Chicago Reader Media Kit · Instagram: 44,000 followers DEMOGRAPHICS The Reader is a dependable and...

CONTACT CHICAGO READER SALES | [email protected] | 312-392-2934

Chicago ReaderMedia Kit


A B O U T U S

The Chicago Readerhas been a fearless, innovative, and nationally respected media voice in Chicago for nearly 50 years. In print bi-weekly and daily online, we are tastemakers, incisive critics, and agenda-setters. Our readers look to us for what’s new, what’s now, what’s next, and depend on us to hold local government accountable — not take sides.

Newly independent with new leadership, our new business structure is L3C, which means we are mission-driven, not profit-driven. We are community-supported, fifty percent African American owned, and we could not be more proud of our equitable approach to community coverage, staffing, and vendor supply. We’ve got fresh talent and fresh energy, and we’re thrilled to continue to deliver our unflagging, unfiltered take on Chicago.

We are the Reader. We are Chicago. And we speak Chicago.


Why advertise with the Reader?A DVA N TAG E

Our audience is different. They’re loyal — not just to our brand, but our brand partners. They’re reading us for our content and our ads.

Print. Digital. Sponsored content. Podcasts. Special projects. Events. The Reader reaches 1 out of 3 Chicagoans, 24-7, on the ground and online.

Dedicated emails. Sponsored Posts. Giveaways. Reach who you want, when you want.

Free on the street. Free on the screen. Free for all.

Unique Audience. Wide Reach. Targeted

Marketing. No paywall.

Print is just the beginning.

T H E B I G P I C T U R E

Combined between print and online, we reach approximately 1 in 3 Chicagoans.

Podcasts. Audio and video projects. Special events. Across all platforms, our award-winning content is independent, immersive, and entertaining. And most important, we are trusted.

Total Monthly Reach: 1.5M people Bi-Weekly Print: 55,000 copies Digital + Social: 1.2M+ monthly users Email uniques: 42,000

Website monthly users: 690,000 Twitter: 283,200Facebook: 95,000Instagram: 61,000 and growing fast

O U R P R O D U C T S

1.5MREACH



THEY SPAN RACIAL DIVIDES.

33.6%Caucasian

30.6%Latinx

25.3% Black

9.6%Asian

The Reader reader is loyal.Not just to our brand — to our advertisers, too. It’s because we helped them find their first job, or meet their partner, or find their community. Reader readers are in their early 20s. And their late 70s. And everywhere in between. 40% of readers are 18 to 34 years-old; 24% are 35 to 44 years-old; 17% are 45 to 54 years-old; 19% are 55 and up.

AU D I E N C E

THEY’RE SPREAD ACROSS GENDERS.

56% are female-identifying

AND THEY’VE GOT MONEY TO BURN.

Nearly 40% earn more than $75k and nearly 10% earn more than $150k.

THEY’RE INFLUENTIAL.

Nearly half a million readers are active on social media

THEY’RE EATERS AND DRINKERS.

2.1 xmore likely to dine out

1.5 xmore likely to drink beer

1.6 xmore likely to drink wine

THEY’RE CULTURALLY ENGAGED.

267,000 saw a rock or pop concert

in the past year

222,000 went to the opera, theater,

or symphony in the past year

THEY’RE LOYAL.

They’re fans of our work. They pick us up bi-weekly. They know our music

writers’ names. They plan their nights & weekends based on our listings.

THEY’RE HOMEOWNERS.

More then half own their home, or are planning to buy

in the next 2 years.

THEY’RE ACTIVE WITHIN THE LGBTQ COMMUNITY.

