Chicago Language Systems Title Meeting September 26, 2003 Andrew Conference Center.
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Transcript of Chicago Language Systems Title Meeting September 26, 2003 Andrew Conference Center.
![Page 1: Chicago Language Systems Title Meeting September 26, 2003 Andrew Conference Center.](https://reader035.fdocuments.us/reader035/viewer/2022081821/56649ea25503460f94ba5f42/html5/thumbnails/1.jpg)
Chicago Language Systems
Title Meeting
September 26, 2003
Andrew Conference Center
![Page 2: Chicago Language Systems Title Meeting September 26, 2003 Andrew Conference Center.](https://reader035.fdocuments.us/reader035/viewer/2022081821/56649ea25503460f94ba5f42/html5/thumbnails/2.jpg)
Morning Session
• 8:30 am Coffee• 9:00 am Introduction• 9:30 am How we did in 2002
– Revenue and profits– Best sellers– Solid backlist titles
• 10:00 Revisions• 12:00 Lunch
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Afternoon Session
• 1:00 Title List– Competitive Analysis
• French, Spanish, Japanese core products
• New electronic ancillaries
– Acquisition candidates• Unsolicited submissions from professors
• New titles now under contract
• Rounding out the list
• Conclusion
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How We Did in 2002
• Revenue and Profits– Revenues up 17%– Profits up 15%
• Best Sellers– Real-World French (Interactive CD-ROM)– French for Scientists (Book & Cassette)– Japanese for Business (Interactive CD-ROM)
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How We Did in 2002
• Solid backlist titles– Spanish for Travelers (Book only)– English in Your Life (Book and cassette)– English Situations (Interactive CD-ROM)
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Revisions
• English in Your Life– Convert cassette to CD-ROM?– Expand exercises?– More opportunities for free practice with native
speakers?
• Spanish for Travelers– Add cassette?– Add appendix on regional differences?
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Title List
• Competitive analysis - core products– French– Spanish– Japanese
![Page 8: Chicago Language Systems Title Meeting September 26, 2003 Andrew Conference Center.](https://reader035.fdocuments.us/reader035/viewer/2022081821/56649ea25503460f94ba5f42/html5/thumbnails/8.jpg)
Title List
• Competitive Analysis– New electronic ancillaries– Richer audio tracks– Improved video displays– More interactivity options– Traditional book publishers’ initiatives
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Title List
• Acquisition candidates– Unsolicited submissions from professors
• Community college profs
• 4-year angle
• Profs. Benjamin & Lynn
• Prof. Rollo
• UCSD new techniques
– New language teaching methodologies
![Page 10: Chicago Language Systems Title Meeting September 26, 2003 Andrew Conference Center.](https://reader035.fdocuments.us/reader035/viewer/2022081821/56649ea25503460f94ba5f42/html5/thumbnails/10.jpg)
New Titles
• New CD-ROM titles now under contract– French for Travelers– Vietnamese for Travelers– Doing Business in Vietnamese: Level 2
• Conclusion