Cheryl Swanson Marketing Executive References

Delivering on Leadership & Delivering on Leadership &

Client ExperienceClient Experience

A 360A 360o o PerspectivePerspective

Cheryl SwansonCheryl Swanson

303303--906906--40214021

[email protected]@gmail.com


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Skype: cheryl.swanson01Skype: cheryl.swanson01


Franchisee PerspectivesFranchisee Perspectives

�� ““This is THE Best Strategic Marketing Professional in any industrThis is THE Best Strategic Marketing Professional in any industry! y! She also "gets it" when it comes to use of external expertise. She also "gets it" when it comes to use of external expertise. Cheryl is a tremendous colleague, too!Cheryl is a tremendous colleague, too!”” ––Jeff R. Jeff R.

�� ““In my experience working with Cheryl, I found her to be In my experience working with Cheryl, I found her to be committed to quality and always willing to work to ensure that committed to quality and always willing to work to ensure that everything she and her staff produced met her high standards. everything she and her staff produced met her high standards. She was also consistently positive and upbeat in all her dealingShe was also consistently positive and upbeat in all her dealings s with her clients/customers.with her clients/customers.”” ––Susan L. Susan L.

�� ““You have been a pillar of strength that has helped build the solYou have been a pillar of strength that has helped build the solid id

foundation of the corporate staff and have worked tirelessly in foundation of the corporate staff and have worked tirelessly in

support of building the {company} brand name worldwide. I support of building the {company} brand name worldwide. I

personally want to thank you for your support and guidance this personally want to thank you for your support and guidance this

past year.past year.”” ––Mike S.Mike S.


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�� ““Cheryl is one of the most hardCheryl is one of the most hard--working individuals I've had the pleasure working individuals I've had the pleasure

of working with. She is loyal, and has a sky high level of profeof working with. She is loyal, and has a sky high level of professionalism.ssionalism.””

––Kevin A. Kevin A.

�� ““Cheryl is one of those rare individuals with a extremely strong Cheryl is one of those rare individuals with a extremely strong drive to drive to

get things done, and a great ability to work with and through peget things done, and a great ability to work with and through peopleople……I I

always knew Cheryl would hold to her word and operate with the halways knew Cheryl would hold to her word and operate with the highest ighest

level of integrity. She brought a professional marketing approaclevel of integrity. She brought a professional marketing approach to the h to the

franchise. On a more personal note, Cheryl is a pleasure to workfranchise. On a more personal note, Cheryl is a pleasure to work with and with and

I consider her a friend as well as a business partner.I consider her a friend as well as a business partner.”” ––Russell L. Russell L.

�� ““Cheryl Cheryl …… is a very talented marketing professional. I truly enjoyed is a very talented marketing professional. I truly enjoyed

working with her as she was always looking out for my best interworking with her as she was always looking out for my best interest. I est. I

highly recommend her...highly recommend her...”” ––Steve S. Steve S.


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�� ““Cheryl's professionalism, demeanor, subject matter knowledge andCheryl's professionalism, demeanor, subject matter knowledge and

experience are the key reasons that I took the leap of faith andexperience are the key reasons that I took the leap of faith and created a created a

working relationship with her employer. Iworking relationship with her employer. I’’d suggest that anyone who d suggest that anyone who

believes that Cheryl's abilities might be of benefit to them is believes that Cheryl's abilities might be of benefit to them is probably probably

right! Pick up the phone and give her a call. It will certainly right! Pick up the phone and give her a call. It will certainly be be

worthwhile.worthwhile.”” ––Michael S.Michael S.

�� ““In addition, Cheryl went above an beyond the call of duty to devIn addition, Cheryl went above an beyond the call of duty to develop elop

name ideas for my consulting business. I was incredibly impressename ideas for my consulting business. I was incredibly impressed with d with

the quantity and quality of the ideas she developed as well as tthe quantity and quality of the ideas she developed as well as the fast turn he fast turn

around. It was one of her ideas that I chose for my consulting baround. It was one of her ideas that I chose for my consulting business. usiness.

I highly recommend Cheryl for her creativity, responsiveness andI highly recommend Cheryl for her creativity, responsiveness and ability to ability to

deliver measurable results.deliver measurable results.”” ––Gary S.Gary S.


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�� ““Cheryl has a great feel for marketing concepts. Cheryl has a great feel for marketing concepts. Implementation of those concepts was easily accomplished Implementation of those concepts was easily accomplished due to her great people skills. She was instrumental in due to her great people skills. She was instrumental in facilitating the success that The Alternative Board has facilitating the success that The Alternative Board has achieved.achieved.”” ––Tra P.Tra P.

