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Kicking Off 2013 – Social Style

Jan 16, 2013

[ Any guesses? Hint: 3 words]

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What’s On the Table …

• Goodbye to Meetup.com• Yesterday’s Big Facebook Announcement• Marketing in 2013• Group Discussion / Q&A• Wrap Up

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Connect with Us

Decided to stop using Meetup.com to manage this group for a few reasons:1. Cost of membership2. Other tools at our disposal to promote

events, workshops, etc.

Stay Connected to ChescoMGFacebook: http://www.facebook.com/ChescoMG

Twitter: @ChescoMarketing

LinkedIn Group for discussions, news and Q&A: http://linkd.in/ChescoLI

Join our Email List at http://eepurl.com/tE1of

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What’s New…

[ Any guesses? Hint: 3 words]

…pretty much a whole new way to search…

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Facebook Graph Search

three pillars of the Facebook ecosystem:

News Feed

Timeline

Graph Search

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Uses of Graph Search:

• Find all of the photos you’ve liked

• Find photos of your family

• Find all of your friends who live in a particular city you’re visiting

• Find friends who live in X city who like to do Y

• What movie should I see?

• Dentists that my friends like

Search will start only with the following: People Photos Places Pages for businesses

More

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Hmmm, what about PRIVACY?• With Graph Search, you can look up anything shared

with you on Facebook, and others can find stuff you've shared with them, including content set to Public.

• Individual search results pull from what a person can see elsewhere on Facebook

• Different people see different search results like how different people see different stories (all a matter of EdgeRank)

• Non-friends will not find content you have produced for friends only

• Learn more about Privacy and try searching (https://www.facebook.com/about/graphsearch/privacy)

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YOUR privacy choices determine what’s

searchable

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Marketing Info for 2013

SMB plan to increase social presence:

70% on Facebook58% on Twitter50% on Google Plus49% on LinkedIn72% on Blogs

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Marketing Info for 2013

1. Quality content, that is consistent, is needed to fuel your marketing plans across platforms and devices.

2. Make sure you are NOT forgetting mobile this year! Smartphones and tablets are how people communicate, consume content and research products.  Use QR codes to drive mobile users to forms, site, info.

3. Run webinars or Google Hangouts.4. Image sharing apps (Instagram, Pinterest)

Time for some Group Discussions and Q&A

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Until Next Time…

Your homework:Like our Facebook Page: http://www.facebook.com/ChescoMGTweet with us: @ChescoMarketingJoin our Email List at http://eepurl.com/tE1of