20%identify as LGBTQ

*Data by Media Audit, a third-party survey company

52,000 Weekly1,200+ distribution outletsAvg. 4.9 Readers per copy

WEBSITEMonthly Users: 576,000Monthly Page Views: 1,082,798

EMAILTotal Unique Addresses: 57,402Early Warnings: 20,080Reader Recommends: 43,606

Tracy [email protected]: 312-392-2970 Ext. 102cell: 773-387-2394

*Source for demographic data: THE MEDIA AUDIT 2017Inquire on 4 Color Rates, Inserts, Stickers, Center Spread, Front Cover

Website Size Rate (Cost/M)

Desktop Leaderboard 728 X 90 pixels $15

Half Page 300 X 600 pixels $13

Cube (1st pos/Run) 300 X 250 pixels $12/$10

Mobile Leaderboard 320 X 50 pixels $15

Cube 300 X 250 pixels $12

Minimum 25M impressions per buy. Can split type & section. M = 1000

Site Takeovers Music Home Page All Other Section Home Pages

Flat cost $2000 $1000

Social Weekly

Facebook $150 1 POST

2 POSTInstagram $150

Twitter $150 10 TWEETS

Social Bundle $350 All 3 Platforms over one week span

Email Newsletters Size 1x

Leaderboard 728 X 90 pixels $300


Special e-blasts Reader Recommend $2500 flat

Early Warning $1500 flat

Entire Email List $3500 flat

Page Dimensions 1X 5X 13X 26X 50X

FULL 9.75” X 9.875” $2850 $2700 $2565 $2365 $2025

3/4 7.2708” X 9.875” $2450 $2330 $2200 $2035 $1740

1/2 V: 4.7917” X 9.875”$1480 $1400 $1330 $1230 $1050

H: 9.75” X 4.8542”

1/3 V: 4.7917” X 6.5278”$1025 $975 $920 $850 $740

H: 9.75” X 3.1806”

1/4 Strip: 2.3125” X 9.875”

$840 $800 $755 $695 $600V: 4.7917”X 4.8542”

H: 9.75” X 2.3438”

1/6 V: 2.3125” X 6.5278”$560 $535 $500 $465 $405

H: 4.7197” X 3.1806”

1/8 V: 2.3125” X 4.8542”$455 $435 $410 $380 $330

H: 4.7197” X 2.3438”

1/12 V: 2.3125” X 3.1806”$280 $265 $250 $230 $200

H: 4.7197” X 1.5069”

Twitter: 275k+ combined followersFacebook: 86,000 Followers / 83,991 LikesInstagram: 44,000 followers

DEMOGRAPHICSThe Reader is a dependable and respected place to promote your events, products or brand*:56% Women / 44% MenHomeowners: 55% / Median value $226,048Undergrad or Higher: 55%Household income: $75k+ -38%Median income: $52,834

Stop readers mid-page.P R I N T A D O P P O RT U N I T I E S

Print copies are distributed to 1,200 physical locations every other Thursday, which gives your ad a full two weeks on the streets — from libraries to liquor stores, hotels to coffee shops. Ask your sales rep about our frequent special issues.


NOTE: These rates are for black and white local advertising. The final deadline for booking a print ad is Friday at noon before the print issue the following Thursday. The final deadline for submitting print ad artwork is the following Monday at noon. If ad space is booked but no creative is submitted, clients will still be charged for the space.














Flat cost $2000 $1000

Social Weekly








Special e-blasts Reader Recommend $2500 flat

Early Warning $1500 flat

Entire Email List $3500 flat


FULL 9.75” X 9.875” $2850 $2700 $2565 $2365 $2025

3/4 7.2708” X 9.875” $2450 $2330 $2200 $2035 $1740

1/2 V: 4.7917” X 9.875”$1480 $1400 $1330 $1230 $1050

H: 9.75” X 4.8542”

1/3 V: 4.7917” X 6.5278”$1025 $975 $920 $850 $740

H: 9.75” X 3.1806”

1/4 Strip: 2.3125” X 9.875”

$840 $800 $755 $695 $600V: 4.7917”X 4.8542”

H: 9.75” X 2.3438”

1/6 V: 2.3125” X 6.5278”$560 $535 $500 $465 $405

H: 4.7197” X 3.1806”

1/8 V: 2.3125” X 4.8542”$455 $435 $410 $380 $330

H: 4.7197” X 2.3438”

1/12 V: 2.3125” X 3.1806”$280 $265 $250 $230 $200

H: 4.7197” X 1.5069”




Be in their pocket.D I G I TA L O P P O RT U N I T I E S

Take over their screen, pop up in their inbox, and more. Our digital impressions reach 1.2 million people — and there’s never a paywall.