�� ““My husband, Ed, and I sought Cheryl's help with several of My husband, Ed, and I sought Cheryl's help with several of our marketing programsour marketing programs……we really appreciated Cheryl's we really appreciated Cheryl's calm, composed method of asking questions, probing for calm, composed method of asking questions, probing for the underlying problem and collaborative style of coming up the underlying problem and collaborative style of coming up with recommendations for us. We have a successful with recommendations for us. We have a successful territory now and Cheryl is a big part of helping us achieve territory now and Cheryl is a big part of helping us achieve that.that.”” ––Valerie R.Valerie R.


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�� ““The impact you have had on {company} and the The impact you have had on {company} and the franchisees has been tremendous.franchisees has been tremendous. As a As a franchisee, I want you to know that we really franchisee, I want you to know that we really appreciate the top drawer work that you and your appreciate the top drawer work that you and your colleagues do.colleagues do.”” ––Mike S. Mike S.

�� ““I am thrilled that {company} I am thrilled that {company} recognize{srecognize{s} your } your outstanding leadership ability. You are a great outstanding leadership ability. You are a great asset to the systems and I appreciate your asset to the systems and I appreciate your perspective, experience and influence.perspective, experience and influence.”” ––Russell Russell L. L.


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�� ““Your presence has and will continue to provideYour presence has and will continue to provide……the leadership and new ideas for growth and the leadership and new ideas for growth and every expanding value forevery expanding value for……members and members and facilitators.facilitators.”” ––Don S. Don S.

�� ““Your promotion isYour promotion is well deserved. The growth of well deserved. The growth of thethe……organizationorganization during your tenureduring your tenure has been has been exceptional and your group has met the exceptional and your group has met the challengechallenge with a highly effectivewith a highly effective Marketing and Marketing and Administrative support team. Job well done!Administrative support team. Job well done!”” ––Paul M.Paul M.


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�� ““I knowI know……recognition of your commitment and recognition of your commitment and

dedication todedication to……the success of all of the the success of all of the

Franchisees. I especially appreciate your support Franchisees. I especially appreciate your support

inin……efforts to improve communication and efforts to improve communication and

maintain strategic direction.maintain strategic direction.”” ––Susan L. Susan L.

�� ““In my view you are a keyIn my view you are a key……Enjoy this well Enjoy this well

deserved recognition and I would like you to deserved recognition and I would like you to

know that it's a pleasure to have you as a know that it's a pleasure to have you as a

colleague.colleague.”” ––George B. George B.


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�� ““Cheryl played a key role in my decision to join TAB. As VP in Cheryl played a key role in my decision to join TAB. As VP in

Marketing she presented herself very professionally, wich you Marketing she presented herself very professionally, wich you

would expect of a VP. However, she also went above & beyond would expect of a VP. However, she also went above & beyond

the call of duty in my final negotiations with TAB Corporate. Shthe call of duty in my final negotiations with TAB Corporate. She e

could have delegated it and she would have lost my signup. She could have delegated it and she would have lost my signup. She

stuck with me point by point in each round of questions & stuck with me point by point in each round of questions &

concerns. She has certainly earned my respect for doing whateverconcerns. She has certainly earned my respect for doing whatever

it takes to get the job done and please her clients.it takes to get the job done and please her clients.”” ––Lucinda R.Lucinda R.

�� ““You have brought much to inspire and support our You have brought much to inspire and support our

development.development. Building brand and creating the large, strong yet Building brand and creating the large, strong yet

local and personalized image and then resourcing us with many local and personalized image and then resourcing us with many

very simple, powerful, user friendly tools .... WOW!very simple, powerful, user friendly tools .... WOW!”” ––Gary B.Gary B.


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�� ““I always tell interested parties I always tell interested parties …… extremely wellextremely well--run and value driven business and your run and value driven business and your successful marketing strategies have had a large successful marketing strategies have had a large hand in this reputation.hand in this reputation.”” ––Andrea F.Andrea F.

�� ““Your contribution Your contribution …… and the influence you've had and the influence you've had in Denver is noteworthy.in Denver is noteworthy.”” ––Bud S.Bud S.

�� ““To thrive in an environment with so many To thrive in an environment with so many constituents is a challenge; To excel in such an constituents is a challenge; To excel in such an environment is very impressive.environment is very impressive.”” ––Peter B.Peter B.


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�� ““Your influence is seenYour influence is seen……Keep up the good work.Keep up the good work.””

––Rob B. Rob B.

