FULL BACK

PAGE

10”X21”

PREWIEW ADVERTISING OPPORTUNITIES – DIGITAL DISPLAY

Available Ad Units:

• Digital Map Sponsorship – Reskin, Presented By Designation

• Sports Channel takeovers on key coverage days

• ROC adjacencies to Marathon content on chicagotribune.com

• Targeted impressions to health and wellness advocates

COMMEMORATIVE SECTION PRESENTING SPONSORSHIP –

PRINT/DIGITAL

Sponsorship Ad Units:

• Four (4) Page Wrap of Commemorative Section – 35# Premium White Newsprint

• Watermark and Strip Ads on all finish time pages - ~45 Pages

• “Presented By” designation and logo inclusion on all promotional advertising

Sponsorship Ad Units:

• Reskin of section front and story level pages on chicagotribune.com/marathon

• Fixed half page – 300x600

• Fixed leaderboard – 728x90

• “Presented By” designation and logo inclusion on all promotional advertising

PREVIEW WRAP ADVERTISING OPPORTUNITIES

Available Ad Units - Print Size Rate

Front Page Strip 10"x3" $7,500

Inside Front Page Map Sponsorship 10"x3" $6,000

Inside Back Page Half Page 10"x10.5" $7,500

Full Back Page 10"x21" $15,000

Available Ad Units - Digital Size(s) Rate

Digital Map Sponsorship (1 Week) Reskin, Presented by Designation $10,000

Sports Channel takeovers Reskin, 728x90, 300x600, Mobile 300x250 $5,000/day

ROC adjacencies to Marathon content 728x90, 300x250, 300x600 $8 CPM

Targeted impressions to health/welness 728x90, 300x250, 300x600 $10 CPM

Media Value Rate

Print $125,000 $50,000

Digital $60,000 $25,000

Promo Campaign $250,000

Full Sponsorship $435,000 $65,000

For more information or custom packages please contact Trevor Gibbons – tgibbons@tronc.com or Paulie Bassin – pbassin@tronc.com at Chicago Tribune Sports Marketing or call 312-222-5305