Targeted MarketingDedicated emails, to get your message

to the top of their in-box.

SocialWhat about Social Media? Chicago Reader

offers to its current advertisers the opportunity

for participating on our social media

platforms—LinkedIn, Twitter, Facebook, and

Instagram. Sponsored posts, giveaways, story

posts, are some of the ways you can engage

with our audience. Ask your sales rep how you

can be a part of our social media world!

Dedicated emails














Flat cost $2000 $1000

Social Weekly








Special e-blasts Reader Recommend $2500 fl at

Early Warning $1500 fl at

Entire Email List $3500 fl at


FULL 9.75” X 9.875” $2850 $2700 $2565 $2365 $2025

3/4 7.2708” X 9.875” $2450 $2330 $2200 $2035 $1740

1/2 V: 4.7917” X 9.875”$1480 $1400 $1330 $1230 $1050

H: 9.75” X 4.8542”

1/3 V: 4.7917” X 6.5278”$1025 $975 $920 $850 $740

H: 9.75” X 3.1806”

1/4 Strip: 2.3125” X 9.875”

$840 $800 $755 $695 $600V: 4.7917”X 4.8542”

H: 9.75” X 2.3438”

1/6 V: 2.3125” X 6.5278”$560 $535 $500 $465 $405

H: 4.7197” X 3.1806”

1/8 V: 2.3125” X 4.8542”$455 $435 $410 $380 $330

H: 4.7197” X 2.3438”

1/12 V: 2.3125” X 3.1806”$280 $265 $250 $230 $200

H: 4.7197” X 1.5069”



Banner 600 X 150 pixels

REQUESTED SOCIAL MEDIA ASSETS:• Please share copy for your social posts that I can adjust to each social platform,

including any hashtags or accounts you’d like to tag/mention in the post. Please notethat while there is no character limit on Facebook, your copy for Twitter should be about 200 characters to ensure room for your URL and #Ad #Sponsored.

• Social Account Names on Facebook, Instagram and Twitter• Link to Event Webpage• Special Notes for Posts• Image Dimensions in Pixels: Twitter 1024 x 512 | Facebook: 1200 x 628 | Instagram Story: 1080 x 1920

CONTACT!CHICAGO!READER!SALES!|!ADS"CHICAGOREADER#COM!|!"#$%"&$%$&"'

Branded content (or sponsored advertising) is any sales initiative that uses content to engage the user, paid for by a client who participates, supplies, or sponsors the distributed content.

What is it?22xBranded content is 22x more engaging than display ads.

90%90% of people like custom content as a way for brands to engage with them.Financial Times Survey - 2019

DigitalSocial

Print

Other

• Emailo Standaloneo Daily Reader ad slot

• Chicagoreader.com• Embedded audio/video• Podcasts• Affiliated CIMA sites• Extended Network

o Content Targetingo Native programmatico Display programmatic

• Bi-Weekly edition• Special issues• Pull out section• Special section• Gift Guides• Affiliated local media partners• Other vanity publications• Display advertisements

Pressboard Media - 2019

Content will be marked SPONSORED ADVERTISEMENT. The Chicago Reader has the right to refuse any content, as well as a right to review and approve any language. No false or unsubstantiated medical or legal claims are allowed.

PRINT:Based on size, see regular rates.

ONLINE:500-600 words plus photos

• $750 for one (1) month• $1500 for three (3) months• $2500 for one (1) year

Rates

• Instagram stories/posts• Facebook stories/posts• Twitter• YouTube• LinkedIn stories/posts

• Connection to localnonprofits for givingopportunities thattie into social impact

B R A N D E D CO N T E N T

Let our storytellers tell yours.