�� ““ItIt’’s always nice to see good, capable people s always nice to see good, capable people

being moved up in any organizationbeing moved up in any organization……I look I look

forward to working with you..! forward to working with you..! ––Chuck G.Chuck G.

�� ””Thanks so much for all your excellent Thanks so much for all your excellent

contributions.contributions.”” ––Bob K. Bob K.


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ClientsClients

�� ““Thank you for the professionally conducted, efficient and meaninThank you for the professionally conducted, efficient and meaningful gful

services you have providedservices you have provided……for the product lines we market. Please feel for the product lines we market. Please feel

free to let any prospective employer know that I consider your dfree to let any prospective employer know that I consider your departure eparture

to be a great loss. I feel that your personal traits and how youto be a great loss. I feel that your personal traits and how you used them used them

resulted in the best creative and promotional work done for our resulted in the best creative and promotional work done for our division division

over the last seven years. You have demonstrated that whether orover the last seven years. You have demonstrated that whether or not you not you

have been previously exposed to a concept, product or procedure have been previously exposed to a concept, product or procedure makes makes

no difference when it comes to the quality of the work you do. Yno difference when it comes to the quality of the work you do. You have ou have

used your learning, understanding, communication and creative abused your learning, understanding, communication and creative abilities, ilities,

combined with an exemplary work ethic, to establish high standarcombined with an exemplary work ethic, to establish high standards that ds that

those who follow will have difficulty achieving. Your future empthose who follow will have difficulty achieving. Your future employer, loyer,

whomever it may be and in whatever industry you may find it, wilwhomever it may be and in whatever industry you may find it, will be l be

fortunate.fortunate.”” ––Frederick F.Frederick F.


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ClientsClients

�� ““Thank you for your excellent & efficient Thank you for your excellent & efficient

marketing/advertising support provided to the MSTA marketing/advertising support provided to the MSTA

account & our Company operations overall. Your abilities in account & our Company operations overall. Your abilities in

organization, creativity & implementation have been organization, creativity & implementation have been

indispensable and you will be sorely missed by all of us. In indispensable and you will be sorely missed by all of us. In

my opinion, your future employer whomever it may be, will my opinion, your future employer whomever it may be, will

be very fortunate." be very fortunate." ––John D.John D.


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EntrepreneursEntrepreneurs

�� ““I had the pleasure of working with Cheryl on several key I had the pleasure of working with Cheryl on several key projects. Her insight and steadfastness was a welcome projects. Her insight and steadfastness was a welcome attribute to every team members success. Cheryl has a attribute to every team members success. Cheryl has a keen sense of the "Big Picture", which allows her to manage keen sense of the "Big Picture", which allows her to manage the working process of any project to the highest level of the working process of any project to the highest level of completion.completion.”” ––Jeff M.Jeff M.

�� ““Cheryl was a forward thinking Senior Vice President for the Cheryl was a forward thinking Senior Vice President for the {company}. Through her incite, new marketing programs {company}. Through her incite, new marketing programs were designed and implemented resulting in greater were designed and implemented resulting in greater production from the field sales force. She would be a production from the field sales force. She would be a valuable asset to any company looking to improve their valuable asset to any company looking to improve their marketing differentiation resulting in greater productivity marketing differentiation resulting in greater productivity and profits.and profits.”” ––Scott N.Scott N.


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Vendor PartnersVendor Partners

� “I had the opportunity to work closely with Cheryl while she was a leader with TAB. She was able to articulate and map out the strategic needs of the organization while having the ability to ensure that the details of our projects were closely monitored. Her ability to manage her clients was outstanding -- especially given the diverse nature of the individuals she worked with on a regular basis.” –Kurt S.


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�� ““Cheryl is very thorough, professional and Cheryl is very thorough, professional and personable. She genuinely cares about her personable. She genuinely cares about her clients, has a wealth of knowledge in the financial clients, has a wealth of knowledge in the financial advising arena, and is willing to go the extra mile advising arena, and is willing to go the extra mile to track down an answer for her clients or other to track down an answer for her clients or other constituents. I would highly recommend Cheryl constituents. I would highly recommend Cheryl for any position she saw fit.for any position she saw fit.”” ––Daniel S.Daniel S.


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�� ““Cheryl is a joy to work for Cheryl is a joy to work for ---- an organized an organized

problem solver who gives clear direction in what problem solver who gives clear direction in what

she is looking for. A real plus for a consultant. she is looking for. A real plus for a consultant.

She is open to ideas and options that are She is open to ideas and options that are

submitted by her consultants, allowing for a more submitted by her consultants, allowing for a more

collaborative work environment. Cheryl is an collaborative work environment. Cheryl is an

asset to any strategic team.asset to any strategic team.”” ––Kim A.Kim A.


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�� ““It's always refreshing to work with a client who truly values It's always refreshing to work with a client who truly values

partnership and who is also willing to challenge the status quo,partnership and who is also willing to challenge the status quo,

pushing the entire team to more creative solutions. This was pushing the entire team to more creative solutions. This was

always my experience with Cheryl. She was a respectful always my experience with Cheryl. She was a respectful

collaborator, but also a true leader collaborator, but also a true leader -- charting the course for where charting the course for where

she wanted her business to go and guiding the team toward that she wanted her business to go and guiding the team toward that

end goal. I always appreciated her respect for all viewpoints anend goal. I always appreciated her respect for all viewpoints and d

willingness to brainstorm and consider all possibilities. Budgetwillingness to brainstorm and consider all possibilities. Budgets s

were always tight, but we were able to put plans in place that were always tight, but we were able to put plans in place that

were smart and innovative uses of the available dollars. I wouldwere smart and innovative uses of the available dollars. I would

love to have the opportunity to work with Cheryl again!love to have the opportunity to work with Cheryl again!”” ––Derek Derek

D.D.


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�� "I've known Cheryl for over 10 years & have "I've known Cheryl for over 10 years & have

found her to possess all the qualities needed in found her to possess all the qualities needed in

today's executive; visionary thinker, strong team today's executive; visionary thinker, strong team

leader, savvy at marketing strategy & very skilled leader, savvy at marketing strategy & very skilled

at taking a company to the next level of growth.at taking a company to the next level of growth.““

--Victoria J.Victoria J.


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�� ““I have known Cheryl for many years and fully endorse her as a I have known Cheryl for many years and fully endorse her as a Direct Marketing professional who would be a perfect fit to any Direct Marketing professional who would be a perfect fit to any brand seeking best practices in direct marketing. As an active brand seeking best practices in direct marketing. As an active member of our local DMA, Cheryl consistently sought out member of our local DMA, Cheryl consistently sought out opportunities to hone her professional skills as a direct marketopportunities to hone her professional skills as a direct marketer. er. Cheryl is known for not only her analytical skills but also her Cheryl is known for not only her analytical skills but also her ability to direct compelling copy and creative programs that getability to direct compelling copy and creative programs that getresponse. Personally I can attest to her character and know she response. Personally I can attest to her character and know she would be an asset to any brand ready to take their direct would be an asset to any brand ready to take their direct marketing to the next level.marketing to the next level.”” ––Lois B. Lois B.


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CC--Level Hiring OfficersLevel Hiring Officers

�� ““Cheryl is a strategic marketing professional, who Cheryl is a strategic marketing professional, who

leverages her understanding of her target market leverages her understanding of her target market

to craft relevant and clear communications. She to craft relevant and clear communications. She

is disciplined and consistent in her approach, and is disciplined and consistent in her approach, and

she is accountable and reliable in achieving her she is accountable and reliable in achieving her

goals and objectives.goals and objectives.”” ––Karen H. Karen H.


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�� ““Cheryl is a detailed oriented and task oriented manager who getsCheryl is a detailed oriented and task oriented manager who getsthings done with a high degree of professionalism and things done with a high degree of professionalism and enthusiasm. She brings great value to the table when working on enthusiasm. She brings great value to the table when working on projectsprojects-- she's a creative thinker and works well with others.she's a creative thinker and works well with others.”” ––Jeff B. Jeff B.


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�� "Cheryl served as a manager & team leader for a key "Cheryl served as a manager & team leader for a key

marketing support unit that reported to me. She & her marketing support unit that reported to me. She & her

team of 5 demonstrated exceptional creative skills in the team of 5 demonstrated exceptional creative skills in the

development of marketing materials & strong organizational development of marketing materials & strong organizational

abilities with promotions. She was always a significant abilities with promotions. She was always a significant

contributor in strategic discussions. Her responsibilities contributor in strategic discussions. Her responsibilities

involved continual interface with the strategic business unit involved continual interface with the strategic business unit

leaders (most held officer positions) of the companies. leaders (most held officer positions) of the companies.

Cheryl always exceeded expectations in every way." Cheryl always exceeded expectations in every way." --David David

S.S.