Have their ear – and their eyes.AU D I O & V I D EO

With partners like the Chicago Sun-Times and The Triibe, we’re delivering in-depth reporting to new audiences through podcasts and special video projects. Music podcasts and more are coming soon in 2020.

“Sponsored By” Level: $20,000

Listed as sponsor in every podcast, and on each

half-hour break: 160 Shows

Logo on 1/2 page ad for the show in weekly

Chicago Reader and Chicago Sun-Times: 10 months

Name listed in press releases, digital advertising

and social media for the podcast

5 Guest spots on The Ben Joravsky Show in 2019

Gold Level Advertiser: $10,000

2-30-second live reads on 160 Shows

2 Guest spots on The Ben Joravsky Show in 2019

Silver Level Advertiser: $5,000

30-second live read on 160 Shows

General Advertising:30-second live read: $75

15-second live read: $50

Frequency discounts:10 ads: 5%

20 ads: 10%

30 ads: 15%

40 ads: 20%

Podcast Tuesdays–Fridays plus 1-hour weekly:Lumpen Radio WLPN 105.5 FM and Round Lake Radio WRLR 98.3 FM30,000 average listeners each month on major podcast networks, plus views on Facebook Live and YouTube


Show them a good time.EV E N T S

Reader readers like to party. From exclusive listening parties and signature food and cocktail events to street festivals and pride cruises, we have a team dedicated to filling the room so our partners can have the floor.

Photos from recent Reader event by Alexa Viscius, GlitterGuts, Megan Lee Miller and A/S/L

Distribution

CHICAGO READER HAS THE LARGEST BI-WEEKLY DISTRIBUTION OF ANY ALTERNATIVE PAPER IN CHICAGO. The Reader is distributed to 1,200 locations every other Thursday.

ZONE 1 | 2,57560077 • 60201 • 60202 • 6020860626 • 60645

ZONE 2 | 4,89060546 • 60630 • 60631 • 60634 60641 • 60646 • 60656 • 60659 60660 • 60706

ZONE 3 | 5,40060613 • 60640

ZONE 4 | 4,29560618 • 60625

ZONE 5 | 3,00560657

ZONE 6 | 2,33460614

ZONE 7 | 3,85860622 • 60642

ZONE 8 | 3,46860639 • 60647 • 60651 • 60706

ZONE 9 | 3,12560130 • 60160 • 60301 • 6030260304 • 60305 • 60402 • 6060860612 • 60623 • 60624 • 6064460804

ZONE 10 | 3,13060605 • 60607 • 60803

ZONE 11 | 4,33560617 • 60619 • 60620 • 6062160628 • 60632 • 60636 • 6063760638 • 60643 • 60649 • 6065260655

ZONE 12 | 2,92060609 • 60615 • 60616 • 60653

ZONE 13 | 2,45660601 • 60611

ZONE 14 | 2,82060602 • 60603 • 60604 • 6060660666

ZONE 15 | 3,41360155 • 60610 • 60654 • 60661

DISTRIBUTION TOTALS AS OF DECEMBER 2019. SOME ZIP CODES NOT REPRESENTED IN ABOVE NUMBERS IF IN OUTLYING DISTRIBUTION, AND THERE ARE SOME PAID SUBSCRIBERS OUTSIDE THIS ZONE. IN ADDITION, THE FULL PDF OF THE PAPER IS AVAILABLE FOR DOWNLOAD FROM THE READER WEBSITE EACH ISSUE(WWW.CHICAGOREADER.COM/MAP).


55,000BI-WEEKLY DISTRIBUTION

1

23

5

6

7

10

12

11

15

1314

EVANSTON

SKOKIE

UPTOWN

GREEKTOWN

UKRANIAN VILLAGE

PILSEN

BERWYN

LAKEVIEW

BUCKTOWN

CHINATOWN

BRONZEVILLE

BEVERLY

4

8

9

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Chicago Reader Media Kit · Instagram: 44,000 followers DEMOGRAPHICS The Reader is a dependable and...

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