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Direct ManagersDirect Managers

� “Cheryl reported to me on the corporate marketing team for a newly created division. She combines her talents in creative development, market & project planning, product support, research and team leadership to define and achieve goals, serve clients well, and exceed expectations. She is passionate, creative, practical and committed to fulfilling on a company’s brand promise as a strategic marketing leader. Cheryl is a pleasure to work with, and I highly recommend her.” –Mary O.


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�� ““Cheryl was an outstanding marketing manager for Lifedata Cheryl was an outstanding marketing manager for Lifedata

Medical Services. She was an excellent team member who Medical Services. She was an excellent team member who

contributed creatively to our promotional program and ultimatelycontributed creatively to our promotional program and ultimately

influenced our positive bottominfluenced our positive bottom--line results. She was a resultsline results. She was a results--

oriented leader who learned and adapted quickly to our fastoriented leader who learned and adapted quickly to our fast--paced paced

work environment. Additionally she worked well with other work environment. Additionally she worked well with other

departments as they interacted with our product development departments as they interacted with our product development

concepts. Cheryl would be an excellent and dynamic employee for concepts. Cheryl would be an excellent and dynamic employee for

any company and I highly recommend her!any company and I highly recommend her!”” ––Janice B. Janice B.


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Colleagues Colleagues -- Other Other

DepartmentsDepartments

�� ““I worked with Cheryl for a short whileI worked with Cheryl for a short while……and enjoyed her energy, and enjoyed her energy,

positive attitude and professionalism as she dealt with a multitpositive attitude and professionalism as she dealt with a multitude ude

of projects and issues. She always came up with a number of of projects and issues. She always came up with a number of

creative ideas/solutions to keep projects moving forward. Over creative ideas/solutions to keep projects moving forward. Over

the pursuing years, I have been impressed with her dedication tothe pursuing years, I have been impressed with her dedication to

self improvement and continuing education, tying the new self improvement and continuing education, tying the new

knowledge to what she already knows and to skills she already knowledge to what she already knows and to skills she already

possesses, keeping her at the top of her game.possesses, keeping her at the top of her game.”” ––Sharon B. Sharon B.


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�� ““Cheryl and I worked as peers as part of the Sr. Executive Cheryl and I worked as peers as part of the Sr. Executive team at TAB. During that time I found Cheryl to be team at TAB. During that time I found Cheryl to be extremely organized, process oriented, intelligent, and hard extremely organized, process oriented, intelligent, and hard working. Cheryl is skilled at hiring talented marketing working. Cheryl is skilled at hiring talented marketing professionals. Cheryl is very knowledgable about marketing professionals. Cheryl is very knowledgable about marketing best practices and is always developing herself to stay best practices and is always developing herself to stay attuned to new marketing techniques and technologies.attuned to new marketing techniques and technologies.”” --Jeff G. Jeff G.


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� “…I had the opportunity to work with Cheryl on a sensitive and strategic initiative that reduced cost and increased revenue forKey's Trust Department. Cheryl provided strategic insight, exquisite planning, excellent client service, leadership, creativity and follow through. Key built a successful Trust Client Service Center (reducing delivery costs) and increased fee revenue. An added bonus was improved client satisfaction. The project was a team effort, but the marketing support and communication with our clients and employees, lead by Cheryl, was critical to Key'ssuccess.” –Chuck U.


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�� ““Cheryl is a seasoned marketing professional and strong team playCheryl is a seasoned marketing professional and strong team player who er who

understands how to connect strategy to both external factors (maunderstands how to connect strategy to both external factors (market and rket and

industry) and internal priorities and goals to get to business oindustry) and internal priorities and goals to get to business outcomes and utcomes and

deliverables.deliverables.”” ––Donna B.Donna B.

�� ““Cheryl Swanson is a solid team player who is consistently positiCheryl Swanson is a solid team player who is consistently positive! ve!

Having worked closely with her, I can endorse her as a trusted, Having worked closely with her, I can endorse her as a trusted, intelligent intelligent

and dependable colleague who gets things done. She possesses claand dependable colleague who gets things done. She possesses clarity rity

with regard to business objectives and communicates well to brinwith regard to business objectives and communicates well to bring g

projects to successful results. I strongly recommend her as a hiprojects to successful results. I strongly recommend her as a highly ghly

qualified candidate for consulting work or for any position for qualified candidate for consulting work or for any position for which she which she

chooses to apply.chooses to apply.”” ––Cynthia C.Cynthia C.


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�� "I have enjoyed working with you & will greatly "I have enjoyed working with you & will greatly miss your contributions & support. I wish you miss your contributions & support. I wish you continued success & look forward to our paths continued success & look forward to our paths crossing in the future." crossing in the future." --Trina E.Trina E.

�� "I've enjoyed working with you as your 'web "I've enjoyed working with you as your 'web partner'. You have such a wealth of knowledge partner'. You have such a wealth of knowledge about this audience.about this audience.““ --Alison S.Alison S.


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� “I worked with Cheryl in the {Sales Promotion} group at CNA Insurance. She was very effective in managing projects as well as relationships with both clients and colleagues. Cheryl is positive, energetic, professional and extremely pleasant to work with.” –Eleanor T.


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Colleagues Colleagues –– Other Other


�� ““Cheryl is bright, energetic & a collaborative partner with yearsCheryl is bright, energetic & a collaborative partner with years of of Marketing experience. Having worked with her in the past, I can Marketing experience. Having worked with her in the past, I can confidently recommend her expertise & services.confidently recommend her expertise & services.”” ––Glen D.Glen D.

�� ““I've had the pleasure of working with Cheryl as a colleague and I've had the pleasure of working with Cheryl as a colleague and business associate. Cheryl understands business priorities and business associate. Cheryl understands business priorities and market dynamics, and delivers relevant solutions. She is insightmarket dynamics, and delivers relevant solutions. She is insightful ful and has great ideas. She was an effective manager who and has great ideas. She was an effective manager who empowered her team and developed high performers.empowered her team and developed high performers.”” ––Elizabeth Elizabeth H. H.


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Colleagues Colleagues –– Other Other


�� ““When I worked with Cheryl in the early 90s, she was the "new When I worked with Cheryl in the early 90s, she was the "new

kid" in a unit that suddenly lost its manager and was kid" in a unit that suddenly lost its manager and was

rudderless. Most people would have sunk, but Cheryl not only rudderless. Most people would have sunk, but Cheryl not only

kept her head above the water, but also proved to be the gokept her head above the water, but also proved to be the go--to to

person for handling "impossible" clients. I suggested she take person for handling "impossible" clients. I suggested she take

LOMA exams, even though few others in our unit were building LOMA exams, even though few others in our unit were building

professional knowledge. She accepted that challenge and professional knowledge. She accepted that challenge and

picked up a formidable store of insurance skill. I've watched hepicked up a formidable store of insurance skill. I've watched her r

over the years take up many challenges and do well at all of over the years take up many challenges and do well at all of

them.them.”” ––Jerry S.Jerry S.


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�� ““Cheryl was a VP at The Alternative Board while I was Cheryl was a VP at The Alternative Board while I was working there. She is in my opinion a great leader and good working there. She is in my opinion a great leader and good team mate. I would love to get to work in the future.team mate. I would love to get to work in the future.”” ––Dave D.Dave D.

�� ““Cheryl is an extremely organized person with insight on Cheryl is an extremely organized person with insight on what needs to be accomplished and how to achieve the what needs to be accomplished and how to achieve the desired result(s). She has excellent interpersonal skills and desired result(s). She has excellent interpersonal skills and knows how to manage a team.knows how to manage a team.”” ––Marty M.Marty M.


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�� ““Cheryl brought new insight to our small company. She Cheryl brought new insight to our small company. She

established our first real efforts at conducting marketing established our first real efforts at conducting marketing

research and creating a formal strategic marketing plan. research and creating a formal strategic marketing plan.

She was very professional and added great value to our She was very professional and added great value to our

company.company.”” ––Myles G.Myles G.

�� "I love you! Thanks for your help with [my prospect]!" "I love you! Thanks for your help with [my prospect]!" --

KarleenKarleen


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Colleagues Colleagues –– Direct Direct

ReportsReports

�� ““I had the pleasure of working with Cheryl for a brief time I had the pleasure of working with Cheryl for a brief time

at KeyCorp. Cheryl is an insightful, accomplished marketing at KeyCorp. Cheryl is an insightful, accomplished marketing

professional dedicated to providing to her clients with professional dedicated to providing to her clients with

superior service. I was most impressed with her strategic superior service. I was most impressed with her strategic

vision and extensive knowledge of the industry. It was a vision and extensive knowledge of the industry. It was a

pleasure to assist her, and I believe she would be a pleasure to assist her, and I believe she would be a

valuable addition to any organization.valuable addition to any organization.”” ––Heidi S.Heidi S.


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ReportsReports

�� ““I worked for Cheryl early on in my career and found her to I worked for Cheryl early on in my career and found her to

be a great boss. She liked to be kept apprised of status, but be a great boss. She liked to be kept apprised of status, but

trusted that I would accomplish my job responsibilities. She trusted that I would accomplish my job responsibilities. She

had an open door policy, was always easy to talk to, and had an open door policy, was always easy to talk to, and

was an advocate for her staff. Cheryl also had great insight was an advocate for her staff. Cheryl also had great insight

into marketing, provided strong direction and leadership, into marketing, provided strong direction and leadership,

and truly appeared to enjoy her work. I would welcome the and truly appeared to enjoy her work. I would welcome the

opportunity to work with Cheryl again.opportunity to work with Cheryl again.”” ––Stacey D.Stacey D.


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ReportsReports

�� ““I worked with Cheryl in a very busy and relatively thin I worked with Cheryl in a very busy and relatively thin marketing team at KeyBank. Cheryl is a top notch marketing team at KeyBank. Cheryl is a top notch professional with very good critical thinking and professional with very good critical thinking and organizational skills and combined with her highly organizational skills and combined with her highly developed marketing background, make her a valuable developed marketing background, make her a valuable asset to any organization. I found her willingness to share asset to any organization. I found her willingness to share ideas and best practices in our team environment to be ideas and best practices in our team environment to be very helpful.very helpful.”” ––Toby C.Toby C.

�� ““Cheryl Swanson is both an excellent department manager Cheryl Swanson is both an excellent department manager and project manager. She is diligent when it comes to and project manager. She is diligent when it comes to ensuring her employees have the tools they need to ensuring her employees have the tools they need to complete assigned tasks. Organization is her key strength. complete assigned tasks. Organization is her key strength. Cheryl also keeps corporate objectives and budgets in mind Cheryl also keeps corporate objectives and budgets in mind when overseeing projects.when overseeing projects.”” ––Julie C.Julie C.


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ReportsReports

�� ““Cheryl is one of the few executives I know that truly sets a Cheryl is one of the few executives I know that truly sets a

standard of caring about the details. Her thorough approach standard of caring about the details. Her thorough approach

extended beyond marketing to each department in the extended beyond marketing to each department in the

company from legal to accounting to information company from legal to accounting to information

technology. Her vision enabled our organization to grow at technology. Her vision enabled our organization to grow at

an extremely fast pace with unbelievable efficiency and an extremely fast pace with unbelievable efficiency and

success. Cheryl is a master at understanding an success. Cheryl is a master at understanding an

organization's inner workings and outlining strategic organization's inner workings and outlining strategic

opportunities or creative solutions that can turn a company opportunities or creative solutions that can turn a company

around.around.”” ––Jessica N.Jessica N.


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ReportsReports

�� ““Cheryl is a bright, insightful marketer who digs Cheryl is a bright, insightful marketer who digs

into the industry and client segments. She is into the industry and client segments. She is

strategic and detailstrategic and detail--oriented, which is not oriented, which is not

common. She was a pleasure to work with.common. She was a pleasure to work with.”” ––

Karen M. Karen M.

�� "It was such an asset for me (and for Key, too) to "It was such an asset for me (and for Key, too) to

have you here. You were my mentor after all." have you here. You were my mentor after all." --

Kara W.Kara W.


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ReportsReports

� “Cheryl did a great job…at FTJ. She kept the department productive and organized, and always acted in the best interests of her staff. Cheryl was a great example to look up to!”–Cambi C.


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Colleagues Colleagues -- Direct Direct

ReportsReports

�� "Thank you for all your leadership & guidance."Thank you for all your leadership & guidance.““ --DDanielleanielle W.W.

�� "Happy Boss's Day ~ You always know what to say"Happy Boss's Day ~ You always know what to say……especially especially

when wewhen we’’re putting out fires!" re putting out fires!" --JohnJohn

�� "It's nice to work for someone who knows the secret to being a "It's nice to work for someone who knows the secret to being a

good manager...being a good person...Thanks..." good manager...being a good person...Thanks..." --SaraSara

�� "Thanks for making work such a pleasure..." "Thanks for making work such a pleasure..." --Jennifer Jennifer

�� "I appreciate having a manager who challenges me..." "I appreciate having a manager who challenges me..." --Jessica Jessica

�� "I love working on your team"I love working on your team----you have so much energy!you have so much energy!““--

RebeccaRebecca

�� "I respect you very much..." "I respect you very much..." --Krista Krista


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�� ““Cheryl is a creative problem solver who is able to balance the Cheryl is a creative problem solver who is able to balance the needs of management as well as clients. The term "selfneeds of management as well as clients. The term "self--starter" starter" was created for someone like Cheryl.was created for someone like Cheryl.”” ––Noreen K. Noreen K.

�� ““I worked with Cheryl when she was a fresh out of college young I worked with Cheryl when she was a fresh out of college young professional. Even then, she was an amazingly mature and professional. Even then, she was an amazingly mature and talented young professional. With only moderate direction, she talented young professional. With only moderate direction, she managed a rather troublesome account and wowed her client. managed a rather troublesome account and wowed her client. With a start like that, imagine what a powerhouse she is today! With a start like that, imagine what a powerhouse she is today! I I can highly recommend Cheryl.can highly recommend Cheryl.”” ––Monica K. Monica K.


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� “Cheryl is a consummate professional. She has the creative energy to initiate innovative marketing campaigns and the business acumen to complete projects on-time and within budget. As the corporate marketing manager, she was very effective working with cross-functional teams and individuals at all levels of the organization. I highly recommend Cheryl.” Top qualities: Great Results, Personable, Creative –Melanie W.


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�� ““Cheryl is an organized, thorough self starter with an eye Cheryl is an organized, thorough self starter with an eye

for detail. I found that Cheryl learned new skills quickly and for detail. I found that Cheryl learned new skills quickly and

never missed an opportunity to learn. Cheryl regularily never missed an opportunity to learn. Cheryl regularily

demonstrated the utmost care and consideration for our demonstrated the utmost care and consideration for our

clients and team members. Cheryl clearly understands the clients and team members. Cheryl clearly understands the

regulatory environment we work in, demonstrating integrity regulatory environment we work in, demonstrating integrity

in all that she does.in all that she does.”” ––Bob H.Bob H.


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�� ““This semester, when I needed to find a new teaching assistant foThis semester, when I needed to find a new teaching assistant for my r my

class, the choice was easy! But, it should be notedclass, the choice was easy! But, it should be noted……the [TA] is normally the [TA] is normally

offered to a graduate studentoffered to a graduate student……However, [CherylHowever, [Cheryl’’s] desire to excel, s] desire to excel,

combined with her combined with her classworkclasswork, and her meticulously organized manner, all , and her meticulously organized manner, all

presented a convincing argument for waiving the graduate status presented a convincing argument for waiving the graduate status

requirement. And she is proving to be an invaluable asset for threquirement. And she is proving to be an invaluable asset for this new is new

class. I assure you this woman will become a strong, positive iclass. I assure you this woman will become a strong, positive influence no nfluence no

matter where she is employed!matter where she is employed!”” ––Professor Bob Rucker, University of Professor Bob Rucker, University of

Illinois 1989 Illinois 1989

�� ““Cheryl was instrumental in achieving success in the designCheryl was instrumental in achieving success in the design--build proposal build proposal

for the Carol Stream Postal Service facility, which involved an for the Carol Stream Postal Service facility, which involved an intense twointense two--

month effort. She spared no effort to achieve success. Cheryl ismonth effort. She spared no effort to achieve success. Cheryl is a a

dedicated and highly focused professional who successfully compldedicated and highly focused professional who successfully completes etes

complex assignments in a selfcomplex assignments in a self--directed manner. She is an asset to any directed manner. She is an asset to any

organization and I recommend her...organization and I recommend her...”” ––Sergio D. 1990Sergio D. 1990


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College InternshipCollege Internship

�� ““Cheryl is a very cooperative, competent & Cheryl is a very cooperative, competent &

serious person. Throughout her internship, she serious person. Throughout her internship, she

accepted work willingly and without complaint or accepted work willingly and without complaint or

argument. She follows direction well and will argument. She follows direction well and will

deliver the story she is assigned to do. She is a deliver the story she is assigned to do. She is a

real teamreal team--player!player!”” ––Marda L. 1988Marda L. 1988


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CollegeCollege

�� ““I have had the pleasure of knowing Cheryl for over 20 I have had the pleasure of knowing Cheryl for over 20

years, and know her to be a very creative and strategic years, and know her to be a very creative and strategic

thinker. Highly intelligent and a great sense of humor, she thinker. Highly intelligent and a great sense of humor, she

brings a fresh perspective and a sense of fun to all she brings a fresh perspective and a sense of fun to all she

does. Cheryl handles change and difficult situations with does. Cheryl handles change and difficult situations with

ease and stays focused on outcomes and results. She is a ease and stays focused on outcomes and results. She is a

great team player with good interpersonal skills and is very great team player with good interpersonal skills and is very

easy to work with.easy to work with.”” ––Lucy S. Lucy S.

Cheryl Swanson Marketing Executive References

Career

Transcript of Cheryl Swanson Marketing Executive References